Search Engine Optimization(SEO) is a crucial component in digital marketing industry. SEO is used to help the organization, brand or company to attract more customers by ranking at the top in the search result.The act and health of website in search engines depend on how well you have done SEO Analysis. The major 3 Modules that Plays a crucial role in ranking at the top in search engines
Technical SEO - Your Website should have following technical features like Sitemap, Robots.txt, Structured URL, Redirection and responsive in nature.
On-Page SEO - Quality Content, No-Flash, Appropriate Meta Tags, Alt Tags for images, relevant keywords.
Off-Page SEO - Quality Backlinks and Social Media Presence plays an important role in driving traffic to your website.
To gauge whether these 3 Modules are effectively implemented on your website, you should perform SEO Analysis. Let's watch out 4 SEO Analysis components.
The user can access your website if it exits in search engines. Some of the factors which make your site usable.
Meta Tags for keyword and description, Proper Title Tag, Page Loading Speed, Appropriate heading tags from <H1> to <H6>, Quality Content, No Flash, all script at one place.
4. Structured URLs and Page Error Administration
If we talk about E-commerce website then it has plenty of categories, sub-categories, and products so it becomes necessary to maintain the proper URLs. The best searchable and user-friendly URL is to have keywords in it rather than using special characters.
Page Error (404) - Optimize your 404 page in the website by putting the link of Homepage by saying "Back to Homepage" so that you can retain your customers.
if you want to rank your business at the top of search engines, then you can freely reach to our SEO Expert.