As everyone knows in the last year 2018, Adobe acquired Magento for a massive $1.6 billion where, Adobe is mainly known for its creative cloud suite of products such as Photoshop, Light room, illustrator, etc. which can help online business with their marketing and analytical tasks. Magento, the leading ecommerce website development platform, offers an open source eCommerce solution for business owners, where its acquisition also created a significant impact on online business.
Impact on ecommerce
This acquisition expanded the new ways for every aspect of ecommerce and has also powered up the consumer experience more than ever. Henceforth, the aim is to combine Magento commerce cloud with Adobe experience cloud to provide a single platform which serves both businesses to customer and business to business on highly personalized and shoppable experience at every moment.
Below are the given new capabilities that Adobe Experience Cloud will gain with Magento:
· Unified Shopping Experiences-
This medium will allow transactions anywhere, anytime with integrated fulfillment and customer engagement to the store.
· Greater Personalization-
Given medium will help to enhance the customer journey with a personalized, engaging experience between the channels such as web, a mobile and retail store in a single, cost-effective, scalable platform.
· Business Agility and Innovation-
Sales and marketing teams can now experience real-time personalization with more in-depth insights, and analytics while testing the changes which can help to stay ahead of the consumer’s demands.
· Common Architecture-
Single tenancy control often gives the freedom to users for creating a different digital experience which can help in branding.
Therefore, Adobe acquired Magento solution to provide the merchants to design and deliver a consistent experience to all the channels. Besides, in the field of design and visual content, this union will also enlarge Magento capabilities with the surpassing design and delivery of the digital experience.
Significant Impact on the ecosystem
Magento has an active community of around 300,000 Magento developer and about 800 technology partners, and with the Adobe acquisition, now it will get easy access for growing a more vibrant community. As per the Mark Lavelle, CEO of Magento commerce talks about Magento future with Adobe to deliver, developer driven experience and will also enable the communities to create a more unified experience across the customer journey.
He is looking forward to below-given points:
· It will allow ecommerce businesses to deliver compelling digital experiences.
· Will help to enhance customer engagement across every touch point.
· It has also provided the ability, to transact anywhere across the entire ecommerce experience of a visitor.
Below are the given highlighted features of Magento Commerce Cloud:
One Point Solution
If you sell to B2C, B2B or both, you will be able to manage and scale your stores from one platform. Thus, it gives you the ability to manage multiple stores, from one single account.
Progressive Web Apps
As they say, the future of every business is mobile, but it does not mean, that the whole world has an access for fast speed internet devices, which can run multiple applications. Therefore, the way to reach those segment customers is through progressive web applications. Hence, with the help of Magento platform, you can make apps which will be on the web but, still gives you the seamless native app experience.
With the help of direct integration of advertising channels, Magento commerce can help you to make top-notch ad campaigns, where Machine learning will also give you the ability to advertise the right products to the right customer, without much effort from your side.
The primary purpose of the experience cloud is to make the process of selling and buying inviting. Therefore, the Magento, platform has twisted its UX to handle any task, intuitive, no matter who is handling it. Henceforth, an e-store which is easy to use, by any user goes a long way.
This feature will help you fulfill the demand of a product, in a way that it should not go out of stock. It also enables you to give a real-time overview of inventory. So, that it provides smart and cost-effective ways to source what you need.
Order management helps your store to order. For instance, if any particular item is not available in one store; then it let you order from another. Therefore, this way, you will not miss out on a sale, and it also goes a long way for customer satisfaction.
So for wrapping up, Adobe decision to buy Magento will surely have a significant impact in the Magento website development in numerous ways, where ecommerce experts agree that Magento continues to remain the most flexible platform, for offering exceptional levels of functionality.
If you are planning to build your e-commerce business, then you need to get your product on board. But the question is how? Obviously through website development. The sudden rise in the e-commerce market also generated an extensive range in web development services. There are various platforms like Magento, BigCommerce, WooCommerce, Demandware, Shopify, Kibo, Volusion and so on. However, Magento website development is gaining tremendous popularity as it is an open source platform which is flexible and scalable and has plenty of features viable for your store. So if you are looking forward to a website for handful products then probably the ready-made themes are fine for you, but if you are planning for big business then you need to have a customized theme and other additional features. Thus this results in improving the value of your business when it comes to Magento website development you will come across developers claiming to create a great website or a remarkable online store for your business. Rather than taking them by their face value, here are pointers which will help you to pick the skilled Magento developer for your website.
Below is the given checklist to consider while finding a skilled Magento developer for your business needs:
Know your exact requirements
Before you start searching for your Magento developer first, you should do some homework. Ensure that you jot down all your requirements and functionality which you need for your e-commerce store. To do this effectively, you should study all the Magento features and understand how they can benefit your business.
Certified are always better
Certified Magento developers provide several advantages. First, you can rest assured because they understand the platform inside and out along with that they can tackle all your required customizations. Secondly, if they have taken the time to become a certified developer, then it’s safe to say that they are passionate about what they do. Third, you know your online storefront will be in good hands.
Portfolio speaks volumes about the developer by seeing the portfolio one can get a clear picture of their working style, task or project delivery, and their methods or the process used to develop a website because e-commerce is not only about the generic coding, so the resource when you hire check his prior experience. Regardless of your choice of consulting with an e-commerce website development company or an Individual Magento Developer, you should ask them for their portfolio. Therefore it helps to show the real success of a development company by showing the commitment towards clients and their work.
Nowadays you can check all the review of any company with the help of internet. Same goes with the developers because there are numerous platforms where companies are being audited such as Yelp and Clutch.co, are the most popular and trusted ones. You can read their real-time clients reviews and ratings, from those who developed their website with those companies.
Mode of Communication
Developing a website is not a one day task. It involves a lot of planning, meetings and brainstorming conversation, so you have to make sure that you have a transparent communication with the company or with the developer which you are hiring. Along with transparency check the mode of communication which they prefer to communicate. You can even take benefits from tools such as Skype, Google talk, etc.
Building an online business store in Magento is not over even after it goes live it should be frequently checked and occasionally updated. So make sure that the development company signs an agreement before starting up the development process where it should be clearly specified that they will provide a post development support.
Quality & Budge
When you are seeking for hiring a Magento development company or an individual developer, apart from the budget, the quality of work should be at the high priority. A quality check is essential to building an adequate Magento e-commerce store. To guarantee the quality of work, make sure you pick the most cost-effective one.
So for wrapping up choosing the right solution for your Magento project can be a difficult task. Whether you hire an e-store development company or a skilled Magento developer the financial investment will be considerable. So the scope of the project will play an essential role in your decision here. Henceforth the complexity of the project, scope, budget constraints and quality of the work is going to determine whether you hire an expert Magento developer or Magento development agency.
Have you noticed that most of the large e-commerce websites are primarily based on Magneto technology? Custom Magento development India has earned popularity in the marketplace for presenting a continuing online shopping experience to the customer. There must be a motive for this paradigm shift of technology used to expand e-commerce store, isn’t it?
To know about the surprising custom Magneto web development shift, we shall first understand the fundamentals of e-commerce enterprise. How does an online store calculate its efficiency?
The solution is easy: the variety of visitors converted to customers divided by the range of visitors to the online store. The good judgment is quite clear: a wide variety of best visitor for your e-commerce website means large business. This blog highlights why and the way Magneto has succeeded in reaching out to the global target audience:
Streamlining online business is the important thing to increase attention of your emblem amongst the worldwide target audience. System integration effects in connecting with new users, while preserving old ones. Custom Magneto web development services aim to connect inner business systems with the present ones to live in concord with each other.
An up-to-date, well managed and seamlessly integrated online store has a verified track record of increasing its reach to the worldwide stage.
Magneto Shipping: A Brilliant Multi-carrier Solution
Imagine 2017 came up with the statement of the creation of Magneto shipping. This declaration comes as the main advancement for Magneto web development companies like hire Magneto Developer towards increasing reach to the worldwide target audience. Magneto shipping is an automated solution towards shipments and achievement of customer delivering, breaking obstacles of geographical places and industries.
Magneto shipping comes as an open opportunity for merchants and carriers up to connect with each other on the international level. As per stats, 86% of cart abandonment is because of extra shipping expenses and related inconvenience. Magneto professionals have gone a step ahead to deal with cart abandonment by connecting international merchants and enhancing cart-to-door delivery experiences.
Custom Magneto web development in accumulation with virtual commerce and Magneto commerce order control assures for streamlined international consumer experience.
To list down key statistics on how Magneto shipping allow in increasing international reach, consider following points: It is mandatory for us to know our customer before our reach.
Utilizing Custom Magneto Web Development Services for your Online Store
As an online store owner, you would genuinely be aware of the growing trend of Magneto web development. Any online store, whether set up, is always in an endeavor to expand its customers base on the global stage.
It is recommended for e-commerce marketers to understand how customer Magneto web development services will affect their business immediately. As soon as your e-commerce store begins leveraging the capacity of Magneto Platform, you would get to see a constant rise in reaching out global up to a customer.
Why wait for competitors to adopt this technology when you may gain an aggressive aspect to them by being an early bird? Consult a sincere Magneto web development partners to explore countless opportunities.
Need an impressive online store to showcase your products? Have you tried Magento 2 to develop an interactive website for your online business? If you don't, then you are probably missing a great opportunity. Running an online business is a challenge as it involves selling the product and services to the people without having a physical store. Also, using the right platform for ecommerce development is very important. Over the years, Magento and its subsequent versions have emerged as one of the most favorite and popular choices for developing ecommerce websites.
Basically, there are many platforms for web application development such as Shopify, 3dCart, OpenCart, WooCommerce, and more. Businesses choose a platform based on their requirements. Like how big their business is? How many clients do they handle? What is their budget? and all. But, lately, Magento is facing competition from Wix a cloud-based web development platform. Therefore it is interesting to see how these two platforms differ from each other.
The Basic Comparison Between Magento 2 and Wix
Well, various factors matter while comparing these web development platforms. Here, we will go through all those factors in brief. This will make easy for many developers around the globe whether to choose Magento or Wix for enterprise web development.
Magento 2: For custom web development depending on the level of commerce, it doesn't always make sense to suggest Magento due the time needed for development. If the commerce volume is low, experts actually suggest a different platform with lower overhead for custom web development. Clients that have a larger catalogue and or more complex business rules can always use Magento 2.
Wix: Wix is good for new and small businesses, if your business website demands only few core functionality. Wix is really perfect for small clients as it is cheap, easy to use, and quick to set up. The best benefit of Wix is developers can easily update their website ongoing.
2. Development Scope
Magento 2: Many businesses build and maintain Magento websites for a range of industries and use them for Business to Customer (B2C) and Business to Business (B2B) use cases. With the enterprise application, page caching and speed are much better in Magento 2 which automatically improves it's scope in online business domain.
Wix: Generally, Wix is not used in many organization but it holds a great scope in freelance situations. Because it allows businesses with a small budget which needs simple website appearance and running quickly.
Magento 2: This platform provides better usability along with better SEO capabilities. Magento has the ability to manage the web designs effectively and users can feel it easily as they go through the website. It provides easy integration with almost any third-party software product. The retailers can easily manage products on their store, perform mass updates, map the new prices correctly, and more. This is the huge time saver for the web application developers.
Wix: The best thing about Wix is that a person without any web development knowledge can easily move and understand what steps need to be taken to create a website. Wix provides a set of templates to get you started but also gives you the option to customize website as per wish.
Magento 2: It has lots of features and offers easy integration with popular payment systems like Paypal which has a powerful sales and pricing engine. Many Magento ecommerce development agencies focus on implementing creative, reliable, and resourceful solutions for business needs and they are big fan Magento 2. Businesses can set new standards in terms of functionality and security with the help of Magento. A great number of third party modules exists to extend Magento 2 beyond its native capabilities.
Wix: Though Wix provides user-friendly web design, a great set of templates to start with but it has serious issues regarding with its scalability. Even if it is a cloud-based platform, Wix is only suitable for small-sized businesses. It lacks enough plugins and tools that there is no great scope to involve other websites in it. Also, developers can customize and scale the website only up to certain extent.
It is difficult to compare theses two platforms on the basis of pricing. There is no entry level set up fee for both Magento 2 and Wix.
Magento 2: It is available in a free edition as well as an enterprise edition. Free edition come up with basic functionalities and requirements that can be added using relevant extensions. While the enterprise edition equipped with advanced features and suitable for businesses with big budgets. Enterprise edition may cost between $1 to $200 per month.
Wix: This platform offers various packages along with 14 days free trial. The packages range from $4 to $16 per month. Connect domain, Combo, Unlimited these are the packages offer by Wix platform.
Magento 2: Being an open source platform, Magento 2 has a large active community of developers, entrepreneurs, and partners. Together, they help others find effective and quick solutions for ecommerce related issues.
Wix: Though Wix is not open source, they care customers very well. It offers 24*7 technical support to their users with the help expert technical assistance.
There is no doubt that both platforms are good for your ecommerce business. Generally, it depends on size and budget of the businss to decide whether to choose Magento 2 or Wix. As mentioned earlier, Magento is perfect for large scale businesses while Wix is absolutely suitable for new and small size businesses.
Do you want to build an online store powered by Magento? Panacea Infotech is a leading Magento development company with an experienced development team. We provide a large variety of modern online stores for clients around the globe. So be sure to subscribe our Magento services.
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