If you think that google penalties occur only due to update in Google Algorithm then you are wrong. There are many websites who are suffering from google penalty even though there is no google update. What can be the reason? Well, it can be due to Duplicate Content, Bad Quality Links, Keyword Stuffing and much more. So if you want to promote your business then hire a quality digital marketing agency which will take care of all the negative links pointing to your website.First, Let's watch out the different forms of penalties.
Forms of Google Penalties
Form 1: Manual Penalties
A penalty which is enforced by Google's Humans. When a manual penalty hits the website, you will receive the notification in your webmaster dashboard in Manual Action Tab under Search Traffic.
Form 2 : Algorithm Penalties
This type of penalty can occur at any point of time because google algorithm is rolling out every time thus, you need to identify when this penalty has become active by keeping the track of your traffic and SERP's.
Now, watch out the strategies which needs to be implemented for protecting your website from these penalties.
Audit Your Backlinks
Google treat various kinds of Links as Spammy. Watch out here :
These links are treated as unnatural which google bots can identify. So if they are found on your website then google will surely take the action on your website.
Get Rid of Negative SEO
Be aware of your competitors. They can link your website with many spammy websites. So if you find various negative links then disavow them. Create a text file with the list of spammy links and upload it using Google Disavow link tool.
Quality and Unique Content
Stay Away from following types of Content :
Too Much Scrolling for Content should be Avoided
According to google “Page Layout Algorithm” your website must immediately offer the content to the users so that they need not scroll too much for the content. In fact the best way is to decrease the number of Ads and show your content at the top.
Delete User Generated Spammy Links
A content written by user is treated as most valuable but the same content can make your website penalized if found spammy as a result Manual Spam Action will become active so the best way is to use the “no-follow” tags in order to tell the search engines that you are not in favor of all these links.
If you want to promote your website according to google guidelines then Panacea Infotech is a perfect platform where resources are highly skilled thus will help you out in promoting your business in an effective manner. For availing our promotional services you can freely contact our team.
Human Resource is made by the people who are workforce in the company. Human Resource Department is an always busy department in the company, Their task is to maximize employees performance and further it has become a cumbersome task to manage multiple work at the same time.
Thankfully, the Human Resources Management Software is offering help and takes most of the repetitive errands off HR's shoulders. What is it? It is a Software that will help you take a step forward and become a successful modern company. It is almost impossible to handle all HR tasks and responsibilities without HR Software. It does all your information tracking and collecting. It is very important to know what HR Software can do for you. Let's start from the first thing that comes up to your mind with word HR - the all-important Payroll. First, depending on the size of your company you should choose the one that works best for you. Once it's done, the System will do a perfect job and help you with managing Payroll in your company. Whenever you need new employees - Human Resources Managing Software is a must-have in your business. It leads you through all the steps: posting your job requirements and receiving resumes, engagement with job applications and advanced sorting of those; to finalize it with professional and simplified recruitment process. It allows employees to update their information, the employer can access that information, gather it and keep everything up to date. For example, as simple thing as attendance records and scheduling: without proper Software, it could be a mess and a nightmare to deal with for HR Department. Hence, this tool is very valuable and can't be overlooked. One of the most useful perks for the employer is definitely the Performance Review Software.
There are a few different types of the Performance Review including the employee self-evaluation or so-called 360-degree review. The size of the company or its culture are the factors influencing review type. Once done, it is easy to see which sectors are on the right track and which are in need of improvement. Same with employees – review can identify some of weakest links. Contacting Tem Leaders and providing Leadership Training is yet another HR errand that improves the whole company wellbeing. Learning Management System (LMS) is yet another tool absolutely beneficial for your company. It doubles the results of your training while cutting down the time and expenditure. At last, almost all modern HR Professionals has already switched to HRMS Benefit Administration. All the never-ending paperwork and enrollment forms are too time-consuming to use them nowadays. Benefits module in the Human Resources Management Software offers all-electronic enrollment forms and even generate email to employees to remind it is time to enroll (also offering a step-by-step guidance). After gathering all the date, a lot of companies use EDI (Electronic Data Interchange). This is yet another feature – it's role is to collect all information. Once done it sends all the data to benefit carriers reducing errors and maximizing efficiency. To help streamline benefit audit process many vendors also offers professional reporting. Your company will surely benefit from using the right Human Resources Management Software so you can focus on growth and success instead of tons of paperwork.an email to employees to remind it is time to enroll (also offering a step-by-step guidance). After gathering all the date, a lot of companies use EDI (Electronic Data Interchange). This is yet another feature – it's role is to collect all information. Once done it sends all the data to benefit carriers reducing errors and maximizing efficiency. To help streamline benefit audit process many vendors also offers professional reporting. Your company will surely benefit from using the right Human Resources Management Software so you can focus on growth and success instead of tons of paperwork.
If you are running a company or organization where all the HR related work is performing manually then it's a high time when you should take the advantage of this amazing HRMS Software and streamline the HR related task in a quick succession.
Nowadays, there are many different tools out there to help you run your business smoothly. One worth looking tool is SaaS – Software as a service. And what is it? It is actually quite simple – it is a model of distributing a software in which a provider (third-party) hosts applications and gives the access to customers. It is an alternative to the usual software you used. The traditional model requires the user to buy the software, build the server, go through the installation process and sort out the configuration
This Software has a lot of advantages, for example, the needed Software is installed and also configured already. It saves a lot of time for the user, especially if using the cloud. The cost of it is also a big advantage. In traditional model the user has to own the hardware and software license while using Saas the costs are much lower – it mainly exists in a multi-tenant or shared environment and the maintenance cost is also reduced because the user providing this Software owns the whole environment. The useful option is also the possibility to terminate Software offerings at any chosen time. This prevents from recurring costs and saves money if software is not needed anymore and If comparing this new model to a traditional software model, we cannot overlook its integration and scalability. Normally, users would have to buy other servers or software – in Saas, though (because it usually exists in cloud environments) the various solutions are integrated with different offers from Software provider. Upgrades are also much easier than for the traditional system users. The provider of Software can upgrade his solution and straight away it will become available to use for all his customers. The traditional model user would have to also pay rather a high price and spend lots of time. The upgrade obviously has to be bought by him in a package, then go through all installation process. Some upgrades force the traditional user to pay for particular services to get the software upgraded.
If you are still not completely convinced about the advantages for your business coming from using Software as a Service. this is the last thing that should make you switch to it straight away. Most of the offerings are very simple to understand because they already provide you the samples inside and the best practices. As a user, you can test the functionality of the software in advance as well as all new and different release features. There are numerous applications provided like email, customer relationship management (CMR), human resource management, sales management or billing and collaboration. All new software system providers obviously offer a service-level agreement to all of their customers. It is essential that all the users recognize it and make sure that it is applied.
If you are running a business and want to achieve a better revenue with minimal cost then it's a high time when you should grasp this amazing Software as a Service(SaaS) into your business model. For availing or inquiring more about this software you can freely contact our team.
Every day we use websites and applications like Twitter, Instagram, Youtube, Facebook or Linkedin for fun and to keep in touch with the world. Since social media is trending, it became an important tool and changed the way we interact with each other. As the easiest route straight from company to its customers – social media play now the major role in the Digital Marketing Industry.
Social Media Marketing helps companies interact with potential or existing customers, helping the to achieve their targets. To help companies reach their customers and audiences, many social media platforms integrate their methods. Nowadays, when the costs of television advertising are sky-high – marketing through social media is the best choice as it's as valuable as the TV one while being very cheap in comparison. It is all about numbers. And social media offers large numbers without all the hefty TV advertising costs. It means that any small business has a chance to grow and reach the audience anywhere in the world.
Another important thing for any brand and a company is the trust. As Ekaterina Walter (the expert, marketing guru and bestselling author) claims – no matter how our technology will improve and evolve in the future, consumers mostly will stay with the name they can trust. What it means is that by social media companies can achieve a personal level communication, businesses can directly contact customers and interact with them (cultivate the trust). All that will contribute to an ongoing building and keep a strong reputation online. It is a fact that almost 3three our of four customers do the research online about the company before deciding to make a purchase. Hence, the customer reviews and all the social engagement help the shopper to decide and make the initial purchase. SMM through our popular websites such as Facebook could drive the traffic to your websites. Numbers say it all – last year as Mark Zuckerberg confirmed – the website had 1.5 billion users (one in seven people on our planet). And that is without including YouTube or Twitter. Every single post that is shared through Facebook means an opportunity to drive the traffic straight to your own website. It could be anything from free info to eCommerce selling; the outcome could be amazing. This way of communicating with customers proved to be more productive, time-saving and costs-saving. For example, if you are a food brand – consumers will buy the product rather from the existing and interactive on social media company than the brand they cannot trust. It is very important that your posts and content representing your company is not a promotional-looking one. Statistics show that consumers will respond more often to the posts which are more conversational, those that do not look like a typical advertisement.
Social Media Marketing helps with increasing sales too. At the moment, as statistics show - one in ten purchases made online has its origin in social media, meaning the person making the purchase is leading from one of the social media websites straight to shopping site and the checkout. In the future more businesses will use this way of marking as numbers do not lie - it gives the best results.
If you want to build a win-win situation for your business then you must look for digital marketing agency where they will help you out in promoting your business on various digital channels thus helping you out in grabbing more customers and online sales.
As we are living in the digital world, the onset of smartphones and mobile gadgets are gradually replacing desktops and even laptops. As the usage of smartphones and mobile internet service is increasing, every company or organization must implement mobile marketing in their promotional strategies. It's a convenient form of marketing which makes marketing cheap, easy to track result, cost driven and much more.
So, if you are running an online business and want to promote in an effective and smart way, then watch out the strategies which needs to be implemented while building a Mobile Marketing Campaign.
1. Develop a Mobile Friendly Website
M-commerce has completely overpass E-commerce. According to Ad60, 8% of digital traffic comes from smartphones and other gadgets. Thus, every business must take care of building a mobile-friendly website with menus and content displays according to the mobile user.
2. Mobile Apps Development
Apps are considered as an effective tool for marketing. Every industry whether it's a bank, company or food industries all has an app which customers can use to buy any of the product or services. Mobile App must be designed according to the operating system which can be Android, Windows or iOS. The App must have Quality content, Attractive CTA button, and a catchy name.
3. High-Quality Mobile-Friendly Content
Content should be of high quality and relevant to your business module. Since screen size of mobile is small, it's better and effective to write a short content. Further, it is not only the content you should prioritize but should take care that your website is responsive in nature.
4. Go for Google My Business
Whenever a mobile user performs a search they often look out for local results, so if you want to reach to your customers you must register your business on the local map through the Google My business .The moment you got registered on Google My Business, you will start receiving calls from local customers thus proves to be a fruitful way of achieving more business revenue.
5. Take Advantage of Social Media Platforms
Today, the user has become active at social media channels like Facebook, G+, Twitter, Linkedin and Instagram. So in order to reach and grab more customers, the best way is to promote your mobile app on various social media channels which result in a boost in business revenue.
6. Marketing through Short Message Service(SMS)
Provide an option of sign up or Subscribe Us in your website or App so that your customer can receive special offers, alerts, and reminders.
7. Engaging Call-To-Action (CTA) Button
CTA button plays an important act in Mobile Marketing Campaign. They are created for various purpose like driving customers to the website, Purchase of product and services, signing up or subscribing option. Further, CTA button should be simple and attract.
8. Quick Response Codes
If possible you should include QR codes in business cards, flyers so that user can grab deep information about the website or landing page which can lead to a better customer engagement and business revenue.
As we are living in the digital world the usage of mobile phones is increasing exponentially. Hence to build a win-win situation for your business you need to make sure that your marketing strategy should be compatible with mobile. If you want to take your business to the topmost level then don't wait for the right time, search for an amazing digital marketing agency and watch the increase in your business sales.
Your Business website brings you customers and helps you flourish in today's internet world. Its success largely depends on the quality of user-experience it offers to your audience. Therefore, it becomes important to ensure whether your website offers quality user-experience or not. If it is not able to drive traffic or even if it is able to drive traffic but fail to convert it into your buyers, then there must be something wrong with the user experience. Here are 5 valuable tips that help you improve the user experience of your website. Let's discover them below.
1. Improve Your Website's Load Time
Today's internet users are highly impatient. They want everything fast. They can access the internet from any corner of the world through various devices. Hence, they expect every website load fast. If your website takes more than 5 seconds to load, it certainly frustrates your audience and it leads to increase your website's desertion rate. So how to improve your site's loading speed. In this regards, Google can help you in a better way. You can use Google's free tool to verify your site's speed and get suggestions about improving your site's loading speed.
2. Keep Your Content Concise with Minimum Clicks
People want to see the information that adds value to their life. Therefore, staying to the point throughout your website is the key to success. Make sure your content is concise, informative and to the point. Avoid jargon that difficult to digest for the normal visitor. Use bullets to highlight your service features and show your headings in bold style, hence, your visitors can grasp your content easily. Also, make sure to use images relevant to the information. Last but not the least, if your users can access information that they are looking for in minimum clicks, they are more likely to convert into your buyers.
3. Attract and engage with powerful titles
Titles play a key role in grabbing visitors attention. Include powerful titles in your content that are informative, easy-to-understand and attract users. For example, “We offer solutions to increase your traffic, boost your sales and grow your business”. Such a title is easy to understand and trigger curiosity.
4. Create strategic Call-to-Actions (CTAs)
Call-to-action is important to make any online marketing program successful. Having call-to-action button in your website help you to invite users' response and increase conversion rate. Therefore, while creating call-to-action ensure to go with a strategic approach. In this regards, you can take help from a professional website design and development agency that help you to create a right strategy and guide you with your website design.
5. Keep relevancy and consistency
Your website speaks about your business. Ensure all its pages offer information relevant to your business and maintain consistency. It helps you to keep your engaged at the time they explore different pages of your site.
Search Engine Optimization(SEO) has become a major module in digital marketing, a process of analyzing a webpage so that it can easily be crawled and indexed by search engines. SEO Campaign helps out in making your business searchable in Google so that customers can grab the products and services offered by you. So, if you want to take your business to the next level then watch out the amazing SEO strategies which need to be implemented.
A content without keywords is completely a waste. The basic strategy for a successful SEO Campaign is Keyword Analysis which can be performed by submitting the keywords related to the websites in the tool named Google Adwords so that you can analyze the average monthly search and competition for every keyword and select the best out of all.
A website with good page rank is what every business owner loves, thus can be achieved if you are building quality backlinks and in large numbers. There are plenty of tools where you can submit the competitor's URL and view the links so that you can analysis and implement the same strategy to your website.
if you are building a link to your HomePage website that's good but ignoring your internal page will hamper your business revenue. So start submitting your internal pages and drive traffic.
if you want a search engine to crawl and index your website quickly then go for the creation of sitemap which can be created online using XML Sitemap Generator. Basically, sitemaps include the list of all the pages of your website which make a website SEO friendly.
Content has become a king in Digital Marketing. It must include keywords so that it can come up in ranking when anyone performs the search. Stay away from keyword stuffing while writing the content as it will be treated as spam.
Images with Alt Tags
As we know that Google loves to read content, so if you are adding images to your website without Alt tag then there is a possibility that google may skip reading your images, thus, it won't be shown in search engines. So, It will be great if you add a text or alt tags for the images to make it readable by google.
Advantage of Social Media
Social Media Platforms like Facebook, Twitter, Linkedin, Google+ are treated as a tool where every business owner must promote their websites in order to gain more customers and revenue.
If you want to rank at the top of search engine, then it's a right time when you should look for a SEO service company and watch the growth in your business sales. For any queries or consultation, you can freely contact our team.
It takes months or years to build a house to live, same is with the website as it requires creativity, complicated configurations and much more. One major query which arises in the mind of the business owner is : How to develop a website and get it live so that I can use it for marketing?
Well, Here is the Answer. !!
You must have taken a glimpse of blogging platform like Weebly, Blogger, Wordpress, Wix which offers free and paid plans for developing a website, if you are building a website for the first time then obviously you will get attracted to these platforms, but they should be avoided.
Wondering Why? Here are the Reasons...
#1. Free Plans doesn't offer advanced customization feature, only you can setup a basic website, moreover, the blogger ads use to pop-up frequently.
#2. Confining in nature, Limited options in parameters like design, functionality, configuration and much more.
Let's watch out the effective steps which should be implemented while building a website.
Step #1 Website Required Hosting – A Place for existence
If you want to build a house then obviously you will look for space, same is the website where you need to purchase a hosting so that you can host all the files on the server and connect it to the internet.
You can find many hosting companies offering various kind of server like dedicated server, web server, application server and much more.
Points which you should focus in Hosting
Step #2 Decide a perfect Name for Your Website
You should give a name to your website – A Domain Name to rank yourself at the top. Do take the help of domain name provider and search for the best possible name.
Use a tool named domain name generator where you can type the keywords and the software will give the best possible domain names.
Step #3 Develop and Edit Your Website with Content Mangement System
CMS proves to be the best platform from the customer point of view, where you can edit your website from the domain, you just need to login at the domain where you can personalize the content, Pages, Images, Videos and much more.
List of CMS Websites – Wordpress, Zoomla, Drupal, Magento, WooCommerce.
Step #4 Give Look and Feel to your website by Selecting Design or Theme
CMS Platform offers the gallery of pre-designed themes which you can install and implement it on your website. Further, give your website a branded look with a logo, write the basic pages like About Us, Services, Product, Blog and Contact Us. Track the visitor by installing google analytics code.
It's a high time when you should build your business presence online in order to reach more customers and grab more sales. Hire a developer and get your website ready in a quick succession. For further queries and information, you can directly reach to our team.
Mobile internet users are growing rapidly across the world. Therefore, companies are jumping into the mobile app development bandwagon in order to reach more customers and grow the business. As the demand for different mobile devices is at peak, mobile manufacturer's are coming with the modern technologies and amazing features that lead to increase the growth of smartphone users.
For companies, it is a high time to build mobile apps that offer quality user experience, improve engagement and inspire customers to take action. However, it's challenging to choose the platform as every Operating System has its own advantages, limitations, and popularity.
As we know that iOS and Android are the most popular mobile platforms, there is always a competition between iPhone app development and Android app development, as a result, we see the most fascinating and feature-rich mobile apps in the app market.
Apple's iOS is an operating system that runs on various touch devices such as iPhone, iPad, and iPod. It offers a technology necessary to develop high-quality mobile apps and manage hardware of the device. The proprietary approach of Apple is business-friendly and the platform is considered as the most secure and manageable in the sector of consumer mobile.
Here we have outlined few crucial benefits of choosing iOS for developing your business applications.
Superior Quality Apps: Though more apps are created on Android platform, when it comes to the quality, there is no alternative to iOS. iOS platform provides users with unraveled functionalities and features especially in the segment of enterprise and game apps.
User experience is important in order to engage customers. IOS helps you to offer quality user-experience that is the prime reason behind its success.
Great Compatibility: iOS shows a great compatibility with different iOS devices available in the market. Therefore, iPhone app developers can focus completely on developing iOS apps instead of worrying about its compatibility.
Apple's devices are known for their powerful performance, advanced features, speed, and availability of storage space. All these facets enable iOS application developers to build quality apps with incredible features based on user interface guidelines.
Robust Security: Security of enterprise data is one of the main concern when a company wants to go for mobile. iOS apps cannot be installed without the permission and offers a strong protection for malware, hence preventing hacking and instruction of sensitive data.
High ROI: Using iPhone app, companies can reap greater revenue and ROI. iOS apps are scalable. Hence, they have the ability to expand the reach of business with greater value and satisfy clients who are ready to invest good amount.
At Panacea, we have an expert team of iPhone app developers who are well conversant with iOS platform. We are proficient in utilizing this platform to its full potential and build apps that meet clients' expectations. If you have any query regarding iPhone app development or planning to build a superior app for your business, please discuss your requirement with our experts, we will surely provide your business with the finest solution.
Gone are the days when people were standing in queues for buying goods from a grocery store or travelling to the faraway location to perform shopping. Today is the era of e-commerce where people can buy anything at the tip of their fingers. E-commerce market is growing rapidly with every advancement in technology. As it has already reached to mobile, the mobile commerce or m-commerce is also in the booming phase. It is observed that a large number of internet users prefer to shop from their smartphones rather than laptops and computers.
If you want to take your business to the next level, then it is necessary to have a responsive website that can be accessed from PCs, tablets, and smartphones. Such a website help you to enhance your reach and offer quality user-experience. However, it needs to be crafted creatively in order to make it attractive, engaging and user-friendly.
Having a responsive website doesn't mean you don't need an e-commerce application. Your website cannot eliminate the need of mobile application as in recent times the mobile applications have become tremendously popular and they are considered as the best means to gain customers' loyalty. Here are few key reasons why you need an e-commerce application-
1. People prefer to use a mobile app over a website to shop online.
2. It helps you to offer an easy way to your customers to access your online store.
3. It helps you to gain a powerful online visibility and always stay in touch with your customers.
4. It helps you to offer quality user-experience and gain customer loyalty.
5. It is the most convenient way to offer discounts and offers.
6. It helps you to build brand loyalty.
7. It makes payment process faster, secure and easier.
8. It encourages social sharing.
9. It helps you to deliver personalized user experience.
These reasons are enough to convey the value of e-commerce app for your business. A professional and experienced mobile app development company can help you to build a perfect mobile e-commerce app that meets your business requirement and help you reap all the above-mentioned benefits.