Most of the online merchants are aware of how Magento development services can help because undoubtedly, Magento is one of the best ecommerce platform' as it enables you to apply a lot of creativity while developing an ecommerce store. It provides you the functionality, flexibility, and community. There are numerous eCommerce stores which are developed on Magento, but it is certainly not that easy to create the same. Therefore, maximum merchants are opting for Magento to offer their products and services to online shoppers.
Below are the given mistakes which usually happen with Magento store and how to fix it:
Improper SEO Strategy
Today Yahoo and Google have incredible power in the online world because they are not only the way for all the end users, despite they are the gateway for different websites, so as higher the ranking of your eCommerce store, then higher the chances that more potential visitor will come to your store. There are numerous non-SEO optimized e-commerce stores. So, if your websites don’t get enough traffic, then do check your SEO strategy because the keyword you were targeting may not be as common as they used to be in last year. So, first' you need to update your keyword list. Therefore, to increase your site visibility, its good practice to add keywords to your product pages. So, in Magento, you can do this by accessing the product page in edit mode from the Admin panel.
Complex Checkout Process
It's almost 70% of the end users who abandon their carts because of the long and complicated checkout process. So, the best thing which you can do is to carry out A/B testing as this will help you to exist checkout page to discover which improvements are needed but if you don’t have enough time or resources then below are the given tips which you can follow.
· Nowadays, one page checkout method is highly in demand, where the necessity to complete multiple steps sometimes frustrates end users, which even lead them to leave the website.
· Remove unnecessary steps to save end users time and make sure your checkout page has all the required information.
· You can even provide a guest checkout process as end user prefer this option due to its ease.
· You can also add a feature of social media login to allow new users to register faster.
· Unexpected costs like delivery fees are also one of the main reason’ for losing a sale. Therefore, communicating shipping costs to site visitors will help you to do a right turn.
Disabling Guest Product Reviews
User’s reviews play one of the significant role' in the ecommerce website development because if it is not available in your store, then you might be losing some of your potential customers. Therefore, it also help’ you to build your trust with potential customers even as per the recent survey, it is found that the people trust online reviews as much as their friends. So, if you have a customer review section at your Magento store, then it will help you to leverage the product reviews and rating to increase the numbers. There are tools which will help retailers to encourage buyers to leave their feedback by allowing them to write mainly about the pros and cons of the product, upload images, and so on.
Poorly Designed Product Pages
Product descriptions play a vital role in encouraging the end user to place an order. Therefore, it should be convincing and accurate enough to draw a customer’s attention and answer all the required questions about the product which may appear. So, the description should be unique, even if you sell the same product as everyone else. It's better if you just not copy or paste the description which is sent by the supplier, rewrite it, and then describe it with some essential points which no one else has mentioned. Besides, you can even add FAQs sections at the bottom of the Magento eCommerce page and remember that your online store is different from the traditional brick and mortar store, so it is utmost essential for you to educate them about your products through high-quality images or videos.
So, for wrapping up, there are various things which eCommerce website owners must take to make their business succeed, so keep in mind above given points to help new merchants for eliminating launch and functioning their store.
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