'E-commerce' – Killer of Offline Market

Over the past few years, offline retailers and brands have been dreadfully impacted due to e-commerce boom. According to the recent survey by 2030, the e-commerce volume will rise to 1 billion which gonna be declining the market of offline retailers. 

​For normal consumers what matters the most is the product quality and price neglecting whether it's purchased from the offline or online world. But, if e-commerce can provide all the product facilities then it's obvious that the buyers will no longer spare their time in physical stores in order to purchase different commodities. Moreover, now consumer doesn't want to shed their valuable time sitting in the traffic queues for reaching the malls and to shop, when they can perform the same task by sitting back relax in their home through smartphones or gadgets. Recent survey implies that Delhi-NCR malls recorded 55.8% footfalls due to e-commerce effect which results in economic falldown of offline merchants. Deep research has been conducted in Hyderabad, Kolkata and Bangalore where more than 150 small retailers have been surveyed and the overall insights was that e-commerce had actually killed the offline market. 

One other major reason why offline market economy is falling down is 'Customization'. Today, what consumer loves to use the custom product rather than ready-to-use. So out of 'E-commerce' and 'Offline World', e-commerce turn out to be successful in offering customization functionality. Want to know how they achieve it? Well, they integrated the advanced custom product design software with their storefront. It allows the user to design their favorite product online and buy it from the same platform. 

After this complete research and analysis, the overall conclusion is that offline merchants should completely migrate from brick to click the world by developing an e-commerce storefront and be in pace with other industry verticals. At this moment ecommerce market is cool and buzzing all across the globe. Of course, it's marketing is tough due to a large number of competitors but if the marketing plan is implemented in the right way you can drive many customers and high revenue. 

Below Points are working great for Online Retailers

Rise in Online Store Numbers – As many private merchants are migrating toward e-commerce sector, it turns out to be the motivation factor for all the entrepreneurs to invest in this sector. According to the united nations conference on trade and development, online consumers will grow to 1. 623 billion in 2018.

Varieties of Products – Today, what matter the most that inspire the consumer to shop online is 'Different Range of Products.' Online store provides the enormous range of products from various sellers, brands, manufacturers, sizes, color, and style.

Cash on Delivery – COD option turns out to be the major options which have boost up the e-commerce era. Majority consumer is dubious in nature as they want to pay for the product when they grab it in their hands.

Feedbacks – Reviews section in e-commerce website makes the huge difference in the online and offline world. If a consumer dropped a good review for your business service then it's obvious that it will help you out in transforming your business to brand. On the other hand, brick and mortar store can't provide this feature as shop merchants will never confess the consumer complaint which is related to their service or products.

If you want to emerge as the grand e-commerce verticals then don't delay in migrating your offline business to online. Hire the experienced ecommerce developer and get your storefront developed today. For any query or business requirement, feel free to write us at info@panaceatek.com

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