Local businesses rely on establishing strong relationships with local customers. A powerful web presence facilitates this relationship and makes it stronger. In this regards, you no need to be affluent in the digital language. You just need to know some smart and feasible SEO tips to dominate the local search.
According to statistic around 70% of Google search comes for local businesses. Using some fruitful local SEO tips, you can rank on the first page of search results and drive more targeted customers to your business.
It's quite challenging to optimize your website locally. Also, local SEO is the bit different than traditional SEO. But once you do it right, you can reap incredible benefit from it. When it comes to Local SEO, you must take Google's Pigeon Update into the consideration. Here are two important aspects you should consider-
1. Domain Authority
2. On-page Optimization
Here are few best Local SEO tips for you.
Create Influential Content
Content is a King and it will remain a King for a long time. It is a prime ingredient of your website. It communicates with your visitors and provide them with your business information. If it is irrelevant to what your customers are looking for, certainly they will move from your website.
Provide your customers with a brief description that introduce your business and services. Highlight your service features with bullets and make sure to use keywords in your content. It makes the audience and search engine crawler to go through your page and understand it properly.
Ensure your website is Responsive
Every person in today's digital era uses a mobile phone. Millions and billions of these mobile phone users spend hours on the internet with their handheld devices. No wonder, many businesses offer their services only through mobile apps due to the rapid growth in mobile internet users.
Responsive website design makes your site adaptable to every screen size. This helps you to reach more audience and widen your business horizon.
Optimize Local Keywords
When you decide to perform a Local SEO, don't forget to find Local keywords. Optimizing local keywords is the best way to rank high in the local search result. It will drive organic traffic to your website.
Register Your Business in Local Business Listings
By including your business in local business directories, you can get many visitors to your site. Hence, make sure to register your business in major local business listings.
Stay Away from Keyword Stuffing
Many people still stuff keywords in their content. It is no more remain a right way to optimize your site. In fact, it can harm your ranking or Google may penalize your site. Therefore, stay away from keyword stuffing and create content with the right keyword density.
Social Media Optimization
Social media plays a great role in building a good relationship with customers and getting more targeted visitors to your site. Publishing posts regularly on social media can help you to stay in touch with your customers and attract new customers.
Local and e-commerce businesses can get great benefit from Local SEO. However, it is important to perform it in a right manner. If you don't have expertise in Local SEO, you can get help from digital marketing services provider to make your online dreams come true.