With great power comes great responsibility. As a marketer, mobile is such a powerful platform for you to connect with your audience. However, since the smartphones are such a personal medium, it is also the easiest place to make blunders that will turn off customers forever. Mobile applications have changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating.
Despite having such a great advantages, about 95% of applications are abandoned and forever forgotten. The Sad truth is it happens within the first month after the deployment of your application. This is certainly one of the worst nightmares of the mobile app development companies. So did you ever wonder why do people actually not download your app?
It becomes an attentive decision to develop a mobile application for your business. You need throughout planning right from its commencement to make application successful. The app success depends on what your business goals are and what features it will offer to the users. Depending on the Key Performance Indicator (KPI), the revenue goals and quantity defines app success measurement. Quantity factor that comprises usage statistics, a total number of app downloads, the percentage of target customers, etc. While revenue comprises in-app purchases, monetizing factor, paid downloads, and other means to generate revenue.
Factors That Badly Impact on Download Rate of Your Application
There are many reasons for people ignoring your application. Like bad user experience, lack of security features, usefulness, poor UI design, etc. Today, we will see what factors really make your application worthless.
Poor Market Research:
Right target market, user expectation, present market needs, major rivals these are the essential things to look before initiating your mobile app development. Getting a new app development idea is not enough. You need to see whether users will love that idea or not. If you develop an application without considering these essential elements, you may face bad defeat in a market. With profound research, defining objectives for your application becomes even easier.
Overlooking Mobile OS:
Most developers usually stumble upon choosing right development platform for their application. When you start your market research, an operating system is one of the important aspects to consider. Android, iOS, and Windows these platforms are dominating the mobile app development market for sure. Therefore it is important to see which operating system preferred most by the users. But, it is better to admit that every subsequent application which is on the verge of publication faces huge competition from the millions of apps in the market. It is advisable to develop an app for one platform at a time. Because many developers have a tendency of targeting two or more platforms at once. By building the application for multiple platforms might increase your user base but development process looses its balance. So if you need perfection, it is always recommended to go for one platform first. For instance, Instagram was first to design for iOS only and manage 30 million users before decided to develop their Android app. Similar is in the case of famous Pokemon Go.
Forgetting Users While Investing in User Design:
If you want to make business user-friendly, you should make application user-friendly. Designing the application is all about how users will find the features and information effortlessly. The user experience plays a vital role in reaching out the and satisfying the end users. Making the app design fluid and simple will enable users to navigate through different screens seamlessly. A great app rendering amazing user experience will attract more users and earn recommendations from existing users. Building your application with your end user objectives in mind will enable your business reach more customers and satisfy them.
Too Many Features in Application:
Many developers consider a lot of features to be an essential determination to receive users' appreciation. But now, the experience tells something different. Actually, too many features make an application hefty and clumsy and add any major value to the user experience. On the other hand, adding one or few most important features that users find helpful can make your application great and more purposeful. Do you want to know the negative outcome of too many features? Well, here are they.
Not Having Much Importance to Testing:
Smooth and glitch free performance is what users expect mostly and it can be done through the effective application testing. Developing an application without any testing practices will hurt your business rather improving clientele. Every app developed for your business should undergo rigorous testing to ascertain its free of all technical snags that will disrupt the app performance and efficiency. Customers look for apps that are simple, easy-to-use and clean. Subject your application to multiple testing practices including functional, performance, load, etc. to ensure its devoid of coding errors and technical snags for offering an unparalleled experience to customers.
Do you a killer application idea? Want to transform that to reality? We Panacea Infotech have already helped numerous clients across the globe with robust mobile application solution. Our team of expert developers work hard to translate your business objectives into a broad reality. So be sure to contact us today to be a part of development team.