Your website design speaks about your business. It attracts your customers, engage them and inspire them to take action. A well-designed website helps you to drive more traffic and generate more business. Therefore, it is unwise to ignore its significance.
Website design certainly a challenging task especially for clients. One has to keep several aspects in minds such as latest web design trends, audience point of view and stakeholder's expectations while planning, developing and executing the project. If you want to design a winning website, you need to know some worthy web design tips that help you to integrate all important aspects into your web design. Let see some of the fundamental yet crucial tips below-
Create a Blueprint
This is a first step of building a great website. Create a blueprint or wireframe before proceeding to create a visual design. It is like a skeleton of your site that help you conceptualize your final product clearly. It enables you to create a clean and neat layout of your site.
Different models or prototypes are essential to create to get an overview of your site. It comprises navigation, color schemes, and other facets.
In this regards, you can use programs such as Photoshop to create different prototypes of your landing pages, CTAs, and other elements.
Add Social Media Buttons
It has become imperative to incorporate social media icons on your website. It is not only essential to make your content easy to share but also improve your site's search engine ranking.
Try to add social media icons in the header of your site, so they can viewed easily by your audience. Social media marketing is emerging as an extremely feasible way to drive more traffic and business. Therefore, integrating social media platforms with your site, surely help you boost your business.
Integration of Web Fonts
Typography is a vital aspect of web design. By using trending web fonts that are clean, effective and easy to read across all browsers and devices, you can make your website look good and easily comprehensible for your audience.
Also, make sure to add web fonts into your corporate style guide.
Keep Navigation Simple
The quality of user-experience you offer determines your website's success. In this regards, navigation plays a key role. Simple navigation enables your audience to find what they need effortlessly. No matter the number of options you offer to astonish your audience, make sure to keep your navigation user-friendly.
Use a Neutral Color Palette
Using a neutral color palette, you can make your site look modern, clean and elegant. Make sure to use a color palette that complements your theme, logo, and other business entities.
Your business is defined by your website. Therefore, it is important to build a creative, attractive and unique website that attracts and engage visitors. The more time visitors spend on your site, the more chances are they convert into your buyers.
If website design is challenging for you, then take a help from professional web design services to build a site with all the important facets of modern website design.
Assuredly, use of smartphones has increased drastically over the years. Moreover, it has impacted the marketing industry too. So companies are designing a responsive website in order to gain a better User Experience. According to the survey, around 1.1 billion people are accessing the internet through mobile and out of all, 85% use smartphones for surfing.
So, if your business website is not mobile optimized then ultimately you are loosing your business which leads to reduce in your business revenue. Let's watch out some other reason to build a Mobile friendly E-commerce website.
Mobile Outpace Website in Shopping World
You can see many of the E-commerce sites are migrating towards M-commerce(Mobile Commerce), furthermore they have shut down their desktop website and allowing customers to purchase any of the products through apps. According to the statistics, half of the traffic to the shopping websites comes through smartphones.
High SERP Rankings for Mobile Optimized Websites
Last Year, Google launched an update named Mobilegeddon to make mobile friendly website momentous thus in order to acquire organic traffic, it becomes essential for merchants to build a mobile optimized websites. Moreover, Google has executed penalities for the websites couldn't meet the criteria of mobile friendliness. So if you want to drive traffic to your business and generate leads then you must have a mobile optimized website.
Responsive Websites Augment User Engagement
When you are offering a mobile experience to your customer, a feeling of trust comes from the user for your brand. Thus, if your website is mobile optimized then you can always await for a happy customer.
On the contrary, if your website is not mobile optimized then it will make customers balked and will bounce out of your website and most probably switch to your competitors thus affecting the growth of your business.
More Social Activities on Mobile
As social media is growing and expanding, many users prefer to use smartphones for accessing it. So, if you are promoting your business on social media platforms then it's a high chance that incoming traffic is coming through mobile.
Mobile Users Usually Switch Devices
Usually, while doing any conversion or shopping via desktop/laptop user gets bored and switch to mobile for grabbing more information related to the same task which they were performing on the desktop. According to the survey around 85% of people switch their device in order to achieve the goal which means if your website is not optimized according to screen size and resolution then you are loosing out the sales.
If you are running an online business and haven't Optimized your Mobile websites, then you are taking the risk of loosing your business. Right away hire a developer and get a Mobile Website Optimized.
Web design evolves continuously. New trends and styles keep making their ways in web design industry. If you want to maintain your business success, then you must ensure to incorporate these changes strategically in your website design. Otherwise, the day is no longer that you lose your competitive edge.
Your web design is the face of your business. It attracts your audience, engage them and inspire them to buy your products and services. Therefore, if you still haven't planned to invest in your website's design, then it's a high time to do so. Analyze your website design first. Find out flaws in it. Examine whether its layout is all right. Does it need a further makeover? Do you need to make it mobile-friendly? Is the CTA (Call-to-action) perfect?
Modern website design comprises many elements in which some come under the content while other are related to UX. In this post, we have outlined few must known elements that you should consider while designing your website. These elements surely help you to boost the performance of your website.
1. Responsive Web Design
Undoubtedly, responsive is the new trend. Google give preference to the mobile friendly websites in its ranking. If your website is not mobile-friendly, your visitors most likely to switch to the another site.
Various surveys conducted by different agencies have revealed that companies that have responsive websites experience the surge in their traffic and sales. If you haven't yet jumped into mobile, then do it as soon as possible. Either redesign your existing website to make it responsive or create a separate mobile-friendly website to target the audience on smartphones and tablets.
2. Speed & Performance
Page loading time really matters a lot. Internet users are impatient. Most of them expect that your webpage would load in 2 to 3 seconds.
Today, visitors determine the quality of your website on the basis of its page load time. In fact, speed and performance have become vital elements, especially after the release of the recent Google update. Therefore, make sure not to ignore these two elements.
In the near future, typography is going to take the internet by storm. The fonts which are clean, clear and crisp are surely going to replace the older ones such as Arial, Verdana, and others.
Web fonts make a great impact on the overall look of the website. Therefore, while selecting the font make sure that they will to not outshine the design instead complement it.
4. UX Design
User experience matters more than any other element of web design. It is what make your website successful. Therefore, make sure to pay more attention to UX design. In this regards, you can refer free ebooks or update yourself using UX stack exchange.
5. Crystal Clear, High-quality Responsive Images
It is said that a picture is worth a thousand words. The same principle is applicable when it comes to the website. When you sell any product online, it is your images that display your product to your customers. Usually, customers determine the quality of your products on the basis of the quality of your images. Therefore, make sure to integrate crystal clear images which are adaptable to every screen, so they can catch your visitors' attention and enable them to scan your products easily.
This is the era of more you scroll, the more you discover. However, the actual control is in the hands of users. If you keep the right balance between scrolling speed and the images and graphics it unfolds, it will surely offer a quality user experience to your visitors that in turn enhance your user engagement.
7. Background Video Integration
Integrating full-width video instead of image banner in the background really works as a wonder. It helps you to effectively represent your business only from your home page. Furthermore, if you integrate videos related testimonials, it can make a great positive impact on your audience.
Apart from these fundamental elements, there are much more to tell which we will see in the further blog posts. However, make sure to follow these elements carefully. Do some research and study before implementing these changes in your website. If you really want to get the job done right, then it is always wise to take a help from a professional web design & development company that not only conversant with the latest trends but also help you meet your requirements in a cost-effective way.
It's an era of Mobile Apps and smartphones. According to the recent survey, 80% of the users build upon apps for doing their business or personal task. Thus, mobile apps are considered as credible of delivering services. Designing an app for your business is simple as you can hire a professional developer for doing the job, but do you think the design of the mobile app is too effective to convert a visitor to buyers.
Designing a valuable mobile app has become important in order to retain the customer. It's becoming tough to provide the best app to the user in this highly competitive mobile era. So, it's highly important to design an effective and engaging mobile app to gain more conversion. Let's watch out some of the amazing tips which help in engaging more conversion and revenue.
1. Categories Must be Convenient
Give your customers a convenient way to choose menu categories. They should be clear in nature and should not overlay each other.
2. Outstanding Search Bar
All the information can't be grabbed through browsing, customer looks up for the search bar. An app without search bar is not favored at all.
3. Filter Option
When the user performs a search and see the irrelevant and too many results, there may be a possibility that the user drops off from the mobile app, so in order to provide a good search experience to your customer's, implementation of filter plays an important role which helps in crushing inappropriate result.
4. Smooth Payment Method
Conversion rate increases if mobile apps provide a smooth payment option. A separate page must be designed various payment options like Credit Card, Debit Card, Net Banking, Cash on Delivery.
5. Call-To-Action(CTA) Button Size
Don't ever keep the size of a button the same as that which you have kept on your website. It can be frosting for customers to perform zoom-in or zoom-out in order to click the conversion button. Test you button size on various smartphones or gadgets before placing it in your app.
6. Sign Up and Sign In should Discriminate
Color, Button Size should be distinct for both sign up and sign in so that customer doesn't perform the wrong activity while registering into your mobile app which not only results in a decrease in customer conversion but also leads to increase in bounce rate of your mobile apps
7. Password Criteria should be simple
Don't ask your customers to include various characters, symbols in the password so that they can successfully complete the registration task. Keep the password criteria as simple as six characters which will help you in out in gaining more user registration.
8. User- Friendly Forms
Forms must be compliant according to the information provided by the user. Don't design your mobile app with complicated form fields, auto-refill data must be provided if the user was not able to register the first time.
If you want to launch a Mobile App for your business, then Panacea Infotech is a perfect platform where developers are designing the mobile apps keeping in mind all the fascinating tips. For any queries or consultation, you can freely contact our team.
Search Engine Optimization(SEO) is a crucial component in digital marketing industry. SEO is used to help the organization, brand or company to attract more customers by ranking at the top in the search result.The act and health of website in search engines depend on how well you have done SEO Analysis. The major 3 Modules that Plays a crucial role in ranking at the top in search engines
Technical SEO - Your Website should have following technical features like Sitemap, Robots.txt, Structured URL, Redirection and responsive in nature.
On-Page SEO - Quality Content, No-Flash, Appropriate Meta Tags, Alt Tags for images, relevant keywords.
Off-Page SEO - Quality Backlinks and Social Media Presence plays an important role in driving traffic to your website.
To gauge whether these 3 Modules are effectively implemented on your website, you should perform SEO Analysis. Let's watch out 4 SEO Analysis components.
The user can access your website if it exits in search engines. Some of the factors which make your site usable.
Meta Tags for keyword and description, Proper Title Tag, Page Loading Speed, Appropriate heading tags from <H1> to <H6>, Quality Content, No Flash, all script at one place.
4. Structured URLs and Page Error Administration
If we talk about E-commerce website then it has plenty of categories, sub-categories, and products so it becomes necessary to maintain the proper URLs. The best searchable and user-friendly URL is to have keywords in it rather than using special characters.
Page Error (404) - Optimize your 404 page in the website by putting the link of Homepage by saying "Back to Homepage" so that you can retain your customers.
if you want to rank your business at the top of search engines, then you can freely reach to our SEO Expert.
Digital marketing is essential for victory in the online world. The aggressive growth of websites started a uniquely new industry called digital marketing. If we talk about the growth of sites, the online marketing businesses have risen aggressively, not only in scope but also in the intricacy of ideas to trade online.