Trends change according to the new tech that influences them. And today, there is a dire need for commerce solutions to be suppler enough to integrate the platform with futuristic technologies.
Ecommerce is a booming segment and so far stays limitedly affected with the pandemic. We mean, it is impacted but not to the extent that other businesses are almost shut and seeking government funds. These transformations may be driven by changing consumer preferences needs to be accumulated at a fast rate. In the case of ecommerce, businesses that are operated traditionally requires changes both sides; front-end and back-end. This whole combined process demands high operating costs and constant efforts.
There is an immense rise in purchases happening on other mediums compared to a traditional website, such as in the IoT channels, mobile, or social. Traditional e-commerce platforms are not agile enough to adapt to these new views within a reasonable time.
Headless ecommerce is the new tech in town, turning out to be a favorable choice.
Exploring The Headless Commerce For New-age Commerce Businesses
Headless commerce architecture defines the disconnection of a website's presentation layer from e-commerce functionality. Developers can use their preferred front-end technology to deliver high-quality content experiences and integrate an e-commerce solution into the back-end that manages all trading functionality. These both mediums can be separately operated to make the functionality more independent.
The head refers to the front-end elements such as user interface, digital marketplace, IoT, social commerce, and many others, which can be modified individually without disturbing the back-end.
Further, deciphering the headless system's architecture comprises the enforcement of data and content, devoid of the type of platforms through APIs.
The architecture focuses only on background processes, making data accessible to discrete front-end applications through commercial APIs. The back end infrastructure, such as pricing, payment, and security functions autonomously. The communication between front-end and the back-end is performed through API calls.
Why Headless Commerce Outperform Other CMS Architectures?
A traditional or linked CMS works as an integrated system, linking the back end that accumulates product information. Content is chained to the front end that is liable for the layout. These systems generally rely on a fixed structure, as the code is usually linked to the content or products on the back-end.
Moreover, it limits the possibilities, as developers generally restrict themselves to specific structures, but the design allows novice users and startups to start their digital presence with minimal efforts. In headless architecture, your content and data are usually managed by a tool. These tools offer creation and visualization options that help with the creation part but are very limited in the layout and delivery options.
As we are this far on covering the headless commerce and its perks to commerce, how can we defocus on the benefits its offers on ground zero?
Advantages of Headless Commerce
As back-end efforts get reduced, giving more room to customization at the front end gives you a free hand to develop content in the form of a mobile app, web interface, or hybrid app.
Reduced effort gives you more productive time to focus only on back-end or front-end development and make sure the rest operation happens in an automated way.
High Conversion Optimization
Without headless commerce, it would be a colossal task to try different aspects of e-commerce, as you will need to make universal changes. This is where headless commerce comes handy, as you only need to make one-sided changes; the scope of optimized conversion drastically increases. It also opens new avenues to increase conversion with smart optimization.
In a nutshell,
Headless commerce is, a no-doubt pioneering tech, and has long term benefits if adapted. Front-end developers can quickly update their interfaces without having to worry about communicating with back-end data. Back-end developers can add new functionality to their core applications without worrying about modifying the front end.
In simple, headless commerce lets you market your brand and checkout at any medium.
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In today's tech-driven world the internet is a competitive market' where almost every business around the world regardless of size, has an online presence to reach their potential customer and to grow their business, to result in an increase in sales. According to the report by Statista, retail eCommerce sales amounted to 10.2% of overall retail sales worldwide in 2017, and the share is also about to reach 17.5% in 2021. Nevertheless, retail enterprises are also started merging with an eCommerce website development companies to become full-fledged successful online selling perform. However, as we see cut-throat competition in the online marketplaces, so it is difficult to depend upon an ecommerce website design company before considering few factors, so in case of eCommerce, they don’t need a second chance for leaving a first good impression, so the overall look and the feel of an ecommerce website sets the tone for the customer to leads him or her through the checkout.
Why is web Development Company essential for enterprises?
The best company has a portfolio which can tell you more about its services than what experts tell you, so choosing a web development company that can help you to shape the future of the enterprise, and to select a company takes a proper analysis of the strength and weakness of the platform, so you have to be careful while selecting web design service providers. So, below are the given tips to consider while choosing a web Development Company:
Glance at the Portfolio
When looking for a web design agency, the first thing which you need to see is their portfolio because a well-established, trusted agency has an impressive website with a portfolio showcasing their projects. So, the agency which shares their portfolio on their website shows their confidence in their success. So, it is very essential for you to take the time to check their previous works and visit the sites which they have designed to see if they reflect your profile as well as goals or not because if you don’t see anything you like, then they will not going to a good fit for your requirements.
Customer ReviewsIn addition to their portfolio, you should also read testimonials and online reviews of the web design companies which you are seeking because reviews are an excellent way to see how clients are with their websites and the level of customer service they received while working together. So, look for reviews on sites like Facebook, Google Reviews, Yelp, and Clutch.co. Besides, you can also check their highlight testimonials on their website to get the complete picture of the company.
There are numerous good website design companies out there, contrary not everyone has a skill set or design expertise who can match to your needs and requirement because the goal is to find a web design company with the great expertise in the multiple areas of Magento website development, search engine optimization and digital marketing. So, the best thing which you can do is to collect a number of companies and spend time checking on them one by one. However, you can also set up an appointment to understand as well as to measure their levels to expertise on essential areas like search engine optimization, responsive web design, quality content, HTML code, and so on.
Pricing and Payment Structure
Pricing range is one of the most crucial factors to consider when it comes for selecting the web design agency for your business. So, if you compare a few web development companies, then you will get to see the differences in their pricing structure, payment plans as well as packages because some companies give the facility of 50% down payment and some want payment in full before any work begins. So, if you are comparing two agencies and one is considerably cheaper than the other, so the chances are the quality of the work will be poorer. On the other end, high price website design provider is not certainly a better fit for your requirement. Therefore, finding a right agency or company which can fit your budgets is not that easy, so you really need to have time to discuss with multiple companies or agencies that can match your requirement with their cost as well as also make sure you understand what is included in their price.
So, for wrapping up,’ above are the given significant tips to choose a web development company that can help you to fulfill the basic requirements is in the budget. So, if you can plan everything out in advance, or find someone to do the web design process for you. Additionally, you can also make sure the company you select they use the best technologies for concluding the project in the given time frame. Hence, the above-given tips will help you to make the quality of the web development company within budget.
Ecommerce is a robust domain with its cutting throat competition as thousands of sellers, selling similar products online. Therefore, by designing visually appealing or feature-rich Magento website development is just one aspect of stating your ecommerce business, but the secret of success mainly depends upon the standing apart from your competitors. So, the best way to do is to go an extra mile with what you offer, for both in terms of products as well as customer experience, while product design takes care the first phase and the second one involves enriching your websites with some outstanding features. Therefore, Augmented Reality is one which is breaking into this domain as it is consists of convergence of physical and digital spaces to create interactive user experiences. However, Augmented Reality also holds enormous potential in this domain where customer experience is a mainstay of selling. So, below are the following of how augmented reality can help to add value to your Magento Store.
Augmented reality allowing their customers to get lifelike experience’ that it is to feel like they are physically visiting the store. So, it doesn’t only provide a closer look at the products, but it is also giving you the facility to customize different aspects of the product as per the business needs. Therefore, it is providing a customer with a better feel of the product and how it fits into their lives. According to the recent survey, 61% of online shoppers prefer to make their purchase on ecommerce sites which are provided by the augmented reality, where the best examples include jewelry, furniture, and fashion ecommerce website.
Most of the online stores provide instructional videos on several products in order to help customers for understanding a product. So, with the help of augmented reality, it is not only helping the customer to interact with a product, but it is also helping you to explore given functionalities. However, an average online shopper spends roughly 2 minutes before making a purchase, but with the help of Augment reality experience grows, and it has been showing that if a customer spends more time in a particular store, then they are more likely to make the purchase.
Most of the buyers like to explore numerous options and preferences before making a purchase, but with the help of augmented reality, customers now can experience a virtual form with comfort in their home. So, customization involves colors, designs, pattern, and much more can be explored with the help of AR technology.
Works Best with Mobile Devices
Combination of augmented reality and mobile devices is a match made in heaven, so mobile phones with their camera and high processing power can provide a platform for AR apps to operate in a seamless manner. Besides, numerous customer shops through their phones, so ecommerce operators can design a mobile app equipped with a high octane AR experience. Therefore, customers will be able to enjoy real-time rendering of models on live backgrounds, which helps them to get the real taste of what is and what can be.
Increases traffic or user sessions on the store
AR helps to increase the traffic of your ecommerce website development as well as it is also improving the length of the user sessions. Therefore, it helps them to give innovative product presentation and encourages them to have a closer look or to explore the product functionalities because as long as customers stay on the website, then it helps to better the chances of store conversion. So, the customer who impressed with user experience mostly tends to recommend the store to others and can get more traffic.
Reduce the return rate
Augmented reality also helps to bring down the return rates to a considerable extent, and at the same time, it also serves the benefits of building customer trust in the business brand as it allows the customers for having a look at the products and also assists for making a more informed purchase decision.
Avoid Post-Purchase Risks
Most of the time customer end up dissatisfied with their purchase which they made by ecommerce store, so business needs to ensure that their customer receives what exactly they have ordered because customers get wrong impressions of a product by seeing 2D images, and then the matter of customer satisfaction suffers big time. Therefore, the situation can be avoided by using AR, through which customers can view detailed 3D images of the products, and this can also help to leave no margin for error as well. However, this will not only give a brand choice to acquire a new customer but also help to satisfy the existing one as well.
Help in targeting global customers
Being the most innovative technology, AR can also be used for targeting international customers for those who appreciate excellent shopping experience. Moreover, if you are selling your products on a global basis, then your store needs to showcase your products in such a manner that they can visualize them well enough to make a buying decision. Therefore, the functionalities of Augmented Reality work as an added advantage for your Magento ecommerce website.
So, for wrapping up,’ these are just a few ways in which AR can be used by ecommerce companies to improve their business. However, the integration of augmented reality is a significant investment considering all the cost and time, but the benefit that it brings for justifying the cost without any doubt, so you will be able to use the enhancing customer engagement which can help to increase your ecommerce site sales so that you can recover the investment within no time.
There is only one thing' which is constant in this universe that is change and eCommerce is not an exception to this belief as it makes up over 10% of all retail sales in the world with anticipation that it will reach over 20% in the coming years. So, the conversion with mobile technology is steadily on the rise. According to the recent survey from Forrester Research reported an over 50% increase in mobile ecommerce sales, as online sales are continually increasing, then the expectations of customers also growing as well, where ecommerce Development Company reach its target consumers and convert the sales. So, below are the given ecommerce development trends, where these trends are not necessarily new to the scene as they have been around for a while now.
Personalized Shopping Experience
According to the Dynamic yield, most of the shoppers believe that there should be an improvement in a mobile shopping experience, where different customers have different needs, so a personalized approach is a strong demand as it is the only key for improving the shopping experience. However, more than 40% of customers also prefer companies which can customize their shopping experience because personalization is not a new trend as a lot of customers expect it whenever they are shopping online, and over 60% of customer expects companies to present personalized discounts and offers. As per the survey from Amazon, over 30% of their total sales revenue is attributed to personalized product recommendations to customers. Therefore, Magento certified developer can help you for creating personalized discounts and coupons while using the preference of customers to provide product recommendations. Thus, the business should allow this trend of personalization as it saves customers time as well as effort.
Hassle Free Checkout
Checking out by using mobile has become a big trend in this tech-driven era as this makes it crucial to optimize the mobile checkout process. So, it is important to make the process hassle-free if a business wants a considerable number of customers to reach their website. Make sure you consider implementing the image recognition for scanning the credit cards of the user. So, this would certainly help in making the registration process more accessible and convenient, as well as companies, should also hire certified Magento developer to ensure that their checkout process is seamless and straightforward because these days, brands are developing their checkout based on mobile hand positioning, so this helps to check out go hassle free or seamlessly.
Mobile Shopping is growing
The use of mobile is increasing significantly and the best part is that it is gaining a strong foothold on the market, so people not only shopping online, but they are also using their devices to research or browse before making their mind about their purchase. So, as trust in online shopping, increasing consumers also started feeling more comfortable shopping on their mobile devices than ever before. So, as a result, now more and more sites are optimized for mobile use, as well as this is helping for making an ecommerce more straightforward and accessible for a broader audience.
Evolving Role of Social Media in Ecommerce
In this tech driven era, social shoppers are rapidly increasing with the introduction of a Buy button on Facebook and Instagram checkout. Therefore, social media is playing a significant role in the world of ecommerce, where it is helping to discover a large number of consumers spending time on social media like Instagram. So, the ecommerce business can take help from these influencers to increase their chances of getting discovered by their target audience. Besides, platforms like Magento and Shopify can also link their online store with social media so that people can buy from stores with the help of these platforms, and making it relatively easy. That is why brands need to adopt a focused shopping approach to their social strategy.
One of the main concerns that people usually have while shopping online is the inability to see the product firsthand. So, AR technology helps to bridge this gap by enabling online shopper better visualize the products that they are interested in. So, this can be a game changer for an online customer as this can change the way that online customers perceive the products which they intended to buy as well as it can also help the customer to understand their needs. However, some ecommerce brands have already started experimenting with AR, which helped them to stand out from the competition. Hence, delivering a more personalized experience to consumers will enable better online shopping, where companies using Augmented Reality not only to enhance customer experience but it is also helping to allow shopper to test or explore products in the way that they would do during an in-person experience.
So, for wrapping up with the increase in mobile device users, the advancement in technology changes in consumer behavior so you need to keep an eye out for these ecommerce trends because this will help in improving the shopping experience for your customers as well as it is also helping to build a long lasting relationship with them. So, take your magento website development to the next level, by evolving with it side by side, and taking advantage of these ecommerce trends.
E-commerce is a rigid domain with ruthless competition, so hundreds of sellers, selling similar products online. Therefore, by designing a visually appealing and feature-rich Magento website development is just one aspect of stating your ecommerce business, but the secret of success mainly depends upon the standing apart from your competitors. So, the best way to do is to go an extra mile with what you offer, both in terms of product and the customer experience, while product design takes care of the first phase and the second one involves enriching your website with some outstanding features. So, one of these techniques' which is breaking into this domain is Augmented Reality, this consists of the convergence of physical and digital spaces to create interactive user experiences. However, given technology hold massive potential in this domain where the customer experience is the mainstay of selling. So, below are the given how augmented reality can add value to your Magento store.
Augmented reality technology allows their customer to get a life-like experience that is to feel like they are physically visiting the store. So, doesn’t only provide a closer look at the product. Instead, it can also give you the facility to customize different aspects of the product as per the business need. Therefore, it provides the customer with a better feel of the product and how it fits into their lives. As per the survey reports, 61% of online shopper prefer to make their purchases on sites which are provided by the augmented reality technology. So, the best examples include AR usage for furniture, jewelry, or fashion e-commerce website.
Most of the online stores provide instructional videos on several products in order to help buyers for understanding the product. So, with the help of augmented reality, it’s not only helping to interact with the product but, it can also help you to explore the given functionalities. However an average online shopper spends roughly 2 minutes before making a purchase, but with the help of AR experience time grows, and it has been showing that if a customer spends time in a particular store, then they are more likely to make a purchase.
Most of the buyers like to explore various options and preferences before making the purchase, but with the help of augmented reality technology, customers can now experience virtually from the comfort in their homes. Therefore, customization involves colors, patterns, design, and much more can be explored with the help of augmented reality.
Increases the traffic or user sessions on the store
AR helps to increase the traffic of your ecommerce website development as well as it also improves the length of the user sessions as well. Therefore, this helps them to innovative product presentation and encourages them to have a closer look or explore the product functionalities. As longer the visitor to stay on the site, the better are the chances of conversion because the visitors who are impressed with the user experience tend to recommend the store to others and can get more traffic for it.
Reduce the return rate
AR help to bring down the return rates to a significant extent and at the same it also serves the benefits of building customer trust in the business brand as it allows the customers for having a look at the products and help to make the more informed purchase decisions.
Help the store target, global customers
Being a most innovative technology, AR can also be used to target international customers those who appreciate great shopping experience. Moreover, if you are selling your product on a global basis, then your store needs to showcase your products in such a manner that they can visualize them well enough to make a buying decision. Therefore, AR functionally can be an added advantage for your Magento ecommerce website.
So, for wrapping up the integration of Augmented reality is a big investment considering all the cost and time. However, the benefits that it can bring for justifying the cost without any doubt, so you will be able to use the increasing customer engagement which can help you to boost your site sales so that you can recover the investment within no time.
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