Do You Think that SEO Plays a major part for E-commerce Sales?
Of-course Yes. !! It's of no use if you got an attractive website developed by showcasing various products and offers but cannot be found on Google search result. According to the recent survey, a website which ranks at number one position receives an amazing click through rate. Therefore if you don't want to loose valuable traffic to your website then do read these 7 SEO actions which can boost up your E-commerce Sales.
#1 Simple Website Structure
Always build a simple structure for your website so as to make it searchable for both new and returning user. Keep an easy search navigation by maintaining limited levels such as Home Page, Category Page, Product Page and Promotion Page. In SEO terms, do include breadcrumbs into your website so as give your visitors a proper way or direction to reach their goal. You can watch out the website like Tailor Store, Qube whose website structure is amazing with proper URL and amazing loading speed.
#2 Image Optimization
It's great if you use high quality images in the product but if it is used in large numbers then it will slow down your website, which turns to be bad from SEO point of view. To resolve this issue, you can implement zoom-in & zoom-out option for viewing a larger version of it.
#3 Catchy Product Title and Description
Always include your targeted keyword in the product title and description so as to make your website SEO friendly. A proper formatting and unique content should be maintained before you make it live.
- Product Title + Keywords
- Catchy Product Introduction
- Highlights it's main features
- Upload an attractive image or video
#4 URL Optimization
As there are large quantity of products in eCommerce, URL structure can't be ignored. Hence a proper organized and keyword rich URL must be created so as to make the website crawl-able, index-able and searchable.
#5 Internal Linking
If you want to engage more with your customers then do place the internal link between pages so as to provide your visitor a clear direction and convert it into a buyer.
#6 Migrate from HTTP to HTTPS
As their are numerous forms available in E-commerce website. So it is always suggested to encrypt the data by migrating all the webpages from HTTP to HTTPS.
#7 302 Redirect for Out of Stock Product Pages
It's always a best practice to temporary redirect all the out of stock product pages to the homepage or any other relevant page so as to make the visitor engage to the website.
Don't take a risk of loosing your customer and business revenue, hire a digital marketing expert and get your website developed considering all the above SEO actions. For any queries or business consultation you can write us at firstname.lastname@example.org or visit our website.