Artificial intelligence(AI) is now no longer an unknown concept' it has a bearing on just about every possible thing from smart homes to e-learning and even ecommerce website development, so there is hardly any domain which is not touched by the impact of eCommerce. However, AI is immersing itself in each and every aspect of our life’ now when you visit a mall you see many self-checkout cash counters, as well as the airports, are currently being implemented with state of the art advanced security check systems. So, now' machines are also assisting us in every possible way like they are helping us in completing the tedious task so that we can channelize our energies on doing better things. Therefore, as we say in a profit-driven global world where sales are happening regardless of time, so business needs to be available to the customer at all hours of the day. Therefore, Artificial intelligence in ecommerce are helping to achieve the objective where it is enabling companies to gather as well as investigating data in real time. Thus, AI is facilitating more efficiency and capability in business.
Below are the given benefits of Artificial Intelligence in the E-Commerce Industry:
Chatbots and virtual shopping assistants enable their users to automate their customer service where AI chatbots have the ability to communicate with clients, answer their queries as well as resolves their issues in real time. Therefore, the natural processing algorithm in chatbots also allows them to understand the context of the customer’s message and shopping chatbots assist in finding the products which users enter to their requirements and then chatbot will help to find the most relevant products for them. Besides, it can also schedule deliveries, book complaints, and handle returns for the customers. Thus, chatbots have a high response rate and also available 24/7 at the service.
Benefits of chatbots are:
Virtual Buying Assistants
Artificial Intelligence virtual assistants, e-commerce platforms can also offer their customers an indeed personal assistant, which can help their customers with multiple shopping preferences. Therefore, technology helps customers by using customized recommendations based on their past search history of shopping and usage patterns. For example, they can let their customers know about the price of the particular product drops or change by sending notifications or email. So, this helps the business to lead to a higher rate of conversions.
Customer satisfaction is the primary requirement of any business. Therefore, if any customer is browsing the website at midnight and needs some assistance, then there may be a chance that no one will be available to help. So, in such situations, Chatbots help to assist a customer with textual and auditor methods by storing the data than the human brain. Besides, it can also provide the information, like delivery dates of a specific item.
Product recommendations are one thing which ecommerce companies in Chicago and across inevitably follow to assist their customer in finding the right products. For instance, the online retailer, Amazon always recommends products to its customer based on their purchasing history. Therefore, Netflix one of the famous and highly preferred online TV and movie streaming website, recommends the latest shows and films depending on the genre its customers usually watch whether it is action, adventure or drama.
In the era of digitization, real in-depth, customer-centric data analyses help to earn fortunes for you. So, the Data analysis help to provide complete information about your customer’s buying patterns, previous searches, and preferences. Besides, it also help your customers to ease the buying process and help to get notification and suggestions based on their purchasing patterns and previous buying records. Apart from that, it also help ecommerce to enhance the entire consumer experience by providing actionable inputs to improve the platform to make it more accessible, feasible, and a better user interface.
The predictive analysis of data science service is making a massive impact in the inventory management because it is a nightmare when it comes to keeping the inventory up to date, and everything available in the supply chain. Therefore, with the help of Artificial intelligence and Machine learning algorithm, the future demand for the product base is on the history data because the more and more usage of predictive analytics in the Magento website development help to improve the efficiency of inventory management data. Besides, Artificial intelligence applications have also enabled retailers to predict the real-time inventory needs of the business.
Artificial intelligence has also improved the cyber-security of E-commerce websites, where it prevents or detects any malicious activities because eCommerce has to deal with a lot of transactions on a daily basis where cyber-criminals and hackers can hack the user account to gain unauthenticated access. Consequently, this can lead to the exposure of private data and online fraud. So, to prevent this, Artificial intelligence and machine learning algorithms are developed, which can mitigate the chances of fraud activities over the website.
So, above are the given some benefits of AI in e-commerce industry.
The competitive edge of the eCommerce era’ has induced online merchants to look for more effective ways to improve visibility, search engine optimization, and conversation rates. Needless to say, higher will be the visibility of your site' greater will be conversation rate. Hence, it is necessary for an ecommerce business to use a robust platform which is scalable, flexible, and customizable. Therefore, it is better to adhere to the Magento ecommerce development platform, which is chosen by many of the online shopping websites. So, in addition to having an eCommerce website on Magento, you should know to optimize the performance of the site in order to gain visibility and get ranked in search engine results.
Below are the given lists of effective practices, which you can incorporate to boost your ecommerce stores:
Simplify the Checkout Process
A major reason for cart abandonment is a long annoying checkout process, where it takes more than a minute to finish a transaction. So, as per the studies', it is shown that the average shopping cart abandonment rate is around 69% and that can be managed if you provide your user with a secure, brief, easy and intuitive checkout process. Therefore, by enabling the guest checkout option is a good idea to bring high-end flexibility into your Magento store where the increase in sales is an added benefit here along with catering other profitable aspects of a business.
A rich and unique content with no error always helps to increase your organic search traffic because good content drives traffic, and the user will happily share your content within their eligible zone of friends and relatives. Therefore, good content is an asset for your business, but its poor usage can even kill your credibility. Thus, always make sure to use quality content which can uplift your ecommerce site instead of putting it down.
Personalization is the key to great marketing campaigns. So, with the advent of artificial intelligence and machine learning, Magento development services are providing internal functionalities by creating campaigns that can help to attract numerous users. Moreover, an improved personalized experience is an essential part of optimizing your customer journey.
A simple way to increase sales is to improve your ecommerce store hosting performance because the faster your site loads’, the more sales you will make. Therefore, a delay of even a second in page loading time can also lead to 7% of the decrease in sales. So, despite the reason to improve your site speed, you should always make some changes. However, the lighthouse is a great way to start and can quickly implement through your browser, without downloading anything. Besides, there are numerous websites which will allow you to check the site speed manually.
Optimization of Code
Unnecessary Apache and PHP modules can uninstall and replace with the help of PHP accelerator. Therefore, optimizing the code by fixing the loopholes in both front end and back end codes can also help the site to perform well.
As 80% of the world population is on mobile, so you need to develop a responsive site, which can grab customers who use smartphones. However, if your Magento store is not there on the mobile platform, then you might be losing a significant portion of your sales.
Provide Free Shipping
Shipping is one of the most essential parts of all the e-commerce stores, which also help to give your online business some significant impact on sales. So, it does not matter what you are selling’ always give your potential customers a free shipping option' when they purchase from your site. Therefore, a free shipping option can help to encourage more customers, which in turn raise your sales and give you an edge over your competitor’s websites. In fact, as per the research, it is shown that the customers include more items' when they see the free shipping option is available.
Multiple Payment Options
Whenever you limit your customer by proving limited payment option, then they move to the better online stores. So, apart from providing them safe, user-friendly, secure payment alternatives, you need to provide multiple payment options such as credit cards, PayPal, Stripe, Gateways, and so on. Therefore, if your eCommerce store wants to make sales on a global platter, then you need to add Magento extensions which can help to offer multiple payment options which are popular in specific countries from where the order is made. Besides, this will also help to increase your customer base to the different countries as well.
So, for wrapping up' above are the given lists of effective practices for boosting the sales of your eCommerce stores. Therefore, you just need to make your eCommerce website development more accessible, user-friendly, and interactive. Besides, it can also help you to add values for your site to provide a personalized shopping experience for running an online store successfully.
This is a great strategy to opt for the current marketing trend to upscale business venture. And when we talk about being online, the first step should be to create an online presence through website development and make it live. And, it can be very much dependent on choosing a well-experienced web development company, which can help you create a competitive yet dynamic online presence very efficiently and effectively. The reason for this is that many companies are working as a web application development company in USA and across the globe.
Let us discuss essential suggestions, especially as an enterprise owner so that you can decide the best web development company for your business.
To conclude, market research is very important when it comes to choosing the best web application development company USA to achieve optimum uplift of your online business. Do you want to go for outsourcing of your web and mobile app Development Company for your projects? We at Panacea will assist you in every term right from suggesting platform to robust website delivery. Drop us a mail at firstname.lastname@example.org for more details.
Utilizing real-time features in a mobile app is essential and become the requirement. Usually, almost every business apps come with features such as push notifications, real-time feeds, instant messaging, and live order status tracking. Real-time technology provides information to users in real-time scenarios.
This technique has made itself clear in the development of mobile and web apps over the years. Since 2015, there has been a considerable increase in the usage of an instant messaging app. currently’ real-time features are included in their mobile applications to strengthen enterprise connectivity.
Both end users and companies can take advantage of the help of these features because they can enjoy fast, trustworthy, and convenient communication and should be taken into consideration before iOS and android app development.
Just have a look most significant features that apps must have:
Push Notification is significantly an essential feature for mobile and web applications. Specifically, when you want to make users aware of the features of the app or the latest products, this component comes in use handy. For enhancing the retention rate, business enterprises use push notifications strategically, to keep the users updated with the latest news.
This special functionality is already available on major social media platforms like Facebook, Instagram, and Twitter. When you integrate real-time feeds into your business app, end-users can be of great benefit.
They can get updates about the new contents published. In this entire process, the business enterprise makes sure that we do not miss any essential updates.
Multiple user participation:
When you integrate real-time features in your application, you enable the end user to add, update, edit, or delete data at a time. In this process, team members make work smoother at the time of execution.
People can also give quick response to updated information immediately. For example, the Google Docs app is a specific real-time app. Multiple users of various locations can use the software. This is the reason why google spreadsheets and slides have gained immense popularity.
IoT based device integration:
In these years, real-time technologies like Bosch, COMET, and Web Socket have greatly emerged. These features are being used fast in the mobile app. IoT (Internet of Things) is another important feature that helps in redefining the end-user's experience.
Let's see how IoT technology works out in mobile application:
The user gets app notification, emails, and text messages in case of dispatch of any error or wrong information.
People want to communicate fast, which makes real-time messaging an essential feature in the mobile app. This is because mobile app developers are focusing on real-time messaging, which creates the backbone of instant messaging in the app.
Live streaming has become a popular feature of the latest apps. Many vertical industries, including logistics, entertainment, real estate, and transport, are unifying this feature in their app.
This enables mobile apps to make and deliver data to users for better interactions. Live streaming is a highly essential and should get integrate at the time of mobile application development.
Live order tracking:
Food delivery apps come in addition to other applications, live order status, with a feature for checking. In particular, organizations which deal in shipping should integrate this functionality with the help of GPS, for upscaling the overall experience of the end user.
They can trace the position and can track real-time order status and also make the conversation with the service vendor on the same application. This enlarges the scope of user engagement and empowers the business.
The main purpose of real-time features in mobile applications is to provide users with strong and effective information. The time to send information is almost the same as in the real world. One must integrate real time feature at the time of mobile app development.
More specifically, the entire communication process gets empowers to a significant extent. To make any business successful, an intuitive partnership between marketers and users is important. Real-time mobile app features initiate both' enterprise and end-user work closely for desired results.
Cab service invented to provide the passengers easy and comfortable travel solutions' in their everyday use because earlier, people were using horse and buggy to travel, and then it became a trend. So, as time passed, taxis took the place of horse and buggy industries, and they succeeded. Therefore now, people are using the taxi service app' in numerous major urban area across the country, and now it got integrated into our culture. So, by understanding the concept of taxi service system, it allows you to book a taxi and help you to save your valuable time, whereas Uber has also integrated a ride-sharing within their business model, where they provide a car with more seats, which leads to fewer cars on the road. In return, it also helps to decrease the traffic and pollution on the streets as well as it has given a positive impact on society as a whole.
Below are the given reasons, why Uber is superior as compared to other taxi services or public transportation:
You can split the fare with Uber
If you are sharing your ride with a group of other people, then you can actually schedule your ride with the help of Uber feature in an equal percentage share of the vehicle cost. Therefore, this makes it easier to divide the expense, and it also reduces the time to figure out for cash payments, limit personal contact with the driver and help to create an easy and convenient method of assuring you get where you need to be.
Easy to Use and Understand
Uber like app is a perfect choice for riders, where this taxi dispatch software also work as a problem solver because it provides a ride for those individuals who need cab service at an affordable price. Therefore, many people across the world are using Uber and Uber reinvents services in every other way.
In most of the cities, hiring a ride though Uber could be at least 25% cheaper as compared to hiring a taxi for the same service and in some locations it even offers riders to save more than 50% when compared to the taxi. So, at the same time, the vehicle which is used by Uber tend to be newer, clear, and smell better than the vehicle, which is used as a full-time taxi. Therefore, these rates are possible because of the cashless systems, and overhead cost is much lower, the customer pays much less, which gives the company a distinct advantage in its market.
It is easy to use, where the interface of the app is also straightforward or easy to navigate, even requesting a cab is also not complicated at all. So, all you need a smartphone, with the Uber taxi app installed in it but, if you are not limited of using a smartphone, then requesting a cab' can also be done through the Uber mobile site or through sending a text message to the designated number provided by the Uber for your city. Therefore, you can even use the app when there is no internet connectivity.
Benefits for Uber Driver
Uber not only benefiting customers with positive effect from the implementation of the service, despite, it is also helping drivers for creating a job for limo companies, those who are facing difficulties in finding work in the city. So, a company does not hire the drivers through service,' but they do connect with qualified drivers with customers, those who need rides located within a specified geographical area.
Transparency in Pricing
Mobile booking helps you providing transparency while booking the cab. So, there won’t be any stress of negotiating the price with the driver, unlike the local taxi service, where the driver doesn’t get to entertain you with unreasonable rates. Therefore, it will help you to get the approximate fare beforehand.
Quality control through a rating system
Apps similar to Uber allow their customer to rate the driver at the end of a trip or ride. So, if a driver rating falls below the threshold set by the Uber, then the company removes the driver from the system. Therefore, this helps to encourage the drivers to provide and maintain the high quality of their service, right from how to drive and interact with passengers.
So, above are the given key benefits of using Taxi service app like Uber.
Getting a car serviced or repaired can be quite frustrating at times, and especially when you have to travel' and all of a sudden you get stuck because the car engine isn’t working accurately. Then, the first thing which comes in mind’ is car mechanics near me. Well, mobile app development for mechanics allows users to hire car mechanics on- demand, which means, that the users get a skilled car mechanic as soon as possible’ anytime and anywhere.
On-demand Car Mechanic App
So, to get the car fixed or serviced without leaving your place, there is an app like Uber for mechanics that can do all this for car repair seekers. Therefore, an app like Uber for mechanics would not bother users to get their car fixed or serviced so, from scheduling an appointment to get a vehicle fixed on demand, the car repair service app embraces a wide variety of car repair services. Therefore, if you want to seek an on-demand solution for car repair then first, you need to know you, why do you need an app for car repair service.
Below are the given reasons why you need a customized mobile app for your on-demand car repair service:
Moderate Price for the Service Offered
What is the use of being in contact with mechanics, maintaining their database and servers of apps also bearing the cost of all this, when you charge way more than the local car repair shop? Therefore, the thing is people should feel that they are paying a fair price for services’ which they are using because if a car mechanic visit to their doorstep can cost a little more than taking the car to the local repair shop, but there should be a cap to that price. Thus, if your price quote is attractive for the service you offer, then you can sustain your platform, successfully creating an on-demand car repair app.
An on-demand car repair app should contain live tracking features whereas this helps the customer to track the mechanic, like how long will he take to reach, or whether there has been any difficulty on the way or not. So, by incorporating such live updates while developing an on-demand car repair app is the way to go.
Payment play a most crucial part in an app similar to Uber so, it should be as streamlined as possible because the user usually prefers a quick, secure, and convenient payment method. Besides, a variety of options like wallets, credit cards, net banking, and cash on delivery should be incorporated into the car repair app for full customer convenience.
Bridge the gaps between mechanic and the car owner
The first and foremost step is to create an on-demand car repair app to find mechanics and the spare part suppliers because if there are no mechanics to cater your customer request, then how will you, run your app. Therefore, it's one of the most crucial segments in creating an on-demand car repair app.
User interface and user experience also play an essential role in the process of how to develop an on-demand car service app. Therefore, you should design your app in such a way that the people should find your app user-friendly and feature-rich.
Work order management:
One of the most essential features that the mechanic version of your app should have is that the work order management. This feature will help to provide all the required information about a certain type of work even before he signs up to fix it.
So, for wrapping up,’ most of the people do prefer mobile applications in order to access the services. The fact is that, people find out apps more easy and accessible in terms of ordering something or booking taxis from taxi app, etc. Therefore, if you haven't considered a mobile application as a powerful tool, then it is a high time to develop on-demand car service app to achieve milestones in your business.
The process of developing and launching a thriving product discovery is to create a mobile app which are not just usable but also a useful because, if the app is not up to the mark, then it decreases the entire utility of design discovery, despite having its own share of importance. Therefore, if a mobile app design and discovery overlooked in the field of mobile application development, then the usability of the app acquires a great deal of emphasis at the cost of the utility and sometimes, an app with the plummeting utility is known to be short of the optimum usability. So, be it for setting goals or understanding the efficiency of your mobile application prioritizing different features or adding right aspects to your minimum viable product the following guidelines could be a complete lesson for remarkable product design discovery.
So, below are the given areas which are involved in the session of product discovery.
· Building product strategies.
· Defining a product.
The process of product design and discovery may vary as per their requirements of different organizations. Therefore, the below-mentioned steps can be followed to obtain the best results.
Step 1: Build a Robust Product Strategy
Begin With Setting a Goal
The first thing which comes in mind is why he or she wants to make an app, and this can be a significant deciding factor for setting the goal of a mobile application building, whereas it also helps you to identify the strategy for building a product. Therefore, you need to write it down the challenges which you are expecting to face while going about the process.
Consider problems as opportunities
Every issue identified in the existing product, considered as the opportunity statement which means' that if a problem takes more than an hour to handle a customer’s request. Then the probable opportunity can find solutions for minimizing the processing time for a customer’s request.
Assistance of Experts
Once you are done with the entire mapping process, then you should find the right experts to seek the needed guidance or assistance because there is a wide variety of options available. Thus, it would be wise to see the professionals as per the business requirement. Therefore, while collaborating with these experts then make sure to check whether they are using existing products or just taking part in the existing service because only an expert will know how the process is, what is in trend, and what area needs to be improved, and so on.
Opt for minimum marketable features
Product discovery helps you prioritize one value proposition, whereas the value of the product defines in various ways like cost saving, customer loyalty, brand awareness, competitive advantages, revenue generation, etc. So, try to understand the number of functionalities which your product needs to bring the desired value to the market. Therefore, you should emphasize the things which are required to bring the value in your MVP.
Step 2: Define the Product
Prioritize the Features of Your MVP
This stage will help you capturing, generating, and prioritizing the prime features of your MVP. So, make sure' you jot down all the features, which you are looking to incorporate in your product whereas it also helps you to keep your MVP less cluttered. Therefore, while including features, you should only add significant features in mobile app development, because not every element should be adorned by it.
Keep a Tab on the User Journey
Visual representation of user journey, help you stay focused on the group of users and their experience. Whereas it also helps you to think about how the final product will look and fit into the end- users lives.
Step 3: Opt for Visualization
Mapping Out the User Journey
This stage will help you, for mapping out the complete visual solution for both user interface and user experience to understand, whether the solution is meeting the user’s requirement or not. Besides, it will also help you to understand the user’s flows for app prototyping, which is the later phase of the product discovery.
Step 4: Prototyping Last, but Not the Least
Building a Prototype
App prototyping' includes the clickable version of the mobile application where you can use the storyboard for creating the clickable and buildable sample of the product experience for demonstrating how it should perform.
Validate the Product
Right after completion of building prototype, you should start validating final product by conducting user testing’ where you can focus on the groups to collect feedback of your product. Therefore, the focus group can consist of internal team members. So, ensure that you receive feedbacks or reviews on your app prototype. Henceforth, this will also help you to understand' how the users will interact with your app or if they are dealing with the issue or what they are feeling about their experience.
So, for wrapping up, if you want your product to make a mark in app development companies, then there can be nothing more intensifying than the guidance as mentioned earlier on product design and discovery. However, owning a flawless mobile application can help you to improve your business outcomes as well as it will also help you to establish a vital product vision to increase your return of interest.
Millions of apps are getting developed every year but still, there is even less than 1% of them are said to be successful’ where the concept of app failure is beyond bug or defect. Besides, there are common issues which are most likely to cause an app to fail. So, getting aware of these issues, won’t make your app impervious to failure' instead it will help you to proceed wisely and look for the sign of things which could take a nasty turn.
Below are the given reasons why apps fail:
Nowadays, there are numerous applications available in the market, but not all of them are bug-free and easy to use. So, many development companies started to look for guidance as they wanted to understand every challenge involving in mobile app development and it’s testing. Therefore, while competitions in the app market are high, failure isn’t always a result of getting lost in the noise. In most cases, there are other factors too, which are contributing to app failure.
Poorly Researched Market and Audience
Having a great idea about the mobile app is a different thing' than actually developing it. So, your app development projects should not be idea-driven’ instead it should be based on the market research and core facts. Where you know who will use it and how it will help people in the real world or how the app will get users on its own, all you should know even before writing a single line of code. Therefore, it's not only about the market, but you should also know' who is your target audience. There are millions of mobile app, available in the market so, by identifying your audience and defining the ways, you can actually build the target audience, and without proper marketing research and target audience identification, you won't be able to develop an app for anyone.
Not Choosing the Right Platform
Android and iOS' both are different platforms and have very intuitive interface guidelines, whereas they operate in different ways to appeal to diverse user groups. So, if you are planning to launch your app on both iOS and Android platforms, then work on one platform at a time. Therefore, developing an app for both the platforms at the same time can lead to many problems such as deadlines, losing control over the process and handling complications on both platforms together. Henceforth, decide the right platform based on your target audience, market and the app itself as there are many differences between both the platforms.
Lack of Marketing Strategies
Proper marketing strategy is very essential’ as it helps your audience to be aware of your app development because if you don’t market, then how people will know about your app? So, do the marketing in such a way, that it should attract a user to the exciting features which you are providing in your mobile app. However, we all are aware of social media marketing and their tools available in the market like Facebook, Twitter, email, etc. therefore you can use these to create a winning marketing strategy to support your mobile app. Thus, lacking marketing strategies is also one of the reasons for app failures.
Poor User Experience
There are a whole lot of elements' which are involved for mobile application development that can give ideal consumer expertise. So, that your app became intuitive. Therefore, if a user struggles to carry out basic features in your app or maybe it doesn’t work out core functionalities, then the result will be poor usability. Below are the given some examples of poor user experience:
· App performance issues
· Page loading time
· Bad UI designing
· Long registration process
· Difficulties for accessing the features
However, paying specific consideration to the platform specific UI/UX is the best practices because ignoring these’ is a costly mistake as each platform has its own set of elements, that their users are accustomed.
It is very rare that an app built without any error or any bug. So, as per the study, it is shown that 44% of bugs found by end users and 24% from direct feedback and 20% from reviews in the app store. Therefore, to avoid such a situation, make sure you test perfectly' before shipping and ensure there are no significant issues. Henceforth, it is essential to do well-structured testing for your app before launching an app.
So, for wrapping up, the performance of an Android and iOS app development depends on various factors from competition to marketing budgets. But beyond these factors, inadequate research and poor execution are also the reasons why apps fail when launched. Henceforth, businesses need to be extra careful while developing an application.
Every year Magento manages almost over $100 billion of gross in merchandise volume, so undoubtedly Magento is one of the most popular eCommerce platform, trusted by thousands of merchants worldwide. It provides a perfect combination of digital and dynamic shopping experience to the customer. So, to deliver this experience seamlessly to your customer, you need to be error free from all the significant technical flaws. However, sometimes it gets a bit tricky to handle a huge code web of any ecommerce store. Therefore, to help you out with this, we are providing you a Magento development service, that has a list of critical errors, which you should avoid during the Magento ecommerce development of your store.
Below are the given Magento SEO Mistakes:
Forgetting to change the default Meta tags
Most of the ecommerce store owners, forget to change the default Meta tags from their site and later they suffer in getting better rankings on the search engine. Therefore, default title tags and Meta descriptions mean, that they are not optimized for search engines as there is not targeting any keyword in it. Hence, it's better to add relevant keywords within your title tags and Meta descriptions to improve SEO rankings because it will help you to boost the click through rate of your Magento store. Besides, it also helps you to ensure that you are using unique, engaging and SEO friendly Meta descriptions.
Neglecting your alt tags
If your e-store isn’t SEO optimized, then your product images will not get a higher ranking. Therefore, if you are not adding alt tags to the image, then search engine crawlers will not be able to find what image is all about. Thus, adding relevant, user-friendly, and SEO-friendly alt tags on images will help you to improve the visibility of your provided images on Google and other search platforms.
Using non-descriptive URLs
It is one of the biggest mistakes when it comes to optimizing ecommerce store for search engine, where it also helps to optimize the URLs of your each and every page. So, that the search engine spider, can read and index your site quickly and easily, by adding the relevant keyword into the URLs. This will help you to index your web store with ease. Therefore, if you want to drive more web customer towards your store, then make sure you create readable, engaging and search engine friendly URLs.
Disabling Customer Product Reviews
Customer reviews are the most crucial part of your product page. If this is not available on your Magento e-commerce development, then it may probably lose many of your potential customers because reviews can play a significant role in building your trust with customers. Even in studies, it has shown that people trust online reviews as much as their friends. Henceforth, if you have a customer review section on your ecommerce store, then it can help to leverage your online store. There are even tools which will also help retailers to encourage buyers to leave their feedback by allowing them to write the pros and cons of the product.
Poorly Designed Product Pages
Product description plays a significant role when it comes to encouraging a user to place an order. So, it should be accurate and enticing to pull the user's attention. Therefore, the description should always be unique even if you are selling the same product as everyone else. So, write down the essential details which no one has mentioned. Thus, you can also make a separate column for frequently asked question.
Complex Checkout Process
Almost about 70% of a user usually abandons their cart process as it is too complicated and lengthy. Where the best thing in which a business can do, is to carry out the A/B testing of existing checkout page to discover which an all improvement need to complete.
Below are the given tips to follow:
· You should allow guest checkout processes because many people prefer using this option due to its ease.
· Provide a social login option to enable newcomers to register quickly.
· One-page checkout is highly recommendable.
· Should remove unnecessary steps to save consumers time.
So, for wrapping up, there are many different things which ecommerce website owner should take to make to their business successful. Therefore, above are given points to keep in mind’ to help Magento developer for eliminating mistakes and ensuring a successful business.
As everyone knows in the last year 2018, Adobe acquired Magento for a massive $1.6 billion where, Adobe is mainly known for its creative cloud suite of products such as Photoshop, Light room, illustrator, etc. which can help online business with their marketing and analytical tasks. Magento, the leading ecommerce website development platform, offers an open source eCommerce solution for business owners, where its acquisition also created a significant impact on online business.
Impact on ecommerce
This acquisition expanded the new ways for every aspect of ecommerce and has also powered up the consumer experience more than ever. Henceforth, the aim is to combine Magento commerce cloud with Adobe experience cloud to provide a single platform which serves both businesses to customer and business to business on highly personalized and shoppable experience at every moment.
Below are the given new capabilities that Adobe Experience Cloud will gain with Magento:
· Unified Shopping Experiences-
This medium will allow transactions anywhere, anytime with integrated fulfillment and customer engagement to the store.
· Greater Personalization-
Given medium will help to enhance the customer journey with a personalized, engaging experience between the channels such as web, a mobile and retail store in a single, cost-effective, scalable platform.
· Business Agility and Innovation-
Sales and marketing teams can now experience real-time personalization with more in-depth insights, and analytics while testing the changes which can help to stay ahead of the consumer’s demands.
· Common Architecture-
Single tenancy control often gives the freedom to users for creating a different digital experience which can help in branding.
Therefore, Adobe acquired Magento solution to provide the merchants to design and deliver a consistent experience to all the channels. Besides, in the field of design and visual content, this union will also enlarge Magento capabilities with the surpassing design and delivery of the digital experience.
Significant Impact on the ecosystem
Magento has an active community of around 300,000 Magento developer and about 800 technology partners, and with the Adobe acquisition, now it will get easy access for growing a more vibrant community. As per the Mark Lavelle, CEO of Magento commerce talks about Magento future with Adobe to deliver, developer driven experience and will also enable the communities to create a more unified experience across the customer journey.
He is looking forward to below-given points:
· It will allow ecommerce businesses to deliver compelling digital experiences.
· Will help to enhance customer engagement across every touch point.
· It has also provided the ability, to transact anywhere across the entire ecommerce experience of a visitor.
Below are the given highlighted features of Magento Commerce Cloud:
One Point Solution
If you sell to B2C, B2B or both, you will be able to manage and scale your stores from one platform. Thus, it gives you the ability to manage multiple stores, from one single account.
Progressive Web Apps
As they say, the future of every business is mobile, but it does not mean, that the whole world has an access for fast speed internet devices, which can run multiple applications. Therefore, the way to reach those segment customers is through progressive web applications. Hence, with the help of Magento platform, you can make apps which will be on the web but, still gives you the seamless native app experience.
With the help of direct integration of advertising channels, Magento commerce can help you to make top-notch ad campaigns, where Machine learning will also give you the ability to advertise the right products to the right customer, without much effort from your side.
The primary purpose of the experience cloud is to make the process of selling and buying inviting. Therefore, the Magento, platform has twisted its UX to handle any task, intuitive, no matter who is handling it. Henceforth, an e-store which is easy to use, by any user goes a long way.
This feature will help you fulfill the demand of a product, in a way that it should not go out of stock. It also enables you to give a real-time overview of inventory. So, that it provides smart and cost-effective ways to source what you need.
Order management helps your store to order. For instance, if any particular item is not available in one store; then it let you order from another. Therefore, this way, you will not miss out on a sale, and it also goes a long way for customer satisfaction.
So for wrapping up, Adobe decision to buy Magento will surely have a significant impact in the Magento website development in numerous ways, where ecommerce experts agree that Magento continues to remain the most flexible platform, for offering exceptional levels of functionality.
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