Every market is dominated by two significant players such as Android and iOS. In all honesty, it is a healthy competition that is why we have seen tremendous development from both the major players in the mobile OS market. On one side there is an open source Android, and on another hand, we have the iOS where Android and iOS comparison has become the new PC vs. Mac debate of the tech industry. However, in terms of technology, the competition is getting tougher each passing day. Both of them quickly catching up in terms of app revenue as well. Therefore the ideal approach to mobile app development is to create both Android and iOS apps. However, it is not always possible for many reasons like time-frame, budget resource constraints, etc. In terms of development, Android is the natural choice for a business with a limited budget. However, many developers won’t say that creating an app isn’t the end of the story. It needs to be marketed so you can only make revenue by reaching your set targeted audience. Demographics Demographics help to tell a lot about Android and iOS users. This is where we need to start the investigation. Android holds the most extensive global platform share. However, this market share comes mostly from developing countries and lower income areas. On the other hand, iOS users are typically younger so they may spend more on per app. However, the first question you can ask is what the target audience you would like to reach in the first place is? That will help you to prioritize your development requirement and possibly save some money in the meantime as well. The Cost of Putting Your App Out There Your app marketing endeavor should begin the moment you are done with your development. You need to put your app out there in the market for the users even for that you will have to register on your respective app stores. Besides, there is also a vast difference in the way both stores charge. For Android, it is a onetime registration fee, and for iOS, you will have to pay $99 for every year. Many argue that the high average app price justifies the higher registration price for the apple app store, but the statistics show some variance. The considerable difference between the iOS and Android app revenues is on the average of diminishing. This is because Google boasted a 27 percent growth in app revenues last year. Cost Per Install Cost Per install is a useful metric in terms of budgeting your mobile application development. It helps you to pay only if the user installs the app no matter how many people view the advertisement the payment will be made only after the installation. The cost of per install varies from region to region, but that’s not the case in every area where cost per install is one of the most successful metrics, it is not the only one to consider. There are other options too such as CPM, CPS, and CPE which should be considered for all these options, where android turns out to be more budget-friendly than iOS. Who Do You Want to Reach? Android is yet to beat iOS in the US, where it is a leader in the global mobile market which makes more sense to go for android if you want to target the global customer base. While deciding on your app marketing budget, you need to consider whether you will be able to target your main customer base or not and if you are focusing on going for diverse demographic from across the world, then android makes complete sense. However, if you want to target high-income individuals in the US, you won’t get much out an android mobile app development even a budget-friendly marketing campaign would not bring the expected revenues. App Store Optimization Cost App store optimization is a centre of any app marketing campaign since Android is Google product it naturally seems like the best option for marketers for anyone who has Google SEO knowledge, optimizing for app store is not too difficult. However, there is some major between differences SEO and ASO. One can assume that Google will prefer Android apps and rank them better, but there is an algorithm in place which will show apps that are more relevant to device own operating system. On the other hand, Apple app store may be Google rival product, but it does not impact the ranking of app marketing. However, the inbuilt ASO capabilities of the apple app store are currently much ahead of the play store. So, for wrapping up while Apple has managed to retain an edge in the US market, Google is focusing on improving your app marketing ROI within a short budget. There is no doubt about iOS advantage on many fronts but for a limited marketing budget, android stays the undisputed champion to get your app online, and you can reach a global audience with minimal investment.
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AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
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