Many companies implement PPC Strategy and built high quality backlinks to drive visitors to their website but they fail to achieve conversion.
What could be the reason?
Well, the reason is landing page optimization because visitors bounce out of the website when they found irrelevant result related to the search.
Let's watch out some amazing tips which needs to followed for optimizing landing page optimization.
1. Clean & Attractive Landing Page Design
You need to include images, quality content and infographics to make your landing page attractive and engaging. Further you need to focus on website design and layout to engage your customers and increase conversion rate.
2. A/B Testing of Registration Forms & CTA Buttons
You need to test the position of registration forms and color & position of CTA buttons to see the rise in conversion rate as they are the major factors to achieve conversion.
3. Mobile- Friendly Landing Page
As Mobile usage is reaching peak, a non-responsive landing page won't work in grabbing leads. Hence, you need to make sure that registration forms landing page must be fully optimized.
4. Design a amazing Call To Action
Ignoring CTA button won't help you in conversion as CTA buttons and colors plays a huge role between bounce rate and conversion rate. Hence you need to test various CTA buttons colors and placement while designing a landing page.
5. Place Video in Landing Page
If you want to convey and convince the customers about your products and services then video will play an important role as it will speak out the benefits and features of your products.
6. Loading Speed
Your landing page must load within 7 seconds according to google guidelines. If you are not meeting it then the visitors will bounce out of your website and will move to your competitors platform.
Many organization achieves their goals by creating a custom app as it helps in attaining company's unique requirements. According to the survey, most of the organization implement custom apps for accessing data and sales support.
Many mobile app development companies are focusing on customer app market as the demand of custom mobile app is rising exponentially which results in the boost in productivity of business. Various industries such as healthcare, automotive, Property Owner are building mobile apps for expanding their business and providing better service to their customer.
Let's watch out various benefits of custom mobile apps
Meets Business Requirements
Custom apps are built with various configurations in order to meet business needs and serve your customers in a better way. Further, it helps in increasing ROI for the business.
Using custom apps you will not miss out important offers and sales as they come up with an option of payment processing either using credit or debit card.
With the custom app you can secure your company data with various relevant options. Whereas, with normal business app options are limited to secure the data which can affect your business networks.
Add Extra Benefits
You can add various features which makes your products and service more engaging such as cash back offer, scratch cards, coupon code, templates and much more. For Example Helpmarket App where user can hire a helper for getting their work done such as laundry, plumbing, electrician and much more
The Customized app helps in building branding of your business. When the customer downloads the app they will receive various notifications related to your product and services which result in building good customer relationship.
High User Interaction
A custom mobile app with a high level of interactivity such as video, audio, games, and images helps in building good interaction with the customer.
Latest Trends in Custom Mobile Application Development
As millions of people are using smartphones, so it's worth to invest in mobile application development. Here are some of the latest trend which every organization needs to implement
Well, You get your website designed. Contents are uploaded, promotional activities are on. But, the visitors are not engaging into your website, No sales and inquiry activities are performing.
What could be the reason?
Here are the best possible reason which makes the visitors leave your website.
#1 Irrelevant Registration Forms Field
If you want more visitor queries, try to cut the irrelevant fields in your registration form and keep those which are needed as it can build a complex situation and a risk of loosing a customer.
#2 Website Loading Speed
A visitor won't stay if your website is taking more time in loading, images & content are not downloading. Below listed some of the remedies to cure your website loading speed.
#3 Outdated Website Layout
The website is the first impression of your business thus, outdated layout won't work out. Gone were the days when websites were fully loaded with heavy images, flash and improper navigation as now the trend is rising according to the demand of customers.
#4 No Blog Update
The blog is the only section where the visitor can grab all the information about the services and product of the company. So if you are running a website with an inactive blog then you won't engage and convert your visitor to buyers.
A website with plenty of advertisement will surely keep the visitors away from the website as today the customer intention is to focus on the task and get it completed within a limited time.
#6 Non-Responsive Website
The trend is all about the Responsive website, as the customer wants a convenient way to access a website. It should work excellent in the gadgets like iPhone, iPad, Desktop, Mobile & Laptop.
#7 Cryptic Navigations
A website without proper navigation structure will lead to waste of time as the user may keep on clicking the back button thus results in bounce out of the website. In SEO terms, the website must be designed by keeping proper breadcrumbs.
#8 Missing Call to Action
The website with Plain content, images, and missing call to action won't add the revenue to your business. Hence a CTA button must be placed on the website where the visitors can send the queries related to their business requirements.
#9 Autoplay videos
If you have just landed to a website and found a video or audio playing automatically then it's obvious that you will stop it and to the very extreme leave out of the website.
#10 Plugins are Outdated
If your website pop-up the up gradation of flash or any of the player then their could be few in the number who will install it and majority will leave the website.
#11 Browser Compatibility
A website which not works well in any of the browsers may lead to bounce out of the website. Therefore a website must be designed keeping in mind all major browser like Google Chrome, Mozilla firefox, Opera and much more.
So, if you want to build an online presence of your business by hiring a developer then panacea infotech is a perfect portal which takes care of the all the above weakness of the website. For any of the web solution requirement, you can write us at email@example.com or reach out experts.
No matter how good and interesting is your mobile app, it would fail to build it's value in the app store if not promoted well. No doubt, coding, and design an app is a cumbersome task, but promoting it is stiffer. Therefore, an app marketing strategies must be planned while your mobile app is being developed by the mobile app development company. Below are some of the strategies that would help you out in reaching the top of app stores.
1. App Store Optimization
The app store is crowded with millions of apps, how would your promote your app? Well, App store optimization turns out to be the best strategy. Read out.
2. Extra Benefits
Give the reward to the target audience who use your app. Acknowledge them for using your app. More importantly, not promote this offers to a huge number of users as it can lead to uninstallation of the app.
3. Who is Your Target Audience
Prepare a list of your target audience, read their behavior. Communicate with them according to their interest. Send the notifications to your previous users.
4. Market Your Mobile Website
Boost up the promotion of a mobile website, if your website is attractive then it can lead to an increase in the number of downloads. Promote through SEO, social media, Blogging, Blog Commenting and post on StumbleUpon, Scoopit.
5. Focus on International Market
Don't avoid international market in your marketing strategy as it can affect your app popularity. Remain updated with the latest trend on the foreign market and implement your marketing strategy accordingly.
6. Customer Service
Providing customer service to your target audience puts up a good impression as the user can grab all the specification and configuration about the app, and can also become a source of referral for your app.
7. Built Your App with marketing technique.
Integrate a marketing technique into your mobile app rather than using it sideways, Include referral options and integrate social media platforms into your app.
It's great if you have developed an app for your business but how to generate revenue? It can only be possible if you promote it well. Hence if you want to boost your online sales then Panacea infotech is a perfect platform which will help you out in promoting your app at the top of App Store. For any of the queries you can write us at firstname.lastname@example.org
Panacea is an ISO certified software company experts in India, Kuwait, Australia, US and UK providing all solutions like web design, web development, mobile app development & SEO Services