COVID-19 pandemic has dented the confidence of almost every business out there. The adverse effect is visible on many bricks and mortar businesses and the ones with no presence on online platforms. Sorry to say, this chaos has taught them the importance of website development and online presence. But the good news is that it is never too late to start your website and implement SEO services. Having a well-designed website will be a significant step to advertise your products/services. Though gaining a spike in visibility amid millions of pages online will be challenging, but efficient use of SEO can help. If you aren't ready to waste your precious time giving a try on your own, you can contact an SEO company. Now, let’s take you through 6 quick SEO tips that can help your business succeed.SEO Tip 1: Develop a well-optimized website
As per your service, give your website a related domain name. If possible, use keywords related to your services. It helps in improving your website’s visibility. Once done, check whether it follows a proper hierarchy that includes:
SEO Tip 2: Prioritize content creation using relevant keywords Write engaging and original website content with a proper balance of relevant keywords. Every website page should have an apt description along with the use of the right keywords. It helps search engines to understand your services. Avoid using plagiarised content, as it decreases your chances to rank on Google’s page one. Below pointers can help in writing the apt content for your website:
SEO Tip 3: Add Keywords in Image Captions Use high-resolution images if you are a business selling online products. Though your customers might be wary about the product's actual quality, showing high definition images will definitely bring you sales. After finalizing the appropriate image, add a caption to the image with the right keywords. Using the right keywords will boost product promotion and improves your chances of being visible on the first page. Provided the product descriptions are simple and clear to understand. SEO Tip 4: Make better use of internal and external links Initially, your website will start with limited visibility. To trigger your reach, you can add external links to prominent websites. Link their blogs that are supporting your content. You may end up benefitting their website, but once you manage to get a few clicks in your court, you will soon bring leads your way. It helps in showing up your website in more search engine results. Moving on to using internal links; it helps in creating a proper site structure. Interlinking every new content within your website gives it proper authority and does not make it an orphaned content. Also, it helps Google crawlers and your potential customers to find you. SEO Tip 5: Improve your website speed In today's tech-savvy world, when many users are using smartphones, it becomes an inevitable task to make your website mobile-friendly. As per Google, a website’s speed is another important factor affecting a website’s ranking. Any delay in website loading time may decrease your traffic by 20%. Hence, make sure that your website hasn’t something that can slow down the website’s downloading speed. Some tips mentioned below can help in dealing with the same are:
Concluding At this time, many businesses (small and big) are struggling to get the desired results. Panacea Infotech, one of the best companies to offer SEO services, can bring the highest possible ROI for your business. If you find yourself bogged with the current SEO strategies, consult our SEO experts. Contact us now.
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Today, Alexa, Siri, Cortana, or any other virtual personal assistant has changed people's search options. Now, voice search SEO has become a fad. No matter what industry you belong to, you need to understand that your potential customers use voice search. Voice search has become a part of everyone’s life, and the probable reasons are:
Moving on, let’s check out some of the stats supporting the same.
Let's walk you through some of the proven Voice Search SEO strategies that can help. 4 Voice Search SEO Strategies to Drive you Success1. Prioritize Featured Snippets Currently, Google Assistant and Google Home answer the voice search by reading out the featured snippets. Hence, you must aim to climb that position zero. To know how to get that zero position, you need to put a lot of research. The below pointers will guide you on how to write your content:
2. Improve your website speed else will hamper your rankings With the increasing number of mobile phone users worldwide, you must make sure that your website is mobile optimized. Research shows that any page that takes more than 5 seconds to load is 90% more likely to face bounce back. Also, Google found that the mobile phone suffers a 9.56% more bounce rate than desktops. To test your website’s bounce rate, click here. This free tool by Google helps in testing whether your website is mobile-friendly or not. 3. Improve your Local SEO We are living in a world where smartphones and users are mobile. To get the better result of voice search SEO, your Google My Business needs to be updated. Mention the correct address, contact details, and opening hours. Ensure directions and XML sitemaps are readable to viewers as well as search engines. After all, you would like to be at the top of the page when customers search for your service. Also, building your online reviews will help in optimizing local searches. 4. Use FAQs Usually, users do a voice search by using an interrogative word or question words like “What,” “Where,” “How,” “Who,” “When,” etc. because they are trying to get the answer to their queries. Hence, writing content in question and answer format or FAQ form can boost SEO marketing strategy. Wrapping up In this tech-savvy world, voice search is gaining popularity and bringing quality leads for businesses. Hence, ignoring the presence of voice search SEO will be like ignoring quality leads. If you haven’t implemented this in your SEO strategy, then this is the time. Go for it. Panacea Infotech is one of those digital marketing companies to provide SEO services. We have helped many businesses to stand out from the competition. Contact us now. Mobile app development is a critical part of any business that wants to remain competitive. Mobile applications are emerging at a remarkable pace. Mobile device accessibility has brought drastic changes in the user. Google states that 80% of smartphone users are more likely to buy from companies with mobile apps or websites readily available to serve their requirements. Like any other technology, applications have evolved quickly and benefited greatly from the latest technological trends. What are the latest trends that will shape the world of mobile app development in 2020? Medical technology
The trends in the development of healthcare applications practically coincide with the other trends mentioned here. This says a lot about the attention that healthcare pays to today's technology. The diagnostic tools offered by wearable technologies already eliminate the need to go to a clinic, for example, to confirm the patient's health status. On the other hand, more personalized treatment can be provided with the help of machine learning applications. Virtual nursing care via chatbots makes information and communication easily accessible to patients and doctors. On-demand Services The new trend in on-demand service applications has recently taken off, and many business owners are more than willing to follow suit. After all, it offers unprecedented convenience for users who need to deliver a specific service as quickly as possible. It allows brands to convince customers through their ability to respond promptly to their needs. On-demand application development is overgrowing, especially in the food and food delivery sector. It is also widespread in the entertainment industry, where apps can instantly provide users with the TV show or episode of the web series they need to watch, regardless of location and time. Mobile wallet Mobile portfolios presented through applications make stock trading, investments, and trades very convenient for almost all individuals. For example, many applications specifically for P2P loans allow you to grant loans to companies and individuals, store your money in any currency of your choice, and even provide better overall exchange rates. This is just one of the applications of mobile wallets. For example, mobile wallet technology is also suitable for wearable devices, as demonstrated by developers who make smartwatches a viable replacement for credit cards. Retail technology Trends in mobile application development for 2020 also include retail technology. This area is also closely linked to the other trends mentioned here. For a start, AR shopping may well become the next trend in the future, and it's a possibility now. Of course, there is also an on-demand service that stimulates the growth of the business community. Since most applications practically guarantee same-day delivery, you can imagine the absolute convenience and time-saving benefits that this brings. The retail trade shows extraordinary inventiveness applied to it. The opportunities presented to prove how these trends' seemingly limitless potential changes the way customers and businesses interact and transact. In a nutshell, With the number of mobile apps growing, business owners and mobile app developers must stay in-sync with the up-to-date technologies and market trends. Pioneering trends in application development and new hardware features will affect how custom app development companies create mobile applications for modern users. How Panacea Infotech Can Assist You App Development? Panacea Infotech is a leading mobile app development company assisting new age start-ups to bridge the demand through various app-based solutions dedicated to customers and businesses. Connect with us now! Beginning your career with SEO? You might find it a bit difficult in the initial stage, but will enjoy working along with the progressing time. Implementing SEO for a small website is bearable, but the complexity starts as you start working with larger websites. This happens because of the lack of knowledge in using SEO strategies. Learning SEO basics isn’t something that takes months but gaining expertise will. To help you kick-start a career with SEO, we will walk you through some SEO basics like: What is SEO? Why is it so important? Understanding SEO basics. Let's begin. What is SEO? SEO expands as Search Engine Optimization. It is a marketing technique that helps brands to rank on Google with organic traffic. In simple terms, it improves your website’s visibility and ranking on search engines against the searches that are relevant to your website. With better visibility, your website will start ranking top on Google, which will attract customers to click your website, and finally, you will get conversions. Why is SEO so important? In 2020, whenever someone has a query, what would they do? Well, they might turn to Google to get the answer. If your SEO is working excellently, then there is a strong chance that your product/service will be visible on the first page. If not, then your competitors must have stolen that opportunity from you. Ranking on Google is about how well your SEO is done, and of course, the quality and relevance of the content you provide to the viewers. When everything is in place, you can expect:
With the basic SEO knowledge, you will be halfway there to reach your goals. Understanding the SEO basics Not all that you do as an understanding of SEO should be complex. We have assembled a quick checklist that will give you a great start. Keyword Research The very first thing to do is keyword research. By using relevant keywords, you can help your customers find your product/service. Semrush, Ubersuggest, etc. are free SEO tools that can help you choose the keywords to help your website rank. Find primary keywords, which will be your focused keywords. Once done, look for the variation of keywords, which are better known as secondary keywords. This is how free SEO tools like Ubersuggest will help you: You can make the most of such tools if you have the patience to learn. Rethink about the title tags Title tags are essential elements to consider when you are talking about on-page optimization. Title tags are displayed on search engine results pages, which are clickable headlines. Like in the below example, the search is about cheap hotels. Yes, the highlighted ones are the title tags. It plays a vital in bringing you leads, SEO, usability, and social sharing. Hence, it would help if you optimize it accordingly. The below pointers will help in doing how:
Provide Meta Description A meta description is a summary of any web page content. It is found just below the title tags and can encourage users to visit any particular page. If done efficiently, it can bring worthy leads. The best way to do that are mentioned below:
Optimize Page URL If you are targeting to get ranked on Google, you must optimize your page’s URL. The page URL describes the page’s content. Sometimes, URL doesn’t add value to your page’s content, and the best thing is that you can make it worthy. For example, consider the below URLs:
Add links on your pages Another important way to bring traffic to your website is to add links- internal and external links. Mind it, whenever you add any external links, it should be from a website that has good search volume and is credible. How does it help? Here’s how:
Hope this blog on the basic knowledge of SEO has provided you the relevant information and knowledge. Moving on, if you are willing to hire one of the best digital marketing companies that can bring you leads with the expertise in SEO, then Panacea Infotech is the company to consider. We have helped many start-ups and established businesses to make the most of our expertise. Talk to our experts now. Content is King; it is not just a phrase; it is the heart of every successful B2B content marketing strategy. Amid this cutthroat competition, content marketing services are aiding businesses to make the most of it. As per HubSpot research, 70% of marketers are putting their faiths in content marketing and are actively investing in it. Also, SEMrush’s research on content marketing statistics evinces that content marketing is doing wonders for many businesses out there. You ask why content marketing? The answer is below:
Here are the five tips that will help you in creating many successful content marketing strategies:Tip 1: Know your Customers
Content marketing is an approach to provide relevant information that will be of mutual value to your target audience and brand. Relevant content not only informs but also influence viewers to engage and use your products or services. Hence, by knowing your customers, you can achieve the desired results of your content marketing strategy. For a better start, try to figure out:
Tip 2: Connect to your Customers As an organization, the motto of connecting to customers is to help them ease their decisions to buy B2B products. For this, you need to understand their needs and help them by providing relevant information. Try to figure out how your products or services can solve their problems. As per the current pandemic situation, every B2B service has gone online. Your customers will try to find you there and even on other social networking sites like Quora. Hence, getting involved in the best SEO services will help your brand get organic reach. Tip 3: Consider content mapping and editorial plans Many B2B marketers are already involved in a content marketing strategy that looks after the content mapping and editorial plans. You need to come up with such engaging content that can grab the attention of a specific audience. Create a tremendous editorial plan that includes a unique website content, blog posts, repurposing the existing in-house blogs, etc. This will let readers know your brand story. Also, make the most of various social media platforms like Twitter, LinkedIn, Facebook, YouTube, Instagram, etc. They work great in influencing your target audience. Tip 4: Promote your content Just creating and publishing blogs; listing your products/services' advantages will not bring you the desired leads. It would be best if you promote it. Know where your customers are and promote your content there. Highlight the advantages of your products/services, mention how it is useful to them. Let them read and share the content on their social page. It will only improve your reach and visibility. Hence, promoting your content on the right platform will support your content marketing strategy. Tip 5: Look for the best Digital Marketing Services If the above pointers convince you, you must have figured out that hiring the best agency for Digital Marketing Services is necessary. Such an agency will work towards boosting your digital presence and create successful content marketing strategies. Panacea Infotech is one of the best companies that offer digital consulting and services. We are devoted to providing quality digital marketing solutions to our clients. Our content marketing services include:
After the era of the CMS framework, Magento is genuinely one of the most efficient and attractive e-commerce applications in the world. It is the most sought after by e-commerce companies and offers several benefits that make it an essential app on e-commerce sites. You can build an online store that is extremely flexible, scalable, and easy to use, complete with Magento frameworks. This allows a Magento developer to add almost everything to the site and adapt it according to the customer's needs. So let's focus on, what makes Magento development an efficient solution for commerce businesses and in what ways. Magento Development Offerings For Ecommerce Ventures Open code
As it is open-source, Magento website development is readily available and is therefore widely used by developers around the world to develop commercial websites with multiple functions. The development of the Magento website guarantees constant growth visibility. There are no significant costs to use the Magento website development features, which has led to a substantial increase in the use of this platform in recent years. Flexibility E-commerce development of Magento, a developer, can bring new features and advanced methodologies to an e-commerce website. Great flexibility ensures effortless customization of shopping carts, online products, and many others. Optimized SEO The SEO functionality of Magento e-Commerce development ensures that you have enough URLs, sitemaps, META tags, descriptions, keywords, and others. Magento includes built-in SEO functions that optimize search engine results and improve your site's ranking. Responsive and scalable The development of Magento e-Commerce also allows accessibility on mobile devices and thus helps to attract more potential customers to the electronic portal. For a small business, they can choose to start with relatively easy installation of the community and upgrade to the enterprise as they grow. While the update takes work, the fact that Magento is a scalable solution can be used by almost anyone. Browser compatibility The multi-browser services of Magento e-Commerce development guarantee high accessibility in multiple browsers so that their use is not limited. Third-party software integration Magento Connect is the largest market for e-commerce applications in the world. Magento development services easily integrate with third-party programs and software essential to your business. There are extensions and solutions to integrate your site with Google Analytics, Google Shopping, eBay, and PayPal. The platform can also be integrated with CMS platforms, such as WordPress. Transparent payment option Thanks to the transparent payment option of Magento development services, customers can take advantage of a single payment option for all products, instead of choosing each product's payment options. This leads to fewer abandoned carts. Coming to the point, Magento services ensure smooth and continuous connection between buyers, merchants, and owners. Integrate the latest and most fascinating Magento development services with your e-commerce site. Looking For Expert Magento Development Partner For Your Venture? Panacea Infotech is the pioneering Magento service provider with highly qualified teams and wide portfolio of previous project. Connect with us for more detailed discussion! |
AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
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