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Awesome Tips to Boost up Your Web Design Skills

4/29/2016

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Your website design speaks about your business. It attracts your customers, engage them and inspire them to take action. A well-designed website helps you to drive more traffic and generate more business. Therefore, it is unwise to ignore its significance.  

Website design certainly a challenging task especially for clients. One has to keep several aspects in minds such as latest web design trends, audience point of view and stakeholder's expectations while planning, developing and executing the project. If you want to design a winning website, you need to know some worthy web design tips that help you to integrate all important aspects into your web design. Let see some of the fundamental yet crucial tips below- 



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​Create a Blueprint 

This is a first step of building a great website. Create a blueprint or wireframe before proceeding to create a visual design. It is like a skeleton of your site that help you conceptualize your final product clearly. It enables you to create a clean and neat layout of your site.  

Create Models 
Different models or prototypes are essential to create to get an overview of your site. It comprises navigation, color schemes, and other facets.  

In this regards, you can use programs such as Photoshop to create different prototypes of your landing pages, CTAs, and other elements.  

Add Social Media Buttons 
It has become imperative to incorporate social media icons on your website. It is not only essential to make your content easy to share but also improve your site's search engine ranking.  

Try to add social media icons in the header of your site, so they can viewed easily by your audience. Social media marketing is emerging as an extremely feasible way to drive more traffic and business. Therefore, integrating social media platforms with your site, surely help you boost your business.  

Integration of Web Fonts 
Typography is a vital aspect of web design. By using trending web fonts that are clean, effective and easy to read across all browsers and devices, you can make your website look good and easily comprehensible for your audience.  
Also, make sure to add web fonts into your corporate style guide.  

Keep Navigation Simple 
The quality of user-experience you offer determines your website's success. In this regards, navigation plays a key role. Simple navigation enables your audience to find what they need effortlessly. No matter the number of options you offer to astonish your audience, make sure to keep your navigation user-friendly.  

Use a Neutral Color Palette 
Using a neutral color palette, you can make your site look modern, clean and elegant. Make sure to use a color palette that complements your theme, logo, and other business entities.  

Your business is defined by your website. Therefore, it is important to build a creative, attractive and unique website that attracts and engage visitors. The more time visitors spend on your site, the more chances are they convert into your buyers.  

If website design is challenging for you, then take a help from professional web design services to build a site with all the important facets of modern website design.  
 
 

 

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5 Finest Reasons Your Online Business Need to be Mobile Optimized.

4/25/2016

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Assuredly, use of smartphones has increased drastically over the years. Moreover, it has impacted the marketing industry too. So companies are designing a responsive website in order to gain a better User Experience. According to the survey, around 1.1 billion people are accessing the internet through mobile and out of all, 85% use smartphones for surfing.

So, if your business website is not mobile optimized then ultimately you are loosing your business which leads to reduce in your business revenue. Let's watch out some other reason to build a Mobile friendly E-commerce website.

​Mobile Outpace Website in Shopping World 
You can see many of the E-commerce sites are migrating towards M-commerce(Mobile Commerce), furthermore they have shut down their desktop website and allowing customers to purchase any of the products through apps. According to the statistics, half of the traffic to the shopping websites comes through smartphones. 

High SERP Rankings for Mobile Optimized Websites
Last Year, Google launched an update named Mobilegeddon to make mobile friendly website momentous thus in order to acquire organic traffic, it becomes essential for merchants to build a mobile optimized websites. Moreover, Google has executed penalities for the websites couldn't meet the criteria of mobile friendliness. So if you want to drive traffic to your business and generate leads then you must have a mobile optimized website.

Responsive Websites Augment User Engagement
When you are offering a mobile experience to your customer, a feeling of trust comes from  the user for your brand. Thus, if your website is mobile optimized then you can always await for a happy customer.

On the contrary, if your website is not mobile optimized then it will make customers balked and will bounce out of your website and most probably switch to your competitors thus affecting the growth of your business.

More Social Activities on Mobile
As social media is growing and expanding, many users prefer to use smartphones for accessing it. So, if you are promoting your business on social media platforms then it's a high chance that incoming traffic is coming through mobile. 

Mobile Users Usually Switch Devices
Usually, while doing any conversion or shopping via desktop/laptop user gets bored and switch to mobile for grabbing more information related to the same task which they were performing on the desktop. According to the survey around 85% of people switch their device in order to achieve the goal which means if your website is not optimized according to screen size and resolution then you are loosing out the sales. 

If you are running an online business and haven't Optimized your Mobile websites, then you are taking the risk of loosing your business. Right away hire a developer and get a Mobile Website Optimized. 

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7 Must Known Factors for Modern Website Design 

4/22/2016

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Web design evolves continuously. New trends and styles keep making their ways in web design industry.  If you want to maintain your business success, then you must ensure to incorporate these changes strategically in your website design. Otherwise, the day is no longer that you lose your competitive edge.   

Your web design is the face of your business. It attracts your audience, engage them and inspire them to buy your products and services. Therefore, if you still haven't planned to invest in your website's design, then it's a high time to do so. Analyze your website design first. Find out flaws in it. Examine whether its layout is all right. Does it need a further makeover? Do you need to make it mobile-friendly? Is the CTA (Call-to-action) perfect?   

Modern website design comprises many elements in which some come under the content while other are related to UX. In this post, we have outlined few must known elements that you should consider while designing your website. These elements surely help you to boost the performance of your website.  

1. Responsive Web Design 
Undoubtedly, responsive is the new trend. Google give preference to the mobile friendly websites in its ranking. If your website is not mobile-friendly, your visitors most likely to switch to the another site.  
Various surveys conducted by different agencies have revealed that companies that have responsive websites experience the surge in their traffic and sales. If you haven't yet jumped into mobile, then do it as soon as possible. Either redesign your existing website to make it responsive or create a separate mobile-friendly website to target the audience on smartphones and tablets.  

2. Speed & Performance 
Page loading time really matters a lot. Internet users are impatient. Most of them expect that your webpage would load in 2 to 3 seconds.  

Today, visitors determine the quality of your website on the basis of its page load time. In fact, speed and performance have become vital elements, especially after the release of the recent Google update. Therefore, make sure not to ignore these two elements.  

3. Fonts 
In the near future, typography is going to take the internet by storm. The fonts which are clean, clear and crisp  are surely going to replace the older ones such as Arial, Verdana, and others.  

Web fonts make a great impact on the overall look of the website. Therefore, while selecting the font make sure that they will to not outshine the design instead complement it.  

4. UX Design 
User experience matters more than any other element of web design. It is what make your website successful. Therefore, make sure to pay more attention to UX design. In this regards, you can refer free ebooks or update yourself using UX stack exchange.  

5.  Crystal Clear, High-quality Responsive Images 
It is said that a picture is worth a thousand words. The same principle is applicable when it comes to the website. When you sell any product online, it is your images that display your product to your customers. Usually, customers determine the quality of your products on the basis of the quality of your images. Therefore, make sure to integrate crystal clear images which are adaptable to every screen, so they can catch your visitors' attention and enable them to scan your products easily.  

6. Scrolling 
This is the era of more you scroll, the more you discover. However, the actual control is in the hands of users. If you keep the right balance between scrolling speed and the images and graphics it unfolds, it will surely offer a quality user experience to your visitors that in turn enhance your user engagement.  

7. Background Video Integration 
Integrating full-width video instead of image banner in the background really works as a wonder. It  helps you to effectively represent your business only from your home page. Furthermore, if you integrate videos related testimonials, it can make a great positive impact on your audience.  

Apart from these fundamental elements, there are much more to tell which we will see in the further blog posts. However, make sure to follow these elements carefully. Do some research and study before implementing these changes in your website. If you really want to get the job done right, then it is always wise to take a help from a professional web design & development company that not only conversant with the latest trends but also help you meet your requirements in a cost-effective way.  

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Achieve More revenue with these fascinating and effective tips for Mobile App Design.

4/19/2016

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It's an era of Mobile Apps and smartphones. According to the recent survey, 80% of the users build upon apps for doing their business or personal task. Thus, mobile apps are  considered as credible of delivering services. Designing an app for your business is simple as you can hire a professional developer for doing the job, but do you think the design of the mobile app is too effective to convert a  visitor to buyers. 

Designing a valuable mobile app has become important in order to retain the customer. It's becoming tough to provide the best app to the user in this highly competitive mobile era. So, it's highly important to design an effective and engaging mobile app to gain more conversion. Let's watch out some of the amazing tips which help in engaging more conversion and revenue.


1. Categories Must be Convenient
Give your customers a convenient way to choose menu categories. They should be clear in nature and should not overlay each other.

2.  Outstanding Search Bar
All the information can't be grabbed through browsing, customer looks up for the search bar. An app without search bar is not favored at all.

3.  Filter Option
When the user performs a search and see the irrelevant and too many results, there may be a possibility that the user drops off from the mobile app, so in order to provide a good search experience to your customer's, implementation of filter plays an important role which helps in crushing inappropriate result.

4. Smooth Payment Method
Conversion rate increases if mobile apps provide a smooth payment option. A separate page must be designed various payment options like Credit Card, Debit Card, Net Banking, Cash on Delivery. 

5. Call-To-Action(CTA) Button Size
Don't ever keep the size of a button the same as that which you have kept on your website. It can be frosting for customers to perform zoom-in or zoom-out in order to click the conversion button. Test you button size on various smartphones or gadgets before placing it in your app.

6. Sign Up and Sign In should Discriminate
Color, Button Size should be distinct for both sign up and sign in so that customer doesn't perform the wrong activity while registering into your mobile app which not only results in a decrease in customer conversion but also leads to increase in bounce rate of  your mobile apps

7. Password Criteria should be simple
Don't ask your customers to include various characters, symbols in the password so that they can successfully complete the registration task. Keep the password criteria as simple as six characters which will help you in out in gaining more user registration.

8. User- Friendly Forms
Forms must be compliant according to the information provided by the user. Don't design your mobile app with complicated form fields, auto-refill data must be provided if the user was not able to register the first time.

If you want to launch a Mobile App for your business, then Panacea Infotech is a perfect platform where developers are designing the mobile apps keeping in mind all the fascinating tips. For any queries or consultation, you can freely contact our team.

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SEO Analysis - 4 Decisive Components You Must Examine

4/15/2016

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Search Engine Optimization(SEO) is a crucial component in digital marketing industry. SEO is used to help the organization, brand or company to attract more customers by ranking at the top in the search result.The act and health of website in search engines depend on how well you have done SEO Analysis. The major 3 Modules that Plays a crucial role in ranking at the top in search engines

Technical SEO - Your Website should have following technical features like Sitemap, Robots.txt, Structured URL, Redirection and responsive in nature.

On-Page SEO - Quality Content, No-Flash, Appropriate Meta Tags, Alt Tags  for images, relevant keywords.

Off-Page SEO - Quality Backlinks and Social Media Presence plays an important role in driving traffic to your website.

To gauge whether these 3 Modules are effectively implemented on your website, you should perform SEO Analysis. Let's watch out 4 SEO Analysis components.

​1. Accessibility 
The user can access your website if it exits in search engines. Some of the factors which make your site usable.
  • Robot.txt file must be present in root directory
  • XML Sitemap must be submitted to google webmaster so that search engine  crawlers can easily crawl your website.
  • Loading Speed of website must be less than 7 Seconds
2.  Website Indexed
  • In order to check how many pages have been indexed by google, just type "site: domain name" in the search box and hit enter.
  • Check whether your Webpages are searchable by copying your URL and paste it into the search box.
  • Check How Many Backlinks of your website using "link:domain name".
3. On-Page Components
Meta Tags for keyword and description, Proper Title Tag, Page Loading Speed, Appropriate heading tags from <H1> to <H6>, Quality Content, No Flash, all script at one place.

4. Structured URLs and Page Error Administration
If we talk  about E-commerce website then it has plenty of categories, sub-categories, and products so it becomes necessary to maintain the proper URLs. The best searchable and user-friendly URL is to have keywords in it rather than using special characters.

Page Error (404) - Optimize your 404 page in the website by putting the link of Homepage by saying "Back to Homepage" so that you can retain your customers. 

if you want to rank your business at the top of search engines, then you can freely reach to our SEO Expert.

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​Influence of Digital Marketing for Business and What is Digital Marketing?

4/15/2016

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Digital marketing is essential for victory in the online world. The aggressive growth of websites started a uniquely new industry called digital marketing. If we talk about the growth of sites, the online marketing businesses have risen aggressively, not only in scope but also in the intricacy of ideas to trade online.
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If we see that how much retail business is transferred over the internet today? According to one survey in the U.S. they find that in 2016, Online purchases will exceed $360 billion in the U.S. only. Global retail businesses are estimated to exceed $28 trillion near 2018. Unquestionably the Online Market today is a golden possibility. 

Moreover, online competition is comprehensive than eternally and will remain to be extra determined. For certain goals, powerful online marketing is furthermore necessary than always to be determined and fruitful in the digital era.

Let's talk little about the most common question "what is Digital Marketing?
Digital marketing, also recognized as Online marketing or internet marketing, includes the methods and efforts to enhance or promote a website or web page visibility on the web. The purpose of digital marketing is to build traffic, impacts and, finally, reformations or conversions whether in the structure of consumer contacts, leads,  purchases or content viewed as well as any amount of extra wanted results to accomplish.

Digital marketing is involved in various distinct actions all of that has their individual set of methods, activities, and goals. These digital marketing activities settle into two foremost states covering SEO (search engine optimization) and SEM (search engine marketing).


Search Engine Optimization
Search engine optimization has grown an excellent profession that needs the continuous update of experience. SEO is the method of modifying the visibility of a website or a web page in search engines. In SEO activities, we worked on -

- Competitive Research
- Keyword Research
- Content Creation
- Website Architecture
- On Page Optimization
- Off Page Optimization
- Back-link Analysis & Acquisition
- Collection & Analysis of Metrics
- Site Audit
- Conversion Optimization


Search Engine Marketing
SEM is a type of Digital Marketing correlated with the analyze, yielding and placing of a website in search engines to obtain the highest visibility and grow promotions of paid or organic traffic referrals from search engines. The techniques for approaching consumers on the internet or online are huge and steadily diminishing in influence. Here are several of the common conventional types of search engine marketing techniques. 

- PPC (pay per click)
- Email
- Lead Generation
- Online Classifieds
- Display / Banner
- Online Video
- Sponsorship

Other than these two (SEO & SEM), SMM (social media marketing) also plays an extremely profitable role in Digital Marketing. It includes all the activities that we do on online social & professional media sites like; Facebook, Twitter, Linkedin, Pinterest, etc.

Today, digital marketing is essential to the progress of businesses. Digital marketing Agencies proceeds to examine significant growth day by day at the cost of a print advertisement or promotions and any other traditional methods of marketing. People adapt digital era quickly, even it would be not wrong in today's scenario if we will say that digital media is a need of an individual. So, how can any business grow without adapting "Digitalization"? 

If you need help to get your online website visibility or want to increase your web traffic for business success, feel free to contact us.  


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Local SEO Tips That Help Your Business Get Top Spot in Local Search Result

4/14/2016

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Local SEO tips
Local businesses rely on establishing strong relationships with local customers. A powerful web presence facilitates this relationship and makes it stronger. In this regards, you no need to be affluent in the digital language. You just need to know some smart and feasible SEO tips to dominate the local search.  

According to statistic around 70% of Google search comes for local businesses. Using some fruitful local SEO tips, you can rank on the first page of search results and drive more targeted customers to your business.  

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It's quite challenging to optimize your website locally. Also, local SEO is the bit different than traditional SEO. But once you do it right, you can reap incredible benefit from it.  When it comes to Local SEO, you must take Google's Pigeon Update into the consideration. Here are two important aspects you should consider- 

​1. Domain Authority  
​2. On-page Optimization
 



Here are few best Local SEO tips for you. 

Create Influential Content 
Content is a King and it will remain a King for a long time. It is a prime ingredient of your website. It communicates with your visitors and provide them with your business information. If it is irrelevant to what your customers are looking for, certainly they will move from your website.  
Provide your customers with a brief description that introduce your business and services. Highlight your service features with bullets and make sure to use keywords in your content. It makes the audience and search engine crawler to go through your page and understand it properly.  

Ensure your website is Responsive 
Every person in today's digital era uses a mobile phone. Millions and billions of these mobile phone users spend hours on the internet with their handheld devices.  No wonder, many businesses offer their services only through mobile apps due to the rapid growth in mobile internet users.  
Responsive website design makes your site adaptable to every screen size. This helps you to reach more audience and widen your business horizon.  

Optimize Local Keywords 
When you decide to perform a Local SEO, don't forget to find Local keywords. Optimizing local keywords is the best way to rank high in the local search result. It will drive organic traffic to your website.  

Register Your Business in Local Business Listings 
By including your business in local business directories, you can get many visitors to your site. Hence, make sure to register your business in major local business listings.  

Stay Away from Keyword Stuffing 
Many people still stuff keywords in their content. It is no more remain a right way to optimize your site. In fact, it can harm your ranking or Google may penalize your site. Therefore, stay away from keyword stuffing and create content with the right keyword density.  

Social Media Optimization 
Social media plays a great role in building a good relationship with customers and getting more targeted visitors to your site. Publishing posts regularly on social media can help you to stay in touch with your customers and attract new customers.  

Local and e-commerce businesses can get great benefit from Local SEO. However, it is important to perform it in a right manner. If you don't have expertise in Local SEO, you can get help from digital marketing services provider to make your online dreams come true.  
 

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5 Best Reasons to Switch Your Business Website to WordPress

4/13/2016

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Since its emergence in 2003, WordPress has been managing to astonish its users with its amazing features. All the praises it has gathered during last several years exemplifies its worth. Apart from a quality blogging platform, today, it is also considered as a robust platform for developing business websites. 

​When it comes to the most dynamic content management systems or platforms, WordPress comes in the top of the list. It offer features which are powerful, user-friendly and functional. This is what requires building a perfect business website! 


WordPress bestows businesses with a multitude of benefits that make it easier for businesses to reach millions of online customers worldwide. Only WordPress can help you to do this and more effortlessly and effectively. Here are the reasons that make it clear it's a high time to switch to WordPress. Let's take a glance at them.  
 

Free Download 
Web developers can download WordPress for Free. This is one of the prime reasons many business owners choose WordPress. Furthermore, WordPress is an open source platform, hence, it is supported by the a huge community of developers who contributes in upgrading this fabulous platform. This is the second best reason to make a shift to WordPress. 

It's Flexible! 
Whether you want to build a blog or develop an e-commerce website, WordPress offer a great flexibility to fulfill your all requirements with its dynamic function. Its functionality can be utilized effortlessly to get your desired output.  


Easy Customization 
Customization is important in order to showcase  your requirements on your website. You can customize WordPress with a great ease to make your business website look the way you want. Furthermore, it facilitates to convert PSD files into WordPress platform which enables conversion of static Photoshop files into a dynamic webpage.  

Search Engine Friendly and Responsive 
WordPress is search engine friendly and responsive in nature. This aspect makes it a right decision to take your business on WordPress. The purpose of building a website is to get more online customers, greater conversion, & generate higher revenue. With its SEO plugin and responsive nature, WordPress helps you to build highly SEO-friendly and responsive websites that rank high in Google's search results and work smoothly on a desktop as well as mobile which ultimately help you to fulfill your online goals.  

Secure and Safe Platform 
WordPress is secure and safe, hence, an ideal platform for web development. It has been developed while keeping in mind the aspect of security. You will find many plugins in WordPress that enable you to secure your website. The online world is full of uncertainty. You will never know when your site gets hacked by hackers. Therefore, you can ensure the aspect of security for your website using WordPress platform.  
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WordPress is easy to use and manage web development platform. It has ample amount of features which are necessary to build and maintain a perfect business website. A business website must be dynamic. This is what you can achieve easily with dynamic features of WordPress.  The above reasons are sufficient to make you realize why it is important to switch your website to WordPress. if you need help in this regards or you are planning to hire WordPress developers, feel free to contact us.  

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    Panacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all  solutions like web design, web development, mobile app development & SEO Services

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