A huge variety of businesses throughout industry domains have understood the fact and therefore, their next enterprise move is to have a mobile application solution for the Business to Business (B2B) or Business to Customer (B2C) product and solutions they may be promoting throughout the field. No business industry, be it health care, education, food and restaurant, hospitality, media & entertainment, or banking & finance is excluded from this converting panorama.

Each this type of businesses got modified when the digitization introduced them on the Internet, and that alternate has now come to mobile applications. So as to contact the global target audience, businesses have outstanding alternatives to create their mobile apps and promote their services without geographical limitations.

Right here, we have blanketed numerous industries and sharing some logical and pivotal reasons to expect the blessings of mobile app development.

Healthcare and Fitness

Currently we are on the crossroads in health care offerings history that has introduced almost as a lot trade over the last decade. Mobile-based technology has conveyed exemplary features to patients. For years, sufferers have been ready in long hours to get a physical checkup, regardless of the opportunity that they may be strolling a excessive temperature or for their regular pulse, sugar level checkups. A properly-developed fitness app can now work like your personal dietician and recommend you the great sustenance for the day, to stay in shape and healthful.

Travel and Hospitality

Hiring a cab online has turn out to be the lifeline of a metro city. Every traveler appreciates and feels amped up for even as scrolling their smart gadgets to book the proper seat, book hotels online and get a cash back advantage on first reserving the use of the mobile apps. Those kinds of apps are not only useful for the travelers however also helps tours and travel enterprise to decorate their business sales successfully.

Education and eLearning

After the digitization, there is a innovative change within the education industry. Mobile devices have reached learning beyond classrooms and textbooks and made it energizing to understand the thoughts via institution learning, having stable discussions on different subjects from the consolation sitting at their domestic. Education apps are presenting interactive gear and attractive education videos to make studying surroundings exciting. Academics and guidance experts have understood that youthful technology can analyze higher when it is offered education materials on attractive displays.

Social Networking

The new technology can never dismiss the success of Facebook, Snapchat, Instagram, Twitter, LinkedIn and how they have became themselves from a bit setup to million dollars brands within the developing social networking enterprise. The thoughts of video conferencing, organization chat, voice messages are to a exmobileent degree captivating, and it's amazing that we are residing it in actual.

It isn't always surprising, mobile app development has were given its great proportion from this industry. Web-based social networking programs are an entire transformation inside the virtual technology. Apart from brands, humans often come across several organizations and projects that want a social sharing platform for their target institution and personnel inside the organisation. Being a renowned mobile app development company, Panacea infotech have delivered countless mobile applications and projects globally.

The smartphones have transformed everything from the way business is performed to quit user interaction. Many mobile applications were evolved through mobile application development companies that help in maintaining mobile safety, as health assistants, hiring taxi services, shopping online & more.

Customers often demand progressive mobile services similarly to apps. This new project faced through maximum mobile apps development services. As the demands increase, there's a demand for ordinary updates and releases to keep the growing industry needs. On this viable market, the business company needs to get the opportunity and challenge of a mobile-first approach for an enterprise.

Nowadays, custom app development is an ordinary term used within the business, refers to the procedure of developing application for smartphones relying upon the nature of the enterprise, services, or the product. These custom apps are exactly developed by incorporating various elements that meet the reason for end users of it.
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With the development of the custom mobile application development, current users are having access to real-time info on any device, anytime and wherever. People are becoming toward rising technology. For entertainment purposes to income generation, the mobile programs are used for special purposes like personal message and networking, advertising, chatting, textual content messaging, registrations, votes, and information.

Improves Business Efficiency
As we know, the enterprise apps are custom made to fit the distinct enterprise necessities. Similarly, those apps are changed according to your working style that improves the worker productivity and produces maximum ROI.

Improves Customer Relationship
With the help of mobile app development company, attractive users along with your service and product will become easy. Customized apps allow you to send modified updates associated with your existing clients in real-time. Moreover, having access to client details and feedback allows getting higher long-term relationships with customers.

Data Security
It’s not important for popular mobile apps to have crucial specialized security capabilities, which may be unsure for business. And when we talk regarding custom apps, they have got completely developed in your enterprise to assist the records security system. his indicates your industry is secured, and what else will be more significant than having a safe channel

Cost Saving
Appointing an Android mobile app developer or a company for Android application development offerings of your enterprise leads to getting higher your cost-effectiveness. They will useful resource you to create a budget consistent with your necessities; that is a well-known application, e-commerce application, or a game application. The enterprise will work on decreasing your working expenses, and you may additionally request them to offer customized services inside the budget.

Even as choosing an iOS app development company, you need to try and spotlight on the revel in of the issuer inside the unique area. You are probably capable to locate several resources that have been offering different types of software for computer systems, and laptops, however, they have simplest started out with a smartphone. On this situation, you may not be successful to acquire an excellent mobile application for your smartphone & you might become wasting your cash in addition to time. This is the motive why you should be aiming for the knowledgeable providers.

Smartphone users spend extra time on mobile apps than websites. Mobile apps are engaging, customized, convenient, particular and simpler to browse. Many features can be accomplished within most apps with or without connecting to internet services. Following are a few mobile apps benefits over websites:

Mobile Apps Can be Accessed Offline
Apps offer information in a faster manner by tapping on the icon of the app even in offline mode. Users can use primary features and content without connecting to the Internet. But in terms of web designing services customers need an active Internet connection to load and access records. The speed of access is also dependent on the Internet speed.

Personalization
A mobile app allows customers to set options based on their interest. Apps provide customized content to users relying on their options, searches, and region. websites provide the massive amount of statistics which isn't personalized. Any kind of personalization can assist growth conversion rate.

Direct Communication via Mobile App Notifications
In-app and push notifications to play a critical role in communicating with customers. In-app messages are received when someone is using an app while push notifications are obtained at any time. Quick notifications are an amazing marketing device that reaches immediately to users and appeals to customer’s attention. Even as for emails, open charges are lesser and those ignore them without opening.

Use of Mobile Features
Apps use multimedia features along with the camera, contact list, GPS etc, more successfully. Such functions can make person experience more fun, interactive and also reduce efforts. It reduces the time taken to perform a specific task and also improve conversions.

The brand presence and new marketing experience
Brands can launch their personal apps completely for communicating at once with their users. by presenting excellent capabilities and user experience in their apps, brands can enhance their value. It also offers the chance to gather and analyze behavior and activity more successfully than a website.

Freedom in Designing
Mobile apps assist you to personalize its look, usage and layout whilst websites depend on browsers to carry out primary features. An app is extra flexible and offer functions like swipe, drag, tap, hold and more. This type of functionality offers an effective experience for users.

Increased Conversion Rate
Not like websites, apps might constantly be in a phone once installed. It enables in presenting a personalized experience, and also can send notifications to the user. This consistent interaction and availability itself increase the chance of conversion.

Apps Works Faster than Websites
A framework that supports mobile apps is more responsive and quicker than websites based on JavaScript codes. Fast loading apps are more convenient than slow loading websites. Mobile app design allow customers to complete duties much quickly.

Increased security
Mobile apps easily integrate with existing security systems to ensure the excessive levels of protection. Within mobile devices, you can properly access, adjust, and proportion data.

Improved Productivity and Reduced Price
Mobile apps make communication simpler and quicker. Applications increase productivity and this could create extra time to generate additional business and revenue. Mobile applications are effective at managing and manipulating complex statistics, producing charts, reports etc. Websites, however, are generally slow and tough to optimize.

The advantages of a mobile app development are a long way more significant than that of mobile websites as they provide a less difficult, faster way for customers to access data on a more secure platform.

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​A smartphone without apps is like the car without an engine. The mobile application now has become an integral part of peoples' life. These applications have made life easier than it was before as today there is an app for everything. For example, you can find an app for health and care, education, entertainment, banking, payments, etc. in Google PlayStore and Apple's App Store. Interesting thing is, the ratio of application usage and revenue is increasing rapidly every year. 

But, have you ever thought how much does it cost to develop an application? Well, the cost of mobile app development mainly depends on different factors such as a platform to be used, type of an app, frameworks use for development, tools for testing, promotion and marketing, etc. 

How the Cost Changes According to Application's Type?

Numerous apps get deployed every day in the application store, they are either free or paid. The variation in cost can be seen as per the requirements of the project. We can find different apps in a market from basic functionalities to advanced one. Certainly, the cost of applications with basic features is lower than the advanced apps. Let's see how the type of an application affects the development cost?

• Basic Applications

This type of apps display basic information and are definitely easy to design and build. It costs around $800 to $3500 to develop them. A simple dictionary app is a good example of basic functionality application. It provides the list of words, users just click on one and it will show the list of synonyms and antonyms. Hence it is very easy and affordable to build a basic app where users click on the list and have sub-list inside to click on.

• Data-driven Applications (Database Apps)

Designing the data-driven is a little bit complex as developers have to work attentively on business logic to transfer data from client to server and vice-versa. It very important to provide high security in order to keep user data safe. Thus, the budget for developing these types of apps is generally high. On an average, it costs around $8000 to $55000 to design data-driven applications because data is what that controls the entire framework.

• Gaming Applications

Everyone in the world knows famous Angry Birds game. It is a free and really addictive game which has created massive buzz on its initial release. But, do you believe that cost to develop this game is somewhere between $125,000 to $180,000. In the first place, most of the games look too simple but it is the source code that really matters. 3D graphics, a motion sensor can cause extra budget in game development. Also, multiplayer and online game center support adds up more complexity.

What are the Different Additional Costs?  

Features of Android and iOS applications are not limited. To keep users engaged with an app, developers always provide add-on features in it. For that purpose, they make modifications in source code or add new plug-ins to provide the latest version. The cost can change depending on additional functionality, let's see how?

• Web Services: To update an app, developers do a lot of changes in the raw code of an application. But, with the help of web services, developers can access the content of APIs like REST so that there is no need to modify the raw code to update an app. Web service support can cost around $1500 to $4500 so it is always better to have a discussion with developers before going for it.
• In-app Purchasing: This feature allows users to buy the full version or additional content through the application. For example, a user can buy virtual reality gear through the gaming application. Adding in-app purchasing feature can cost between $1000-$3000. 
• SDKs: SDKs are one of the important elements in mobile application development. They keep track on the overall progress of application development. Generally, most of the SDKs are available at an affordable cost but SDKs that include Chartboost, Google Analytics, Tapjoy, Xplode etc are expensive.
• Social Media Integration and Sharing Capabilities: It has become essential to design an app with social media networking sites like Facebook, Twitter, Instagram etc and websites like WordPress. For that purpose, mobile app development companies need robust APIs to social media sharing effectively. Developers have to pay around $500-$1500 to make the application compatible with sharing capabilities.
• Deployment: Once the application is ready it's time to deploy it in store. The app launching policies are different for Google PlayStore and Apple's AppStore. Generally, launching an app in PlayStore is free while Apple charges $99 of an annual fee to set up an iTunes Connect account. 

Downloading an app in smartphones seems to be very easy but the efforts and cost put into developing it is pretty high. But, developing an app is not everything, promotion and App Store Optimization (ASO) is equally important. It does not matter app is free or paid, if it is designed effectively as per the requirements, companies can earn great ROI from it.

Many organization achieves their goals by creating a custom app as it helps in attaining company's unique requirements. According to the survey, most of the organization implement custom apps for accessing data and sales support.

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Many mobile app development companies are focusing on customer app market as the demand of custom mobile app is rising exponentially which results in the boost in productivity of business. Various industries such as healthcare, automotive, Property Owner are building mobile apps for expanding their business and providing better service to their customer.
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​Let's watch out various benefits of custom mobile apps

Meets Business Requirements
Custom apps are built with various configurations in order to meet business needs and serve your customers in a better way. Further, it helps in increasing ROI for the business.

Easy Payment
Using custom apps you will not miss out important offers and sales as they come up with an option of payment processing either using credit or debit card.

Data Security
With the custom app you can secure your company data with various relevant options. Whereas, with normal business app options are limited to secure the data which can affect your business networks.

Add Extra Benefits
You can add various features which makes your products and service more engaging such as cash back offer, scratch cards, coupon code, templates and much more. For Example Helpmarket App where user can hire a helper for getting their work done such as laundry, plumbing, electrician and much more

Branding
The Customized app helps in building branding of your business. When the customer downloads the app they will receive various notifications related to your product and services which result in building good customer relationship.

High User Interaction
A custom mobile app with a high level of interactivity such as video, audio, games, and images helps in building good interaction with the customer.

Latest Trends in Custom Mobile Application Development
As millions of people are using smartphones, so it's worth to invest in mobile application development. Here are some of the latest trend which every organization needs to implement

• Wearables Technology
• SaaS & Cloud-Based Apps
• Internet of Things (IoT)
• Application Analytics
• Big Data

If your products or services are only limited to desktop or laptop then you are already behind your competitors. Therefore if you want to see yourself at the top then attract and engage more customers by building customized apps. We at Panacea infotech are the expert in building various customized apps meeting customer requirements & needs. Visit our portfolio section and look out some of the amazing customized mobile apps.

As we are living in the digital world, the onset of smartphones and mobile gadgets are gradually replacing desktops and even laptops. As the usage of smartphones and mobile internet service is increasing, every company or organization must implement mobile marketing in their promotional strategies. It's a convenient form of marketing which makes marketing cheap, easy to track result, cost driven and much more. 
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So, if you are running an online business and want to promote in an effective and smart way, then watch out the strategies which needs to be implemented while building a Mobile Marketing Campaign.

1. Develop a Mobile Friendly Website 
M-commerce has completely overpass E-commerce. According to Ad60, 8% of digital traffic comes  from smartphones and other gadgets. Thus, every business must take care of building a mobile-friendly website with menus and content displays according to the mobile user.

2.  Mobile Apps Development
Apps are considered as an effective tool for marketing. Every industry whether it's a bank, company or  food industries all has an app which customers can use to buy any of the product or services. Mobile App must be designed  according to the operating system which can be Android, Windows or iOS. The App must have Quality content, Attractive CTA button, and a catchy name.

3. High-Quality Mobile-Friendly Content 
Content should be of high quality and relevant to your business module. Since screen size of mobile is small, it's better and effective to write a short content. Further, it is not only the content you should prioritize but should take care that your website is responsive in nature. 

4. Go for Google My Business 
Whenever a mobile user performs a search they often look out for local results, so if you want to reach to your customers you must register your business on the local map through the Google My business .The moment you got registered on Google My Business, you will start receiving calls from local customers thus proves to be a fruitful way of achieving more business revenue. 

5. Take Advantage of Social Media Platforms
Today, the user has become active at social media channels like Facebook, G+, Twitter, Linkedin and Instagram. So in order to reach and grab more customers, the best way is to promote your mobile app on various social media channels which result in a boost in business revenue. 

6. Marketing through Short Message Service(SMS)
Provide an option of sign up or Subscribe Us in your website or App so that your customer can receive special offers, alerts, and reminders.

7. Engaging Call-To-Action (CTA) Button
CTA button plays an important act in Mobile Marketing Campaign. They are created for various purpose like driving customers to the website, Purchase of product and services, signing up or subscribing option. Further, CTA button should be simple and attract.

8. Quick Response Codes
If possible you should include QR codes in business cards, flyers so that user can grab deep information about the website or landing page which can lead to a better customer engagement and business revenue.

As we are living in the digital world the usage of mobile phones is increasing exponentially. Hence to build a win-win situation for your business you need to make sure that your marketing strategy should be compatible with mobile. If you want to take your business to the topmost level then don't wait for the right time, search for an amazing digital marketing agency and watch the increase in  your business sales.

It's an era of Mobile Apps and smartphones. According to the recent survey, 80% of the users build upon apps for doing their business or personal task. Thus, mobile apps are  considered as credible of delivering services. Designing an app for your business is simple as you can hire a professional developer for doing the job, but do you think the design of the mobile app is too effective to convert a  visitor to buyers. 

Designing a valuable mobile app has become important in order to retain the customer. It's becoming tough to provide the best app to the user in this highly competitive mobile era. So, it's highly important to design an effective and engaging mobile app to gain more conversion. Let's watch out some of the amazing tips which help in engaging more conversion and revenue.

1. Categories Must be Convenient
Give your customers a convenient way to choose menu categories. They should be clear in nature and should not overlay each other.

2.  Outstanding Search Bar
All the information can't be grabbed through browsing, customer looks up for the search bar. An app without search bar is not favored at all.

3.  Filter Option
When the user performs a search and see the irrelevant and too many results, there may be a possibility that the user drops off from the mobile app, so in order to provide a good search experience to your customer's, implementation of filter plays an important role which helps in crushing inappropriate result.

4. Smooth Payment Method
Conversion rate increases if mobile apps provide a smooth payment option. A separate page must be designed various payment options like Credit Card, Debit Card, Net Banking, Cash on Delivery. 

5. Call-To-Action(CTA) Button Size
Don't ever keep the size of a button the same as that which you have kept on your website. It can be frosting for customers to perform zoom-in or zoom-out in order to click the conversion button. Test you button size on various smartphones or gadgets before placing it in your app.

6. Sign Up and Sign In should Discriminate
Color, Button Size should be distinct for both sign up and sign in so that customer doesn't perform the wrong activity while registering into your mobile app which not only results in a decrease in customer conversion but also leads to increase in bounce rate of  your mobile apps

7. Password Criteria should be simple
Don't ask your customers to include various characters, symbols in the password so that they can successfully complete the registration task. Keep the password criteria as simple as six characters which will help you in out in gaining more user registration.

8. User- Friendly Forms
Forms must be compliant according to the information provided by the user. Don't design your mobile app with complicated form fields, auto-refill data must be provided if the user was not able to register the first time.

If you want to launch a Mobile App for your business, then Panacea Infotech is a perfect platform where developers are designing the mobile apps keeping in mind all the fascinating tips. For any queries or consultation, you can freely contact our team.