Assuredly, use of smartphones has increased drastically over the years. Moreover, it has impacted the marketing industry too. So companies are designing a responsive website in order to gain a better User Experience. According to the survey, around 1.1 billion people are accessing the internet through mobile and out of all, 85% use smartphones for surfing.
So, if your business website is not mobile optimized then ultimately you are loosing your business which leads to reduce in your business revenue. Let's watch out some other reason to build a Mobile friendly E-commerce website.
Mobile Outpace Website in Shopping World
You can see many of the E-commerce sites are migrating towards M-commerce(Mobile Commerce), furthermore they have shut down their desktop website and allowing customers to purchase any of the products through apps. According to the statistics, half of the traffic to the shopping websites comes through smartphones.
High SERP Rankings for Mobile Optimized Websites
Last Year, Google launched an update named Mobilegeddon to make mobile friendly website momentous thus in order to acquire organic traffic, it becomes essential for merchants to build a mobile optimized websites. Moreover, Google has executed penalities for the websites couldn't meet the criteria of mobile friendliness. So if you want to drive traffic to your business and generate leads then you must have a mobile optimized website.
Responsive Websites Augment User Engagement
When you are offering a mobile experience to your customer, a feeling of trust comes from the user for your brand. Thus, if your website is mobile optimized then you can always await for a happy customer.
On the contrary, if your website is not mobile optimized then it will make customers balked and will bounce out of your website and most probably switch to your competitors thus affecting the growth of your business.
More Social Activities on Mobile
As social media is growing and expanding, many users prefer to use smartphones for accessing it. So, if you are promoting your business on social media platforms then it's a high chance that incoming traffic is coming through mobile.
Mobile Users Usually Switch Devices
Usually, while doing any conversion or shopping via desktop/laptop user gets bored and switch to mobile for grabbing more information related to the same task which they were performing on the desktop. According to the survey around 85% of people switch their device in order to achieve the goal which means if your website is not optimized according to screen size and resolution then you are loosing out the sales.
If you are running an online business and haven't Optimized your Mobile websites, then you are taking the risk of loosing your business. Right away hire a developer and get a Mobile Website Optimized.