Design and Discovery is a process for companies venturing mobile application development. It helps to understand the project which they are about to take. This process develops a concept for a visual representation of a product’s user experience and outlines the core functionally necessary for achieving business outcomes. However, while designing and discovering aims to set your product up for success, to get the most out of the session, then it will be essential to come in with the proper understanding of your product goal because not all the company come to the session having done their advance research. Therefore, missing critical parts of information often results in additional research and lost time. Below are the given five questions you should be able to answer before designing and discovering the process. So, by following the information gathering method, you will be able to differentiate and interpret the key information and can share a clear understanding of your product vision from day one. Proper preparation will also allow a team to work collaboratively to capture and create the key product feature, user journeys, wire-frames, and mock-ups and a clickable app prototype. Identifying the target user? The most significant contributor in your product is not the one who is funding. Instead, they are the one who will be using it. So, it will be good as early as you establish who is your target user, as well as the user demographic. For example: Android is more common in lower income and developing countries while iOS, on the other hand, is more notable in North America, UK, and Japan among those who with higher income levels and education. Therefore, if your target audience majorly uses Android devices, then it would be ill to advise to create an app for iOS. Henceforth, you may range from employees to customers or maybe both. So, identifying your user and their pain points will set the groundwork for the functionality of your app. So, by understanding that who will be using your product will also influence the monetization strategy and the feature which you can include in your product. All this information will help your design and discovery team to prioritize the elements for your MVP and develop user journey. What is the purpose of developing a mobile product? You need to have a definite purpose of what you need in your app or mobile product to achieve. For example: Is the mobile app is an internal app for increasing efficiency in the workplace? Or the app which is created for growing sales from existing customers? So, having a clear goal for your mobile app development will impact your overall product strategy and will also influence the decisions about central features. Most importantly these goals will also determine the key performance indicators which you need to track once you launched your app to determine its success. What is a need to fulfill the Purpose? Before investing in an app makes sure’ your product will address user specific pain points. So, remember that your app should provide a solution to a particular problem, which also helps to define the purpose of your product. For example: If your customer has been complaining about checkout times, then creating an app which can reduce the checkout times by certain percentage makes sense because with 21% of audience choose to abandon the app, right after one use. Therefore, it depends on your users how they find value in your product. Otherwise, they will stop using it. How to plan by adding value by fulfilling the purpose? Products which offer the same features as your competitors will not help you win over users. So, the best way to provide more value is to add value by competitor research it will help you to understand what your competitors are offering such as their strengths and weakness alongside with your own. By focusing on the areas where the product is lacking, you will be able to concentrate on how to differentiate your product from theirs, directly translating by adding value. Launching a product Setting an actual date and timeline, in which you want your project to be completed, will help the Design and Discovery team for providing wireframes and mockups which will also give a realistic idea of what is achievable within a specific time frame. So, for wrapping up above given five questions will help you step by step to analyze your objectives and reasoning for mobile application development services as well as prepare you for a successful Design and Discovery session.
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AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
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