It's evident that app development companies are becoming aware of the fact that they need to adopt a mobile strategy. The result of this shift, companies, keep thinking about their mobile strategies. The main question is that they have been struggling with is whether a mobile app or mobile website which is the right way to go.
There isn't a single answer for this many argue that you don’t need a mobile app, some say website which looks good on mobile devices is enough. Other say's mobile apps have their benefits which website can’t provide. However, if you go deeper, and see there are thousands of factors which need to keep in mind before deciding when it comes to different mobile mediums, it is difficult to determine where to focus your efforts. Below given are the pros and cons of mobile app and mobile website which depends upon the number of factors like business plans, resources and web properties which you may need.
Mobile website is a browser based way of accessing internet content. Unlike other websites, it is specifically designed for mobile devices therefore it is not displaying ideally on a desktop.
There is also another broader concept of optimizing websites for smaller screens yes, we are talking about the websites with a responsive layout.
Responsive websites contain HTML pages linked together, which can be viewed in a browser through the internet. Unlike regular websites, this particular type is generated to display correctly on all the sizes of the screens. It works well with mobile-friendly websites, desktop, smartphones as well as tablets with touch screen interfaces. Therefore responsive web design goes well with the mobile devices just as like mobile websites.
Responsive websites work perfectly for implementing outreach strategies, supporting marketing and PR campaigns as the mobile website is superior to mobile application in a matter of accessibility, compatibility, and maintenance which is the first step to boost your mobile marketing campaign.
Pros of using mobile friendly website
Even after mobile websites have a broader reach, better compatibility and require less money than mobile applications. Still, they have a limitation which is given below.
Unlike responsive websites, mobile app Development Company provides mobile applications which can be downloaded from specific portals such as Google play store, app store or other markets which depends on the type of operating system. Mobile app offers faster and smoother interactions with that several statistics support the convenience of using a mobile app. According to Flurry analytics survey of 2016 mobile users are spending the time of surfing the internet, is 90 percent.
Another stats shows by ComScore from 2013 to 2016, the amount of time user spend on surfing the internet has grown more than 50 percent. However, 90 percent of this growth coming from mobile applications.
Pros of using mobile application
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