If your business is physically present and wants to contact your customers then local SEO plays a major part in order to meet this goal. To build an effective SEO Strategy you must build a vital and optimize landing page so that it can be ranked for your enclosing areas.
If you want to rank your business at the top of SERP(Search Engine Result Page). you need to combine Local SEO(map based result) and Organic SEO. Consumers who perform the local search are the most targeted and preferred audience by google. Moreover, the customer who performs the search using smartphones tends to purchase more as compared to the simple mobile device user. Let's watch out the effective strategies for designing a Local Landing Pages.
Determine the locale of your customers
Implement a studious strategy in Local SEO, so that customer can search you. For this sense, you need to determine the location of the customer. It's not a hassle task to design a landing page, but the test is to reach the right people.
With the help of map navigation system, you can find out the difference between the websites which generates thousands of traffic but fail to convert customers and the websites where traffic is less but are happily converting their visitor to buyers. Furthermore, you can take the advantage of google analytics dashboard and find out the geographic location of your customer so that you can structure your landing page accordingly.
Google Analytics > Audience > Interest > Geo > Location
For relevancy use Localize Metadata
Relevancy matters a lot for the search algorithm. Getting a Backlink from a relevant site is more fruitful as compared to a quality link from the irrelevant website. So it is important to mention relevant keywords into your content rather stuffing inappropriate keywords. Thus, metadata plays an important role in designing an effective and optimized landing page. Factors which are included in metadata are
Mobile Friendly Landing Page
It's a mobile era, so most of the searches are performed on mobile. Thus, it becomes essential to design a landing page which is friendly and compatible for mobile users. Furthermore, you need to take care of loading speed of your mobile website so that you can effectively grab the customers to your website.
If you want to grab more local leads for your business, then you must opt for an experienced and dedicated web design and development company who can design a perfect landing page so that you can convert your visitors to buyers. For availing our service you can write us at email@example.com or can freely reach to our sales team.