Ecommerce is a robust domain with its cutting throat competition as thousands of sellers, selling similar products online. Therefore, by designing visually appealing or feature-rich Magento website development is just one aspect of stating your ecommerce business, but the secret of success mainly depends upon the standing apart from your competitors. So, the best way to do is to go an extra mile with what you offer, for both in terms of products as well as customer experience, while product design takes care the first phase and the second one involves enriching your websites with some outstanding features. Therefore, Augmented Reality is one which is breaking into this domain as it is consists of convergence of physical and digital spaces to create interactive user experiences. However, Augmented Reality also holds enormous potential in this domain where customer experience is a mainstay of selling. So, below are the following of how augmented reality can help to add value to your Magento Store.
Augmented reality allowing their customers to get lifelike experience’ that it is to feel like they are physically visiting the store. So, it doesn’t only provide a closer look at the products, but it is also giving you the facility to customize different aspects of the product as per the business needs. Therefore, it is providing a customer with a better feel of the product and how it fits into their lives. According to the recent survey, 61% of online shoppers prefer to make their purchase on ecommerce sites which are provided by the augmented reality, where the best examples include jewelry, furniture, and fashion ecommerce website.
Most of the online stores provide instructional videos on several products in order to help customers for understanding a product. So, with the help of augmented reality, it is not only helping the customer to interact with a product, but it is also helping you to explore given functionalities. However, an average online shopper spends roughly 2 minutes before making a purchase, but with the help of Augment reality experience grows, and it has been showing that if a customer spends more time in a particular store, then they are more likely to make the purchase.
Most of the buyers like to explore numerous options and preferences before making a purchase, but with the help of augmented reality, customers now can experience a virtual form with comfort in their home. So, customization involves colors, designs, pattern, and much more can be explored with the help of AR technology.
Works Best with Mobile Devices
Combination of augmented reality and mobile devices is a match made in heaven, so mobile phones with their camera and high processing power can provide a platform for AR apps to operate in a seamless manner. Besides, numerous customer shops through their phones, so ecommerce operators can design a mobile app equipped with a high octane AR experience. Therefore, customers will be able to enjoy real-time rendering of models on live backgrounds, which helps them to get the real taste of what is and what can be.
Increases traffic or user sessions on the store
AR helps to increase the traffic of your ecommerce website development as well as it is also improving the length of the user sessions. Therefore, it helps them to give innovative product presentation and encourages them to have a closer look or to explore the product functionalities because as long as customers stay on the website, then it helps to better the chances of store conversion. So, the customer who impressed with user experience mostly tends to recommend the store to others and can get more traffic.
Reduce the return rate
Augmented reality also helps to bring down the return rates to a considerable extent, and at the same time, it also serves the benefits of building customer trust in the business brand as it allows the customers for having a look at the products and also assists for making a more informed purchase decision.
Avoid Post-Purchase Risks
Most of the time customer end up dissatisfied with their purchase which they made by ecommerce store, so business needs to ensure that their customer receives what exactly they have ordered because customers get wrong impressions of a product by seeing 2D images, and then the matter of customer satisfaction suffers big time. Therefore, the situation can be avoided by using AR, through which customers can view detailed 3D images of the products, and this can also help to leave no margin for error as well. However, this will not only give a brand choice to acquire a new customer but also help to satisfy the existing one as well.
Help in targeting global customers
Being the most innovative technology, AR can also be used for targeting international customers for those who appreciate excellent shopping experience. Moreover, if you are selling your products on a global basis, then your store needs to showcase your products in such a manner that they can visualize them well enough to make a buying decision. Therefore, the functionalities of Augmented Reality work as an added advantage for your Magento ecommerce website.
So, for wrapping up,’ these are just a few ways in which AR can be used by ecommerce companies to improve their business. However, the integration of augmented reality is a significant investment considering all the cost and time, but the benefit that it brings for justifying the cost without any doubt, so you will be able to use the enhancing customer engagement which can help to increase your ecommerce site sales so that you can recover the investment within no time.
There is only one thing' which is constant in this universe that is change and eCommerce is not an exception to this belief as it makes up over 10% of all retail sales in the world with anticipation that it will reach over 20% in the coming years. So, the conversion with mobile technology is steadily on the rise. According to the recent survey from Forrester Research reported an over 50% increase in mobile ecommerce sales, as online sales are continually increasing, then the expectations of customers also growing as well, where ecommerce Development Company reach its target consumers and convert the sales. So, below are the given ecommerce development trends, where these trends are not necessarily new to the scene as they have been around for a while now.
Personalized Shopping Experience
According to the Dynamic yield, most of the shoppers believe that there should be an improvement in a mobile shopping experience, where different customers have different needs, so a personalized approach is a strong demand as it is the only key for improving the shopping experience. However, more than 40% of customers also prefer companies which can customize their shopping experience because personalization is not a new trend as a lot of customers expect it whenever they are shopping online, and over 60% of customer expects companies to present personalized discounts and offers. As per the survey from Amazon, over 30% of their total sales revenue is attributed to personalized product recommendations to customers. Therefore, Magento certified developer can help you for creating personalized discounts and coupons while using the preference of customers to provide product recommendations. Thus, the business should allow this trend of personalization as it saves customers time as well as effort.
Hassle Free Checkout
Checking out by using mobile has become a big trend in this tech-driven era as this makes it crucial to optimize the mobile checkout process. So, it is important to make the process hassle-free if a business wants a considerable number of customers to reach their website. Make sure you consider implementing the image recognition for scanning the credit cards of the user. So, this would certainly help in making the registration process more accessible and convenient, as well as companies, should also hire certified Magento developer to ensure that their checkout process is seamless and straightforward because these days, brands are developing their checkout based on mobile hand positioning, so this helps to check out go hassle free or seamlessly.
Mobile Shopping is growing
The use of mobile is increasing significantly and the best part is that it is gaining a strong foothold on the market, so people not only shopping online, but they are also using their devices to research or browse before making their mind about their purchase. So, as trust in online shopping, increasing consumers also started feeling more comfortable shopping on their mobile devices than ever before. So, as a result, now more and more sites are optimized for mobile use, as well as this is helping for making an ecommerce more straightforward and accessible for a broader audience.
Evolving Role of Social Media in Ecommerce
In this tech driven era, social shoppers are rapidly increasing with the introduction of a Buy button on Facebook and Instagram checkout. Therefore, social media is playing a significant role in the world of ecommerce, where it is helping to discover a large number of consumers spending time on social media like Instagram. So, the ecommerce business can take help from these influencers to increase their chances of getting discovered by their target audience. Besides, platforms like Magento and Shopify can also link their online store with social media so that people can buy from stores with the help of these platforms, and making it relatively easy. That is why brands need to adopt a focused shopping approach to their social strategy.
One of the main concerns that people usually have while shopping online is the inability to see the product firsthand. So, AR technology helps to bridge this gap by enabling online shopper better visualize the products that they are interested in. So, this can be a game changer for an online customer as this can change the way that online customers perceive the products which they intended to buy as well as it can also help the customer to understand their needs. However, some ecommerce brands have already started experimenting with AR, which helped them to stand out from the competition. Hence, delivering a more personalized experience to consumers will enable better online shopping, where companies using Augmented Reality not only to enhance customer experience but it is also helping to allow shopper to test or explore products in the way that they would do during an in-person experience.
So, for wrapping up with the increase in mobile device users, the advancement in technology changes in consumer behavior so you need to keep an eye out for these ecommerce trends because this will help in improving the shopping experience for your customers as well as it is also helping to build a long lasting relationship with them. So, take your magento website development to the next level, by evolving with it side by side, and taking advantage of these ecommerce trends.
Artificial intelligence(AI) is now no longer an unknown concept' it has a bearing on just about every possible thing from smart homes to e-learning and even ecommerce website development, so there is hardly any domain which is not touched by the impact of eCommerce. However, AI is immersing itself in each and every aspect of our life’ now when you visit a mall you see many self-checkout cash counters, as well as the airports, are currently being implemented with state of the art advanced security check systems. So, now' machines are also assisting us in every possible way like they are helping us in completing the tedious task so that we can channelize our energies on doing better things. Therefore, as we say in a profit-driven global world where sales are happening regardless of time, so business needs to be available to the customer at all hours of the day. Therefore, Artificial intelligence in ecommerce are helping to achieve the objective where it is enabling companies to gather as well as investigating data in real time. Thus, AI is facilitating more efficiency and capability in business.
Below are the given benefits of Artificial Intelligence in the E-Commerce Industry:
Chatbots and virtual shopping assistants enable their users to automate their customer service where AI chatbots have the ability to communicate with clients, answer their queries as well as resolves their issues in real time. Therefore, the natural processing algorithm in chatbots also allows them to understand the context of the customer’s message and shopping chatbots assist in finding the products which users enter to their requirements and then chatbot will help to find the most relevant products for them. Besides, it can also schedule deliveries, book complaints, and handle returns for the customers. Thus, chatbots have a high response rate and also available 24/7 at the service.
Benefits of chatbots are:
Virtual Buying Assistants
Artificial Intelligence virtual assistants, e-commerce platforms can also offer their customers an indeed personal assistant, which can help their customers with multiple shopping preferences. Therefore, technology helps customers by using customized recommendations based on their past search history of shopping and usage patterns. For example, they can let their customers know about the price of the particular product drops or change by sending notifications or email. So, this helps the business to lead to a higher rate of conversions.
Customer satisfaction is the primary requirement of any business. Therefore, if any customer is browsing the website at midnight and needs some assistance, then there may be a chance that no one will be available to help. So, in such situations, Chatbots help to assist a customer with textual and auditor methods by storing the data than the human brain. Besides, it can also provide the information, like delivery dates of a specific item.
Product recommendations are one thing which ecommerce companies in Chicago and across inevitably follow to assist their customer in finding the right products. For instance, the online retailer, Amazon always recommends products to its customer based on their purchasing history. Therefore, Netflix one of the famous and highly preferred online TV and movie streaming website, recommends the latest shows and films depending on the genre its customers usually watch whether it is action, adventure or drama.
In the era of digitization, real in-depth, customer-centric data analyses help to earn fortunes for you. So, the Data analysis help to provide complete information about your customer’s buying patterns, previous searches, and preferences. Besides, it also help your customers to ease the buying process and help to get notification and suggestions based on their purchasing patterns and previous buying records. Apart from that, it also help ecommerce to enhance the entire consumer experience by providing actionable inputs to improve the platform to make it more accessible, feasible, and a better user interface.
The predictive analysis of data science service is making a massive impact in the inventory management because it is a nightmare when it comes to keeping the inventory up to date, and everything available in the supply chain. Therefore, with the help of Artificial intelligence and Machine learning algorithm, the future demand for the product base is on the history data because the more and more usage of predictive analytics in the Magento website development help to improve the efficiency of inventory management data. Besides, Artificial intelligence applications have also enabled retailers to predict the real-time inventory needs of the business.
Artificial intelligence has also improved the cyber-security of E-commerce websites, where it prevents or detects any malicious activities because eCommerce has to deal with a lot of transactions on a daily basis where cyber-criminals and hackers can hack the user account to gain unauthenticated access. Consequently, this can lead to the exposure of private data and online fraud. So, to prevent this, Artificial intelligence and machine learning algorithms are developed, which can mitigate the chances of fraud activities over the website.
So, above are the given some benefits of AI in e-commerce industry.
As everyone knows in the last year 2018, Adobe acquired Magento for a massive $1.6 billion where, Adobe is mainly known for its creative cloud suite of products such as Photoshop, Light room, illustrator, etc. which can help online business with their marketing and analytical tasks. Magento, the leading ecommerce website development platform, offers an open source eCommerce solution for business owners, where its acquisition also created a significant impact on online business.
Impact on ecommerce
This acquisition expanded the new ways for every aspect of ecommerce and has also powered up the consumer experience more than ever. Henceforth, the aim is to combine Magento commerce cloud with Adobe experience cloud to provide a single platform which serves both businesses to customer and business to business on highly personalized and shoppable experience at every moment.
Below are the given new capabilities that Adobe Experience Cloud will gain with Magento:
· Unified Shopping Experiences-
This medium will allow transactions anywhere, anytime with integrated fulfillment and customer engagement to the store.
· Greater Personalization-
Given medium will help to enhance the customer journey with a personalized, engaging experience between the channels such as web, a mobile and retail store in a single, cost-effective, scalable platform.
· Business Agility and Innovation-
Sales and marketing teams can now experience real-time personalization with more in-depth insights, and analytics while testing the changes which can help to stay ahead of the consumer’s demands.
· Common Architecture-
Single tenancy control often gives the freedom to users for creating a different digital experience which can help in branding.
Therefore, Adobe acquired Magento solution to provide the merchants to design and deliver a consistent experience to all the channels. Besides, in the field of design and visual content, this union will also enlarge Magento capabilities with the surpassing design and delivery of the digital experience.
Significant Impact on the ecosystem
Magento has an active community of around 300,000 Magento developer and about 800 technology partners, and with the Adobe acquisition, now it will get easy access for growing a more vibrant community. As per the Mark Lavelle, CEO of Magento commerce talks about Magento future with Adobe to deliver, developer driven experience and will also enable the communities to create a more unified experience across the customer journey.
He is looking forward to below-given points:
· It will allow ecommerce businesses to deliver compelling digital experiences.
· Will help to enhance customer engagement across every touch point.
· It has also provided the ability, to transact anywhere across the entire ecommerce experience of a visitor.
Below are the given highlighted features of Magento Commerce Cloud:
One Point Solution
If you sell to B2C, B2B or both, you will be able to manage and scale your stores from one platform. Thus, it gives you the ability to manage multiple stores, from one single account.
Progressive Web Apps
As they say, the future of every business is mobile, but it does not mean, that the whole world has an access for fast speed internet devices, which can run multiple applications. Therefore, the way to reach those segment customers is through progressive web applications. Hence, with the help of Magento platform, you can make apps which will be on the web but, still gives you the seamless native app experience.
With the help of direct integration of advertising channels, Magento commerce can help you to make top-notch ad campaigns, where Machine learning will also give you the ability to advertise the right products to the right customer, without much effort from your side.
The primary purpose of the experience cloud is to make the process of selling and buying inviting. Therefore, the Magento, platform has twisted its UX to handle any task, intuitive, no matter who is handling it. Henceforth, an e-store which is easy to use, by any user goes a long way.
This feature will help you fulfill the demand of a product, in a way that it should not go out of stock. It also enables you to give a real-time overview of inventory. So, that it provides smart and cost-effective ways to source what you need.
Order management helps your store to order. For instance, if any particular item is not available in one store; then it let you order from another. Therefore, this way, you will not miss out on a sale, and it also goes a long way for customer satisfaction.
So for wrapping up, Adobe decision to buy Magento will surely have a significant impact in the Magento website development in numerous ways, where ecommerce experts agree that Magento continues to remain the most flexible platform, for offering exceptional levels of functionality.
Magento is versatile platforms which allow us to develop any website and add different features to our existing sites. So, if your site is running on Magento, then must know that managing an ecommerce website is not an easy task because there is always a need of hiring a Magento developer who can make things simpler. However, hiring a Magento developer is a tedious task because there are many things which you need you to know and take care of it. For example: finding out the best places to hire web developers and the right steps to recruit them etc.
Why to hire a Magento Developer?
Before knowing how to hire Magento developer, you should know why you need them because Magento is a complex tool which requires in-depth knowledge. So, if you want to run your full-fledged e-store business, but don’t know anything about it, then you would need a certified Magento professional to address all your hardships.
Understanding your requirement
Now, before planning to hire the developer for e-store development, it will be good if you can get a proper understanding of what your project requires. So, the best way to sit down and note your business plan for moving further in the direction because, if you are not clear about your online business platform, then the project will get hamper surely. Therefore, having a clear visualization will allow you to explain everything in a better way.
Certified Magento Developer
Online business competition has moved to another level, where experienced Magento developer will count because they will be having an in-depth understanding of tackling various issues which comes across while doing the project. Besides, you don’t have to guide them as they know what project require. Therefore, skilled Magento developers possess not only professional expertise but also have good knowledge of the technical aspects as well. As they will surely give your eCommerce website an upper advantage over others.
The developers which you are interviewing can be certified, but it doesn’t mean that they will good for your project. That is why you need to take a look at their portfolio because a developer’s portfolio can tell a lot about their proficiency and the work which they did so far. Besides, it will also help you to relate your project with their skill sets.
Interaction and responsiveness
Interaction and responsiveness play a significant role in hiring Magento certified developer because once the project gets assigned, they should communicate with clients regularly, where the developer should brief about how he is undertaking the assignment, and on what stage he has completed the project.
Besides, it is also important to take feedback from clients so that if any changes required, then it can be done accordingly. Hence, the developer should be promptly replying to calls, emails or any other source of communication.
Experienced Magento developer will always comply with the detailed plan, and they will strictly adhere to the deadlines because the developer will be fully aware of the importance of the timelines and will never miss out those under any condition. Therefore, you can rest assured for your project and will complete with the set time frame for launching your e-store successfully without any delay.
Budget plays an essential role while hiring a Magento developer because most of the clients will look for the developers who will agree to work on their project without mis-balancing the finance. Therefore, it is better to negotiate every detail of the project cost while interacting with the developer for the first time and while doing so, do not compromise on the quality of the work because it will have an impact on the long term period of the business.
Assistance and Maintenance
Building an online store in Magento is not over even after it gets completed. Therefore, it should be regularly checked and occasionally updated. So, make sure that your development company signs an agreement before starting up the development process, where it should mention that they will provide post development support.
So, for wrapping up Magento ecommerce development is a demand of the hour and Magento is the platform to showcase your products to your end users but without the presence of professional and highly talented Magento developers, this combination will instead become meaningless. So, the experience of Magento developers can do wonders to your online business and increase your traffic.
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