Web design evolves continuously. New trends and styles keep making their ways in web design industry. If you want to maintain your business success, then you must ensure to incorporate these changes strategically in your website design. Otherwise, the day is no longer that you lose your competitive edge.
Your web design is the face of your business. It attracts your audience, engage them and inspire them to buy your products and services. Therefore, if you still haven't planned to invest in your website's design, then it's a high time to do so. Analyze your website design first. Find out flaws in it. Examine whether its layout is all right. Does it need a further makeover? Do you need to make it mobile-friendly? Is the CTA (Call-to-action) perfect?
Modern website design comprises many elements in which some come under the content while other are related to UX. In this post, we have outlined few must known elements that you should consider while designing your website. These elements surely help you to boost the performance of your website.
1. Responsive Web Design
Undoubtedly, responsive is the new trend. Google give preference to the mobile friendly websites in its ranking. If your website is not mobile-friendly, your visitors most likely to switch to the another site.
Various surveys conducted by different agencies have revealed that companies that have responsive websites experience the surge in their traffic and sales. If you haven't yet jumped into mobile, then do it as soon as possible. Either redesign your existing website to make it responsive or create a separate mobile-friendly website to target the audience on smartphones and tablets.
2. Speed & Performance
Page loading time really matters a lot. Internet users are impatient. Most of them expect that your webpage would load in 2 to 3 seconds.
Today, visitors determine the quality of your website on the basis of its page load time. In fact, speed and performance have become vital elements, especially after the release of the recent Google update. Therefore, make sure not to ignore these two elements.
In the near future, typography is going to take the internet by storm. The fonts which are clean, clear and crisp are surely going to replace the older ones such as Arial, Verdana, and others.
Web fonts make a great impact on the overall look of the website. Therefore, while selecting the font make sure that they will to not outshine the design instead complement it.
4. UX Design
User experience matters more than any other element of web design. It is what make your website successful. Therefore, make sure to pay more attention to UX design. In this regards, you can refer free ebooks or update yourself using UX stack exchange.
5. Crystal Clear, High-quality Responsive Images
It is said that a picture is worth a thousand words. The same principle is applicable when it comes to the website. When you sell any product online, it is your images that display your product to your customers. Usually, customers determine the quality of your products on the basis of the quality of your images. Therefore, make sure to integrate crystal clear images which are adaptable to every screen, so they can catch your visitors' attention and enable them to scan your products easily.
This is the era of more you scroll, the more you discover. However, the actual control is in the hands of users. If you keep the right balance between scrolling speed and the images and graphics it unfolds, it will surely offer a quality user experience to your visitors that in turn enhance your user engagement.
7. Background Video Integration
Integrating full-width video instead of image banner in the background really works as a wonder. It helps you to effectively represent your business only from your home page. Furthermore, if you integrate videos related testimonials, it can make a great positive impact on your audience.
Apart from these fundamental elements, there are much more to tell which we will see in the further blog posts. However, make sure to follow these elements carefully. Do some research and study before implementing these changes in your website. If you really want to get the job done right, then it is always wise to take a help from a professional web design & development company that not only conversant with the latest trends but also help you meet your requirements in a cost-effective way.
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