Keyword research should be the foundation of any SEO digital marketing strategy.
The simple purpose of keyword research is to find out what your target audience is looking for and what it takes to rank those keywords.
Not knowing which keywords to target, how to optimize your site, targeting link building phrases effectively, or knowing what content to develop for your target audience?
Opting different types of digital marketing strategies comes with diverse benefits.
Not To Miss Keyword Research Strategies For Effective SEO Digital Marketing
Some of the best strategies work when they are planned and executed.
Prioritize your keyword list
How many keywords should you have? Well, that count is unpredictable. We can't say exactly how many keywords you should have, but we can say that you need as many as you think. However, there are probably more than 1000 keywords in excess! Even if you are a small business, you will probably get a few hundred keywords.
Track keyword in singular and plural
Should you target the keyword in the singular or in the plural? Well, it depends on the request. As Google learns more about the search intent of your search, it may be better to guess what you are looking for. For example, if you search for a tool, you will get a different result than if you search for tools. Google thinks you're looking for a definition or specific stories in the first case; in the second case, it believes you are planning to buy a book. So, check what you offer on your page and if it matches the search query and the results that Google provides in that query.
Try, analyze and try again
After analyzing your chances on a specific term, the next step is to write a great article and optimize it accordingly. And click publish, share on social media, and in your newsletter. Make sure you attract good backlinks.
Don't skip with a long tail
Don't forget to add long-tail keywords to your spreadsheet as well. Put the main terms in the first column and add severalcolumns for more long-tail keywords. This will help you to create a suitable website structure later. The longer your search term, the more the term's landing page is part of the structure of your site.
Whether you should look for long-tail keywords depends a lot on the competition. If competition in your niche is high, you will find it challenging to rank competitively. If you have a low contest, you can qualify for the most important word. Therefore, you must perform comparisons for SEO.
Be sure to re-evaluate these keywords regularly in months, once a quarter is a good reference, but some companies do this more often than that. As you gain even more authority on SERPs, you'll find that you can add more and more keywords to your lists to engage yourself while working to maintain your current presence and then grow in new areas beyond that.
Still Unsure about rolling out SEO digital marketing strategies?
Panacea Infotech can lead you through this. Don't keep hitting the dark; we are a leading digital marketing company that can direct you to make impressive online engagement.
Many online merchants and manufacturer are rising high since they got developed an E-commerce website for their business. As the time flies, more and more user are purchasing products online in order to save money and time.
Do You Think that SEO Plays a major part for E-commerce Sales?
Of-course Yes. !! It's of no use if you got an attractive website developed by showcasing various products and offers but cannot be found on Google search result. According to the recent survey, a website which ranks at number one position receives an amazing click through rate. Therefore if you don't want to loose valuable traffic to your website then do read these 7 SEO actions which can boost up your E-commerce Sales.
#1 Simple Website Structure
Always build a simple structure for your website so as to make it searchable for both new and returning user. Keep an easy search navigation by maintaining limited levels such as Home Page, Category Page, Product Page and Promotion Page. In SEO terms, do include breadcrumbs into your website so as give your visitors a proper way or direction to reach their goal. You can watch out the website like Tailor Store, Qube whose website structure is amazing with proper URL and amazing loading speed.
#2 Image Optimization
It's great if you use high quality images in the product but if it is used in large numbers then it will slow down your website, which turns to be bad from SEO point of view. To resolve this issue, you can implement zoom-in & zoom-out option for viewing a larger version of it.
#3 Catchy Product Title and Description
Always include your targeted keyword in the product title and description so as to make your website SEO friendly. A proper formatting and unique content should be maintained before you make it live.
#4 URL Optimization
As there are large quantity of products in eCommerce, URL structure can't be ignored. Hence a proper organized and keyword rich URL must be created so as to make the website crawl-able, index-able and searchable.
#5 Internal Linking
If you want to engage more with your customers then do place the internal link between pages so as to provide your visitor a clear direction and convert it into a buyer.
#6 Migrate from HTTP to HTTPS
As their are numerous forms available in E-commerce website. So it is always suggested to encrypt the data by migrating all the webpages from HTTP to HTTPS.
#7 302 Redirect for Out of Stock Product Pages
It's always a best practice to temporary redirect all the out of stock product pages to the homepage or any other relevant page so as to make the visitor engage to the website.
Don't take a risk of loosing your customer and business revenue, hire a digital marketing expert and get your website developed considering all the above SEO actions. For any queries or business consultation you can write us at firstname.lastname@example.org or visit our website.
Every webmaster, marketer or business owner promote their product or website by keeping in mind a search engine giant – Google. It can be termed as a tool which drives numerous traffic to the various website and online store. So, if you have launched a website and want to earn money then the first thing which will come to your mind is Search Engine Optimization(SEO). For availing this service either you will hire a digital marketing expert or will take the responsibility in your hand.
Grabbing traffic from Google requires great effort for at least 3 months. You must focus on long tail keyword, build quality backlinks and optimize your landing pages according to google guidelines. The websites who rank at top 5 positions in google receive more clicks. Hence, watch out the sources which will help you out in ranking at the top of Google.
1. Blog Commenting on Relevant Website
Search for the high-quality blogs in your niche and start dropping comments. This strategy will help you in building the authority of your website and boost up your rankings.Go for the blogs that allow do-follow comments and ignore all those blogging websites which are spammy.
You must know the benefits of Blog Commenting before executing it. !!
2. Grab Emails of First-time visitor
Email is one of the best channel where you can interact and engage with your audience. It's a tool which every individual gives attention most of the time. According to the survey, email has 3.31% conversion rate and performs better than social media.
3. Write Guest Post for Quality Blogs
Guest posting has emerged to be favorite for Google. But what a giant hate is a spammy post with duplicate content. Many bloggers used to post on websites like Entrepreneur, Hubspot,Forbes and drive enormous traffic to their website.
4. Run Facebook Ads
Paying for Ads is what every marketer want to ignore. But, if you are not having many fans, then to get an effective result you need to implement paid strategy. Through paid ads you can boost your page and post to thousands of people all across the world.
A/B testing must be implemented for checking the Ad performance. Make variation in images and text and check out the click through rate.
5. Take Advantage of Broken Link
One of the oldest and trending technique for grabbing traffic. How to use this strategy? Submit a high authority website which is relevant to your industry in screaming frog and find out the list of broken links with 404 code and explore the backlinks of it using ahrefs tool. Replace that backlink with your website URL and see the boost in ranking.
If you are running an online business and want to rank at the top of search engine then we at Panacea Infotech are always prepared for it. Our intellectual team implements various marketing strategies by keeping latest trends in mind. For any of the business requirement you write us at email@example.com or contact our team.
If you think that google penalties occur only due to update in Google Algorithm then you are wrong. There are many websites who are suffering from google penalty even though there is no google update. What can be the reason? Well, it can be due to Duplicate Content, Bad Quality Links, Keyword Stuffing and much more. So if you want to promote your business then hire a quality digital marketing agency which will take care of all the negative links pointing to your website.First, Let's watch out the different forms of penalties.
Forms of Google Penalties
Form 1: Manual Penalties
A penalty which is enforced by Google's Humans. When a manual penalty hits the website, you will receive the notification in your webmaster dashboard in Manual Action Tab under Search Traffic.
Form 2 : Algorithm Penalties
This type of penalty can occur at any point of time because google algorithm is rolling out every time thus, you need to identify when this penalty has become active by keeping the track of your traffic and SERP's.
Now, watch out the strategies which needs to be implemented for protecting your website from these penalties.
Audit Your Backlinks
Google treat various kinds of Links as Spammy. Watch out here :
These links are treated as unnatural which google bots can identify. So if they are found on your website then google will surely take the action on your website.
Get Rid of Negative SEO
Be aware of your competitors. They can link your website with many spammy websites. So if you find various negative links then disavow them. Create a text file with the list of spammy links and upload it using Google Disavow link tool.
Quality and Unique Content
Stay Away from following types of Content :
Too Much Scrolling for Content should be Avoided
According to google “Page Layout Algorithm” your website must immediately offer the content to the users so that they need not scroll too much for the content. In fact the best way is to decrease the number of Ads and show your content at the top.
Delete User Generated Spammy Links
A content written by user is treated as most valuable but the same content can make your website penalized if found spammy as a result Manual Spam Action will become active so the best way is to use the “no-follow” tags in order to tell the search engines that you are not in favor of all these links.
If you want to promote your website according to google guidelines then Panacea Infotech is a perfect platform where resources are highly skilled thus will help you out in promoting your business in an effective manner. For availing our promotional services you can freely contact our team.
Every day we use websites and applications like Twitter, Instagram, Youtube, Facebook or Linkedin for fun and to keep in touch with the world. Since social media is trending, it became an important tool and changed the way we interact with each other. As the easiest route straight from company to its customers – social media play now the major role in the Digital Marketing Industry.
Social Media Marketing helps companies interact with potential or existing customers, helping the to achieve their targets. To help companies reach their customers and audiences, many social media platforms integrate their methods. Nowadays, when the costs of television advertising are sky-high – marketing through social media is the best choice as it's as valuable as the TV one while being very cheap in comparison. It is all about numbers. And social media offers large numbers without all the hefty TV advertising costs. It means that any small business has a chance to grow and reach the audience anywhere in the world.
Another important thing for any brand and a company is the trust. As Ekaterina Walter (the expert, marketing guru and bestselling author) claims – no matter how our technology will improve and evolve in the future, consumers mostly will stay with the name they can trust. What it means is that by social media companies can achieve a personal level communication, businesses can directly contact customers and interact with them (cultivate the trust). All that will contribute to an ongoing building and keep a strong reputation online. It is a fact that almost 3three our of four customers do the research online about the company before deciding to make a purchase. Hence, the customer reviews and all the social engagement help the shopper to decide and make the initial purchase. SMM through our popular websites such as Facebook could drive the traffic to your websites. Numbers say it all – last year as Mark Zuckerberg confirmed – the website had 1.5 billion users (one in seven people on our planet). And that is without including YouTube or Twitter. Every single post that is shared through Facebook means an opportunity to drive the traffic straight to your own website. It could be anything from free info to eCommerce selling; the outcome could be amazing. This way of communicating with customers proved to be more productive, time-saving and costs-saving. For example, if you are a food brand – consumers will buy the product rather from the existing and interactive on social media company than the brand they cannot trust. It is very important that your posts and content representing your company is not a promotional-looking one. Statistics show that consumers will respond more often to the posts which are more conversational, those that do not look like a typical advertisement.
Social Media Marketing helps with increasing sales too. At the moment, as statistics show - one in ten purchases made online has its origin in social media, meaning the person making the purchase is leading from one of the social media websites straight to shopping site and the checkout. In the future more businesses will use this way of marking as numbers do not lie - it gives the best results.
If you want to build a win-win situation for your business then you must look for digital marketing agency where they will help you out in promoting your business on various digital channels thus helping you out in grabbing more customers and online sales.
Search Engine Optimization(SEO) has become a major module in digital marketing, a process of analyzing a webpage so that it can easily be crawled and indexed by search engines. SEO Campaign helps out in making your business searchable in Google so that customers can grab the products and services offered by you. So, if you want to take your business to the next level then watch out the amazing SEO strategies which need to be implemented.
A content without keywords is completely a waste. The basic strategy for a successful SEO Campaign is Keyword Analysis which can be performed by submitting the keywords related to the websites in the tool named Google Adwords so that you can analyze the average monthly search and competition for every keyword and select the best out of all.
A website with good page rank is what every business owner loves, thus can be achieved if you are building quality backlinks and in large numbers. There are plenty of tools where you can submit the competitor's URL and view the links so that you can analysis and implement the same strategy to your website.
if you are building a link to your HomePage website that's good but ignoring your internal page will hamper your business revenue. So start submitting your internal pages and drive traffic.
if you want a search engine to crawl and index your website quickly then go for the creation of sitemap which can be created online using XML Sitemap Generator. Basically, sitemaps include the list of all the pages of your website which make a website SEO friendly.
Content has become a king in Digital Marketing. It must include keywords so that it can come up in ranking when anyone performs the search. Stay away from keyword stuffing while writing the content as it will be treated as spam.
Images with Alt Tags
As we know that Google loves to read content, so if you are adding images to your website without Alt tag then there is a possibility that google may skip reading your images, thus, it won't be shown in search engines. So, It will be great if you add a text or alt tags for the images to make it readable by google.
Advantage of Social Media
Social Media Platforms like Facebook, Twitter, Linkedin, Google+ are treated as a tool where every business owner must promote their websites in order to gain more customers and revenue.
If you want to rank at the top of search engine, then it's a right time when you should look for a SEO service company and watch the growth in your business sales. For any queries or consultation, you can freely contact our team.
If your business is physically present and wants to contact your customers then local SEO plays a major part in order to meet this goal. To build an effective SEO Strategy you must build a vital and optimize landing page so that it can be ranked for your enclosing areas.
If you want to rank your business at the top of SERP(Search Engine Result Page). you need to combine Local SEO(map based result) and Organic SEO. Consumers who perform the local search are the most targeted and preferred audience by google. Moreover, the customer who performs the search using smartphones tends to purchase more as compared to the simple mobile device user. Let's watch out the effective strategies for designing a Local Landing Pages.
Determine the locale of your customers
Implement a studious strategy in Local SEO, so that customer can search you. For this sense, you need to determine the location of the customer. It's not a hassle task to design a landing page, but the test is to reach the right people.
With the help of map navigation system, you can find out the difference between the websites which generates thousands of traffic but fail to convert customers and the websites where traffic is less but are happily converting their visitor to buyers. Furthermore, you can take the advantage of google analytics dashboard and find out the geographic location of your customer so that you can structure your landing page accordingly.
Google Analytics > Audience > Interest > Geo > Location
For relevancy use Localize Metadata
Relevancy matters a lot for the search algorithm. Getting a Backlink from a relevant site is more fruitful as compared to a quality link from the irrelevant website. So it is important to mention relevant keywords into your content rather stuffing inappropriate keywords. Thus, metadata plays an important role in designing an effective and optimized landing page. Factors which are included in metadata are
Mobile Friendly Landing Page
It's a mobile era, so most of the searches are performed on mobile. Thus, it becomes essential to design a landing page which is friendly and compatible for mobile users. Furthermore, you need to take care of loading speed of your mobile website so that you can effectively grab the customers to your website.
If you want to grab more local leads for your business, then you must opt for an experienced and dedicated web design and development company who can design a perfect landing page so that you can convert your visitors to buyers. For availing our service you can write us at firstname.lastname@example.org or can freely reach to our sales team.
Search Engine Optimization(SEO) is a crucial component in digital marketing industry. SEO is used to help the organization, brand or company to attract more customers by ranking at the top in the search result.The act and health of website in search engines depend on how well you have done SEO Analysis. The major 3 Modules that Plays a crucial role in ranking at the top in search engines
Technical SEO - Your Website should have following technical features like Sitemap, Robots.txt, Structured URL, Redirection and responsive in nature.
On-Page SEO - Quality Content, No-Flash, Appropriate Meta Tags, Alt Tags for images, relevant keywords.
Off-Page SEO - Quality Backlinks and Social Media Presence plays an important role in driving traffic to your website.
To gauge whether these 3 Modules are effectively implemented on your website, you should perform SEO Analysis. Let's watch out 4 SEO Analysis components.
The user can access your website if it exits in search engines. Some of the factors which make your site usable.
Meta Tags for keyword and description, Proper Title Tag, Page Loading Speed, Appropriate heading tags from <H1> to <H6>, Quality Content, No Flash, all script at one place.
4. Structured URLs and Page Error Administration
If we talk about E-commerce website then it has plenty of categories, sub-categories, and products so it becomes necessary to maintain the proper URLs. The best searchable and user-friendly URL is to have keywords in it rather than using special characters.
Page Error (404) - Optimize your 404 page in the website by putting the link of Homepage by saying "Back to Homepage" so that you can retain your customers.
if you want to rank your business at the top of search engines, then you can freely reach to our SEO Expert.
Panacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services