If you are successfully running a business, but as the time flies you feel as if you are loosing your customer, then  what can be the reason? 

​Before your business was growing exponentially as compared to your business counterparts but now revenue is falling rapidly. So, where is the gap? It's not an issue with your strategy but your business is missing out an important tool.
​
Wondering, What is that tool?
Online presence is what every business miss out thus, a website is an important tool which is essential for connecting the customers and boost up your business revenue. Your website builds your presence online, as competition is rising at peak, therefore, you need to design an attractive website for your business. 
You can find a huge number of web design and development company but the main concern is to search for the best one. What to look for? What are the criteria?

1. Experience Matters
Hiring an inexperience company just for saving money must be avoided. Hence, you need to search for the company which is highly expertise on the basis of these below points.

• Portfolio Section – Where all the projects are mentioned.
• Years of Experience
• Number of Clients.

Trust comes for the company after watching years of experience. It shows that the company is equipped with experience employees who can meet any of the requirements.

2.  Portfolio
No one will trust any of the organization if they haven't showcased their live projects. Therefore go for the organization who have kept a portfolio section and which includes all the live projects.
A glimpse of their previous website designs will  help you out in knowing their skills and expertise, hence you can finalize a deal with full trustworthiness.

3.  Price & Packages
Now, a time when you need to know their price structure and you need to make sure that they are not charging unreasonable amount.

Check the various criteria.

• How much time they are spending on your project.
• How many days they are taking for completing your project.
• Are they providing support and maintenance?
• Ready to meet your requirements. 

4.  Updated with Industry
A company which has the sound knowledge of the various industry and are implementing latest trend into their project. They should have worked for the clients all across the globe. 
Most importantly they provide you the responsive website and is compatible with all browsers and gadgets. 

5. Digital Marketing
It's great if you have launched a website but the major concern is promotions and earning money. So hire a company which can guide you with SEO, content and offers digital marketing service. 

So, these are the basic points which you need to examine before signing an agreement with the company. 

Every webmaster, marketer or business owner promote their product or website by keeping in mind a search engine giant – Google. It can be termed as a tool which drives numerous traffic to the various website and online store. So, if you have launched a website and want to earn money then the first thing which will come to your mind is Search Engine Optimization(SEO). For availing this service either you will hire a digital marketing expert or will take the responsibility in your hand.

Grabbing traffic from Google requires great effort for at least 3 months. You must focus on long tail keyword, build quality backlinks and optimize your landing pages according to google guidelines. The websites who rank at top 5 positions in google receive more clicks. Hence, watch out the sources which will help you out in ranking at the top of Google. 

1. Blog Commenting on Relevant Website
Search for the high-quality blogs in your niche and start dropping comments. This strategy will help you in building the authority of your website and boost up your rankings.Go for the blogs that allow do-follow comments and ignore all those blogging websites which are spammy. 

You must know the benefits of Blog Commenting before executing it. !!​

• Get to know what other bloggers are performing in your niche.
• Can grab the opportunity for reading a great content. 
• Can setup your own profile in order to showcase your skills, knowledge and expertise.
• Can build relationship with other bloggers.

2. Grab Emails of First-time visitor
Email is one of the best channel where you can interact and engage with your audience. It's a tool which every individual gives attention most of the time. According to the survey, email has 3.31% conversion rate and performs better than social media.

3. Write Guest Post for Quality Blogs
Guest posting has emerged to be favorite for Google. But what a giant hate is a spammy post with duplicate content. Many bloggers used to post on websites like Entrepreneur, Hubspot,Forbes and drive enormous traffic to their website. 

4. Run Facebook Ads
Paying for Ads is what every marketer want to ignore. But, if you are not having many fans, then to get an effective result you need to implement paid strategy. Through paid ads you can boost your page and post to thousands of people all across the world.
A/B testing must be implemented for checking the Ad performance. Make variation in images and text and check out the click through rate. 

5.  Take Advantage of Broken Link
One of the oldest and trending technique for grabbing traffic. How to use this strategy? Submit a high authority website which is relevant to your industry in screaming frog and find out the list of broken links with 404 code and explore the backlinks of it using ahrefs tool. Replace that backlink with your website URL and see the boost in ranking. 

If you are running an online business and want to rank at the top of search engine then we at Panacea Infotech are always prepared for it. Our intellectual team implements various marketing strategies by keeping latest trends in mind. For any of the business requirement you write us at info@panaceatek.com  or contact our team.

On the basis of Page authority is what Google tends to rank the websites at the top of search engines. In this SEO industry, quality backlinks contribute in building the page authority thus, helps in ranking the website at the top of search result. Content and Link Building have become dominant in this digital marketing service industry. Look at the 7 link building sources which helps in boosting SERP's.


1. Use Broken Link
Blogging is a good strategy to get quality backlinks and high traffic but broken link building has emerged to be best. Here you need to analyze high PR website and search for a broken link and replace it with a link to your page. This technique helps the webmaster in making the web a better platform.

Wikipedia Broken Link Building Campaign
Wikipedia is a highly popular website which every user browse for grabbing the information related to any product, leader or service. If I talk about broken link building approach then Wikipedia proves to be fruitful.

Type a search string in Google site:wikipedia.org[keyword] + “dead link” and visit a page which is relevant to your niche and then find a dead link using (Ctrl+F) and replace a link to your page.Alternatively, you can take the help of wikigrabber and search for the dead links related to your niche.

2. AllTop – A+ Do-follow Link Source
Alltop is an amazing directory of updated blog related to your niche and can implement it for grabbing quality links. Here you can submit your blog and can earn a quality link. Details which needs to be mentioned are Blog Title, Url, Category and RSS feed Url.

3. Implement .Edu Links
Educational website is emerged as the powerful source for getting the quality links. Google too rates them higher as compared to other websites. .edu domains have high authority and are most trusted quality websites. Here are the top level domains which google favors - .org, .edu, .jobs and .gov.

How to find an educational website in google?

• site:.edu “blog”
• site:.edu “forums”
• site:.edu “comments”
• site:.edu
  
  
  

4. Outbound Links
Building backlinks to rank in google is essential but linking out also plays a major part in building an authority website. Watch out some beneficial points of link out.

• Awareness of your website.
• Opportunity to get a link back to your website.
• Awareness among search engine.

5. Earn Link using Screaming Frog Tool
A premium tool for earning broken link and link analyzer. This software will analyze every webpage of your website and will show up broken link and link velocity of every webpage.

Quality backlinks are emerged as a trumpcard in boosting the ranking of the website. If you are running an online business and want to see your website at the top of search engine then hire a dedicated link building expert which will help you out in building high authority links. For any business requirement or consultation, you can directly contact our team.