Every day we use websites and applications like Twitter, Instagram, Youtube, Facebook or Linkedin for fun and to keep in touch with the world. Since social media is trending, it became an important tool and changed the way we interact with each other. As the easiest route straight from company to its customers – social media play now the major role in the Digital Marketing Industry.
Social Media Marketing helps companies interact with potential or existing customers, helping the to achieve their targets. To help companies reach their customers and audiences, many social media platforms integrate their methods. Nowadays, when the costs of television advertising are sky-high – marketing through social media is the best choice as it's as valuable as the TV one while being very cheap in comparison. It is all about numbers. And social media offers large numbers without all the hefty TV advertising costs. It means that any small business has a chance to grow and reach the audience anywhere in the world.
Another important thing for any brand and a company is the trust. As Ekaterina Walter (the expert, marketing guru and bestselling author) claims – no matter how our technology will improve and evolve in the future, consumers mostly will stay with the name they can trust. What it means is that by social media companies can achieve a personal level communication, businesses can directly contact customers and interact with them (cultivate the trust). All that will contribute to an ongoing building and keep a strong reputation online. It is a fact that almost 3three our of four customers do the research online about the company before deciding to make a purchase. Hence, the customer reviews and all the social engagement help the shopper to decide and make the initial purchase. SMM through our popular websites such as Facebook could drive the traffic to your websites. Numbers say it all – last year as Mark Zuckerberg confirmed – the website had 1.5 billion users (one in seven people on our planet). And that is without including YouTube or Twitter. Every single post that is shared through Facebook means an opportunity to drive the traffic straight to your own website. It could be anything from free info to eCommerce selling; the outcome could be amazing. This way of communicating with customers proved to be more productive, time-saving and costs-saving. For example, if you are a food brand – consumers will buy the product rather from the existing and interactive on social media company than the brand they cannot trust. It is very important that your posts and content representing your company is not a promotional-looking one. Statistics show that consumers will respond more often to the posts which are more conversational, those that do not look like a typical advertisement.
Social Media Marketing helps with increasing sales too. At the moment, as statistics show - one in ten purchases made online has its origin in social media, meaning the person making the purchase is leading from one of the social media websites straight to shopping site and the checkout. In the future more businesses will use this way of marking as numbers do not lie - it gives the best results.
If you want to build a win-win situation for your business then you must look for digital marketing agency where they will help you out in promoting your business on various digital channels thus helping you out in grabbing more customers and online sales.