 Mobile App, a gadget which allows the organization or company to effectively communicate with their customers. It is a digital media which every business or brand want to implement to engage their customers and use it for other marketing strategies. Today, every organization launches a mobile app with a moto of branding, revenue, and extension of their business.
The Success of your mobile app can be measured by user engagement, Active user and Revenue per user.If you are running a mobile app development company and want to engage more visitors to your app then don't miss out these 9 strategies. 1. Personalization Want to drive more traffic to your customers? If Yes, then do include personalization in your app where the customer can use live chat to communicate their requirements, leave a feedback, suggestion or complaint. 2. Amazing App Speed A visitor will bounce out or will leave a 1 star if you mobile app loads slowly. Therefore, you need to take care that your app should start functioning within 2 seconds so as to make a trust and confidence among your customers. 3. Simple Data Entry It is much more difficult to fill details on mobile as compared to desktop. Hence, the designer needs to design a user friendly mobile form and layout. 4. Reward Functionality Today, every user look for special discounts and offers. So, if you include the same functionality into your website then there is a high probability that user engagement will increase. 5. Proper Linking between Pages Implement a proper navigation path into your app so as to provide your user a clear path which results in better user experience and saves valuable time. 6. Social Media Integration Integrate social media platform in your app. It will help in converting your visitors to brand ambassadors as they can share their app activity on Facebook, Twitter, and G+. 7. Simple On-Boarding You need to make sure not to include complex registration forms or login credentials into your app as it will lead the user to bounce out of your app. 8. Frequent Updates Not to showcase the same user interface whenever a user landed to your app. Keep on updating it's new features, design and functionality. 9. Grab You Customer Reviews Welcome any Feedback or complaint related to your app as it will help you to improve the app ratings and can be used to find NPS(Net Promoter Score) of your app. Here are some of the apps which have been designed by panacea infotech by keeping in mind above 9 strategies. 1. Grocery E-commerce App 2. Food Order Delivery App 3. Cricket Score App 4. Cab Booking System 5. E-Catalog App So, if you are running an online business and want to develop the app then you can send your requirements at info@panaceatek.com or contact our team.
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 Many online merchants and manufacturer are rising high since they got developed an E-commerce website for their business. As the time flies, more and more user are purchasing products online in order to save money and time.
Do You Think that SEO Plays a major part for E-commerce Sales? Of-course Yes. !! It's of no use if you got an attractive website developed by showcasing various products and offers but cannot be found on Google search result. According to the recent survey, a website which ranks at number one position receives an amazing click through rate. Therefore if you don't want to loose valuable traffic to your website then do read these 7 SEO actions which can boost up your E-commerce Sales. #1 Simple Website Structure Always build a simple structure for your website so as to make it searchable for both new and returning user. Keep an easy search navigation by maintaining limited levels such as Home Page, Category Page, Product Page and Promotion Page. In SEO terms, do include breadcrumbs into your website so as give your visitors a proper way or direction to reach their goal. You can watch out the website like Tailor Store, Qube whose website structure is amazing with proper URL and amazing loading speed. #2 Image Optimization It's great if you use high quality images in the product but if it is used in large numbers then it will slow down your website, which turns to be bad from SEO point of view. To resolve this issue, you can implement zoom-in & zoom-out option for viewing a larger version of it. #3 Catchy Product Title and Description Always include your targeted keyword in the product title and description so as to make your website SEO friendly. A proper formatting and unique content should be maintained before you make it live.
#4 URL Optimization As there are large quantity of products in eCommerce, URL structure can't be ignored. Hence a proper organized and keyword rich URL must be created so as to make the website crawl-able, index-able and searchable. #5 Internal Linking If you want to engage more with your customers then do place the internal link between pages so as to provide your visitor a clear direction and convert it into a buyer. #6 Migrate from HTTP to HTTPS As their are numerous forms available in E-commerce website. So it is always suggested to encrypt the data by migrating all the webpages from HTTP to HTTPS. #7 302 Redirect for Out of Stock Product Pages It's always a best practice to temporary redirect all the out of stock product pages to the homepage or any other relevant page so as to make the visitor engage to the website. Don't take a risk of loosing your customer and business revenue, hire a digital marketing expert and get your website developed considering all the above SEO actions. For any queries or business consultation you can write us at info@panaceatek.com or visit our website.  To convert a visitor into a buyer is the major reason why every business owner want to develop an E-commerce website. A platform showcasing all it's products, allowing the customer to choose the best, result in creating a positive & better user experience. Therefore a website should be developed that converts and doesn't block the traffic and sales flow.
If you are running a business and want to develop an E-commerce website then here are the 7 best strategies to create a better user experience and conversion. 1. Focus On Website Value You need to showcase most important value to your customer so as to engage your visitor and convert them to buyer. Hence, an attractive headline, proper text, optimize Call To Action, attractive offers, product showcasing and description are the important factors which needs to be implemented while designing an E-commerce store. You can watch out a website named Marketplace which is doing wonders by engaging audience with their catchy headline, proper text and much more. 2. Implement Proper Hierarchy A proper hierarchy should be implemented on a website such as formatting & visualizing a content in order to provide effective communication to the client. Develop a site with easy navigation, quality images, and description. 3. SEO Friendly Make Your website searchable for those who know what they want and those who don't. Do highlight a seconday search into your website to help the user reach their goal. More importantly, create keyword rich product names and description for your website. 4. Incorporate relevant filters 60% of visitors don't have the idea of what they want to purchase therefore every E-commerce website should incorporate relevant filters that meet customer requirement and goals. You need to create filters for brand, price range, size, product categories. A Marketplace like flipkart, Amazon are doing great with proper implementation of filters. 5. Keep Checkout Process Simple Many visitor bounces of the website if they found a complex checkout process which includes troublesome registration form and payment gateway option. Listed below some major points that will help out in making a simple yet engaging checkout process
A high quality product image is the most important element to building impression and engagement among the customers. Include a gallery of high quality to showcase all your products. If You are running a business and want to hire a developer for your E-Commerce website then don't miss out communicating these 6 strategies while you go ahead for designing a website. For any business requirement, we at panacea infotech are ready to serve you always. Write us at info@panaceatek.com or contact our experts.  According to the recent survey around 80% of total population is internet user. Hence online business presence will be a great initiative if you want to drive your business to success.
Today every industry whether it's Shopping, Technology, Fashion or Retail are registering themselves on new age B2B Marketplace such as Amazon, Alibaba or creating an an E-commerce website. According to the growth expert by 2020 online B2B sales will be double that of retail sales and revenue will reach $6.7 trillion. Amazon and Alibaba are booming now as they provide an excellent shopping experience to their customers and also allows them to act as a seller and start promoting and selling their products. Alibaba, a Chinese E-commerce company founded by Jack Ma is booming among B2B SME platforms. According to the report at the end of 2015, their international sale was $97m and is growing high. Therefore it would be great if you own a business and took the initiative to invest in B2B E-commerce marketplace. Listed below are the 5 reason why you should invest your money on E-commerce marketplace. Helps in Building Company Branding You must build an online presence for your business no matter whether you are selling your products online or not as now people checkout for organization product, services, and reviews before they contact the company and get the deal closed. Therefore investing your money on online presence will strengthen your company brand and popularity. Can Do Business 24 hours By launching your shop online, you can promote and sell your products 24 hours a day. It's a virtual shop which always remain active on the internet and never close. Not to Worry about Investment Money investment is less for setting up an online business as compared to brick-and-mortar business as their you need to purchase and set-up the shop but in the case of online business you only need to invest on online promotion, website and so on. There are various strategies like Affiliate Marketing, Outsourcing, and freelancing which can be implemented to build up a profitable output for your business Can Build Up Strong Customer Base As you build online presence you can grab the leads database by paying a normal fee so as use it for E-mail marketing and let your customers know about your product and services. Flexibility to Work You just need to find a convenient place with an internet connection and you can go ahead with your task. Many entrepreneurs and store owners use to explore their business by spending more time with their family. It's a high time when you need to invest in B2B E-commerce marketplace as we all know that B2B market is earning great and rising high. So if you are looking for developing any E-commerce marketplace then panacea infotech is a great platform as we have domain expertise in developing the marketplace website. Look out some of our porfolios which we have recently developed such as Marketplace, Helpmarket, Dental Market and much more. Therefore, for any queries or business requirement you can write us at info@panaceatek.com or contact our expert.  Magento 2.0 release has brought excitement and happiness for online merchants across the world. In fact, it has convinced many merchants to make a shift with its unconventional features and flexibility. Undoubtedly, merchants are going to get great benefits using this new version of Magento. However, they are going to face some challenges that can not be overlooked. First, let's see why you should move your current Magento store to Magento 2.
Why should you Migrate to Magento 2? Magento 2 has many features which are far better than Magento 1.x versions. It promises better performance, loading speed, scalability, and reliability. It is a revamp version of Magento 1.9 that makes admin panel easy to handle for the merchants. Whether it is product configuration section or product catalog section, every interface is available with improved UI & UX that will certainly help store owner to configure his site easily. When you should migrate?
The challenges you will encounter while making the move from Magento 1.x to Magento 2.
 The visitors will bounce out of the website if they found a bad layout, duplicate content, and poor site navigation. Hence every business owner should take care of UI/UX design so as to drive traffic to their website and keep engaging their visitors.
User Experience is a tool for boosting Conversion Rate. If your website layout is great, then conversation rate will rise exponentially as the visitors will continue engaging with your website which leads to increase in user satisfaction level and conversion rate. Listed out these simple tips which helps to boost customer conversion rate. #1 Check Out for Broken Links If a visitor found something impressive within your website and wish to open it but lead to a 404 page then it will result in a bad user experience and user get bounce out of the website. Therefore you should check for the dead link in your website and fix them wherever possible. #2 Remove Worthless Elements
#3 Showcasing
#4 Remove all Website Errors Proofread all your website content as it plays an important role in offering a great user experience. Here are some of the website whose UI/UX are outstanding Car Bidding Software, Marketplace and much more. #5 Prefer Quality Server You should invest your time in searching for a best web hosting provider and need to make sure to get a fruitful output. You can follow your competitors by knowing their web hosting provider by entering their details at whoismind. #6 Do Not Put Captcha Codes It's easier and time saving to fill the registration form that is free from captcha codes as it could be frustrating for visitors which result in bounce out of the website. #7 Image Optimization One of the biggest problems with page loading speed is big size images. Hence you need to optimize the size of images by using compression tool or software. If you want to boost your conversation rate then don't procrastinate in improving your website UX design by hiring a UI/UX expert and see the rise in the customer satisfaction and conversion rate. For any of your business requirements or consultation, you can write us at info@panaceatek.com or contact our team. |
AuthorPanacea is an ISO certified software company experts in India, Kuwait, Australia, US and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
May 2018
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