Beginning your career with SEO? You might find it a bit difficult in the initial stage, but will enjoy working along with the progressing time. Implementing SEO for a small website is bearable, but the complexity starts as you start working with larger websites. This happens because of the lack of knowledge in using SEO strategies. Learning SEO basics isn’t something that takes months but gaining expertise will. To help you kick-start a career with SEO, we will walk you through some SEO basics like: What is SEO? Why is it so important? Understanding SEO basics. Let's begin. What is SEO? SEO expands as Search Engine Optimization. It is a marketing technique that helps brands to rank on Google with organic traffic. In simple terms, it improves your website’s visibility and ranking on search engines against the searches that are relevant to your website. With better visibility, your website will start ranking top on Google, which will attract customers to click your website, and finally, you will get conversions. Why is SEO so important? In 2020, whenever someone has a query, what would they do? Well, they might turn to Google to get the answer. If your SEO is working excellently, then there is a strong chance that your product/service will be visible on the first page. If not, then your competitors must have stolen that opportunity from you. Ranking on Google is about how well your SEO is done, and of course, the quality and relevance of the content you provide to the viewers. When everything is in place, you can expect:
With the basic SEO knowledge, you will be halfway there to reach your goals. Understanding the SEO basics Not all that you do as an understanding of SEO should be complex. We have assembled a quick checklist that will give you a great start. Keyword Research The very first thing to do is keyword research. By using relevant keywords, you can help your customers find your product/service. Semrush, Ubersuggest, etc. are free SEO tools that can help you choose the keywords to help your website rank. Find primary keywords, which will be your focused keywords. Once done, look for the variation of keywords, which are better known as secondary keywords. This is how free SEO tools like Ubersuggest will help you: You can make the most of such tools if you have the patience to learn. Rethink about the title tags Title tags are essential elements to consider when you are talking about on-page optimization. Title tags are displayed on search engine results pages, which are clickable headlines. Like in the below example, the search is about cheap hotels. Yes, the highlighted ones are the title tags. It plays a vital in bringing you leads, SEO, usability, and social sharing. Hence, it would help if you optimize it accordingly. The below pointers will help in doing how:
Provide Meta Description A meta description is a summary of any web page content. It is found just below the title tags and can encourage users to visit any particular page. If done efficiently, it can bring worthy leads. The best way to do that are mentioned below:
Optimize Page URL If you are targeting to get ranked on Google, you must optimize your page’s URL. The page URL describes the page’s content. Sometimes, URL doesn’t add value to your page’s content, and the best thing is that you can make it worthy. For example, consider the below URLs:
Add links on your pages Another important way to bring traffic to your website is to add links- internal and external links. Mind it, whenever you add any external links, it should be from a website that has good search volume and is credible. How does it help? Here’s how:
Hope this blog on the basic knowledge of SEO has provided you the relevant information and knowledge. Moving on, if you are willing to hire one of the best digital marketing companies that can bring you leads with the expertise in SEO, then Panacea Infotech is the company to consider. We have helped many start-ups and established businesses to make the most of our expertise. Talk to our experts now.
3 Comments
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2/18/2024 10:52:49 pm
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AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
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