The App Store is a platform that showcases iOS apps for the user-consumptions. The store comes with a section specially dedicated to high-performing, accessible, and premium apps, which also knows as Featured Apps.
The app store has some set criteria and barriers for enabling them the entry of applications in this section. Featuring an app in this section is the dream of every iOS app builder, which is not far-fetched.
The platform comes with enhanced visibility to applications, allowing them the marketing to boost the downloads. In short, it provides the right marketing platform to iOS apps and creates a huge demand.
Ever since Apple's iOS 13 announcement, we've seen Apple's dedication to enhancing the user experience for its users. In this way, the criteria to find and utilize applications on the store have been altered, and the included applications experience more efficient keyword optimization.
In this article, we will see where your application can highlight in the store and how being included in the App Store can make applications progressively effective.
Where can your app get featured?
iOS apps on the application store can be highlighted in more than one spot. The App Store ordinarily puts well-known applications on either the Today tab, the Apps tab, or the Games tab.
These tabs make it simple to find new applications on the Apple Store. For example, the Today Tab gives end users unique stories from editors who survey these applications. These editors feature new discharges, restrictive debuts, Game of the Day, and an App of the Day.
Usually, the Today tab collects the most noteworthy number of traffic since clients will, in general, open this tab very frequently. Numerous clients likewise visit the Game tab and the Apps tab, as indicated by their inclinations. In any case, the traffic on these pages is not precisely the applications in the Today tab.
Publishes from these editors can likewise get included through "Lists" in Apple. Editors have the ability to curate these rundowns as per subjects. For example, these rundowns contain applications identified with gaming, solid cooking, and other prevalent classifications.
Every list only showcases apps that are identified with a specific topic. In this manner, utilizing themed records is a fantastic method to target and secure customers who are keen on the kind of use you have.
Applications Featured on the App Store
Application developers can utilize the App Store as an advertising tool. The platform can enable an application to show up in personalized search output. It additionally allows application developers to check their application as per the feedback of the user and comprehend what users of the application need to find in their application.
Subsequently, applications start developing a reliable user base and create higher retention rates. Let's see the three important reasons to feature the app on the App store.
Lower Acquisition Costs
Acquisition cost is the amount of money that advertisers need to spend on showcasing strategies for promoting an application. A definitive objective of investing money in this strategy is to drive more prominent downloads and get more users. User acquisition is critical to the success of any mobile app. In any case, it can likewise cost great effort, time, assets, and money.
In this manner, if you get your app featured on the App Store, you can spare yourself from these costs. To get featured means those users will have a more noteworthy possibility of finding, installing, and utilizing the app. Therefore, you can decrease user acquisition costs.
Presentation to More Relevant Users
Having an application included in themed lists expands an application's visibility among potential users interested in the content. Without exposing your application to the exact targeted audience, you cannot experience people engaging with it.
Since everybody coming on the App Store can see your application, you have a more chance or possibility of getting connected with the users who are ready to engage. This legitimately converts into application success and growth.
Since your application is being promoted organically and experiencing higher user visibility on the app store, users will consequently download the application more. As the number of downloads on the application are expanding, so is your revenue growth.
No matter which type of app you have, being incorporated into Featured Apps on the Apple Store can open a window of opportunities for application. Panacea Infotech offers robust iOS app development and delivers high-quality user-centric iOS app that helps our clients in getting featured in App Store with ease.
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Old marketing habits are hard to quit, especially if you have been using them for your entire career, but the truth is it is hurting your brand. Nevertheless, advancement of technologies have pretty much spoiled our customer because there are a lot of competition into market where every brand wants to be favorite, and every one of them would do as much as they can please their customer as numerous app development companies are upgrading their marketing strategies to make sure that their brand stands out to attract customer attention. However, the point is that if you still stuck with old marketing, then you are in loss, so it’s better to look forward to learning about app marketing strategies as app marketers can’t seem to leverage their brand. So, in below post will show how they are hurting their brand and what type of strategy they should adopt for success as well as revenue.
Marketing without goals
There is nothing is more disappointing than when a client says that they need to focus on a particular marketing channel, yet have no plan, strategy or rationale as to why that channel makes sense for helping them to achieve their goals. So, it is impossible to start marketing without knowing what your objectives or key performance indicators (KPI), so to try and do so is a huge mistake while it seems evident that the reality is a lot of businesses out there do this all the time, but if you fail to identify what you would like to accomplish with a marketing campaign, then there is no possible way that you can measure effectiveness and hold any specific elements of your strategy accountable for the success or failure to reallocate budget appropriately. For instance, if a single channel of your marketing strategy is bringing you a specific outlined goals and performance threshold as there is no way to accurately develop a plan to let you reach the goals you have set.
Not focusing on returning visitor
There are numerous website for them it is not first time visitors who are going to make massive purchase, regardless of type of business because returning visitors always convert a higher rate with a higher average purchase than the first time visitors, but there are a lot of business owners who overlook this fact and remain focused on continuously bringing new customers to their website instead of considering how they can get customers to come back and buy again. Nevertheless, business should use a wide range of marketing tactics to achieve their goal, where email marketing and display advertising retargeting are two ranges of marketing as well as widely used options. So, once you capture a user email, then you can send them high-quality content with an incentive, so that they will find your brand valuable and appealing. Similarly a proper retargeting while showing a customer product or service which they were considering to get them back to the website for completing their purchase. Therefore going beyond the things like standard pay per click and display advertising in order to add retargeting is something which doesn’t happen as often as it should not doing is a huge mistake which leads bundles of money unclaimed for any online business.
Content lacking value
Content is the king when it comes for generating traffic to your web application so that it can build brand recognition to gives your business more potential customer to convert. So, what a lot of web application development company seem to miss is the fact that the content actually needs to be valuable, where users want to invest their time and money with your brand to know that you are knowledgeable in your specific industry. So, if you don’t provide them the content to showcase, then the user will not see your value. Nevertheless, you can also include vibrant representation such as graphs, infographics, animations, and photos to reinforce messaging without overwhelming the reader with too much text. Besides, you can also include quantitative data like relevant statistics to help for completing any statement or thoughts which you are presenting it in your content to give the great way to add legitimacy and trust.
Not focusing on mobile app reviews
Users usually purchase goods after seeing the customer reviews on social media and other platforms. So, if your mobile app does not have any reviews and rating, then most of the people will think that your mobile app is useless. Nevertheless, social proof plays a major role in the number of app downloads, so high rating and good reviews can help your brand to rank on the app store as well as to increase your audience.
So, in a nutshell, leave behind your stagnant app marketing habits and adopt strategies which are more productive and more efficient because with technical advancement people are expecting more and companies are competing with each other to fulfill their needs. Nevertheless, if you stick with your stagnant methods of app marketing, then you will be harming your brand as well as your organization as it is a time to start fresh and incorporate progressive web applications in your social media marketing strategy to reach out to influencers to leverage your brand with social media.
We are living in various mobile app technologies, where the market for mobile application is highly dynamic and growing at a rapid pace. So, the concept of cross platform mobile app development has revolutionized the app development process for business as well as for developers. However, in this blog, we will see Google’s latest sensation flutter, which has made the cross platform app development faster and more efficient. Therefore, the app built with flutter will help to gives the Native like experience without compromising on the speed of the development.
What is Flutter?
Flutter is mainly mobile app software development kit which is introduced in 2018 by Google, and it is considered as one of the most efficient tools to help developers as well as designers to develop modern mobile applications for Android and IOS. The modern reactive framework enables us to build the powerful UI with animations, shared codebase, and views over IOS and Android platforms as this makes the development process easier, development costs at minimal and rapid deployment. Nevertheless, flutter is built with C, C++, Dart and Skia Graphics Engine and as the most beautiful part is that all released code is compiled in native code without interpreter involved, so if you are familiar with the performance drawbacks of hybrid frameworks, then you can easily say that the flutters compile the fastest code like a pure native performance. Below are the given why flutter is important for cross platform development:
Single Code for Multiple Platforms
Developers those who are using Flutter they need to code only once and can use it on both Android as well as iOS platforms. However, it is possible because this tool has special widgets and unique design, which make it capable of developing the same mobile app to serve the different platforms. Besides, this also helps to give the foundation for the development of Goggle’s Fuchsia, which is an all-new operating system under construction.
Documentation makes it favorite platform among developers as it is neat and simple in nature, which does not need developers to put extra effort into learning the language. Besides, the documentation is well organized and encompasses exclusive information and tools for cross platform development.
Provide faster App development
Designing and developing go parallel because sometimes it happens that the designer made design for one page, but when it comes for developing the output it is a bit different than the design due to some framework inability, but flutter excels in it. Flutter also has a feature called hot reload which help the developer to check the output, so that developers can change instantly the things which are not appropriate. Besides, it is also a way to begin coordination between developers as well as designers. Moreover, hot reload prevents mobile app builder from making modification right from scratch every time they make a changes, and it is mostly because Flutter works on the principle of Dart which is nothing but an Object-oriented programming language.
Flutter comes with a comprehensive library of a variety of natural-looking widgets, where these widgets are fast as well as customizable in accordance with the client’s specific requirements. However, they can also be incorporated into various platforms and layouts to make the highly portable as well as responsive mobile applications.
Flutter mainly known for its building complex APIs’ of a user interface in a simple manner due to its advanced receptive system because its establishment widgets and rich formats help developers to create 2D UI animation and gesture in hassle free manner. However, flutter is a futuristic cross platform development tools that are mainly built to make high end mobile apps for android and iOS to suit specific business requirements.
Enable lesser coding
Dart programming language used in flutter is object oriented, which is also strongly typed, as JS Bridge is not necessary for flutter to increase the overall performance as well as the starting time of the app. In addition to that ahead of time compilation also helps to makes it possible for a dart to active it as dart mostly utilizes just in time compilation, which can help to enhance development workflow.
So, in the end, Flutter has entered into the cross platform app development race with its unparalleled features for better mobile application development. As flutter looks like native mobile apps, so flutter engine is designed to support Google future operating system so that we can assume that flutter will have a bright future. However, it also depends upon the companies which cross mobile platform app development framework to use as per the project requirement, but Flutter is arising as a strong option.
In the current technological era, there is a mobile app for everything, whether it is personal or professional. So, as technology advances, we come across a business app with innovative features as well as with excellent performance. In recent years, we have also witnessed enormous growth in the app development process as numerous enterprises moving into the mobile app race for expanding their business as well as for improving customer services. Therefore, the role of emerging technologies like virtual reality, artificial intelligence, and internet of things is so crucial in the paradigm shift from website to mobile apps. However, the top app development companies have already integrated some of these technologies in their array of development services. So, out of these futuristic technologies like artificial intelligence looks more promising because it can help developers to come up with intelligent apps which can function like humans. But then, even an experienced mobile app builder finds this technology a bit difficult because of its complicated functionality and immense scope. However, in a current tech driven era, AI has grown beyond the chatbots and virtual assistant where it assists the app developers in providing an interactive experience to the app users while simplifying their daily tasks. So, AI-based apps are designed to offer various user-oriented services to perform different tasks. Therefore, below are the given necessary skills for the app developers to integrate AI features smartly in business mobile applications.
Mobile app considered as a solution to the business as well as for customer’s requirement, so when it comes to artificial intelligence, then the concept mainly depends upon logical reasoning for solving problems. So, it is commonly known as automated reasoning in the domain. However, mobile app developers need to have a great problem-solving technique to implement artificial intelligence advancement more effectively. Therefore, the mobile application development company can make artificial intelligence apps for various sectors, right from games to education and retail to manufactures by utilizing automated reasoning.
Building a powerful algorithm
Another function of a revolutionary artificial intelligence technology is to process and analyze all the available data to define the interrelationships as it helps mobile apps to make precise and accurate predictions. Nevertheless, the focus of AI technology remains on automated reasoning for optimizing outcomes and for achieving desirable outcomes. So, the mobile app developers need to have a capability for creating an algorithm in line with the business model of the client. Therefore, the algorithms can collect the data and the process on it to get the meaning insights for the end users because at times mobile app Development Company hires an AI expert to meet these complex requirements for providing high-end enterprise app solutions to the enterprises.
Content and services related skills
When it comes to the business mobile app, then relevant content and useful features play a crucial role in making the end-user satisfied as it is also necessary to provide interactive and appropriate content continuously to the users. So, the app which fails to deliver such content goes out of focus to the users soon. Thus, mobile app builder should be capable of providing user-friendly services along with the helpful content so that the focus should be on giving real-time solutions of the problems that the user may face while accessing the app. However, the user focused approach can help the enterprise to get more customer engagement, so it is fair to remember that the app users believe the AI-based apps are highly appealing or if they find any irrelevant information in your app, then they may not associate with for a long time. So, mobile app developers should put their efforts for adding the necessary information, where the user focus is on the recommendation services in the app, so this also acts as a revenue generator. However, all these services need a capable content for promoting both up-selling cross-selling, where the retail and entertainment sector can get many benefits of these features in artificial intelligence based apps.
Understanding user’s behavior
Just like any other business mobile apps, AI powered apps also focus on providing a rich and pleasant experience. So, Artificial intelligence, together with Machine learning, big data, and natural language processing technologies, has also entered the mobile world to provide a personalized experience to the users. However, mobile app developers need to keep in mind that the AI approach depends upon the user’s behaviors patterns. So, be it keeping the users engaged or helping them to access the app, mobile app developers should have the capability of understanding the users’ behaviors. However, the study of behavior pattern also allows developers to provide features as well as solutions which are most suitable for users. Hence, learning of user behavior can help the mobile app builder to ensure efficient integration of artificial intelligence.
So, for wrapping up,' Artificial Intelligence is not just here to take the world by storm, but it also helps to empower the business to creates as well as to deliver feature-rich artificial intelligence. So, the business application can be a game-changer for the enterprises. However, only a few app development companies have in house teams of highly qualified developers to know what it takes to build custom AI apps. Besides, it is also necessary for the app developers to have the capability of providing high-end solutions to complex business issues using AI advancements.
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