The introduction of mobile apps for business has been a revolution in this technological era. Growing internet penetration has uplifted the adoption of app-based business ventures. As the potential for deep engagement with customers and revenue opportunities grow drastically, the role of mobile application in strategizing business plans is turning out to be important as a medium. What not can be done through an app in this age? Understanding the potential of the mobile app development for business and its capabilities, more and more companies are striving to reveal the best business prospects through a mobile app that can be turned into revenue streams. But hold your horses, hasty decision of having a mobile app for business might not match exact outcomes that are mandatory to keep those revenue figures moving. Let’s go through some of the common mistakes that shouldn’t be overlooked at any cost while integrating or deploying a mobile app. As mobile app development procedure comprise end-to-end process, Let’s focus on prelaunch mistakes during mobile app development Skipping Beta Testing Why not learn swimming knowing the deepness, instead of drowning in a helpless situation. This could be a simple example of prioritizing the beta-testing the app and not skipping the critical parameters. The ratio of app uninstalls is directly proportional to mobile app crashes. Though beta testing comes last, it shouldn’t be ignored by skimming the essential functional features. Beta-testing is that phase where developers deliver with the pending final touchups. Bug fixes in beta-testing in the prelaunch stage can aid in reducing the poor user reviews and offer users with an overwhelming experience. Beta testing gives a clear picture to developers and tester about the overall app experience through users’ point of view. Ignoring app store optimization Ever searched for an app, which was way down the list regardless of the exact search query? Poor or lack of app store optimization could be the reason. What if your mobile app is well competent to fulfill the customer’s requirement for any product or services, but isn’t reaching the broader audience due to low app visibility. Incorporating exact keywords in title, app content, and description might surely increase in app downloads and rise in revenue, if applicable. No Research and Analysis Market research is a vital parameter for any successful business or service offerings. With no research, it is more like shooting at targets, in the dark, with a blindfold. Research gives clarity about competitors’ action plans, potential customers and markets, key attributes, and to stay in sync with the pioneering and futuristic trend, which helps to make your app compatible in the marketplace. Now coming on the other side, the post-mobile app development phase, launching, and app operations play a critical to meet the objectives of the mobile application. Below are some common mistakes after app launch It is often seen that businesses get lenient post app launch, backed by a belief that every vital factor associated with mobile app development is covered. If this is the case, you might be missing on the key touchpoints that might affect the revenue of your app-based business. Overlooking reviews Analyzing user reviews and reverting to their queries reflects a customer-centric attitude of the company. Moreover, major user reviews help companies to underline technical glitches that somehow were missed in the testing phase. Reviews can be both positive and negative, and it is highly critical to respond to both scenarios. A large number of user relies on reviews before moving ahead to app downloading. So keenly analyze the user reviews respond with a gratified reply so that users feel they are acknowledged, which also affects the brand image positively. Taking security casually The security factor is more about trust in terms of customer data and other confidential details. Ensuring safety in the mobile application enhances the reliance of a user on the company. A single characteristic related to security goes without acknowledgment might lead to a breach and loss of company and customer’s data. It is also advised to integrate security functions right at the star, as doing so is simpler and less cost-effective. With robust security functions or feature in the app helps build strong confidence with customers and can be used as a USP of the business. Ignored metrics Staying updated with the metrics has proved to be an efficient way to expand the user base and upgrade the app constantly. The backend of a mobile application mainly comprises parameters such as average revenue per user, daily users, monthly users, and others. Targeting the specific metrics based on the statistics helps to mitigate the issues and can make the application more appealing and user-centric. As a mobile app development ecosystem is reaching new pinnacles It is mandatory to consider the above mistakes businesses commonly make. However, it is also important that the organizations shouldn’t just focus on monetary deeds but should also dedicatedly serve their customer as a steward through product or services. So avoid these pitfalls to serve your customers with a highly competent mobile application to tap the never-ending opportunities led by customers.
Make your business touch the new prospects of success through Panacea Infotech, which is a leading mobile app development company in USA with a strong expertise and industry position.
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AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
October 2020
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