E-commerce is a rigid domain with ruthless competition, so hundreds of sellers, selling similar products online. Therefore, by designing a visually appealing and feature-rich Magento website development is just one aspect of stating your ecommerce business, but the secret of success mainly depends upon the standing apart from your competitors. So, the best way to do is to go an extra mile with what you offer, both in terms of product and the customer experience, while product design takes care of the first phase and the second one involves enriching your website with some outstanding features. So, one of these techniques' which is breaking into this domain is Augmented Reality, this consists of the convergence of physical and digital spaces to create interactive user experiences. However, given technology hold massive potential in this domain where the customer experience is the mainstay of selling. So, below are the given how augmented reality can add value to your Magento store. Customer experience Augmented reality technology allows their customer to get a life-like experience that is to feel like they are physically visiting the store. So, doesn’t only provide a closer look at the product. Instead, it can also give you the facility to customize different aspects of the product as per the business need. Therefore, it provides the customer with a better feel of the product and how it fits into their lives. As per the survey reports, 61% of online shopper prefer to make their purchases on sites which are provided by the augmented reality technology. So, the best examples include AR usage for furniture, jewelry, or fashion e-commerce website. Shopping time Most of the online stores provide instructional videos on several products in order to help buyers for understanding the product. So, with the help of augmented reality, it’s not only helping to interact with the product but, it can also help you to explore the given functionalities. However an average online shopper spends roughly 2 minutes before making a purchase, but with the help of AR experience time grows, and it has been showing that if a customer spends time in a particular store, then they are more likely to make a purchase. Customization Most of the buyers like to explore various options and preferences before making the purchase, but with the help of augmented reality technology, customers can now experience virtually from the comfort in their homes. Therefore, customization involves colors, patterns, design, and much more can be explored with the help of augmented reality. Increases the traffic or user sessions on the store AR helps to increase the traffic of your ecommerce website development as well as it also improves the length of the user sessions as well. Therefore, this helps them to innovative product presentation and encourages them to have a closer look or explore the product functionalities. As longer the visitor to stay on the site, the better are the chances of conversion because the visitors who are impressed with the user experience tend to recommend the store to others and can get more traffic for it. Reduce the return rate AR help to bring down the return rates to a significant extent and at the same it also serves the benefits of building customer trust in the business brand as it allows the customers for having a look at the products and help to make the more informed purchase decisions. Help the store target, global customers Being a most innovative technology, AR can also be used to target international customers those who appreciate great shopping experience. Moreover, if you are selling your product on a global basis, then your store needs to showcase your products in such a manner that they can visualize them well enough to make a buying decision. Therefore, AR functionally can be an added advantage for your Magento ecommerce website. So, for wrapping up the integration of Augmented reality is a big investment considering all the cost and time. However, the benefits that it can bring for justifying the cost without any doubt, so you will be able to use the increasing customer engagement which can help you to boost your site sales so that you can recover the investment within no time.
0 Comments
Leave a Reply. |
AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
October 2020
Categories
All
|