The virtual reality has made the debut in the year 2016. Previously, it was a concept which we used to read in magazines, newspaper and feel as if it's a myth. But now in 2017, VR is not only ruling in technology era but also named in the top marketing trends. It's a fresh approach for digital marketing companies to make B2B and B2C business module to the forefront by implementing VR to fetch out the better way to use it for future marketing trends.
Why to include VR in marketing?
Virtual reality will gonaa be providing a great experience to your customer which they never had. Using VR, you can provide a realistic and practical view of your product which the customers are interested in buying. It's a technology which makes the user engagement high as now they are exploring the whole product before they proceed to checkout. For many tech giants, VR has become a preferred way to convert their visitors into buyers.
For running the product marketing campaign advertisers have to create attractive ads for building awareness of their product and drive sales. For implementing this campaign they need to invest large amount and still their is no guarantee that buyers will gonna be buying that particular product after viewing that ad. But now companies can target ROAS(Return out of Ad Spend) by mentioning Virtual reality where visitors will provide a fully viewable and emulsive experience which leads to engagement, conversion, and revenue.
Read out how marketers attract the customer using VR Marketing Campaign
1. They provide a clear view about their product
2. They build a 'Wow' feeling with this creative technology
3. They print a great user experience on customer mind
4. Make campaign interactive and track the eye movements in order to know on which product part the customer is focusing more.
Many Big Brands and tech giants are roaring the marketing industry in an effective way. Read out the real examples below
A Korean company dealing in electronic appliances and smartphones have implemented virtual reality in numerous ways. They have created a VR headsets which provide the amazing travel experience to the user who is sitting in their stores. Recently, they have also launched Samsung Gear VR which show the products, features by taking the user on virtual adventure.
An amazing marketing creativity to build “VR Postcards” which allows the user to experience the amazing destination all across the world from Newzealand to San Francisco. They have created a teleportation devices with wind and heat to provide a real feel of beaches.
The big brand of the car has implemented VR in the showroom floor. The first digital car showroom named audi city allows the customer to view the entire range of models.
6 days back ixigo.com, the flight booking portal have launched ixigo glass which helps the user to compare the different products on which their eyes layed on.
Another advanced technology named Augmented reality is also doing wonders in tech era. It's a live view of real-world where elements are supplemented on inputs such as sound, video, graphics or data. Many startups, enterprise, and SME are building these applications to modernize their products and business. On such app named Skrite was developed by a renowned company named Panacea Infotech. So, if you are looking forward to build an effective marketing campaign for your business then Virtual Reality gonna be playing a king role to take your business module to the topmost level.
Since people started spending most of their time on the internet, staying in tune with this new digital moment has become imperative for every small to large business. Advancement in the computer, mobile, and internet technology has pushed companies to invest in software development to automate their mission critical operations and survive in the competition.
Companies those are bound to get a competitive advantage without sacrificing on cost, time and resources can rely on software development outsourcing to accomplish their projects. If you need a software for your business, then outsourcing can be a better option in case you are lacking capacity, budget, time and human resources. Let's find out what makes software development outsourcing an ideal choice for you.
Companies need to save their cost on every front in order to ensure more profit. In-housing software development consists a huge expense. To make it come true, you have to hire resources, provide them office space, purchase all necessary equipment, and create network infrastructure. If you put all these together, you will get the cost which might be heavy for your pocket.
Entrepreneurs find it better to invest in software development outsourcing because it helps them save their hard earned money. It eliminates the need of employing resources to build your software as the already established team of software engineers take care of your project.
Opportunity to work with exceptional talent
With the persons with great skills are in high demand, finding and attracting seasoned developers can be immensely challenging. In order to build an incredible team, companies either need to invest huge efforts in recruitment or take help from a recruitment agency. When you embrace software development outsourcing, you get an instant access to a talent pool equipped with a top-class skill set.
Reduce Time to Market
In today's competitive environment, it has become important for companies to innovate instantly and being first in the market. Collaborating with a reliable outsourcing partner, you can get a control over the pace of your software development process. Here, you get the opportunity to scale your remote team quickly to accomplish your task much faster.
Access to the best technology
Technology and customers' demands keep evolving. If you want to maintain your business success then you must keep up your business with the time by constantly updating your equipment. If you own a small business, then this might be out of your budget. By outsourcing software development, you get access to the advanced tool without spending money on them.
When you hire an outsourced product development partner to build a software, your product is developed with the certain goal. Furthermore, it is tested thoroughly before delivering it to you, thus it promises greater stability and better user-experience.
Helping you to improve your existing development process
Engaging external developers for your product development can provide you with an excellent opportunity to improve your current development process. Remote developers are highly skilled in what they are doing. They are expert in implementing agile methodologies, design patterns, and best practices. They offer their advice without any hesitation which can help you in drastically improve your process of development.
The above-mentioned list is far from complete, but sufficient enough to help business owners realize the value of outsourcing.
As a leading custom software development company we have been helping small to large businesses for over 10 years to improve their business by leveraging the benefits of outsourcing. If you have any query regarding software product outsourcing, feel free to ask our experts. We will surely provide you with the best solution.
Over the past few years, offline retailers and brands have been dreadfully impacted due to e-commerce boom. According to the recent survey by 2030, the e-commerce volume will rise to 1 billion which gonna be declining the market of offline retailers.
For normal consumers what matters the most is the product quality and price neglecting whether it's purchased from the offline or online world. But, if e-commerce can provide all the product facilities then it's obvious that the buyers will no longer spare their time in physical stores in order to purchase different commodities. Moreover, now consumer doesn't want to shed their valuable time sitting in the traffic queues for reaching the malls and to shop, when they can perform the same task by sitting back relax in their home through smartphones or gadgets. Recent survey implies that Delhi-NCR malls recorded 55.8% footfalls due to e-commerce effect which results in economic falldown of offline merchants. Deep research has been conducted in Hyderabad, Kolkata and Bangalore where more than 150 small retailers have been surveyed and the overall insights was that e-commerce had actually killed the offline market.
One other major reason why offline market economy is falling down is 'Customization'. Today, what consumer loves to use the custom product rather than ready-to-use. So out of 'E-commerce' and 'Offline World', e-commerce turn out to be successful in offering customization functionality. Want to know how they achieve it? Well, they integrated the advanced custom product design software with their storefront. It allows the user to design their favorite product online and buy it from the same platform.
After this complete research and analysis, the overall conclusion is that offline merchants should completely migrate from brick to click the world by developing an e-commerce storefront and be in pace with other industry verticals. At this moment ecommerce market is cool and buzzing all across the globe. Of course, it's marketing is tough due to a large number of competitors but if the marketing plan is implemented in the right way you can drive many customers and high revenue.
Below Points are working great for Online Retailers
Rise in Online Store Numbers – As many private merchants are migrating toward e-commerce sector, it turns out to be the motivation factor for all the entrepreneurs to invest in this sector. According to the united nations conference on trade and development, online consumers will grow to 1. 623 billion in 2018.
Varieties of Products – Today, what matter the most that inspire the consumer to shop online is 'Different Range of Products.' Online store provides the enormous range of products from various sellers, brands, manufacturers, sizes, color, and style.
Cash on Delivery – COD option turns out to be the major options which have boost up the e-commerce era. Majority consumer is dubious in nature as they want to pay for the product when they grab it in their hands.
Feedbacks – Reviews section in e-commerce website makes the huge difference in the online and offline world. If a consumer dropped a good review for your business service then it's obvious that it will help you out in transforming your business to brand. On the other hand, brick and mortar store can't provide this feature as shop merchants will never confess the consumer complaint which is related to their service or products.
If you want to emerge as the grand e-commerce verticals then don't delay in migrating your offline business to online. Hire the experienced ecommerce developer and get your storefront developed today. For any query or business requirement, feel free to write us at email@example.com
As mobile phones have become an elemental part of human lifestyle, therefore we don't need to carry stuff like the offline wallet. Our smartphones will play a dictator role in guiding us for buying the products, make payments, disregard of any location.
With the exponential growth of mobile and e-commerce industry, all online merchants must implement a mobile wallet to boost business revenue and reduce the practical cost. The major benefit which online retailers can accomplish is the ability to curtail the cost which includes frauds, payment gateway security and payment processing fees. According to the recent survey, digital wallets also provides the opportunity to deeply connect with customers and also reduce the add to cart errors and meet the customer requirements and satisfaction. Further, digital wallet helps the merchants to sell more products and services by inviting their customers with offers like discounts, coupons, and cash back.
Still, there are many merchants in online industry who haven't implemented digital wallets. Don't you think they are lagging behind their business counterparts.? Obviously Yes.!! As we are heading towards a digital industry every merchant should establish a mobile enabled environment which helps turn your business into a brand and effectively engage with the customer. Over the last couple of months, India was under demonetisation effect where their was too much shortage of cash among the individuals. To overcome this cashless era, online wallet company named Paytm came into the picture. It's a portal which helps Kirana store owners, merchants, food vendors to accept payment through digital wallets. Hence helped sellers to continue with the same pace which they were into before demonetisation.
It's a high time for merchants to be a part of winning track by hiring the developer and integrate the digital wallets like PayU, CCAvenue, Paypal, Eway, Knet, and Jackpay.
Hey Sellers & Buyers !! Read out the advantages of Digital Wallets
Engage Online Shoppers
Consumer may abandon their orders while filling out the forms for the checkout process. To overcome this issue, digital wallet got launched which allows the user to feed the information securely and accurately.
Digital wallets make the transaction process secured as wallets don't tranfer the payment card details to the website. Digital wallet is convenient, easy and securable as compared to credit cards.
Get Rid of Physical Wallet
User doesn't need to carry a physical wallet as digital wallet are convenient and keep the record of all your bank & credit/debit card details at one place.
With a digital wallet, you don't need to fill out the card numbers and password every time as you can link all your credit, debit and net banking and pay with a single click without entering the details.
Data encrypted in Cloud
If you lost your phone you don't need to request for new cards. With the implementation of digital wallets, your credit card numbers are encrypted in the cloud which can be accessed remotely.
If you want to compete in this digital era then don't delay in integrating the digital wallets into your business module. Hire an experienced e-commerce developer and get developed your wallet based e-commerce storefront today. For any info or business requirements feel free to write us at firstname.lastname@example.org
If you are looking forward to build an effective e-commerce storefront then compete with the biggest brand like Amazon, eBay by building the best e-commerce website ever. As mobile searches have surpassed desktop searches hence you need to make sure that your website turns out to be best.
Wondering, How to get your website developed? Follow these Key Step to Success
Plan Your Business Strategy
Many people pretend that running an e-commerce is an easy task. But, if you want to become a giant in e-commerce industry then you first need to invest your time on planning business strategies which include your business product, promotional task, long-term goals, and Key Performance Indicators(KPIs)
Choose the Best in Class E-commerce Platform
If you want to build a strong customer base and user experience then choose the best in class e-commerce platform named Magento which is highly flexible and well suited for online merchants.
More than 200, 000 online merchants depend on magento to grow their business. So, it's a high time when you should hire a magento developer which is certified and should be expertise in :
1. Magento Responsive
2. Magento Extension
3. Magento 1.x to Magento 2.x migration
4. ERP integration with Magento for automatic inventory management
You can search for numerous retail outlets & shopping malls who provide the wide range of branded products but none of them have implemented customization functionality where the user can select any of the product and customized it their own way. So, if you want to emerge out to be the best then integrate the light in size product design tool software into your e-commerce storefront and allows your customer to design their favorite product online and buy it from the same platform.
Sale Sale Sale! Tag
As there are plenty of online merchants it's going to be a cut-throat competition to earn revenue. Therefore it would be great if you place red-signs reading “SALE” and “50% off” as Call to Action button to turn your visitors into buyers.
Offers Awards, Deal & Free Shipping
Your customer will bounce of the website if you aren't offering free shipping, hence to engage the visitor you must improve your business and customer service by offering exciting deals, discount, and referral policy so that you don't loose out your precious customers.
Wide Range of Payment Options
As you would be selling your products all across the globe so, you need to implement wide range of payment options such as credit/debit card, bank transfer, Cash on Delivery, CC Avenue, PayPal and gift vouchers.
Don't Ignore Search Box
It would be the worst experience for the user when they landed to your e-commerce and doesn't find a search box. Keeping this in mind you website must provide a simple and clear view of the shopping cart, login box, and search box which make the checkout process easier and turn out to be revenue generating.
Anything which is custom made has its own unique essence and traits. Custom made software provides businesses with great benefits which are impossible to derive from the off-the-shelf product. Let's discover what it offers that make it utterly essential entity for every business.
When it comes to addressing unique requirements of your business, ready-to-use package falls short. Custom software development provides you with the freedom to build an application as per your specific business requirement. Here, you get the opportunity to choose features that you want to integrate, finalize the design and create UI as per your desired look and feel. Furthermore, if you need any changes in the functionality and features, you can make it easily during the development phase.
It is the prime most thing that every organization expects from its business application. Custom software developed by a reliable and experienced vendor such as Panacea Infotech, promises far better security than the off-the-shelf package. Such a software is designed to fit your existing IT infrastructure and exclusive business demands, thus the possibility of the existence of the similar system is almost zero. This is what lessen the chances of the security breach. Also, if someone tries to infringe, he easily gets noticed.
3. Compatibility and reliability
Many organizations get into the trouble when their ready-to-use application do not support their current system completely. This issue never occurs when you use a customized application to run your business. Custom made software is tailored to your business and built in a way that you can easily upgrade it in near future.
Reliability is another important facet of custom-made software that saves you from spending extra money in fixing system related issues downtime, errors, and crashes which normally observed in an off-the-shelf package. However, the performance of the application solely depends on how efficiently it is designed in accordance with your hardware and its capabilities.
4. Speed and Support
Custom software is built and optimized for the tasks that it needs to accomplish with high efficiency. It is developed only for your unique system, hence it makes sure to create a perfect blend with your hardware's functional ability for performing every functionality as quickly as possible.
Many times, a business runs with a ready-to-use software get unsatisfactory support from the vendor. It never happens in terms of custom made software. Here, vendor already knows the factors that may create problems. Therefore, he can easily solve any issue and provides you with personalized support.
If you rely largely on your digital system to perform your most critical business operation, then it is always better to invest in custom software development rather than purchasing ready-made application. You may need to pay little more bugs, but if you are thinking about the future then certainly it is a perfect choice. It's like a one-time investment that provides you with the bundle of benefits for an infinite duration.
At Panacea, we offer cutting-edge custom software development services to our clients. We meticulously work on every unique requirement that you want to accomplish through your custom software. Leveraging our unmatched expertise in various technology, we provide you with a solution that ensures to achieve its mission.
Consumers' experience with the internet, mobile and social media keep evolving with the passing time. It makes inevitable for online store owners to modify their eCommerce website for keeping up their business with the latest trends and maintain success.
Considering the today's eCommerce development trends, here we have outlined 5 best practices that surely help you improve your website and grow your business.
1. Optimize your site for Mobile
This is the first and foremost thing that you should take into the consideration. Mobile consumers are growing rapidly. Ignoring them would be harmful to your business as a huge number of eCommerce visitors comes from mobile. In fact, there are a few renowned eCommerce retailers such as Flipkart who sell their products only through a mobile app. This clearly indicates the significance of mobile shoppers for any eCommerce business. Therefore, make sure to turn your online store mobile-friendly and optimize it correctly for the mobile devices.
2. Offer Guest Checkout
Most of the customers find it tedious and daunting to complete registration and order placement process. If you want to increase the flow of orders you receive, offer buyers with guest checkout. It simplifies the process of ordering products and makes buyers journey easy on your eCommerce site.
3. Perform A/B testing to discover what works best on your site
A/B testing involves the creation of one or more variants of a single web page and evaluates their performance. It enables you to comprehend features appealing to your visitors. Make sure to test your home page and important landing pages timely to see what works and what needs to be changed.
A/B testing provides you with the real expectations of your visitors. You understand which part of your website customers likes to click more. Also, you comprehend their behavior and make changes on your site accordingly.
4. Improve Your Site's Navigation
Site navigation play a key role in turning your visitors into your buyers. Therefore, it is considered as one of the prime aspects of eCommerce development. In this regards, organize the structure of your website in such a way that makes it easy for visitors to browse your website. A well-organized website helps visitors to find what they want easily and provide them with the quality user experience.
5. Optimize your eCommerce site for Search engines
Last but not least, ensure to optimize your site for Google. It helps you to reach more audience and drive more traffic to your online store. Firstly, check the usability of your and ensure whether it is up to the mark or not. If not, make your site's structure usable. After this, you can begin the process of search engine optimization that involves two major activities including on-page SEO and off-page SEO. These activities help you make your site SEO-friendly and improve its ranking in search engine result pages.
An eCommerce site needs to be updated and optimized regularly in order to keep it usable for visitors. At Panacea, we utilize our eCommerce development capabilities to provide our clients with a cutting-edge eCommerce site that deliver unmatched user experience. If you have any query or want to improve your online store, please feel free to contact our experts. We will surely help you address your issue at minimum cost and provide you with the best solution.
Mobile App, a gadget which allows the organization or company to effectively communicate with their customers. It is a digital media which every business or brand want to implement to engage their customers and use it for other marketing strategies. Today, every organization launches a mobile app with a moto of branding, revenue, and extension of their business.
The Success of your mobile app can be measured by user engagement, Active user and Revenue per user.If you are running a mobile app development company and want to engage more visitors to your app then don't miss out these 9 strategies.
Want to drive more traffic to your customers? If Yes, then do include personalization in your app where the customer can use live chat to communicate their requirements, leave a feedback, suggestion or complaint.
2. Amazing App Speed
A visitor will bounce out or will leave a 1 star if you mobile app loads slowly. Therefore, you need to take care that your app should start functioning within 2 seconds so as to make a trust and confidence among your customers.
3. Simple Data Entry
It is much more difficult to fill details on mobile as compared to desktop. Hence, the designer needs to design a user friendly mobile form and layout.
4. Reward Functionality
Today, every user look for special discounts and offers. So, if you include the same functionality into your website then there is a high probability that user engagement will increase.
5. Proper Linking between Pages
Implement a proper navigation path into your app so as to provide your user a clear path which results in better user experience and saves valuable time.
6. Social Media Integration
Integrate social media platform in your app. It will help in converting your visitors to brand ambassadors as they can share their app activity on Facebook, Twitter, and G+.
7. Simple On-Boarding
You need to make sure not to include complex registration forms or login credentials into your app as it will lead the user to bounce out of your app.
8. Frequent Updates
Not to showcase the same user interface whenever a user landed to your app. Keep on updating it's new features, design and functionality.
9. Grab You Customer Reviews
Welcome any Feedback or complaint related to your app as it will help you to improve the app ratings and can be used to find NPS(Net Promoter Score) of your app.
Here are some of the apps which have been designed by panacea infotech by keeping in mind above 9 strategies.
1. Grocery E-commerce App
2. Food Order Delivery App
3. Cricket Score App
4. Cab Booking System
5. E-Catalog App
So, if you are running an online business and want to develop the app then you can send your requirements at email@example.com or contact our team.
Many online merchants and manufacturer are rising high since they got developed an E-commerce website for their business. As the time flies, more and more user are purchasing products online in order to save money and time.
Do You Think that SEO Plays a major part for E-commerce Sales?
Of-course Yes. !! It's of no use if you got an attractive website developed by showcasing various products and offers but cannot be found on Google search result. According to the recent survey, a website which ranks at number one position receives an amazing click through rate. Therefore if you don't want to loose valuable traffic to your website then do read these 7 SEO actions which can boost up your E-commerce Sales.
#1 Simple Website Structure
Always build a simple structure for your website so as to make it searchable for both new and returning user. Keep an easy search navigation by maintaining limited levels such as Home Page, Category Page, Product Page and Promotion Page. In SEO terms, do include breadcrumbs into your website so as give your visitors a proper way or direction to reach their goal. You can watch out the website like Tailor Store, Qube whose website structure is amazing with proper URL and amazing loading speed.
#2 Image Optimization
It's great if you use high quality images in the product but if it is used in large numbers then it will slow down your website, which turns to be bad from SEO point of view. To resolve this issue, you can implement zoom-in & zoom-out option for viewing a larger version of it.
#3 Catchy Product Title and Description
Always include your targeted keyword in the product title and description so as to make your website SEO friendly. A proper formatting and unique content should be maintained before you make it live.
#4 URL Optimization
As there are large quantity of products in eCommerce, URL structure can't be ignored. Hence a proper organized and keyword rich URL must be created so as to make the website crawl-able, index-able and searchable.
#5 Internal Linking
If you want to engage more with your customers then do place the internal link between pages so as to provide your visitor a clear direction and convert it into a buyer.
#6 Migrate from HTTP to HTTPS
As their are numerous forms available in E-commerce website. So it is always suggested to encrypt the data by migrating all the webpages from HTTP to HTTPS.
#7 302 Redirect for Out of Stock Product Pages
It's always a best practice to temporary redirect all the out of stock product pages to the homepage or any other relevant page so as to make the visitor engage to the website.
Don't take a risk of loosing your customer and business revenue, hire a digital marketing expert and get your website developed considering all the above SEO actions. For any queries or business consultation you can write us at firstname.lastname@example.org or visit our website.
To convert a visitor into a buyer is the major reason why every business owner want to develop an E-commerce website. A platform showcasing all it's products, allowing the customer to choose the best, result in creating a positive & better user experience. Therefore a website should be developed that converts and doesn't block the traffic and sales flow.
If you are running a business and want to develop an E-commerce website then here are the 7 best strategies to create a better user experience and conversion.
1. Focus On Website Value
You need to showcase most important value to your customer so as to engage your visitor and convert them to buyer. Hence, an attractive headline, proper text, optimize Call To Action, attractive offers, product showcasing and description are the important factors which needs to be implemented while designing an E-commerce store. You can watch out a website named Marketplace which is doing wonders by engaging audience with their catchy headline, proper text and much more.
2. Implement Proper Hierarchy
A proper hierarchy should be implemented on a website such as formatting & visualizing a content in order to provide effective communication to the client. Develop a site with easy navigation, quality images, and description.
3. SEO Friendly
Make Your website searchable for those who know what they want and those who don't. Do highlight a seconday search into your website to help the user reach their goal. More importantly, create keyword rich product names and description for your website.
4. Incorporate relevant filters
60% of visitors don't have the idea of what they want to purchase therefore every E-commerce website should incorporate relevant filters that meet customer requirement and goals. You need to create filters for brand, price range, size, product categories. A Marketplace like flipkart, Amazon are doing great with proper implementation of filters.
5. Keep Checkout Process Simple
Many visitor bounces of the website if they found a complex checkout process which includes troublesome registration form and payment gateway option. Listed below some major points that will help out in making a simple yet engaging checkout process
A high quality product image is the most important element to building impression and engagement among the customers. Include a gallery of high quality to showcase all your products.
If You are running a business and want to hire a developer for your E-Commerce website then don't miss out communicating these 6 strategies while you go ahead for designing a website. For any business requirement, we at panacea infotech are ready to serve you always. Write us at email@example.com or contact our experts.
Panacea is an ISO certified software company experts in India, Kuwait, Australia, US and UK providing all solutions like web design, web development, mobile app development & SEO Services