To convert a visitor into a buyer is the major reason why every business owner want to develop an E-commerce website. A platform showcasing all it's products, allowing the customer to choose the best, result in creating a positive & better user experience. Therefore a website should be developed that converts and doesn't block the traffic and sales flow.
If you are running a business and want to develop an E-commerce website then here are the 7 best strategies to create a better user experience and conversion.
1. Focus On Website Value
You need to showcase most important value to your customer so as to engage your visitor and convert them to buyer. Hence, an attractive headline, proper text, optimize Call To Action, attractive offers, product showcasing and description are the important factors which needs to be implemented while designing an E-commerce store. You can watch out a website named Marketplace which is doing wonders by engaging audience with their catchy headline, proper text and much more.
2. Implement Proper Hierarchy
A proper hierarchy should be implemented on a website such as formatting & visualizing a content in order to provide effective communication to the client. Develop a site with easy navigation, quality images, and description.
3. SEO Friendly
Make Your website searchable for those who know what they want and those who don't. Do highlight a seconday search into your website to help the user reach their goal. More importantly, create keyword rich product names and description for your website.
4. Incorporate relevant filters
60% of visitors don't have the idea of what they want to purchase therefore every E-commerce website should incorporate relevant filters that meet customer requirement and goals. You need to create filters for brand, price range, size, product categories. A Marketplace like flipkart, Amazon are doing great with proper implementation of filters.
5. Keep Checkout Process Simple
Many visitor bounces of the website if they found a complex checkout process which includes troublesome registration form and payment gateway option. Listed below some major points that will help out in making a simple yet engaging checkout process
A high quality product image is the most important element to building impression and engagement among the customers. Include a gallery of high quality to showcase all your products.
If You are running a business and want to hire a developer for your E-Commerce website then don't miss out communicating these 6 strategies while you go ahead for designing a website. For any business requirement, we at panacea infotech are ready to serve you always. Write us at email@example.com or contact our experts.
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