With great power comes great responsibility. As a marketer, mobile is such a powerful platform for you to connect with your audience. However, since the smartphones are such a personal medium, it is also the easiest place to make blunders that will turn off customers forever. Mobile applications have changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating.
Despite having such a great advantages, about 95% of applications are abandoned and forever forgotten. The Sad truth is it happens within the first month after the deployment of your application. This is certainly one of the worst nightmares of the mobile app development companies. So did you ever wonder why do people actually not download your app?
It becomes an attentive decision to develop a mobile application for your business. You need throughout planning right from its commencement to make application successful. The app success depends on what your business goals are and what features it will offer to the users. Depending on the Key Performance Indicator (KPI), the revenue goals and quantity defines app success measurement. Quantity factor that comprises usage statistics, a total number of app downloads, the percentage of target customers, etc. While revenue comprises in-app purchases, monetizing factor, paid downloads, and other means to generate revenue.
Factors That Badly Impact on Download Rate of Your Application
There are many reasons for people ignoring your application. Like bad user experience, lack of security features, usefulness, poor UI design, etc. Today, we will see what factors really make your application worthless.
Poor Market Research:
Right target market, user expectation, present market needs, major rivals these are the essential things to look before initiating your mobile app development. Getting a new app development idea is not enough. You need to see whether users will love that idea or not. If you develop an application without considering these essential elements, you may face bad defeat in a market. With profound research, defining objectives for your application becomes even easier.
Overlooking Mobile OS:
Most developers usually stumble upon choosing right development platform for their application. When you start your market research, an operating system is one of the important aspects to consider. Android, iOS, and Windows these platforms are dominating the mobile app development market for sure. Therefore it is important to see which operating system preferred most by the users. But, it is better to admit that every subsequent application which is on the verge of publication faces huge competition from the millions of apps in the market. It is advisable to develop an app for one platform at a time. Because many developers have a tendency of targeting two or more platforms at once. By building the application for multiple platforms might increase your user base but development process looses its balance. So if you need perfection, it is always recommended to go for one platform first. For instance, Instagram was first to design for iOS only and manage 30 million users before decided to develop their Android app. Similar is in the case of famous Pokemon Go.
Forgetting Users While Investing in User Design:
If you want to make business user-friendly, you should make application user-friendly. Designing the application is all about how users will find the features and information effortlessly. The user experience plays a vital role in reaching out the and satisfying the end users. Making the app design fluid and simple will enable users to navigate through different screens seamlessly. A great app rendering amazing user experience will attract more users and earn recommendations from existing users. Building your application with your end user objectives in mind will enable your business reach more customers and satisfy them.
Too Many Features in Application:
Many developers consider a lot of features to be an essential determination to receive users' appreciation. But now, the experience tells something different. Actually, too many features make an application hefty and clumsy and add any major value to the user experience. On the other hand, adding one or few most important features that users find helpful can make your application great and more purposeful. Do you want to know the negative outcome of too many features? Well, here are they.
Not Having Much Importance to Testing:
Smooth and glitch free performance is what users expect mostly and it can be done through the effective application testing. Developing an application without any testing practices will hurt your business rather improving clientele. Every app developed for your business should undergo rigorous testing to ascertain its free of all technical snags that will disrupt the app performance and efficiency. Customers look for apps that are simple, easy-to-use and clean. Subject your application to multiple testing practices including functional, performance, load, etc. to ensure its devoid of coding errors and technical snags for offering an unparalleled experience to customers.
Do you a killer application idea? Want to transform that to reality? We Panacea Infotech have already helped numerous clients across the globe with robust mobile application solution. Our team of expert developers work hard to translate your business objectives into a broad reality. So be sure to contact us today to be a part of development team.
With over 2 million applications in App Store today, the competition for getting noticed by editors is heavy. Every iOS mobile app development company wants its app to get featured in the App Store. A place on the featured page is a practical method to get more traffic and ultimately more downloads by boosting visibility. Though there are no right or wrong ways to get featured, there are actually tactics you can use to increase the chances to get the perfect shot.
But, Why Apple Features App?
Without applications, users would not find their iPhone devices as valuable. Hence, they undoubtedly play a huge and vital role in Apple's business. Billions of dollars of revenue is the perfect reason for Apple to appreciate and thank developers for their contribution. Moreover, Apple likes to uphold a healthy relationship by featuring their work and appreciating quality applications. With the recent updates in iOS 11, the menu bar has a Featured tab. What is so trendy about this Featured tab? Well, the application will be curated by editors in the Today, Games, and Apps tab along with Stories.
Apple is also removing support for 32-bit iOS application to kick-out inactive and useless applications. It will result in a cleaner App Store and users will avail up-to-date applications only. This is certainly a major breakthrough which will allow users to search apps easily. Less clutter also means that your app has the best opportunity of getting featured.
Now, How to Get Highlighted in App Store?
If you have a great mobile app with creative design beforehand, you are all set to release the application in App Store. Submitting application does not mean you are done. You should make it visible in App Store so that it can reach to the maximum number of users. So how to do this? Below are best tips to get your application featured by App Store editors.
1. Error Free Features and Functionality
Apple is well-known for the consistency, and they won't entertain any single performance and quality related issues. Therefore ensure that your app is of the highest quality. It is ironic to say why would Apple choose to promote a defective app? Your application should be simple, intuitive, and useful. Before thinking about being featured, test your application completely and try to fix all bugs.
2. Build Native Apps for Quick Results
Developing a native app is your safest bet. Apple undoubtedly wants to feature apps that are built specifically for iOS, not cross-platform. If you want to be featured in the App Store, you should focus your efforts on core iOS app development and build a native iOS app. Of course, native applications are of higher quality and always provide better user experience. Native applications emphasise more on core APIs that means application access information about smartphone's hardware like camera, battery, etc. While hybrid apps, you’re typically compromising the user experience so that it can be used on other platforms. When it comes to getting featured, you’ll have a much better chance if you build a native app.
3. App Store Optimization is Key
Around 63% of apps are discovered through the App Store searches. If you are missing App Store Optimization (ASO) within App Store, then you are missing the largest discovery channel available to boost search ranking. It is meant to drive more traffic and ultimately more downloads by increasing visibility. Keywords should be strategically put in every part of various sections of app listing. The title of your listing must include your targeted keywords. However, you should find a balance between including keywords and keeping your title short and relevant.
4. Leverage Your App Store Page
Does your App Store page do a good job at persuading the user to download the app? If not, then App Store for iOS 11 certainly does it for you. In latest App Store, product pages for individual apps have been redesigned to underline the most distinguished product details. You need to optimize your app page at best level as each and every content on your page plays a crucial role in determining whether or not a user will download an app. In short, more appealing the description, better the chances of getting featured in the App Store.
5. Promote Apple
How to stay up-to-date with the recent Apple releases? Either you can attend to their annual WWDC event or frequently pay attention to Apple’s Developer Forum. Apple always tries to promote their products so aligning your application objective with them is the best way to get featured. How is this possible? Suppose Apple is promoting a particular API, you could develop an application that supports this new API. But, before you go, make sure your application fit with Apple's standard to meet overall business objectives.
Some Considerations to Keep in Mind
There are a number of factors that matter whether your application gets featured or not? There is no specific checklist or formula, but there are some elements that editors consider such as-
Wrapping it Up!!
Mobile app development companies need to fill in form as early as possible and provide amazing visuals for the feature banner. Once your app deployed in App Store, you can keep track on the number of downloads along with rating and reviews. A quality app with unique features will eventually get noticed. For that, you have to add a lot of value for users and understand what they expect in your app.
Need an impressive online store to showcase your products? Have you tried Magento 2 to develop an interactive website for your online business? If you don't, then you are probably missing a great opportunity. Running an online business is a challenge as it involves selling the product and services to the people without having a physical store. Also, using the right platform for ecommerce development is very important. Over the years, Magento and its subsequent versions have emerged as one of the most favorite and popular choices for developing ecommerce websites.
Basically, there are many platforms for web application development such as Shopify, 3dCart, OpenCart, WooCommerce, and more. Businesses choose a platform based on their requirements. Like how big their business is? How many clients do they handle? What is their budget? and all. But, lately, Magento is facing competition from Wix a cloud-based web development platform. Therefore it is interesting to see how these two platforms differ from each other.
The Basic Comparison Between Magento 2 and Wix
Well, various factors matter while comparing these web development platforms. Here, we will go through all those factors in brief. This will make easy for many developers around the globe whether to choose Magento or Wix for enterprise web development.
Magento 2: For custom web development depending on the level of commerce, it doesn't always make sense to suggest Magento due the time needed for development. If the commerce volume is low, experts actually suggest a different platform with lower overhead for custom web development. Clients that have a larger catalogue and or more complex business rules can always use Magento 2.
Wix: Wix is good for new and small businesses, if your business website demands only few core functionality. Wix is really perfect for small clients as it is cheap, easy to use, and quick to set up. The best benefit of Wix is developers can easily update their website ongoing.
2. Development Scope
Magento 2: Many businesses build and maintain Magento websites for a range of industries and use them for Business to Customer (B2C) and Business to Business (B2B) use cases. With the enterprise application, page caching and speed are much better in Magento 2 which automatically improves it's scope in online business domain.
Wix: Generally, Wix is not used in many organization but it holds a great scope in freelance situations. Because it allows businesses with a small budget which needs simple website appearance and running quickly.
Magento 2: This platform provides better usability along with better SEO capabilities. Magento has the ability to manage the web designs effectively and users can feel it easily as they go through the website. It provides easy integration with almost any third-party software product. The retailers can easily manage products on their store, perform mass updates, map the new prices correctly, and more. This is the huge time saver for the web application developers.
Wix: The best thing about Wix is that a person without any web development knowledge can easily move and understand what steps need to be taken to create a website. Wix provides a set of templates to get you started but also gives you the option to customize website as per wish.
Magento 2: It has lots of features and offers easy integration with popular payment systems like Paypal which has a powerful sales and pricing engine. Many Magento ecommerce development agencies focus on implementing creative, reliable, and resourceful solutions for business needs and they are big fan Magento 2. Businesses can set new standards in terms of functionality and security with the help of Magento. A great number of third party modules exists to extend Magento 2 beyond its native capabilities.
Wix: Though Wix provides user-friendly web design, a great set of templates to start with but it has serious issues regarding with its scalability. Even if it is a cloud-based platform, Wix is only suitable for small-sized businesses. It lacks enough plugins and tools that there is no great scope to involve other websites in it. Also, developers can customize and scale the website only up to certain extent.
It is difficult to compare theses two platforms on the basis of pricing. There is no entry level set up fee for both Magento 2 and Wix.
Magento 2: It is available in a free edition as well as an enterprise edition. Free edition come up with basic functionalities and requirements that can be added using relevant extensions. While the enterprise edition equipped with advanced features and suitable for businesses with big budgets. Enterprise edition may cost between $1 to $200 per month.
Wix: This platform offers various packages along with 14 days free trial. The packages range from $4 to $16 per month. Connect domain, Combo, Unlimited these are the packages offer by Wix platform.
Magento 2: Being an open source platform, Magento 2 has a large active community of developers, entrepreneurs, and partners. Together, they help others find effective and quick solutions for ecommerce related issues.
Wix: Though Wix is not open source, they care customers very well. It offers 24*7 technical support to their users with the help expert technical assistance.
There is no doubt that both platforms are good for your ecommerce business. Generally, it depends on size and budget of the businss to decide whether to choose Magento 2 or Wix. As mentioned earlier, Magento is perfect for large scale businesses while Wix is absolutely suitable for new and small size businesses.
Do you want to build an online store powered by Magento? Panacea Infotech is a leading Magento development company with an experienced development team. We provide a large variety of modern online stores for clients around the globe. So be sure to subscribe our Magento services.