Ecommerce is a robust domain with its cutting throat competition as thousands of sellers, selling similar products online. Therefore, by designing visually appealing or feature-rich Magento website development is just one aspect of stating your ecommerce business, but the secret of success mainly depends upon the standing apart from your competitors. So, the best way to do is to go an extra mile with what you offer, for both in terms of products as well as customer experience, while product design takes care the first phase and the second one involves enriching your websites with some outstanding features. Therefore, Augmented Reality is one which is breaking into this domain as it is consists of convergence of physical and digital spaces to create interactive user experiences. However, Augmented Reality also holds enormous potential in this domain where customer experience is a mainstay of selling. So, below are the following of how augmented reality can help to add value to your Magento Store.
Augmented reality allowing their customers to get lifelike experience’ that it is to feel like they are physically visiting the store. So, it doesn’t only provide a closer look at the products, but it is also giving you the facility to customize different aspects of the product as per the business needs. Therefore, it is providing a customer with a better feel of the product and how it fits into their lives. According to the recent survey, 61% of online shoppers prefer to make their purchase on ecommerce sites which are provided by the augmented reality, where the best examples include jewelry, furniture, and fashion ecommerce website.
Most of the online stores provide instructional videos on several products in order to help customers for understanding a product. So, with the help of augmented reality, it is not only helping the customer to interact with a product, but it is also helping you to explore given functionalities. However, an average online shopper spends roughly 2 minutes before making a purchase, but with the help of Augment reality experience grows, and it has been showing that if a customer spends more time in a particular store, then they are more likely to make the purchase.
Most of the buyers like to explore numerous options and preferences before making a purchase, but with the help of augmented reality, customers now can experience a virtual form with comfort in their home. So, customization involves colors, designs, pattern, and much more can be explored with the help of AR technology.
Works Best with Mobile Devices
Combination of augmented reality and mobile devices is a match made in heaven, so mobile phones with their camera and high processing power can provide a platform for AR apps to operate in a seamless manner. Besides, numerous customer shops through their phones, so ecommerce operators can design a mobile app equipped with a high octane AR experience. Therefore, customers will be able to enjoy real-time rendering of models on live backgrounds, which helps them to get the real taste of what is and what can be.
Increases traffic or user sessions on the store
AR helps to increase the traffic of your ecommerce website development as well as it is also improving the length of the user sessions. Therefore, it helps them to give innovative product presentation and encourages them to have a closer look or to explore the product functionalities because as long as customers stay on the website, then it helps to better the chances of store conversion. So, the customer who impressed with user experience mostly tends to recommend the store to others and can get more traffic.
Reduce the return rate
Augmented reality also helps to bring down the return rates to a considerable extent, and at the same time, it also serves the benefits of building customer trust in the business brand as it allows the customers for having a look at the products and also assists for making a more informed purchase decision.
Avoid Post-Purchase Risks
Most of the time customer end up dissatisfied with their purchase which they made by ecommerce store, so business needs to ensure that their customer receives what exactly they have ordered because customers get wrong impressions of a product by seeing 2D images, and then the matter of customer satisfaction suffers big time. Therefore, the situation can be avoided by using AR, through which customers can view detailed 3D images of the products, and this can also help to leave no margin for error as well. However, this will not only give a brand choice to acquire a new customer but also help to satisfy the existing one as well.
Help in targeting global customers
Being the most innovative technology, AR can also be used for targeting international customers for those who appreciate excellent shopping experience. Moreover, if you are selling your products on a global basis, then your store needs to showcase your products in such a manner that they can visualize them well enough to make a buying decision. Therefore, the functionalities of Augmented Reality work as an added advantage for your Magento ecommerce website.
So, for wrapping up,’ these are just a few ways in which AR can be used by ecommerce companies to improve their business. However, the integration of augmented reality is a significant investment considering all the cost and time, but the benefit that it brings for justifying the cost without any doubt, so you will be able to use the enhancing customer engagement which can help to increase your ecommerce site sales so that you can recover the investment within no time.
Artificial intelligence(AI) is now no longer an unknown concept' it has a bearing on just about every possible thing from smart homes to e-learning and even ecommerce website development, so there is hardly any domain which is not touched by the impact of eCommerce. However, AI is immersing itself in each and every aspect of our life’ now when you visit a mall you see many self-checkout cash counters, as well as the airports, are currently being implemented with state of the art advanced security check systems. So, now' machines are also assisting us in every possible way like they are helping us in completing the tedious task so that we can channelize our energies on doing better things. Therefore, as we say in a profit-driven global world where sales are happening regardless of time, so business needs to be available to the customer at all hours of the day. Therefore, Artificial intelligence in ecommerce are helping to achieve the objective where it is enabling companies to gather as well as investigating data in real time. Thus, AI is facilitating more efficiency and capability in business.
Below are the given benefits of Artificial Intelligence in the E-Commerce Industry:
Chatbots and virtual shopping assistants enable their users to automate their customer service where AI chatbots have the ability to communicate with clients, answer their queries as well as resolves their issues in real time. Therefore, the natural processing algorithm in chatbots also allows them to understand the context of the customer’s message and shopping chatbots assist in finding the products which users enter to their requirements and then chatbot will help to find the most relevant products for them. Besides, it can also schedule deliveries, book complaints, and handle returns for the customers. Thus, chatbots have a high response rate and also available 24/7 at the service.
Benefits of chatbots are:
Virtual Buying Assistants
Artificial Intelligence virtual assistants, e-commerce platforms can also offer their customers an indeed personal assistant, which can help their customers with multiple shopping preferences. Therefore, technology helps customers by using customized recommendations based on their past search history of shopping and usage patterns. For example, they can let their customers know about the price of the particular product drops or change by sending notifications or email. So, this helps the business to lead to a higher rate of conversions.
Customer satisfaction is the primary requirement of any business. Therefore, if any customer is browsing the website at midnight and needs some assistance, then there may be a chance that no one will be available to help. So, in such situations, Chatbots help to assist a customer with textual and auditor methods by storing the data than the human brain. Besides, it can also provide the information, like delivery dates of a specific item.
Product recommendations are one thing which ecommerce companies in Chicago and across inevitably follow to assist their customer in finding the right products. For instance, the online retailer, Amazon always recommends products to its customer based on their purchasing history. Therefore, Netflix one of the famous and highly preferred online TV and movie streaming website, recommends the latest shows and films depending on the genre its customers usually watch whether it is action, adventure or drama.
In the era of digitization, real in-depth, customer-centric data analyses help to earn fortunes for you. So, the Data analysis help to provide complete information about your customer’s buying patterns, previous searches, and preferences. Besides, it also help your customers to ease the buying process and help to get notification and suggestions based on their purchasing patterns and previous buying records. Apart from that, it also help ecommerce to enhance the entire consumer experience by providing actionable inputs to improve the platform to make it more accessible, feasible, and a better user interface.
The predictive analysis of data science service is making a massive impact in the inventory management because it is a nightmare when it comes to keeping the inventory up to date, and everything available in the supply chain. Therefore, with the help of Artificial intelligence and Machine learning algorithm, the future demand for the product base is on the history data because the more and more usage of predictive analytics in the Magento website development help to improve the efficiency of inventory management data. Besides, Artificial intelligence applications have also enabled retailers to predict the real-time inventory needs of the business.
Artificial intelligence has also improved the cyber-security of E-commerce websites, where it prevents or detects any malicious activities because eCommerce has to deal with a lot of transactions on a daily basis where cyber-criminals and hackers can hack the user account to gain unauthenticated access. Consequently, this can lead to the exposure of private data and online fraud. So, to prevent this, Artificial intelligence and machine learning algorithms are developed, which can mitigate the chances of fraud activities over the website.
So, above are the given some benefits of AI in e-commerce industry.
The competitive edge of the eCommerce era’ has induced online merchants to look for more effective ways to improve visibility, search engine optimization, and conversation rates. Needless to say, higher will be the visibility of your site' greater will be conversation rate. Hence, it is necessary for an ecommerce business to use a robust platform which is scalable, flexible, and customizable. Therefore, it is better to adhere to the Magento ecommerce development platform, which is chosen by many of the online shopping websites. So, in addition to having an eCommerce website on Magento, you should know to optimize the performance of the site in order to gain visibility and get ranked in search engine results.
Below are the given lists of effective practices, which you can incorporate to boost your ecommerce stores:
Simplify the Checkout Process
A major reason for cart abandonment is a long annoying checkout process, where it takes more than a minute to finish a transaction. So, as per the studies', it is shown that the average shopping cart abandonment rate is around 69% and that can be managed if you provide your user with a secure, brief, easy and intuitive checkout process. Therefore, by enabling the guest checkout option is a good idea to bring high-end flexibility into your Magento store where the increase in sales is an added benefit here along with catering other profitable aspects of a business.
A rich and unique content with no error always helps to increase your organic search traffic because good content drives traffic, and the user will happily share your content within their eligible zone of friends and relatives. Therefore, good content is an asset for your business, but its poor usage can even kill your credibility. Thus, always make sure to use quality content which can uplift your ecommerce site instead of putting it down.
Personalization is the key to great marketing campaigns. So, with the advent of artificial intelligence and machine learning, Magento development services are providing internal functionalities by creating campaigns that can help to attract numerous users. Moreover, an improved personalized experience is an essential part of optimizing your customer journey.
A simple way to increase sales is to improve your ecommerce store hosting performance because the faster your site loads’, the more sales you will make. Therefore, a delay of even a second in page loading time can also lead to 7% of the decrease in sales. So, despite the reason to improve your site speed, you should always make some changes. However, the lighthouse is a great way to start and can quickly implement through your browser, without downloading anything. Besides, there are numerous websites which will allow you to check the site speed manually.
Optimization of Code
Unnecessary Apache and PHP modules can uninstall and replace with the help of PHP accelerator. Therefore, optimizing the code by fixing the loopholes in both front end and back end codes can also help the site to perform well.
As 80% of the world population is on mobile, so you need to develop a responsive site, which can grab customers who use smartphones. However, if your Magento store is not there on the mobile platform, then you might be losing a significant portion of your sales.
Provide Free Shipping
Shipping is one of the most essential parts of all the e-commerce stores, which also help to give your online business some significant impact on sales. So, it does not matter what you are selling’ always give your potential customers a free shipping option' when they purchase from your site. Therefore, a free shipping option can help to encourage more customers, which in turn raise your sales and give you an edge over your competitor’s websites. In fact, as per the research, it is shown that the customers include more items' when they see the free shipping option is available.
Multiple Payment Options
Whenever you limit your customer by proving limited payment option, then they move to the better online stores. So, apart from providing them safe, user-friendly, secure payment alternatives, you need to provide multiple payment options such as credit cards, PayPal, Stripe, Gateways, and so on. Therefore, if your eCommerce store wants to make sales on a global platter, then you need to add Magento extensions which can help to offer multiple payment options which are popular in specific countries from where the order is made. Besides, this will also help to increase your customer base to the different countries as well.
So, for wrapping up' above are the given lists of effective practices for boosting the sales of your eCommerce stores. Therefore, you just need to make your eCommerce website development more accessible, user-friendly, and interactive. Besides, it can also help you to add values for your site to provide a personalized shopping experience for running an online store successfully.
Every year Magento manages almost over $100 billion of gross in merchandise volume, so undoubtedly Magento is one of the most popular eCommerce platform, trusted by thousands of merchants worldwide. It provides a perfect combination of digital and dynamic shopping experience to the customer. So, to deliver this experience seamlessly to your customer, you need to be error free from all the significant technical flaws. However, sometimes it gets a bit tricky to handle a huge code web of any ecommerce store. Therefore, to help you out with this, we are providing you a Magento development service, that has a list of critical errors, which you should avoid during the Magento ecommerce development of your store.
Below are the given Magento SEO Mistakes:
Forgetting to change the default Meta tags
Most of the ecommerce store owners, forget to change the default Meta tags from their site and later they suffer in getting better rankings on the search engine. Therefore, default title tags and Meta descriptions mean, that they are not optimized for search engines as there is not targeting any keyword in it. Hence, it's better to add relevant keywords within your title tags and Meta descriptions to improve SEO rankings because it will help you to boost the click through rate of your Magento store. Besides, it also helps you to ensure that you are using unique, engaging and SEO friendly Meta descriptions.
Neglecting your alt tags
If your e-store isn’t SEO optimized, then your product images will not get a higher ranking. Therefore, if you are not adding alt tags to the image, then search engine crawlers will not be able to find what image is all about. Thus, adding relevant, user-friendly, and SEO-friendly alt tags on images will help you to improve the visibility of your provided images on Google and other search platforms.
Using non-descriptive URLs
It is one of the biggest mistakes when it comes to optimizing ecommerce store for search engine, where it also helps to optimize the URLs of your each and every page. So, that the search engine spider, can read and index your site quickly and easily, by adding the relevant keyword into the URLs. This will help you to index your web store with ease. Therefore, if you want to drive more web customer towards your store, then make sure you create readable, engaging and search engine friendly URLs.
Disabling Customer Product Reviews
Customer reviews are the most crucial part of your product page. If this is not available on your Magento e-commerce development, then it may probably lose many of your potential customers because reviews can play a significant role in building your trust with customers. Even in studies, it has shown that people trust online reviews as much as their friends. Henceforth, if you have a customer review section on your ecommerce store, then it can help to leverage your online store. There are even tools which will also help retailers to encourage buyers to leave their feedback by allowing them to write the pros and cons of the product.
Poorly Designed Product Pages
Product description plays a significant role when it comes to encouraging a user to place an order. So, it should be accurate and enticing to pull the user's attention. Therefore, the description should always be unique even if you are selling the same product as everyone else. So, write down the essential details which no one has mentioned. Thus, you can also make a separate column for frequently asked question.
Complex Checkout Process
Almost about 70% of a user usually abandons their cart process as it is too complicated and lengthy. Where the best thing in which a business can do, is to carry out the A/B testing of existing checkout page to discover which an all improvement need to complete.
Below are the given tips to follow:
· You should allow guest checkout processes because many people prefer using this option due to its ease.
· Provide a social login option to enable newcomers to register quickly.
· One-page checkout is highly recommendable.
· Should remove unnecessary steps to save consumers time.
So, for wrapping up, there are many different things which ecommerce website owner should take to make to their business successful. Therefore, above are given points to keep in mind’ to help Magento developer for eliminating mistakes and ensuring a successful business.
Most of the online merchants are aware of how Magento development services can help them because arguably, Magneto is the best e-commerce platform. It enables you to apply a lot of creativity while developing an e-commerce store as it also provides the flexibility, functionality, and community. Various eCommerce stores are developed on magento but it is certainly not that easy to develop the same. Therefore more and more merchants are opting Magento to offer their products and services to online shoppers.
So in the below article, you may find out what mistakes usually happens with magento store and how to fix it:
Improper SEO Strategy:
Today Google and Yahoo have incredible power in the online world. They are not only the way for all end users, but they are also a gateway for different sites. Higher the ranking of your eStore, higher will be the chance that more potential visitor will come to your store.
There are still many non-SEO optimized e-commerce stores. So, if your websites don’t get enough traffic then do check your SEO strategy first because the keyword you might be targeting may not as common as they used in last year so, you need to update your keyword list. Therefore to increase your site visibility, its good practice to add keywords to your product pages. In Magento, you can do this by the access of product page in edit mode from the Admin panel.
Complex Checkout and Unexpected Costs
Almost 70% of end users abandon their carts because of the long and complicated checkout process. So the best thing which you can do is to carry out A/B testing which will help you to exist checkout page to discover which improvements are needed but if you don’t have enough time or resources for that below are the tips you can follow:
Unexpected costs like delivery fees are also one of the main reason for losing a sale where the communicating shipping costs to site visitors will do you a right turn.
Poorly Designed Product Pages
When it comes to encouraging the end user to place an order, product description plays a vital role in it. Therefore it should be accurate and convincing enough to draw customer’s attention and answer all the questions about the product which may appear. So, the description should be unique, even if you sell the same product as everyone else. Henceforth doesn’t just copy paste the description which is sent by the supplier, rewrite it, and describe some essential details which no one else mentioned. You can even add a FAQ section at the bottom of the Magento e-commerce development page. Remember that your online store is different from traditional brick and mortar store, so it is important to educate them about your products through high quality images and videos.
Disabling Guest Product Reviews
User’s reviews are an essential part of any e-commerce page. If it is not available in your e-store, then you might lose your potential customers. Therefore, it also helps you to build your trust with potential customers. As per the survey, it is found that people trust online reviews as much as their friends. So if you have a customer review section at your Magento store, then it will help to leverage the product reviews and rating extension to quickly to increase their number. So, there are tools which will help retailers to encourage buyers to leave their feedback by allowing them to write specifically about the pros and cons of the product, upload images and much more.
So, for wrapping up, there are many different things which e-commerce website development owners must take to make their business succeed. So keep in mind the above given points to help new Magento merchants for eliminating launch and functioning their store.
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