If you think that google penalties occur only due to update in Google Algorithm then you are wrong. There are many websites who are suffering from google penalty even though there is no google update. What can be the reason? Well, it can be due to Duplicate Content, Bad Quality Links, Keyword Stuffing and much more. So if you want to promote your business then hire a quality digital marketing agency which will take care of all the negative links pointing to your website.First, Let's watch out the different forms of penalties.
Forms of Google Penalties
Form 1: Manual Penalties
A penalty which is enforced by Google's Humans. When a manual penalty hits the website, you will receive the notification in your webmaster dashboard in Manual Action Tab under Search Traffic.
Form 2 : Algorithm Penalties
This type of penalty can occur at any point of time because google algorithm is rolling out every time thus, you need to identify when this penalty has become active by keeping the track of your traffic and SERP's.
Now, watch out the strategies which needs to be implemented for protecting your website from these penalties.
Audit Your Backlinks
Google treat various kinds of Links as Spammy. Watch out here :
These links are treated as unnatural which google bots can identify. So if they are found on your website then google will surely take the action on your website.
Get Rid of Negative SEO
Be aware of your competitors. They can link your website with many spammy websites. So if you find various negative links then disavow them. Create a text file with the list of spammy links and upload it using Google Disavow link tool.
Quality and Unique Content
Stay Away from following types of Content :
Too Much Scrolling for Content should be Avoided
According to google “Page Layout Algorithm” your website must immediately offer the content to the users so that they need not scroll too much for the content. In fact the best way is to decrease the number of Ads and show your content at the top.
Delete User Generated Spammy Links
A content written by user is treated as most valuable but the same content can make your website penalized if found spammy as a result Manual Spam Action will become active so the best way is to use the “no-follow” tags in order to tell the search engines that you are not in favor of all these links.
If you want to promote your website according to google guidelines then Panacea Infotech is a perfect platform where resources are highly skilled thus will help you out in promoting your business in an effective manner. For availing our promotional services you can freely contact our team.