Most of the online merchants are aware of how Magento development services can help because undoubtedly, Magento is one of the best ecommerce platform' as it enables you to apply a lot of creativity while developing an ecommerce store. It provides you the functionality, flexibility, and community. There are numerous eCommerce stores which are developed on Magento, but it is certainly not that easy to create the same. Therefore, maximum merchants are opting for Magento to offer their products and services to online shoppers.
Below are the given mistakes which usually happen with Magento store and how to fix it:
Improper SEO Strategy
Today Yahoo and Google have incredible power in the online world because they are not only the way for all the end users, despite they are the gateway for different websites, so as higher the ranking of your eCommerce store, then higher the chances that more potential visitor will come to your store. There are numerous non-SEO optimized e-commerce stores. So, if your websites don’t get enough traffic, then do check your SEO strategy because the keyword you were targeting may not be as common as they used to be in last year. So, first' you need to update your keyword list. Therefore, to increase your site visibility, its good practice to add keywords to your product pages. So, in Magento, you can do this by accessing the product page in edit mode from the Admin panel.
Complex Checkout Process
It's almost 70% of the end users who abandon their carts because of the long and complicated checkout process. So, the best thing which you can do is to carry out A/B testing as this will help you to exist checkout page to discover which improvements are needed but if you don’t have enough time or resources then below are the given tips which you can follow.
· Nowadays, one page checkout method is highly in demand, where the necessity to complete multiple steps sometimes frustrates end users, which even lead them to leave the website.
· Remove unnecessary steps to save end users time and make sure your checkout page has all the required information.
· You can even provide a guest checkout process as end user prefer this option due to its ease.
· You can also add a feature of social media login to allow new users to register faster.
· Unexpected costs like delivery fees are also one of the main reason’ for losing a sale. Therefore, communicating shipping costs to site visitors will help you to do a right turn.
Disabling Guest Product Reviews
User’s reviews play one of the significant role' in the ecommerce website development because if it is not available in your store, then you might be losing some of your potential customers. Therefore, it also help’ you to build your trust with potential customers even as per the recent survey, it is found that the people trust online reviews as much as their friends. So, if you have a customer review section at your Magento store, then it will help you to leverage the product reviews and rating to increase the numbers. There are tools which will help retailers to encourage buyers to leave their feedback by allowing them to write mainly about the pros and cons of the product, upload images, and so on.
Poorly Designed Product Pages
Product descriptions play a vital role in encouraging the end user to place an order. Therefore, it should be convincing and accurate enough to draw a customer’s attention and answer all the required questions about the product which may appear. So, the description should be unique, even if you sell the same product as everyone else. It's better if you just not copy or paste the description which is sent by the supplier, rewrite it, and then describe it with some essential points which no one else has mentioned. Besides, you can even add FAQs sections at the bottom of the Magento eCommerce page and remember that your online store is different from the traditional brick and mortar store, so it is utmost essential for you to educate them about your products through high-quality images or videos.
So, for wrapping up, there are various things which eCommerce website owners must take to make their business succeed, so keep in mind above given points to help new merchants for eliminating launch and functioning their store.
Artificial intelligence(AI) is now no longer an unknown concept' it has a bearing on just about every possible thing from smart homes to e-learning and even ecommerce website development, so there is hardly any domain which is not touched by the impact of eCommerce. However, AI is immersing itself in each and every aspect of our life’ now when you visit a mall you see many self-checkout cash counters, as well as the airports, are currently being implemented with state of the art advanced security check systems. So, now' machines are also assisting us in every possible way like they are helping us in completing the tedious task so that we can channelize our energies on doing better things. Therefore, as we say in a profit-driven global world where sales are happening regardless of time, so business needs to be available to the customer at all hours of the day. Therefore, Artificial intelligence in ecommerce are helping to achieve the objective where it is enabling companies to gather as well as investigating data in real time. Thus, AI is facilitating more efficiency and capability in business.
Below are the given benefits of Artificial Intelligence in the E-Commerce Industry:
Chatbots and virtual shopping assistants enable their users to automate their customer service where AI chatbots have the ability to communicate with clients, answer their queries as well as resolves their issues in real time. Therefore, the natural processing algorithm in chatbots also allows them to understand the context of the customer’s message and shopping chatbots assist in finding the products which users enter to their requirements and then chatbot will help to find the most relevant products for them. Besides, it can also schedule deliveries, book complaints, and handle returns for the customers. Thus, chatbots have a high response rate and also available 24/7 at the service.
Benefits of chatbots are:
Virtual Buying Assistants
Artificial Intelligence virtual assistants, e-commerce platforms can also offer their customers an indeed personal assistant, which can help their customers with multiple shopping preferences. Therefore, technology helps customers by using customized recommendations based on their past search history of shopping and usage patterns. For example, they can let their customers know about the price of the particular product drops or change by sending notifications or email. So, this helps the business to lead to a higher rate of conversions.
Customer satisfaction is the primary requirement of any business. Therefore, if any customer is browsing the website at midnight and needs some assistance, then there may be a chance that no one will be available to help. So, in such situations, Chatbots help to assist a customer with textual and auditor methods by storing the data than the human brain. Besides, it can also provide the information, like delivery dates of a specific item.
Product recommendations are one thing which ecommerce companies in Chicago and across inevitably follow to assist their customer in finding the right products. For instance, the online retailer, Amazon always recommends products to its customer based on their purchasing history. Therefore, Netflix one of the famous and highly preferred online TV and movie streaming website, recommends the latest shows and films depending on the genre its customers usually watch whether it is action, adventure or drama.
In the era of digitization, real in-depth, customer-centric data analyses help to earn fortunes for you. So, the Data analysis help to provide complete information about your customer’s buying patterns, previous searches, and preferences. Besides, it also help your customers to ease the buying process and help to get notification and suggestions based on their purchasing patterns and previous buying records. Apart from that, it also help ecommerce to enhance the entire consumer experience by providing actionable inputs to improve the platform to make it more accessible, feasible, and a better user interface.
The predictive analysis of data science service is making a massive impact in the inventory management because it is a nightmare when it comes to keeping the inventory up to date, and everything available in the supply chain. Therefore, with the help of Artificial intelligence and Machine learning algorithm, the future demand for the product base is on the history data because the more and more usage of predictive analytics in the Magento website development help to improve the efficiency of inventory management data. Besides, Artificial intelligence applications have also enabled retailers to predict the real-time inventory needs of the business.
Artificial intelligence has also improved the cyber-security of E-commerce websites, where it prevents or detects any malicious activities because eCommerce has to deal with a lot of transactions on a daily basis where cyber-criminals and hackers can hack the user account to gain unauthenticated access. Consequently, this can lead to the exposure of private data and online fraud. So, to prevent this, Artificial intelligence and machine learning algorithms are developed, which can mitigate the chances of fraud activities over the website.
So, above are the given some benefits of AI in e-commerce industry.
The competitive edge of the eCommerce era’ has induced online merchants to look for more effective ways to improve visibility, search engine optimization, and conversation rates. Needless to say, higher will be the visibility of your site' greater will be conversation rate. Hence, it is necessary for an ecommerce business to use a robust platform which is scalable, flexible, and customizable. Therefore, it is better to adhere to the Magento ecommerce development platform, which is chosen by many of the online shopping websites. So, in addition to having an eCommerce website on Magento, you should know to optimize the performance of the site in order to gain visibility and get ranked in search engine results.
Below are the given lists of effective practices, which you can incorporate to boost your ecommerce stores:
Simplify the Checkout Process
A major reason for cart abandonment is a long annoying checkout process, where it takes more than a minute to finish a transaction. So, as per the studies', it is shown that the average shopping cart abandonment rate is around 69% and that can be managed if you provide your user with a secure, brief, easy and intuitive checkout process. Therefore, by enabling the guest checkout option is a good idea to bring high-end flexibility into your Magento store where the increase in sales is an added benefit here along with catering other profitable aspects of a business.
A rich and unique content with no error always helps to increase your organic search traffic because good content drives traffic, and the user will happily share your content within their eligible zone of friends and relatives. Therefore, good content is an asset for your business, but its poor usage can even kill your credibility. Thus, always make sure to use quality content which can uplift your ecommerce site instead of putting it down.
Personalization is the key to great marketing campaigns. So, with the advent of artificial intelligence and machine learning, Magento development services are providing internal functionalities by creating campaigns that can help to attract numerous users. Moreover, an improved personalized experience is an essential part of optimizing your customer journey.
A simple way to increase sales is to improve your ecommerce store hosting performance because the faster your site loads’, the more sales you will make. Therefore, a delay of even a second in page loading time can also lead to 7% of the decrease in sales. So, despite the reason to improve your site speed, you should always make some changes. However, the lighthouse is a great way to start and can quickly implement through your browser, without downloading anything. Besides, there are numerous websites which will allow you to check the site speed manually.
Optimization of Code
Unnecessary Apache and PHP modules can uninstall and replace with the help of PHP accelerator. Therefore, optimizing the code by fixing the loopholes in both front end and back end codes can also help the site to perform well.
As 80% of the world population is on mobile, so you need to develop a responsive site, which can grab customers who use smartphones. However, if your Magento store is not there on the mobile platform, then you might be losing a significant portion of your sales.
Provide Free Shipping
Shipping is one of the most essential parts of all the e-commerce stores, which also help to give your online business some significant impact on sales. So, it does not matter what you are selling’ always give your potential customers a free shipping option' when they purchase from your site. Therefore, a free shipping option can help to encourage more customers, which in turn raise your sales and give you an edge over your competitor’s websites. In fact, as per the research, it is shown that the customers include more items' when they see the free shipping option is available.
Multiple Payment Options
Whenever you limit your customer by proving limited payment option, then they move to the better online stores. So, apart from providing them safe, user-friendly, secure payment alternatives, you need to provide multiple payment options such as credit cards, PayPal, Stripe, Gateways, and so on. Therefore, if your eCommerce store wants to make sales on a global platter, then you need to add Magento extensions which can help to offer multiple payment options which are popular in specific countries from where the order is made. Besides, this will also help to increase your customer base to the different countries as well.
So, for wrapping up' above are the given lists of effective practices for boosting the sales of your eCommerce stores. Therefore, you just need to make your eCommerce website development more accessible, user-friendly, and interactive. Besides, it can also help you to add values for your site to provide a personalized shopping experience for running an online store successfully.
Every year Magento manages almost over $100 billion of gross in merchandise volume, so undoubtedly Magento is one of the most popular eCommerce platform, trusted by thousands of merchants worldwide. It provides a perfect combination of digital and dynamic shopping experience to the customer. So, to deliver this experience seamlessly to your customer, you need to be error free from all the significant technical flaws. However, sometimes it gets a bit tricky to handle a huge code web of any ecommerce store. Therefore, to help you out with this, we are providing you a Magento development service, that has a list of critical errors, which you should avoid during the Magento ecommerce development of your store.
Below are the given Magento SEO Mistakes:
Forgetting to change the default Meta tags
Most of the ecommerce store owners, forget to change the default Meta tags from their site and later they suffer in getting better rankings on the search engine. Therefore, default title tags and Meta descriptions mean, that they are not optimized for search engines as there is not targeting any keyword in it. Hence, it's better to add relevant keywords within your title tags and Meta descriptions to improve SEO rankings because it will help you to boost the click through rate of your Magento store. Besides, it also helps you to ensure that you are using unique, engaging and SEO friendly Meta descriptions.
Neglecting your alt tags
If your e-store isn’t SEO optimized, then your product images will not get a higher ranking. Therefore, if you are not adding alt tags to the image, then search engine crawlers will not be able to find what image is all about. Thus, adding relevant, user-friendly, and SEO-friendly alt tags on images will help you to improve the visibility of your provided images on Google and other search platforms.
Using non-descriptive URLs
It is one of the biggest mistakes when it comes to optimizing ecommerce store for search engine, where it also helps to optimize the URLs of your each and every page. So, that the search engine spider, can read and index your site quickly and easily, by adding the relevant keyword into the URLs. This will help you to index your web store with ease. Therefore, if you want to drive more web customer towards your store, then make sure you create readable, engaging and search engine friendly URLs.
Disabling Customer Product Reviews
Customer reviews are the most crucial part of your product page. If this is not available on your Magento e-commerce development, then it may probably lose many of your potential customers because reviews can play a significant role in building your trust with customers. Even in studies, it has shown that people trust online reviews as much as their friends. Henceforth, if you have a customer review section on your ecommerce store, then it can help to leverage your online store. There are even tools which will also help retailers to encourage buyers to leave their feedback by allowing them to write the pros and cons of the product.
Poorly Designed Product Pages
Product description plays a significant role when it comes to encouraging a user to place an order. So, it should be accurate and enticing to pull the user's attention. Therefore, the description should always be unique even if you are selling the same product as everyone else. So, write down the essential details which no one has mentioned. Thus, you can also make a separate column for frequently asked question.
Complex Checkout Process
Almost about 70% of a user usually abandons their cart process as it is too complicated and lengthy. Where the best thing in which a business can do, is to carry out the A/B testing of existing checkout page to discover which an all improvement need to complete.
Below are the given tips to follow:
· You should allow guest checkout processes because many people prefer using this option due to its ease.
· Provide a social login option to enable newcomers to register quickly.
· One-page checkout is highly recommendable.
· Should remove unnecessary steps to save consumers time.
So, for wrapping up, there are many different things which ecommerce website owner should take to make to their business successful. Therefore, above are given points to keep in mind’ to help Magento developer for eliminating mistakes and ensuring a successful business.
As everyone knows in the last year 2018, Adobe acquired Magento for a massive $1.6 billion where, Adobe is mainly known for its creative cloud suite of products such as Photoshop, Light room, illustrator, etc. which can help online business with their marketing and analytical tasks. Magento, the leading ecommerce website development platform, offers an open source eCommerce solution for business owners, where its acquisition also created a significant impact on online business.
Impact on ecommerce
This acquisition expanded the new ways for every aspect of ecommerce and has also powered up the consumer experience more than ever. Henceforth, the aim is to combine Magento commerce cloud with Adobe experience cloud to provide a single platform which serves both businesses to customer and business to business on highly personalized and shoppable experience at every moment.
Below are the given new capabilities that Adobe Experience Cloud will gain with Magento:
· Unified Shopping Experiences-
This medium will allow transactions anywhere, anytime with integrated fulfillment and customer engagement to the store.
· Greater Personalization-
Given medium will help to enhance the customer journey with a personalized, engaging experience between the channels such as web, a mobile and retail store in a single, cost-effective, scalable platform.
· Business Agility and Innovation-
Sales and marketing teams can now experience real-time personalization with more in-depth insights, and analytics while testing the changes which can help to stay ahead of the consumer’s demands.
· Common Architecture-
Single tenancy control often gives the freedom to users for creating a different digital experience which can help in branding.
Therefore, Adobe acquired Magento solution to provide the merchants to design and deliver a consistent experience to all the channels. Besides, in the field of design and visual content, this union will also enlarge Magento capabilities with the surpassing design and delivery of the digital experience.
Significant Impact on the ecosystem
Magento has an active community of around 300,000 Magento developer and about 800 technology partners, and with the Adobe acquisition, now it will get easy access for growing a more vibrant community. As per the Mark Lavelle, CEO of Magento commerce talks about Magento future with Adobe to deliver, developer driven experience and will also enable the communities to create a more unified experience across the customer journey.
He is looking forward to below-given points:
· It will allow ecommerce businesses to deliver compelling digital experiences.
· Will help to enhance customer engagement across every touch point.
· It has also provided the ability, to transact anywhere across the entire ecommerce experience of a visitor.
Below are the given highlighted features of Magento Commerce Cloud:
One Point Solution
If you sell to B2C, B2B or both, you will be able to manage and scale your stores from one platform. Thus, it gives you the ability to manage multiple stores, from one single account.
Progressive Web Apps
As they say, the future of every business is mobile, but it does not mean, that the whole world has an access for fast speed internet devices, which can run multiple applications. Therefore, the way to reach those segment customers is through progressive web applications. Hence, with the help of Magento platform, you can make apps which will be on the web but, still gives you the seamless native app experience.
With the help of direct integration of advertising channels, Magento commerce can help you to make top-notch ad campaigns, where Machine learning will also give you the ability to advertise the right products to the right customer, without much effort from your side.
The primary purpose of the experience cloud is to make the process of selling and buying inviting. Therefore, the Magento, platform has twisted its UX to handle any task, intuitive, no matter who is handling it. Henceforth, an e-store which is easy to use, by any user goes a long way.
This feature will help you fulfill the demand of a product, in a way that it should not go out of stock. It also enables you to give a real-time overview of inventory. So, that it provides smart and cost-effective ways to source what you need.
Order management helps your store to order. For instance, if any particular item is not available in one store; then it let you order from another. Therefore, this way, you will not miss out on a sale, and it also goes a long way for customer satisfaction.
So for wrapping up, Adobe decision to buy Magento will surely have a significant impact in the Magento website development in numerous ways, where ecommerce experts agree that Magento continues to remain the most flexible platform, for offering exceptional levels of functionality.
If you are planning to build your e-commerce business, then you need to get your product on board. But the question is how? Obviously through website development. The sudden rise in the e-commerce market also generated an extensive range in web development services. There are various platforms like Magento, BigCommerce, WooCommerce, Demandware, Shopify, Kibo, Volusion and so on. However, Magento website development is gaining tremendous popularity as it is an open source platform which is flexible and scalable and has plenty of features viable for your store. So if you are looking forward to a website for handful products then probably the ready-made themes are fine for you, but if you are planning for big business then you need to have a customized theme and other additional features. Thus this results in improving the value of your business when it comes to Magento website development you will come across developers claiming to create a great website or a remarkable online store for your business. Rather than taking them by their face value, here are pointers which will help you to pick the skilled Magento developer for your website.
Below is the given checklist to consider while finding a skilled Magento developer for your business needs:
Know your exact requirements
Before you start searching for your Magento developer first, you should do some homework. Ensure that you jot down all your requirements and functionality which you need for your e-commerce store. To do this effectively, you should study all the Magento features and understand how they can benefit your business.
Certified are always better
Certified Magento developers provide several advantages. First, you can rest assured because they understand the platform inside and out along with that they can tackle all your required customizations. Secondly, if they have taken the time to become a certified developer, then it’s safe to say that they are passionate about what they do. Third, you know your online storefront will be in good hands.
Portfolio speaks volumes about the developer by seeing the portfolio one can get a clear picture of their working style, task or project delivery, and their methods or the process used to develop a website because e-commerce is not only about the generic coding, so the resource when you hire check his prior experience. Regardless of your choice of consulting with an e-commerce website development company or an Individual Magento Developer, you should ask them for their portfolio. Therefore it helps to show the real success of a development company by showing the commitment towards clients and their work.
Nowadays you can check all the review of any company with the help of internet. Same goes with the developers because there are numerous platforms where companies are being audited such as Yelp and Clutch.co, are the most popular and trusted ones. You can read their real-time clients reviews and ratings, from those who developed their website with those companies.
Mode of Communication
Developing a website is not a one day task. It involves a lot of planning, meetings and brainstorming conversation, so you have to make sure that you have a transparent communication with the company or with the developer which you are hiring. Along with transparency check the mode of communication which they prefer to communicate. You can even take benefits from tools such as Skype, Google talk, etc.
Building an online business store in Magento is not over even after it goes live it should be frequently checked and occasionally updated. So make sure that the development company signs an agreement before starting up the development process where it should be clearly specified that they will provide a post development support.
Quality & Budge
When you are seeking for hiring a Magento development company or an individual developer, apart from the budget, the quality of work should be at the high priority. A quality check is essential to building an adequate Magento e-commerce store. To guarantee the quality of work, make sure you pick the most cost-effective one.
So for wrapping up choosing the right solution for your Magento project can be a difficult task. Whether you hire an e-store development company or a skilled Magento developer the financial investment will be considerable. So the scope of the project will play an essential role in your decision here. Henceforth the complexity of the project, scope, budget constraints and quality of the work is going to determine whether you hire an expert Magento developer or Magento development agency.
In the case of brick and mortar retail, store audit is an examination of a different parameter such as price, sales, and advertising campaign as compared to any competitors. As for e-commerce, it consists of a more extensive number of variables which requires a different approach. So there are numerous tools and materials which can help you to perform a Magento Security Audit or Magento Security Scan. So the below-given points offer a store audit checklist, resources, and technique which are necessary for the procedure. It also helps you to collect information about your Magento website, and keep the installation clean and healthy.
Below are given different ways that you can keep your Magento website development safe from cyber-attacks:
Why do I Need an Audit?
Site audit enables you to identify whether there has been any attempt to hack your site, steal the card information, or control the customer's personal data. Therefore your Magento security audit helps you find out any existing issue which may be bugging your system and allows you to fix them before they grow out of proportion. Where the code audit audits also help you to cart out the next course of action for your site.
Below are the given three significant sectors which you need cover while doing Magento Security audit:
Security plays an essential role in any site because it collects your customer’s personal information and allows them to make a financial transaction. Additionally, you need to monitor the symptoms of common Magento hacks. Where you have to review existing security patches, check the code for any alteration or modifications one in the extensions and standalone files, review the payment configuration and reanalyse the administrator accounts. So the Magento code will audit close coming of credentials and site control due to the changes in certain settings.
Your business performance is totally depending on how your site is performing. You should always measure the speed for your hosting services, response time and page download. Check out the use of compressions and find out if your site throws any 404 error and then try to inspect how it renders third-party plugins. Therefore the user experience is one of the essential factors which can contribute to the success of your site.
It is a combination of security and performance where the health audit primarily focuses on adherence to the best practices. Therefore it brings the gap in your theme, extensions, file system, and database.
Below is the given major areas for Magento Security Audit:
A server audit involves users, network configuration, security, log files, and application and services.
PHP become the standard for most of the system which can help you to create a page dynamically or work with multiple RDBMS. Additionally, it also acts as a filter and does a prime module in need of exact inspection. Therefore PHP needs minimum recommended configuration to deliver the best performance with minimum resource consumption.
Magento is a third-party e-commerce platform where it can be a significant point of interest for hackers. So nearly about 62% of all Magento stores are vulnerable to malicious attacks. Therefore, if you’re running your Magento e-commerce development, you got to keep an extra pair of eyes on keeping it secured. So the best way to do is to set up an automated security scan. There are some scanners which can do this for you.
For auditing MySQL, you need to have a clear perception of the entire database architecture and the relation between one database and then another. Once you get a whole picture of the different types of tables, you can check out what storage engines are deploying from MySQL 5.5. The default engine is InnoDB where the ACID compliant InnoDB offers transaction support, crash recovery, and row-level locking along with that the foreign key referential integrity, making it the most reliable engine for a site it deals with financial transactions.
So, for wrapping up above are the given perfect guide you to secure your e-commerce website development. So if you plot the set of checks as discussed then start tracking them, so that you will save stress, effort, and money involved in terms of correcting your system.
Over the past ten years, Magento has been launching, plenty of versions which initially divided into Magento 1 and 2. Each release product has been updated with several; sub release notes with new enhancements.
Each version includes two types of different editions: the First one is Community(CE), and another is Enterprise(EE). The community is free to download with all the essential feature, where the second one Enterprise is paid service approximately $22.000 per year. For the 2.2.x version, you should think twice about the value which you are getting, Magento enterprise also goes along with tons of advanced feature.
Features of Magento 2 - It has surpassed other competitors like Shopify or Woo commerce partly because of feature ranging from marketing, SEO, site management, etc. which meet almost all the demands of online merchants.
Robust coding architecture
Simplified dashboard for admin
Those days are not so far when Magento users will look back to what it used to look the old admin panel of Magento 1.x and wonder how they ever managed. This is what the new dashboard looks like, not too far from the acclamation receiving simplicity and functionally of the admin panel, you may see on the back end of word press site. Developers can better showcase and find the difference at the time ecommerce website development.
Customer-centric shopping experience
Let’s not forget the whole point of Magento is to create a higher conversion of e-commerce experience. Recent updates included a broader variety of API compatibility to give your website third-party integration; option leads a more comprehensive UI/UX. One of the significant changes is the addition of one-click account creation profiles, which is leading to nimbler less intrusive shopping cart experience for overall results in higher conversions and less abandoned shopping cart.
Safer and secure payments
There is always a way to make operations safer. Magento 2.0 includes an automatic upgrade installer to keep all the system up to date and keep your website as secure as possible against the corrupt codes and potential outside hacks. Integration with PayPal, Braintree payments to authorize.net payment gateways to makes it pretty much CPI complaint right out of the box secure and safe as an e-commerce site.
There are countless ecommerce platforms present today in the market, many of them are easy and simple to use in comparison to magento website development, but none provide the flexibility and scalability for feature-laden functions and more than the necessities required to run a successful e-commerce store, Magento plays the essential role.
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