If you are looking forward to build an effective e-commerce storefront then compete with the biggest brand like Amazon, eBay by building the best e-commerce website ever. As mobile searches have surpassed desktop searches hence you need to make sure that your website turns out to be best.
Wondering, How to get your website developed? Follow these Key Step to Success
Plan Your Business Strategy
Many people pretend that running an e-commerce is an easy task. But, if you want to become a giant in e-commerce industry then you first need to invest your time on planning business strategies which include your business product, promotional task, long-term goals, and Key Performance Indicators(KPIs)
Choose the Best in Class E-commerce Platform
If you want to build a strong customer base and user experience then choose the best in class e-commerce platform named Magento which is highly flexible and well suited for online merchants.
More than 200, 000 online merchants depend on magento to grow their business. So, it's a high time when you should hire a magento developer which is certified and should be expertise in :
1. Magento Responsive
2. Magento Extension
3. Magento 1.x to Magento 2.x migration
4. ERP integration with Magento for automatic inventory management
You can search for numerous retail outlets & shopping malls who provide the wide range of branded products but none of them have implemented customization functionality where the user can select any of the product and customized it their own way. So, if you want to emerge out to be the best then integrate the light in size product design tool software into your e-commerce storefront and allows your customer to design their favorite product online and buy it from the same platform.
Sale Sale Sale! Tag
As there are plenty of online merchants it's going to be a cut-throat competition to earn revenue. Therefore it would be great if you place red-signs reading “SALE” and “50% off” as Call to Action button to turn your visitors into buyers.
Offers Awards, Deal & Free Shipping
Your customer will bounce of the website if you aren't offering free shipping, hence to engage the visitor you must improve your business and customer service by offering exciting deals, discount, and referral policy so that you don't loose out your precious customers.
Wide Range of Payment Options
As you would be selling your products all across the globe so, you need to implement wide range of payment options such as credit/debit card, bank transfer, Cash on Delivery, CC Avenue, PayPal and gift vouchers.
Don't Ignore Search Box
It would be the worst experience for the user when they landed to your e-commerce and doesn't find a search box. Keeping this in mind you website must provide a simple and clear view of the shopping cart, login box, and search box which make the checkout process easier and turn out to be revenue generating.
Anything which is custom made has its own unique essence and traits. Custom made software provides businesses with great benefits which are impossible to derive from the off-the-shelf product. Let's discover what it offers that make it utterly essential entity for every business.
When it comes to addressing unique requirements of your business, ready-to-use package falls short. Custom software development provides you with the freedom to build an application as per your specific business requirement. Here, you get the opportunity to choose features that you want to integrate, finalize the design and create UI as per your desired look and feel. Furthermore, if you need any changes in the functionality and features, you can make it easily during the development phase.
It is the prime most thing that every organization expects from its business application. Custom software developed by a reliable and experienced vendor such as Panacea Infotech, promises far better security than the off-the-shelf package. Such a software is designed to fit your existing IT infrastructure and exclusive business demands, thus the possibility of the existence of the similar system is almost zero. This is what lessen the chances of the security breach. Also, if someone tries to infringe, he easily gets noticed.
3. Compatibility and reliability
Many organizations get into the trouble when their ready-to-use application do not support their current system completely. This issue never occurs when you use a customized application to run your business. Custom made software is tailored to your business and built in a way that you can easily upgrade it in near future.
Reliability is another important facet of custom-made software that saves you from spending extra money in fixing system related issues downtime, errors, and crashes which normally observed in an off-the-shelf package. However, the performance of the application solely depends on how efficiently it is designed in accordance with your hardware and its capabilities.
4. Speed and Support
Custom software is built and optimized for the tasks that it needs to accomplish with high efficiency. It is developed only for your unique system, hence it makes sure to create a perfect blend with your hardware's functional ability for performing every functionality as quickly as possible.
Many times, a business runs with a ready-to-use software get unsatisfactory support from the vendor. It never happens in terms of custom made software. Here, vendor already knows the factors that may create problems. Therefore, he can easily solve any issue and provides you with personalized support.
If you rely largely on your digital system to perform your most critical business operation, then it is always better to invest in custom software development rather than purchasing ready-made application. You may need to pay little more bugs, but if you are thinking about the future then certainly it is a perfect choice. It's like a one-time investment that provides you with the bundle of benefits for an infinite duration.
At Panacea, we offer cutting-edge custom software development services to our clients. We meticulously work on every unique requirement that you want to accomplish through your custom software. Leveraging our unmatched expertise in various technology, we provide you with a solution that ensures to achieve its mission.
Consumers' experience with the internet, mobile and social media keep evolving with the passing time. It makes inevitable for online store owners to modify their eCommerce website for keeping up their business with the latest trends and maintain success.
Considering the today's eCommerce development trends, here we have outlined 5 best practices that surely help you improve your website and grow your business.
1. Optimize your site for Mobile
This is the first and foremost thing that you should take into the consideration. Mobile consumers are growing rapidly. Ignoring them would be harmful to your business as a huge number of eCommerce visitors comes from mobile. In fact, there are a few renowned eCommerce retailers such as Flipkart who sell their products only through a mobile app. This clearly indicates the significance of mobile shoppers for any eCommerce business. Therefore, make sure to turn your online store mobile-friendly and optimize it correctly for the mobile devices.
2. Offer Guest Checkout
Most of the customers find it tedious and daunting to complete registration and order placement process. If you want to increase the flow of orders you receive, offer buyers with guest checkout. It simplifies the process of ordering products and makes buyers journey easy on your eCommerce site.
3. Perform A/B testing to discover what works best on your site
A/B testing involves the creation of one or more variants of a single web page and evaluates their performance. It enables you to comprehend features appealing to your visitors. Make sure to test your home page and important landing pages timely to see what works and what needs to be changed.
A/B testing provides you with the real expectations of your visitors. You understand which part of your website customers likes to click more. Also, you comprehend their behavior and make changes on your site accordingly.
4. Improve Your Site's Navigation
Site navigation play a key role in turning your visitors into your buyers. Therefore, it is considered as one of the prime aspects of eCommerce development. In this regards, organize the structure of your website in such a way that makes it easy for visitors to browse your website. A well-organized website helps visitors to find what they want easily and provide them with the quality user experience.
5. Optimize your eCommerce site for Search engines
Last but not least, ensure to optimize your site for Google. It helps you to reach more audience and drive more traffic to your online store. Firstly, check the usability of your and ensure whether it is up to the mark or not. If not, make your site's structure usable. After this, you can begin the process of search engine optimization that involves two major activities including on-page SEO and off-page SEO. These activities help you make your site SEO-friendly and improve its ranking in search engine result pages.
An eCommerce site needs to be updated and optimized regularly in order to keep it usable for visitors. At Panacea, we utilize our eCommerce development capabilities to provide our clients with a cutting-edge eCommerce site that deliver unmatched user experience. If you have any query or want to improve your online store, please feel free to contact our experts. We will surely help you address your issue at minimum cost and provide you with the best solution.
Mobile App, a gadget which allows the organization or company to effectively communicate with their customers. It is a digital media which every business or brand want to implement to engage their customers and use it for other marketing strategies. Today, every organization launches a mobile app with a moto of branding, revenue, and extension of their business.
The Success of your mobile app can be measured by user engagement, Active user and Revenue per user.If you are running a mobile app development company and want to engage more visitors to your app then don't miss out these 9 strategies.
Want to drive more traffic to your customers? If Yes, then do include personalization in your app where the customer can use live chat to communicate their requirements, leave a feedback, suggestion or complaint.
2. Amazing App Speed
A visitor will bounce out or will leave a 1 star if you mobile app loads slowly. Therefore, you need to take care that your app should start functioning within 2 seconds so as to make a trust and confidence among your customers.
3. Simple Data Entry
It is much more difficult to fill details on mobile as compared to desktop. Hence, the designer needs to design a user friendly mobile form and layout.
4. Reward Functionality
Today, every user look for special discounts and offers. So, if you include the same functionality into your website then there is a high probability that user engagement will increase.
5. Proper Linking between Pages
Implement a proper navigation path into your app so as to provide your user a clear path which results in better user experience and saves valuable time.
6. Social Media Integration
Integrate social media platform in your app. It will help in converting your visitors to brand ambassadors as they can share their app activity on Facebook, Twitter, and G+.
7. Simple On-Boarding
You need to make sure not to include complex registration forms or login credentials into your app as it will lead the user to bounce out of your app.
8. Frequent Updates
Not to showcase the same user interface whenever a user landed to your app. Keep on updating it's new features, design and functionality.
9. Grab You Customer Reviews
Welcome any Feedback or complaint related to your app as it will help you to improve the app ratings and can be used to find NPS(Net Promoter Score) of your app.
Here are some of the apps which have been designed by panacea infotech by keeping in mind above 9 strategies.
1. Grocery E-commerce App
2. Food Order Delivery App
3. Cricket Score App
4. Cab Booking System
5. E-Catalog App
So, if you are running an online business and want to develop the app then you can send your requirements at firstname.lastname@example.org or contact our team.
Many online merchants and manufacturer are rising high since they got developed an E-commerce website for their business. As the time flies, more and more user are purchasing products online in order to save money and time.
Do You Think that SEO Plays a major part for E-commerce Sales?
Of-course Yes. !! It's of no use if you got an attractive website developed by showcasing various products and offers but cannot be found on Google search result. According to the recent survey, a website which ranks at number one position receives an amazing click through rate. Therefore if you don't want to loose valuable traffic to your website then do read these 7 SEO actions which can boost up your E-commerce Sales.
#1 Simple Website Structure
Always build a simple structure for your website so as to make it searchable for both new and returning user. Keep an easy search navigation by maintaining limited levels such as Home Page, Category Page, Product Page and Promotion Page. In SEO terms, do include breadcrumbs into your website so as give your visitors a proper way or direction to reach their goal. You can watch out the website like Tailor Store, Qube whose website structure is amazing with proper URL and amazing loading speed.
#2 Image Optimization
It's great if you use high quality images in the product but if it is used in large numbers then it will slow down your website, which turns to be bad from SEO point of view. To resolve this issue, you can implement zoom-in & zoom-out option for viewing a larger version of it.
#3 Catchy Product Title and Description
Always include your targeted keyword in the product title and description so as to make your website SEO friendly. A proper formatting and unique content should be maintained before you make it live.
#4 URL Optimization
As there are large quantity of products in eCommerce, URL structure can't be ignored. Hence a proper organized and keyword rich URL must be created so as to make the website crawl-able, index-able and searchable.
#5 Internal Linking
If you want to engage more with your customers then do place the internal link between pages so as to provide your visitor a clear direction and convert it into a buyer.
#6 Migrate from HTTP to HTTPS
As their are numerous forms available in E-commerce website. So it is always suggested to encrypt the data by migrating all the webpages from HTTP to HTTPS.
#7 302 Redirect for Out of Stock Product Pages
It's always a best practice to temporary redirect all the out of stock product pages to the homepage or any other relevant page so as to make the visitor engage to the website.
Don't take a risk of loosing your customer and business revenue, hire a digital marketing expert and get your website developed considering all the above SEO actions. For any queries or business consultation you can write us at email@example.com or visit our website.
To convert a visitor into a buyer is the major reason why every business owner want to develop an E-commerce website. A platform showcasing all it's products, allowing the customer to choose the best, result in creating a positive & better user experience. Therefore a website should be developed that converts and doesn't block the traffic and sales flow.
If you are running a business and want to develop an E-commerce website then here are the 7 best strategies to create a better user experience and conversion.
1. Focus On Website Value
You need to showcase most important value to your customer so as to engage your visitor and convert them to buyer. Hence, an attractive headline, proper text, optimize Call To Action, attractive offers, product showcasing and description are the important factors which needs to be implemented while designing an E-commerce store. You can watch out a website named Marketplace which is doing wonders by engaging audience with their catchy headline, proper text and much more.
2. Implement Proper Hierarchy
A proper hierarchy should be implemented on a website such as formatting & visualizing a content in order to provide effective communication to the client. Develop a site with easy navigation, quality images, and description.
3. SEO Friendly
Make Your website searchable for those who know what they want and those who don't. Do highlight a seconday search into your website to help the user reach their goal. More importantly, create keyword rich product names and description for your website.
4. Incorporate relevant filters
60% of visitors don't have the idea of what they want to purchase therefore every E-commerce website should incorporate relevant filters that meet customer requirement and goals. You need to create filters for brand, price range, size, product categories. A Marketplace like flipkart, Amazon are doing great with proper implementation of filters.
5. Keep Checkout Process Simple
Many visitor bounces of the website if they found a complex checkout process which includes troublesome registration form and payment gateway option. Listed below some major points that will help out in making a simple yet engaging checkout process
A high quality product image is the most important element to building impression and engagement among the customers. Include a gallery of high quality to showcase all your products.
If You are running a business and want to hire a developer for your E-Commerce website then don't miss out communicating these 6 strategies while you go ahead for designing a website. For any business requirement, we at panacea infotech are ready to serve you always. Write us at firstname.lastname@example.org or contact our experts.
According to the recent survey around 80% of total population is internet user. Hence online business presence will be a great initiative if you want to drive your business to success.
Today every industry whether it's Shopping, Technology, Fashion or Retail are registering themselves on new age B2B Marketplace such as Amazon, Alibaba or creating an an E-commerce website. According to the growth expert by 2020 online B2B sales will be double that of retail sales and revenue will reach $6.7 trillion. Amazon and Alibaba are booming now as they provide an excellent shopping experience to their customers and also allows them to act as a seller and start promoting and selling their products.
Alibaba, a Chinese E-commerce company founded by Jack Ma is booming among B2B SME platforms. According to the report at the end of 2015, their international sale was $97m and is growing high. Therefore it would be great if you own a business and took the initiative to invest in B2B E-commerce marketplace. Listed below are the 5 reason why you should invest your money on E-commerce marketplace.
Helps in Building Company Branding
You must build an online presence for your business no matter whether you are selling your products online or not as now people checkout for organization product, services, and reviews before they contact the company and get the deal closed. Therefore investing your money on online presence will strengthen your company brand and popularity.
Can Do Business 24 hours
By launching your shop online, you can promote and sell your products 24 hours a day. It's a virtual shop which always remain active on the internet and never close.
Not to Worry about Investment
Money investment is less for setting up an online business as compared to brick-and-mortar business as their you need to purchase and set-up the shop but in the case of online business you only need to invest on online promotion, website and so on. There are various strategies like Affiliate Marketing, Outsourcing, and freelancing which can be implemented to build up a profitable output for your business
Can Build Up Strong Customer Base
As you build online presence you can grab the leads database by paying a normal fee so as use it for E-mail marketing and let your customers know about your product and services.
Flexibility to Work
You just need to find a convenient place with an internet connection and you can go ahead with your task. Many entrepreneurs and store owners use to explore their business by spending more time with their family.
It's a high time when you need to invest in B2B E-commerce marketplace as we all know that B2B market is earning great and rising high. So if you are looking for developing any E-commerce marketplace then panacea infotech is a great platform as we have domain expertise in developing the marketplace website. Look out some of our porfolios which we have recently developed such as Marketplace, Helpmarket, Dental Market and much more. Therefore, for any queries or business requirement you can write us at email@example.com or contact our expert.
Magento 2.0 release has brought excitement and happiness for online merchants across the world. In fact, it has convinced many merchants to make a shift with its unconventional features and flexibility. Undoubtedly, merchants are going to get great benefits using this new version of Magento. However, they are going to face some challenges that can not be overlooked. First, let's see why you should move your current Magento store to Magento 2.
Why should you Migrate to Magento 2?
Magento 2 has many features which are far better than Magento 1.x versions. It promises better performance, loading speed, scalability, and reliability. It is a revamp version of Magento 1.9 that makes admin panel easy to handle for the merchants. Whether it is product configuration section or product catalog section, every interface is available with improved UI & UX that will certainly help store owner to configure his site easily.
When you should migrate?
The challenges you will encounter while making the move from Magento 1.x to Magento 2.
The visitors will bounce out of the website if they found a bad layout, duplicate content, and poor site navigation. Hence every business owner should take care of UI/UX design so as to drive traffic to their website and keep engaging their visitors.
User Experience is a tool for boosting Conversion Rate.
If your website layout is great, then conversation rate will rise exponentially as the visitors will continue engaging with your website which leads to increase in user satisfaction level and conversion rate.
Listed out these simple tips which helps to boost customer conversion rate.
#1 Check Out for Broken Links
If a visitor found something impressive within your website and wish to open it but lead to a 404 page then it will result in a bad user experience and user get bounce out of the website. Therefore you should check for the dead link in your website and fix them wherever possible.
#2 Remove Worthless Elements
#4 Remove all Website Errors
Proofread all your website content as it plays an important role in offering a great user experience. Here are some of the website whose UI/UX are outstanding Car Bidding Software, Marketplace and much more.
#5 Prefer Quality Server
You should invest your time in searching for a best web hosting provider and need to make sure to get a fruitful output. You can follow your competitors by knowing their web hosting provider by entering their details at whoismind.
#6 Do Not Put Captcha Codes
It's easier and time saving to fill the registration form that is free from captcha codes as it could be frustrating for visitors which result in bounce out of the website.
#7 Image Optimization
One of the biggest problems with page loading speed is big size images. Hence you need to optimize the size of images by using compression tool or software.
If you want to boost your conversation rate then don't procrastinate in improving your website UX design by hiring a UI/UX expert and see the rise in the customer satisfaction and conversion rate. For any of your business requirements or consultation, you can write us at firstname.lastname@example.org or contact our team.
Many companies implement PPC Strategy and built high quality backlinks to drive visitors to their website but they fail to achieve conversion.
What could be the reason?
Well, the reason is landing page optimization because visitors bounce out of the website when they found irrelevant result related to the search.
Let's watch out some amazing tips which needs to followed for optimizing landing page optimization.
1. Clean & Attractive Landing Page Design
You need to include images, quality content and infographics to make your landing page attractive and engaging. Further you need to focus on website design and layout to engage your customers and increase conversion rate.
2. A/B Testing of Registration Forms & CTA Buttons
You need to test the position of registration forms and color & position of CTA buttons to see the rise in conversion rate as they are the major factors to achieve conversion.
3. Mobile- Friendly Landing Page
As Mobile usage is reaching peak, a non-responsive landing page won't work in grabbing leads. Hence, you need to make sure that registration forms landing page must be fully optimized.
4. Design a amazing Call To Action
Ignoring CTA button won't help you in conversion as CTA buttons and colors plays a huge role between bounce rate and conversion rate. Hence you need to test various CTA buttons colors and placement while designing a landing page.
5. Place Video in Landing Page
If you want to convey and convince the customers about your products and services then video will play an important role as it will speak out the benefits and features of your products.
6. Loading Speed
Your landing page must load within 7 seconds according to google guidelines. If you are not meeting it then the visitors will bounce out of your website and will move to your competitors platform.
Panacea is an ISO certified software company experts in India, Kuwait, Australia, US and UK providing all solutions like web design, web development, mobile app development & SEO Services