Over time, digital marketing has evolved as one of the best methodologies for products and services' online promotion. Whether you are looking forward to selling large-scale physical goods from a Magento store or affiliate marketing for products - finding new web customers is essential for enhanced sales.
Running an efficient online store requires a better understanding of the changing market trends, web customer behavior, and the factors responsible for influencing the expectations of modern-day customers.
Although Magento is an exceptional content management system for e-commerce solutions, you need to work hard to drive overall sales of your online store. You will experience built-in features and functionalities that will help you develop advanced and best-in-class Magento web stores with richness. Estore owners are taking their business on next level with Magento ecommerce development.
So, let's understand some tips that can enhance your Magento website sales and take your business on the next level:
1. Making check out process seamless:
The annoying checkout process is the main reason for cart abandonment when the transaction takes more than a minute to finish. According to some studies, an average shopping cart abandonment rate is 74%, which can be easily managed if you provide users with a safe, concise, and intuitive checkout process.
If you want to enhance your sales on your Magento's e-commerce, make sure your customers don't leave the shopping cart during the checkout process. Minimize the time-consuming and complicated checkout process by using payment options such as PayPal. This will improve the user experience and encourage the overall sales of a store.
2. Using Transparent Stock Management:
For the e-commerce world, product performance is strong, but the catch here is whether you should show all products or only products that are in stock. Presenting a list of all products is a valuable approach to SEO. But it is better not to list them if they are not currently in stock, which will give users less clatter in product search.
If a customer gets a message sold for a certain item, it can leave a negative impact on your store's perception. Therefore, always keep your customers at the top as a priority and make sure that your actions should reflect the same.
3. Easy navigation and Mobile Friendly Magento eCommerce:
It is a good practice to assure that your Magento store stacks rapidly on every single mobile. With this, you will gain enormous speed from portable customers, and the ease of use of the site will also increase.
A correct route is an additional preferred perspective, especially if you have a responsive website design. A responsive plan deals with other related issues and is included in the general structure of a web-based business store.
4. Implementing the latest Magento Search Techniques:
Website performance is dependent upon the type of platform you use. In the case of Magento, the original installation has useful features. Some of them may demand customization, but some of them are ready to use.
The active search mechanism in Magento open source enables searching for a seamless and accurate catalog with the installation of AJAX search algorithms. Better search results will give more sales in return.
4. Clear Database Regularly:
If you want your Magneto's e-commerce store to run smoothly, it is essential to clear your database logs frequently. Many online estore owners keep massive databases with irrelevant data, resulting in slower website loads.
Also, database cleaning is not an easy task, but executing it can reduce website's load time.
Magento is indeed of the best ecommerce development platform and most companies offering eCommerce development services utilize for making beautiful and highly-interactive online stores.
For higher conversions and enhanced sales, use the above tips to make your Magento web store more accessible, user-friendly and interactive. Your customers will shop again and again without hesitation at your store. These tips will help increase the sales and revenue of your Magento e-commerce store.
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Every year Magento manages almost over $100 billion of gross in merchandise volume, so undoubtedly Magento is one of the most popular eCommerce platform, trusted by thousands of merchants worldwide. It provides a perfect combination of digital and dynamic shopping experience to the customer. So, to deliver this experience seamlessly to your customer, you need to be error free from all the significant technical flaws. However, sometimes it gets a bit tricky to handle a huge code web of any ecommerce store. Therefore, to help you out with this, we are providing you a Magento development service, that has a list of critical errors, which you should avoid during the Magento ecommerce development of your store.
Below are the given Magento SEO Mistakes:
Forgetting to change the default Meta tags
Most of the ecommerce store owners, forget to change the default Meta tags from their site and later they suffer in getting better rankings on the search engine. Therefore, default title tags and Meta descriptions mean, that they are not optimized for search engines as there is not targeting any keyword in it. Hence, it's better to add relevant keywords within your title tags and Meta descriptions to improve SEO rankings because it will help you to boost the click through rate of your Magento store. Besides, it also helps you to ensure that you are using unique, engaging and SEO friendly Meta descriptions.
Neglecting your alt tags
If your e-store isn’t SEO optimized, then your product images will not get a higher ranking. Therefore, if you are not adding alt tags to the image, then search engine crawlers will not be able to find what image is all about. Thus, adding relevant, user-friendly, and SEO-friendly alt tags on images will help you to improve the visibility of your provided images on Google and other search platforms.
Using non-descriptive URLs
It is one of the biggest mistakes when it comes to optimizing ecommerce store for search engine, where it also helps to optimize the URLs of your each and every page. So, that the search engine spider, can read and index your site quickly and easily, by adding the relevant keyword into the URLs. This will help you to index your web store with ease. Therefore, if you want to drive more web customer towards your store, then make sure you create readable, engaging and search engine friendly URLs.
Disabling Customer Product Reviews
Customer reviews are the most crucial part of your product page. If this is not available on your Magento e-commerce development, then it may probably lose many of your potential customers because reviews can play a significant role in building your trust with customers. Even in studies, it has shown that people trust online reviews as much as their friends. Henceforth, if you have a customer review section on your ecommerce store, then it can help to leverage your online store. There are even tools which will also help retailers to encourage buyers to leave their feedback by allowing them to write the pros and cons of the product.
Poorly Designed Product Pages
Product description plays a significant role when it comes to encouraging a user to place an order. So, it should be accurate and enticing to pull the user's attention. Therefore, the description should always be unique even if you are selling the same product as everyone else. So, write down the essential details which no one has mentioned. Thus, you can also make a separate column for frequently asked question.
Complex Checkout Process
Almost about 70% of a user usually abandons their cart process as it is too complicated and lengthy. Where the best thing in which a business can do, is to carry out the A/B testing of existing checkout page to discover which an all improvement need to complete.
Below are the given tips to follow:
· You should allow guest checkout processes because many people prefer using this option due to its ease.
· Provide a social login option to enable newcomers to register quickly.
· One-page checkout is highly recommendable.
· Should remove unnecessary steps to save consumers time.
So, for wrapping up, there are many different things which ecommerce website owner should take to make to their business successful. Therefore, above are given points to keep in mind’ to help Magento developer for eliminating mistakes and ensuring a successful business.
Magento is versatile platforms which allow us to develop any website and add different features to our existing sites. So, if your site is running on Magento, then must know that managing an ecommerce website is not an easy task because there is always a need of hiring a Magento developer who can make things simpler. However, hiring a Magento developer is a tedious task because there are many things which you need you to know and take care of it. For example: finding out the best places to hire web developers and the right steps to recruit them etc.
Why to hire a Magento Developer?
Before knowing how to hire Magento developer, you should know why you need them because Magento is a complex tool which requires in-depth knowledge. So, if you want to run your full-fledged e-store business, but don’t know anything about it, then you would need a certified Magento professional to address all your hardships.
Understanding your requirement
Now, before planning to hire the developer for e-store development, it will be good if you can get a proper understanding of what your project requires. So, the best way to sit down and note your business plan for moving further in the direction because, if you are not clear about your online business platform, then the project will get hamper surely. Therefore, having a clear visualization will allow you to explain everything in a better way.
Certified Magento Developer
Online business competition has moved to another level, where experienced Magento developer will count because they will be having an in-depth understanding of tackling various issues which comes across while doing the project. Besides, you don’t have to guide them as they know what project require. Therefore, skilled Magento developers possess not only professional expertise but also have good knowledge of the technical aspects as well. As they will surely give your eCommerce website an upper advantage over others.
The developers which you are interviewing can be certified, but it doesn’t mean that they will good for your project. That is why you need to take a look at their portfolio because a developer’s portfolio can tell a lot about their proficiency and the work which they did so far. Besides, it will also help you to relate your project with their skill sets.
Interaction and responsiveness
Interaction and responsiveness play a significant role in hiring Magento certified developer because once the project gets assigned, they should communicate with clients regularly, where the developer should brief about how he is undertaking the assignment, and on what stage he has completed the project.
Besides, it is also important to take feedback from clients so that if any changes required, then it can be done accordingly. Hence, the developer should be promptly replying to calls, emails or any other source of communication.
Experienced Magento developer will always comply with the detailed plan, and they will strictly adhere to the deadlines because the developer will be fully aware of the importance of the timelines and will never miss out those under any condition. Therefore, you can rest assured for your project and will complete with the set time frame for launching your e-store successfully without any delay.
Budget plays an essential role while hiring a Magento developer because most of the clients will look for the developers who will agree to work on their project without mis-balancing the finance. Therefore, it is better to negotiate every detail of the project cost while interacting with the developer for the first time and while doing so, do not compromise on the quality of the work because it will have an impact on the long term period of the business.
Assistance and Maintenance
Building an online store in Magento is not over even after it gets completed. Therefore, it should be regularly checked and occasionally updated. So, make sure that your development company signs an agreement before starting up the development process, where it should mention that they will provide post development support.
So, for wrapping up Magento ecommerce development is a demand of the hour and Magento is the platform to showcase your products to your end users but without the presence of professional and highly talented Magento developers, this combination will instead become meaningless. So, the experience of Magento developers can do wonders to your online business and increase your traffic.
Magento, the most scalable ecommerce platform where it has changed the entire process of online business. So, ever since its launch in 2008, the demand for Magento has increased, making the most suitable choice for Magento developer for leading online companies worldwide. It is also known for its flexibility, scalability and modular features. Therefore, Magento has become the most selected option for developing eCommerce stores.
Below are the given top reasons why Magento is the best for your ecommerce website store:
One of the primary reasons why Magento for ecommerce is the top choice it is an open source platform. Therefore, anyone can install this because there is no license cost included in downloading this service. The only thing which you have to do is to follow the simple instruction without taking help from any professional. Hence, it helps to save money as well as time. Along with that Magento store also provides a feature of easy modification and customization as per the needs of merchants. You can even find a massive library of modules at Magento where it helps to connect with Marketplace.
SEO and Marketing
Opening an online store is not sufficient in these days, where it needs the right search engine optimization and other marketing tools in making an ecommerce store successful and profitable. Therefore, Magento comes with user-friendly search engine optimization engines and various type of build in marketing features which help ecommerce stores to access the tools as per their requirement. It also comes with packed features of SEO friendly URL structure, positioning layer, sitemaps, URL rewrites, tags, descriptions, etc. which can boost your e-store ranking.
Modular Structure and Theme
Magento comes with extensive customization service of front-end as well as back end structures. Therefore, the build in modular themes and features help to achieve ecommerce requirements and business goals without changing the whole system.
Magento has a massive community of dedicated Magento certified developer, programmer, bloggers, project managers, product managers, etc. around the world. For instance, if a developer is facing any issue with your website, you can always count on the Magento community to help you out with proper guidelines and fixes. Henceforth, it is a safe and speedy platform which offers regular updates to fulfill the needs of end users.
When it comes to page loading time, query processing time and other static or dynamic operations, Magento is a winner. It helps to assure optimum performance of your site while using minimal server resources. So, according to user requirements, only a few hundred milliseconds of latency processing can kill a site potential user to convert site visitors into customers. Henceforth, it combines with modern technology such as Varnish, FPC and other database optimized options, which help to serve the requirements of ecommerce businesses and their clients.
Magento comes with numerous integrated features which can help to enhance your ecommerce user experience as well as to increase the sales. It also allows the ecommerce store owner to set up multiple stores from the same backend as an event, grids, rewrites, etc. where the Magento rich functionally also helps to allow fully operational eCommerce site. Henceforth, if the store required additional and updated features, Magento offers multiple options to create extension and features as per the store owner requirement.
Ease of Integration
Magento allows you to integrate a large number of third-party services such as payment gateways, transportation, database applications, and order tracking and so on. It also provides built-in Google tools such as Google Analytics, Google Checkout, and Google Base to help you monitor your store performance while keeping an eye on the latest Magento ecommerce trends.
So, for wrapping up Magento is a reliable solution for your e-store site right from the community to the superior support from multitasking to flexibility, Magento mark all the boxes which help to make the list of essentials of an active, successful, and sustainable Magento ecommerce development.
Most of the online merchants are aware of how Magento development services can help them because arguably, Magneto is the best e-commerce platform. It enables you to apply a lot of creativity while developing an e-commerce store as it also provides the flexibility, functionality, and community. Various eCommerce stores are developed on magento but it is certainly not that easy to develop the same. Therefore more and more merchants are opting Magento to offer their products and services to online shoppers.
So in the below article, you may find out what mistakes usually happens with magento store and how to fix it:
Improper SEO Strategy:
Today Google and Yahoo have incredible power in the online world. They are not only the way for all end users, but they are also a gateway for different sites. Higher the ranking of your eStore, higher will be the chance that more potential visitor will come to your store.
There are still many non-SEO optimized e-commerce stores. So, if your websites don’t get enough traffic then do check your SEO strategy first because the keyword you might be targeting may not as common as they used in last year so, you need to update your keyword list. Therefore to increase your site visibility, its good practice to add keywords to your product pages. In Magento, you can do this by the access of product page in edit mode from the Admin panel.
Complex Checkout and Unexpected Costs
Almost 70% of end users abandon their carts because of the long and complicated checkout process. So the best thing which you can do is to carry out A/B testing which will help you to exist checkout page to discover which improvements are needed but if you don’t have enough time or resources for that below are the tips you can follow:
Unexpected costs like delivery fees are also one of the main reason for losing a sale where the communicating shipping costs to site visitors will do you a right turn.
Poorly Designed Product Pages
When it comes to encouraging the end user to place an order, product description plays a vital role in it. Therefore it should be accurate and convincing enough to draw customer’s attention and answer all the questions about the product which may appear. So, the description should be unique, even if you sell the same product as everyone else. Henceforth doesn’t just copy paste the description which is sent by the supplier, rewrite it, and describe some essential details which no one else mentioned. You can even add a FAQ section at the bottom of the Magento e-commerce development page. Remember that your online store is different from traditional brick and mortar store, so it is important to educate them about your products through high quality images and videos.
Disabling Guest Product Reviews
User’s reviews are an essential part of any e-commerce page. If it is not available in your e-store, then you might lose your potential customers. Therefore, it also helps you to build your trust with potential customers. As per the survey, it is found that people trust online reviews as much as their friends. So if you have a customer review section at your Magento store, then it will help to leverage the product reviews and rating extension to quickly to increase their number. So, there are tools which will help retailers to encourage buyers to leave their feedback by allowing them to write specifically about the pros and cons of the product, upload images and much more.
So, for wrapping up, there are many different things which e-commerce website development owners must take to make their business succeed. So keep in mind the above given points to help new Magento merchants for eliminating launch and functioning their store.
If you are planning to build your e-commerce business, then you need to get your product on board. But the question is how? Obviously through website development. The sudden rise in the e-commerce market also generated an extensive range in web development services. There are various platforms like Magento, BigCommerce, WooCommerce, Demandware, Shopify, Kibo, Volusion and so on. However, Magento website development is gaining tremendous popularity as it is an open source platform which is flexible and scalable and has plenty of features viable for your store. So if you are looking forward to a website for handful products then probably the ready-made themes are fine for you, but if you are planning for big business then you need to have a customized theme and other additional features. Thus this results in improving the value of your business when it comes to Magento website development you will come across developers claiming to create a great website or a remarkable online store for your business. Rather than taking them by their face value, here are pointers which will help you to pick the skilled Magento developer for your website.
Below is the given checklist to consider while finding a skilled Magento developer for your business needs:
Know your exact requirements
Before you start searching for your Magento developer first, you should do some homework. Ensure that you jot down all your requirements and functionality which you need for your e-commerce store. To do this effectively, you should study all the Magento features and understand how they can benefit your business.
Certified are always better
Certified Magento developers provide several advantages. First, you can rest assured because they understand the platform inside and out along with that they can tackle all your required customizations. Secondly, if they have taken the time to become a certified developer, then it’s safe to say that they are passionate about what they do. Third, you know your online storefront will be in good hands.
Portfolio speaks volumes about the developer by seeing the portfolio one can get a clear picture of their working style, task or project delivery, and their methods or the process used to develop a website because e-commerce is not only about the generic coding, so the resource when you hire check his prior experience. Regardless of your choice of consulting with an e-commerce website development company or an Individual Magento Developer, you should ask them for their portfolio. Therefore it helps to show the real success of a development company by showing the commitment towards clients and their work.
Nowadays you can check all the review of any company with the help of internet. Same goes with the developers because there are numerous platforms where companies are being audited such as Yelp and Clutch.co, are the most popular and trusted ones. You can read their real-time clients reviews and ratings, from those who developed their website with those companies.
Mode of Communication
Developing a website is not a one day task. It involves a lot of planning, meetings and brainstorming conversation, so you have to make sure that you have a transparent communication with the company or with the developer which you are hiring. Along with transparency check the mode of communication which they prefer to communicate. You can even take benefits from tools such as Skype, Google talk, etc.
Building an online business store in Magento is not over even after it goes live it should be frequently checked and occasionally updated. So make sure that the development company signs an agreement before starting up the development process where it should be clearly specified that they will provide a post development support.
Quality & Budge
When you are seeking for hiring a Magento development company or an individual developer, apart from the budget, the quality of work should be at the high priority. A quality check is essential to building an adequate Magento e-commerce store. To guarantee the quality of work, make sure you pick the most cost-effective one.
So for wrapping up choosing the right solution for your Magento project can be a difficult task. Whether you hire an e-store development company or a skilled Magento developer the financial investment will be considerable. So the scope of the project will play an essential role in your decision here. Henceforth the complexity of the project, scope, budget constraints and quality of the work is going to determine whether you hire an expert Magento developer or Magento development agency.
In the case of brick and mortar retail, store audit is an examination of a different parameter such as price, sales, and advertising campaign as compared to any competitors. As for e-commerce, it consists of a more extensive number of variables which requires a different approach. So there are numerous tools and materials which can help you to perform a Magento Security Audit or Magento Security Scan. So the below-given points offer a store audit checklist, resources, and technique which are necessary for the procedure. It also helps you to collect information about your Magento website, and keep the installation clean and healthy.
Below are given different ways that you can keep your Magento website development safe from cyber-attacks:
Why do I Need an Audit?
Site audit enables you to identify whether there has been any attempt to hack your site, steal the card information, or control the customer's personal data. Therefore your Magento security audit helps you find out any existing issue which may be bugging your system and allows you to fix them before they grow out of proportion. Where the code audit audits also help you to cart out the next course of action for your site.
Below are the given three significant sectors which you need cover while doing Magento Security audit:
Security plays an essential role in any site because it collects your customer’s personal information and allows them to make a financial transaction. Additionally, you need to monitor the symptoms of common Magento hacks. Where you have to review existing security patches, check the code for any alteration or modifications one in the extensions and standalone files, review the payment configuration and reanalyse the administrator accounts. So the Magento code will audit close coming of credentials and site control due to the changes in certain settings.
Your business performance is totally depending on how your site is performing. You should always measure the speed for your hosting services, response time and page download. Check out the use of compressions and find out if your site throws any 404 error and then try to inspect how it renders third-party plugins. Therefore the user experience is one of the essential factors which can contribute to the success of your site.
It is a combination of security and performance where the health audit primarily focuses on adherence to the best practices. Therefore it brings the gap in your theme, extensions, file system, and database.
Below is the given major areas for Magento Security Audit:
A server audit involves users, network configuration, security, log files, and application and services.
PHP become the standard for most of the system which can help you to create a page dynamically or work with multiple RDBMS. Additionally, it also acts as a filter and does a prime module in need of exact inspection. Therefore PHP needs minimum recommended configuration to deliver the best performance with minimum resource consumption.
Magento is a third-party e-commerce platform where it can be a significant point of interest for hackers. So nearly about 62% of all Magento stores are vulnerable to malicious attacks. Therefore, if you’re running your Magento e-commerce development, you got to keep an extra pair of eyes on keeping it secured. So the best way to do is to set up an automated security scan. There are some scanners which can do this for you.
For auditing MySQL, you need to have a clear perception of the entire database architecture and the relation between one database and then another. Once you get a whole picture of the different types of tables, you can check out what storage engines are deploying from MySQL 5.5. The default engine is InnoDB where the ACID compliant InnoDB offers transaction support, crash recovery, and row-level locking along with that the foreign key referential integrity, making it the most reliable engine for a site it deals with financial transactions.
So, for wrapping up above are the given perfect guide you to secure your e-commerce website development. So if you plot the set of checks as discussed then start tracking them, so that you will save stress, effort, and money involved in terms of correcting your system.
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