Millions of apps are getting developed every year but still, there is even less than 1% of them are said to be successful’ where the concept of app failure is beyond bug or defect. Besides, there are common issues which are most likely to cause an app to fail. So, getting aware of these issues, won’t make your app impervious to failure' instead it will help you to proceed wisely and look for the sign of things which could take a nasty turn. Below are the given reasons why apps fail: Nowadays, there are numerous applications available in the market, but not all of them are bug-free and easy to use. So, many development companies started to look for guidance as they wanted to understand every challenge involving in mobile app development and it’s testing. Therefore, while competitions in the app market are high, failure isn’t always a result of getting lost in the noise. In most cases, there are other factors too, which are contributing to app failure. Poorly Researched Market and Audience Having a great idea about the mobile app is a different thing' than actually developing it. So, your app development projects should not be idea-driven’ instead it should be based on the market research and core facts. Where you know who will use it and how it will help people in the real world or how the app will get users on its own, all you should know even before writing a single line of code. Therefore, it's not only about the market, but you should also know' who is your target audience. There are millions of mobile app, available in the market so, by identifying your audience and defining the ways, you can actually build the target audience, and without proper marketing research and target audience identification, you won't be able to develop an app for anyone. Not Choosing the Right Platform Android and iOS' both are different platforms and have very intuitive interface guidelines, whereas they operate in different ways to appeal to diverse user groups. So, if you are planning to launch your app on both iOS and Android platforms, then work on one platform at a time. Therefore, developing an app for both the platforms at the same time can lead to many problems such as deadlines, losing control over the process and handling complications on both platforms together. Henceforth, decide the right platform based on your target audience, market and the app itself as there are many differences between both the platforms. Lack of Marketing Strategies Proper marketing strategy is very essential’ as it helps your audience to be aware of your app development because if you don’t market, then how people will know about your app? So, do the marketing in such a way, that it should attract a user to the exciting features which you are providing in your mobile app. However, we all are aware of social media marketing and their tools available in the market like Facebook, Twitter, email, etc. therefore you can use these to create a winning marketing strategy to support your mobile app. Thus, lacking marketing strategies is also one of the reasons for app failures. Poor User Experience There are a whole lot of elements' which are involved for mobile application development that can give ideal consumer expertise. So, that your app became intuitive. Therefore, if a user struggles to carry out basic features in your app or maybe it doesn’t work out core functionalities, then the result will be poor usability. Below are the given some examples of poor user experience: · App performance issues · Page loading time · Bad UI designing · Long registration process · Difficulties for accessing the features However, paying specific consideration to the platform specific UI/UX is the best practices because ignoring these’ is a costly mistake as each platform has its own set of elements, that their users are accustomed. Improper Testing It is very rare that an app built without any error or any bug. So, as per the study, it is shown that 44% of bugs found by end users and 24% from direct feedback and 20% from reviews in the app store. Therefore, to avoid such a situation, make sure you test perfectly' before shipping and ensure there are no significant issues. Henceforth, it is essential to do well-structured testing for your app before launching an app. So, for wrapping up, the performance of an Android and iOS app development depends on various factors from competition to marketing budgets. But beyond these factors, inadequate research and poor execution are also the reasons why apps fail when launched. Henceforth, businesses need to be extra careful while developing an application.
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AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
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