Assuredly, use of smartphones has increased drastically over the years. Moreover, it has impacted the marketing industry too. So companies are designing a responsive website in order to gain a better User Experience. According to the survey, around 1.1 billion people are accessing the internet through mobile and out of all, 85% use smartphones for surfing. So, if your business website is not mobile optimized then ultimately you are loosing your business which leads to reduce in your business revenue. Let's watch out some other reason to build a Mobile friendly E-commerce website. Mobile Outpace Website in Shopping World You can see many of the E-commerce sites are migrating towards M-commerce(Mobile Commerce), furthermore they have shut down their desktop website and allowing customers to purchase any of the products through apps. According to the statistics, half of the traffic to the shopping websites comes through smartphones. High SERP Rankings for Mobile Optimized Websites Last Year, Google launched an update named Mobilegeddon to make mobile friendly website momentous thus in order to acquire organic traffic, it becomes essential for merchants to build a mobile optimized websites. Moreover, Google has executed penalities for the websites couldn't meet the criteria of mobile friendliness. So if you want to drive traffic to your business and generate leads then you must have a mobile optimized website. Responsive Websites Augment User Engagement When you are offering a mobile experience to your customer, a feeling of trust comes from the user for your brand. Thus, if your website is mobile optimized then you can always await for a happy customer. On the contrary, if your website is not mobile optimized then it will make customers balked and will bounce out of your website and most probably switch to your competitors thus affecting the growth of your business. More Social Activities on Mobile As social media is growing and expanding, many users prefer to use smartphones for accessing it. So, if you are promoting your business on social media platforms then it's a high chance that incoming traffic is coming through mobile. Mobile Users Usually Switch Devices Usually, while doing any conversion or shopping via desktop/laptop user gets bored and switch to mobile for grabbing more information related to the same task which they were performing on the desktop. According to the survey around 85% of people switch their device in order to achieve the goal which means if your website is not optimized according to screen size and resolution then you are loosing out the sales. If you are running an online business and haven't Optimized your Mobile websites, then you are taking the risk of loosing your business. Right away hire a developer and get a Mobile Website Optimized.
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Search Engine Optimization(SEO) is a crucial component in digital marketing industry. SEO is used to help the organization, brand or company to attract more customers by ranking at the top in the search result.The act and health of website in search engines depend on how well you have done SEO Analysis. The major 3 Modules that Plays a crucial role in ranking at the top in search engines Technical SEO - Your Website should have following technical features like Sitemap, Robots.txt, Structured URL, Redirection and responsive in nature. On-Page SEO - Quality Content, No-Flash, Appropriate Meta Tags, Alt Tags for images, relevant keywords. Off-Page SEO - Quality Backlinks and Social Media Presence plays an important role in driving traffic to your website. To gauge whether these 3 Modules are effectively implemented on your website, you should perform SEO Analysis. Let's watch out 4 SEO Analysis components. 1. Accessibility The user can access your website if it exits in search engines. Some of the factors which make your site usable.
Meta Tags for keyword and description, Proper Title Tag, Page Loading Speed, Appropriate heading tags from <H1> to <H6>, Quality Content, No Flash, all script at one place. 4. Structured URLs and Page Error Administration If we talk about E-commerce website then it has plenty of categories, sub-categories, and products so it becomes necessary to maintain the proper URLs. The best searchable and user-friendly URL is to have keywords in it rather than using special characters. Page Error (404) - Optimize your 404 page in the website by putting the link of Homepage by saying "Back to Homepage" so that you can retain your customers. if you want to rank your business at the top of search engines, then you can freely reach to our SEO Expert. |
AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
October 2020
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