COVID-19 has adversely affected people’s life. Aware of the ongoing chaos, the healthcare industries choose to trigger the use of healthcare apps that can help in dealing with the situation with ease. Needless to say, with no vaccine available till date, providing treatment was a challenge. But, by combining innovation and technology, connectivity wasn’t an issue. The healthcare mobile app development proved to be a ray of hope in treating COVID-19 patients. Adopting the ‘New Normal’ Amid the coronavirus pandemic's chaos, the healthcare sector had to ensure its staff and patients' safety. Hence, connectivity via smartphones became the new normal. Though Telehealth was already in existence but mHealth was the need of the hour. Perplexed, what is Telehealth and mHealth? How are they different from each other? Let’s go through them turn-wise. Telehealth Wikipedia defines telehealth as " the distribution of health-related services and information via electronic information and telecommunication technologies. It allows long-distance patient and clinician contact, care, advice, reminders, education, intervention, monitoring, and remote admissions. In simple words, it refers to all the examples of healthcare activity provided by the use of modern technology. Telehealth covers the following types of interactions:
mHealth Wikipedia defines mHealth as "an abbreviation for mobile health, a term used for the practice of medicine and public health supported by mobile devices.” In simple words, it is personal digital assistance. Here patients use healthcare apps on their mobile devices to achieve their health objective, not involving a clinician. It is used for patients’ self-interaction purpose or self-assessment process. Hence, mHealth covers only one type of interaction, which is patient-to-patient. Benefits of Healthcare Apps Development amid COVID-19In today’s era, the count of smartphone users has surpassed 3 billion. Hence, using mobile phones to promote health awareness was a great way to encourage patients’ participation in improving their health quotient.
The following are the benefits of healthcare mobile apps development: Ease Patient’s Life By using such healthcare apps, patients can decrease the number of visits to the hospital. Hence, your patients will get faster access to care. It reduces operational expenditure and allows you to improve the quality of treatment. Treatment Compliance By using mHealth or healthcare apps, you can guide your patients to have the prescribed medication correctly. Your patients will be able to adhere to medication regimen, tracking pills, logging symptoms, and even taking recommended drugs. Improved Treatment mHealth apps will let you chat with your patients, where you can advise them on specific symptoms, conditions, or drugs at any hour. Hence, it improves and enhances patients’ monitoring process. Also, it can collect patients’ general healthcare data. Supports Paperless Documentation By using healthcare apps, you say no to the use of paper. You can provide paperless documents and support digitization. Your patients can get your advice on their smartphone; only they have to install your app. Wrapping up Encouraging the use of healthcare mobile app development or mHealth app development is the need of the hour. If you are looking forward to creating a healthcare app for your medical practice, look no further Panacea Infotech. We are one of the top mobile application development companies, adept at creating user-friendly healthcare apps. Contact us to get yours.
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The COVID-19 virus drove the world into a new digital age. Small and medium-size businesses are seeking ways to manage their products and services to overcome restrictions. Although the schedule of getting back is uncertain, try to see this as an opportunity to innovate and be creative with your business. Some best ideas are born out of necessity, and you should strive to make the most of this situation while ensuring that you have a viable business for the future. With changing strategies, digital marketing is helping businesses to keep the momentum and sustain it in these challenging times. Digital marketing Tips To Adapt For Effective Results Emphasize on automated targeting
Automating processes that generally require a lot of time and resources contributes significantly to developing an effective marketing strategy. Companies will increasingly rely on marketing intelligence for this. Automated coordination of commercials, broadcast schedules, and data-based channels will help initiate targeted interactions with end customers. Changes in consumption habits due to daily routines, can be quickly resolved with multichannel automated targeting, such as mobile push notifications. Leverage personalized approach A personalized approach that adapts to the situation of each user is essential. Using data to segment customers into multichannel profiles and using corresponding granular marketing on websites and other communication channels, marketers are much more likely to increase their conversion rates. Brands will be able to adapt their offerings to drive impulse buying based on their customers' interests and preferences. Sites should use apps like customize images and engaging graphics. Use customer analysis as a base Data has become an even more fundamental resource for marketers as it is a valuable source of customer information. The lockdown has strengthened digital business models that can only be integrated into an effective cross-channel strategy using innovative technologies. Using customer analytics, you can accumulate data and from the relevant touchpoints and analyze them to enable targeted optimization. Companies that are able to intelligently collect and analyze their own primary data throughout the customer journey have a competitive advantage. Follow Consistent Customer Engagement Special offers and discounts are on the rise but are financially inefficient when used for customers who have already actively selected products or services. In the long run, it is not hefty discounts that pay off, a quality customer journey that leads to repeat purchases makes a difference, thanks to digital marketing intelligence. By implementing careful personal surveys and post-purchase loyalty programs, brands can leverage a much better way to customer engagement. In a nutshell, Customer behavior has already fundamentally changed and will continue to change in the future. The interaction between brands and consumers will adjust accordingly. Companies that can wholly and radically rethink their digital marketing initiatives and adapt them to the market will reap significant benefits. Companies need to realize that this will not last forever and that their business will not close. All they need to do now is to maintain control and change the way they market their products. Undoubtedly, digital marketing strategies would be of great use, even after emerging from the global pandemic, because of its benefits and ability to stand out from traditional marketing at any time. Panacea Infotech is leading digital marketing consultant, enabling all size businesses with an effective consulting and support to bring their businesses back on track and stay. Lead your endeavors to stand apart. Collaborate for better assistance! A company's website or app can leave a lasting impression on the customer. Whether you are launching a new product or redesigning an existing one, it is essential to engage with real users before doing anything else. If you skip this critical step and dive straight into design and development, you're basing your decisions on assumptions, which could be a risky venture. Due to the potential impact of the web and mobile devices, entrepreneurs began to devote time and resources to improving the user experience. Why You Should Do UX Research? User research puts a project into context. With users' data, designers and researchers can identify the challenges they face during an interaction and turn them into productive insights. By putting the user first and weighing each design decision from their perspective, designers can create a more user-centric experience that increases the probability of users returning to a particular point website, service, or product. There are many methods of researching the user experience; however, many of these methods are complicated and slow. In other words, they are often expensive and time-consuming to implement. Method Of Conducting UX Research There are multiple ways of conducting user experience research; however, many of these methods are resource-intensive and sluggish. User experience research depends on two types of research methods; qualitative and quantitative. The qualitative method includes
Further, Quantitative methods include: Product analysis Usage data from actual product users can offer the best information on product improvement and development. Surveys Surveys generally bring together a large number of responses, paving the way for more detailed user analysis. Eye-tracking A technology that measures eye movement and lets you know what a person is looking at, and how long they are looking at a particular location on a page. Tips To Make The Most Out Of User Experience Research Build empathy while researching
It is no surprise that empathy is the fundamental to user-centric design. Empathy is the ability to know person's experiences and state of mind from their perspective. The advantage is that it creates an emotional bond between the user and the product. Users feel that their needs are being seen and are more likely to stay with the product. Make difference personas It is essential to keep the target audience of your product or service in mind while you research. Many designers, marketers, and researchers are opting personas. Personas represent your target audience, and you will usually have a few to represent the group of your audience. Another method is to categorize your characters as primary or secondary characters to define the organization's most valuable personas. Ignoring research shouldn’t be your thought For companies operating with a budget constraint, launching a functional product can be more important than researching UX. However, this can end up being a fatal error. If you do not take the time to do at least one user survey that provides information about the product's design, this can hinder that product's success. Conclusion, Despite the shortage of funding to conduct in-depth research on the user experience, UX research is mandatory, even for small businesses and startups. It can be argued that this is even more important for these small players. They need to find innovative ways to smoothen the playing field, which will enable them to remain competitive, despite intense competition from big players. Collaborate with Panacea Infotech today ! What does it take to develop a full-proof app? Can an app idea alone make it successful? Probably not. The Mobile app development, may it be B2B or B2C, includes the end-to-end process to reach expected results. There is no doubt Marketing is the most critical part of any business as well as the app. There is no doubt, marketing is the most vital part of any business, as is the application. Some people think that marketing is challenging and expensive. But that’s not true. There are so many techniques for marketing your app business. As you know, the trend of apps is increasing every day. Through your hard work and effort to make your Android application perfect and then launch it successfully. A Google study states, around 40% of mobile users look for apps in the mobile app store. The rest find applications through blogs, YouTube videos, and online ads, and other options. App promotion is all about letting the world know about your app and its offerings. 5 Routes That Lead to Effective App Marketing 1. Get Your Video Promotional Video First While searching for new apps, we mostly check for video in the app store to get an actual glimpse of its functionality. Imagine, if having an image speaks a thousand words, how impactful it would be with a video. Video is one of the trusted assets which you can rely on to promote your app. Plan wisely! How and where you will use the videos. Place your app marketing videos on every platform through every medium to create its presence and gain massive users. 2. Get On Social Media Social media is essential to promote apps. Organic promotion on social media platforms such as Twitter, Instagram, and Facebook are some mediums to reach your target audience. Create accounts and follow people in your target audience and industry. However, you can make the promotion more aggressive by opting for paid ads in promoting your app. This increases app visibility, and more people will visit you. Facebook and Instagram are highly effective mobile app ad platforms due to large audience presence and targeting capabilities. 3. Emphasize on App Store Optimization App Store Optimization (ASO) is an efficient method of optimizing mobile applications to obtain higher rankings in App Store search results. This approach has similarities to Search Engine Optimization (SEO) for websites, app store optimization is also known as Mobile App SEO, App Search Optimization, and App Store SEO. Work on important parameters such as app name, description, keywords, screenshots, videos, and most vital ratings and reviews. 4. Accelerate Guest Posts And Blogs Activities Publishing and guest blogging are the most popular way to market your app. The fundamental motto is to make your name known and share your knowledge in your sector. You can also post as a guest by sending your blog to other blogs or websites. So, follow guest blogging and blogging techniques to market your app. 5. Adopt Journalist Approach Through PR This application marketing strategy, through a press release, is well known and productive to all. The press release or PR will help you show you the best happenings in your business, such as products and services launch. So if you wish to make your app famous in the market, PR is the best way to promote your app. In conclusion, When it comes to promoting apps, there are infinite possibilities. Develop a solid app user acquisition strategy. Remember that the quality of the app users that you attract to your app is more important than the quantity. Understand your target audience and write your ads consequently. The mobile app market is flooded with more than three million mobile applications. Highlighting and building a community is essential for the survival of your application in this harsh market. Looking For A Stellar App Marketing Campaigns For Your App? Panacea Infotech, a leading IT service provider, can help you make an influencing impression through our promotional activities.
Collaborate now, and let your app get acknowledged! The COVID-19 epidemic, the new coronavirus that originated in China and killed more than 4,000 lives in the past three months - has prompted companies to implement remote working policies, and many people have canceled their travel plans and often prefer stay at home. But staying at home can mean working or communicating with friends, family, and mainly staying in sync with the official communication. Fortunately, there are several video chat and conference apps that let you stay in touch with everyone you wish to stay connected. As a remote working trend spreads across the world in response to the coronavirus crisis, the demand for video calls has increased dramatically. But even though video conferencing software is now more reliable and easier to use than ever, installing and participating in a video call can still seem insistent and require a bit of effort. While it makes sense for important meetings, it also raises the bar for more convenient interactions. However, it sometimes becomes a task to take notes or share the focus between video chat and another application. Lets take you through some highly trending video calling apps or platforms that are a savior in the unconnected physical communications. Tops Video Calling Apps To Consider While Working Remotely tarting with,
People are strongly encouraged to stay at home and not meet at all to prevent the virus from spreading. Just by understanding this trend of communication, we've put together some of the essential apps for you to have fun, keep in touch with family and friends, and make your work from home more feasible. These are challenging times for companies and employees in all markets. It is also an opportunity to discover new ways of thinking and to adapt to new ways of doing business. The coming days or months won’t be easy for anyone, but we hope these tools can help you keep in touch with your customers and colleagues at a time when this is more important than ever. Panacea Infotech is a leader in developing on-demand web and app-based solutions. We have ready-made solutions available that can be deployed in weeks' time to serve your customers as they keep themselves engaged and entertained during lockout. Connect with us. How often do you pick and check your phone in an hour? I am sure the count remains unknown, and nobody keeps track of it. This is the influence of the web and app revolution driven by growing digitization. There is an app for everything. Whether you want to learn a language, a guitar, book a cheap hotel on your road trip, order medicines, and so on, there is a dedicated app to get what you need instantly. But when we think it with a business perspective, these apps and their types fall under different categories. Some follow B2B while others serve the B2C approach as per the demand. Forrester estimated that B2B ecommerce in the US will reach $1.8 Trillion and will be attributed to 17% of B2B sales by 2023. The majority of the elements, like features and tools integrated with UI, rely on the type of mobile app and its offerings. So, if you are an aspiring entrepreneur and looking to set up an app-based venture, here are some factors that can educate you about business-to-business apps. Moreover, it is also important to analyze if you wish to start an ecommerce app that serves businesses or customers. After differentiating, it is crucial to understand the purpose of the app. B2B Apps that enhance productivity, performance tracking, or operation management have dedicated purpose and are used for the in-house betterment process. What Are B2B Apps? When saying it is a B2B company, the name itself clarifies that it would dedicatedly serve other businesses, corporate clients, or employees. However, there are some cases where B2B apps are publicly accessible, but it is mainly designed for in-house use. B2B apps are those enterprise apps that help bridge gap in an organization or to streamline and track in-house operations. B2B app isn't just about operating through the back end; some applications are used on the job site, order tracking, accessing information, manual, and others. The use of B2B apps is evident in day-to-day operations while operating your business. Features of B2B apps are built based on a mobile-first approach that optimizes digital experience, brings loyalty, and drives revenue. How Are B2B Apps Segmented? B2B apps are built based on two basic approaches;
Why B2B Apps Can Write Success Story For Your Business? Buyers and sellers have already overcome the PC boom and have directly adopted smartphone technology to simplify their business needs. Also, it fulfills the requirement to always be connected with its partners. Apps can be accessible 24 hours a day, seven days a week for businesses; this helps maintain transparency and live interaction among the parties. Another critical success factor, multitasking, is the ease when you have an app to deal with people around the world. This makes mobile app more suitable for parties, buyers, and sellers.
Conclusion, Integrating mobile apps into operation has become critical today. Therefore, it is necessary to craft a strategy for making informed decisions about the implementation of the plans. Using analysis gives you an idea of what works and what isn't, allowing adjustments to increase productivity. In the present time, B2B apps are more used to enhance sales support, operational efficiency over end-consumer attainment. It is worth turning your dream idea into an interactive mobile app to conduct business in this global mess. And if you think that creating a full-featured mobile app can work wonders at this point in the COVID-19 pandemic for your company? Then you’re right! This would turn into wonders for you. Around 95% of people are working from home. This has increased the number of downloads and app installs as lockdown continues around the globe. This pandemic has completely dazed the development of mobile applications in the current year 2020, and the effect will manifest itself in the next two to five years. App developers need to focus on new ways to deal with this corona crisis using the latest technologies and trends. Let’s take a look at how diverse industries are driving the demand for various apps. Four App Ideas That Will Persist Post-pandemic Current conditions are more favorable to the healthcare industry and demand apps to educate the global population about the present virus.
Starting with, 1. Healthcare Apps Looking at the global situation that the world faces today as a result of COVID-19, many governments, companies, and citizen movements have developed m-health initiatives to keep the population informed and help to manage the situation. The scope of mobile app development is diverse in this segment as every public or private entity seeking contact-less solutions to keep people safe and educated about the virus. Getting an app that serves this sector is expected to boom, and its influence is set to rule for some more years. Telemedicine apps such as doctor-on-demand is a kind of secure medium to seek medical attention while adhering to social distancing. Further, the next domain you should probably lookout is the education sector. 2. eLearning Apps The most impacted segment in this crisis is the education sector as school-going kids to college teens are prone to spread the infection, which might result in nightmares. However, thanks to the marvels of EdTech, education organizations are slowly adopting the new way of learning. Learners are now utilizing modern and tech-driven learning methods. Platforms such as Byju, Coursera, LinkedIn owned Lynda, and many others helped fill the gap by offering an online platform for every individual who wishes to learn while staying at home. Opportunities in the education sector with an eLearning platform are infinite. Next comes the service sector that majorly deals in the products that we have majorly shopped in this pandemic. It is the retail, essential goods, and consumer products segment we are talking about. 3. On-demand Delivery App Social distancing and the spread of the virus has forced brick-and-mortar stores to adopt a robust ecommerce strategy. This has influx the requirement for on-demand delivery apps. Ordering online is more convenient today, as people are looking for alternative ways to stay in and stay safe. If you wish to venture into the on-demand delivery business, may it be food delivery, grocery delivery, or on-demand home service app, prioritize app development. Hire an expert on-demand app development partner that can build a Walmart-like on-demand app. 4. Video-conferencing App Communication is a critical parameter to keep any business or relation smooth and error-free. Video conferencing has saved many businesses that are forced to keep their employees to remote-working. Apps such as Zoom, Flock, Hangouts, Skype, and many others are among the most used apps. The real competition lies in this category if you are looking to develop one. However, to beat the toppers, you need to ideate some custom features and get a video conferencing app developed that meets the current demand and beats the fierce competition. In a nutshell, Well, even if COVID-19 is a healthcare emergency, it has turned into an economic crisis. There are several start-ups and small businesses that are quite difficult to manage and are gaining a foothold in the market with current closing situations. It is highly recommended that you start an online store to help your company survive this epidemic. You must develop the right strategies and plans to provide essential services to your customers. Wish to innovate or ideate your app concept, Panacea Infotech is a leading IT service provider holding expertise in modern IT technologies and app development. Connect to innovate! Regardless of what e-commerce platform you use for your online store, making sure that all web pages are optimized for search engines has a positive impression. Shopify is one of the most popular and easy to use e-commerce platforms available, with integrated SEO features to assist store owners easily optimize their content. Without guidance, it is also easy to ignore some of the main parts of product page optimization. We bring you this guide with five effective steps that can help you fetch organic traffic with effective search engine optimization for your Shopify store. Before getting started, let's take you through some stats to get better clarity on why do Shopify now. The pace of the ecommerce boom is aggressive, with no signs of halting.
According to Statista, alone in the United States, 40% of online users make online purchases on a repetitive basis. However, as Walmart and Amazon take major share online shopping revenue, SEO plays a crucial part if you wish to ramp your Shopify store and make it discoverable against these giants. So want to take advantage of the Shopify SEO power and gain loads of customers that pay? Below are some effective strategies that can drive traffic to your store, thanks to SEO for Shopify. 5 Crucial Shopify SEO Steps To make It Work For Your Store Hold your seats; we are going vroom up your ecommerce revenue, just like that. Simplify Your Website Structure The structure of your website is used by search engines to decide how easy it is for customers to find products on your website. Make it easier to steer your store using a rational hierarchy of categories, avoid iframes, and integrate an external website by applying URLs. Enhance Your Loading Speed Search engines prefer fast loading sites. Increase the speed of your Shopify store by using compression tools to cut image size. Use secure web fonts such as Helvetica, Arial, Courier, and Courier New. Also, consider minimizing external scripts or custom codes and using Accelerated Mobile Pages (AMP) through plug-ins. Optimize For Mobile AMP's importance is high and has a straight connection to Shopify's store speed, but there's a lot more you can do to improve mobile optimization and how your Shopify stores are ranked in the mobile search engine results. Use a Shopify theme suitable for mobile devices. Make your text visible and easily readable, and make call-to-action buttons large and clear. Set Up 301 Redirect Pages No one wants their customers to turn to your competitors after landing on a "404 not found" page on your site. 301 redirects suggest search engines that a page is no longer available and permanently moved to a new URL. The goal is to direct visitors to a new page, which you can do by creating a URL redirect through the Shopify admin portal. Optimize Product Pages Initiate optimization with your main pages, like your main product pages and home page. The first step in optimizing them is to write title tags and meta descriptions. Come up with unique title tags and meta descriptions for every page. You can add a keyword when needed, write a compelling copy that will make visitors click. To the point, Remember that your website's speed, compatibility with mobile devices, presence on social media, and external SEO efforts, such as link building, are also significant factors that contribute to your store's online visibility. With the precise information and attention to elements, anyone can improve the SEO of Shopify's website and reap the benefits of product optimization. We at Panacea Infotech, as SEO experts, we wish to help e-commerce companies increase their sales using the right optimization tactics. Our tech-driven methodology helps our customers to beat their competitors in a competitive and fast digital market. The most intensely hampered segment due to the global pandemic is education sector. But thanks to evolution of eLearning app and online educational products. ELearning app development is need today. They have become one of the best teaching and learning tools. As a teacher, these apps take you to significant ways to improve your skills and passion for studying. With the growing popularity of the online education system, more new schools have started offering education on a whole new level. Learning on the Internet through the mobile app or website has come out to be beneficial for students. It is possible, very intuitive, knowledgeable, and the best learning method made ever. What do the statistics say about the emergence of the concept of eLearning?
• According to a Brandon-Hall study, learning through online learning generally takes 40 to 60% less time for employees than the same material in a traditional classroom. • The Research Institute of America found that eLearning increases retention rates from 25% to 60%, while retention rates for face-to-face training are meager, compared to 8% to 10%. • According to the same IBM study, every dollar invested in online training translates into $ 30 productivity, mainly because employees can get back to work more quickly and apply their skills immediately. Why Should You Think About Elearning Application DevelopmentNow? Parents, teachers, and schools are looking for a better and more advanced educational system for their children to use different types of eLearning applications to sharpen their children's minds. Advanced technologies, such as eLearning applications and software, dominate the path of the traditional educational system. The best eLearning application development companies offer a new concept in the development of e-learning applications that not only benefits the student but also provide better information for parents and teachers. While many modern schools are offering high-tech courses and using advanced learning techniques, there has always been a need for a platform that would provide exceptional learning anywhere, anytime. Personalized apps are also emerging, facilitating the interaction of the school board with students and parents for better coordination. Key Features To Include In eLearning App Development As the eLearning platforms are getting revamped with advent of new technologies, below are some of the key eLearning app features which we have highlighted which should be incorporated in the development phase. • Collaboration of different teaching materials. • Solid reports with customization. • brand integration. • Online course catalogs. • Self-registration. • Responsive design features. • Accreditation support. Conclusion The internet is where all businesses should be. If you want to float, you need to stay connected. As these statistics show, implementing an effective eLearning initiative can be an invaluable tool for generating better business performance and learning results for your organization. Need assistance to develop and eLearning platform Panacea Infotech is one of the pioneering on demand app development solution provider and renowned as an eLearning app development company. Come up with your concept and we shall take over from there for better eLearning solution. Talk to us now! |
AuthorPanacea is an ISO certified software company experts in USA, Kuwait, Australia, India and UK providing all solutions like web design, web development, mobile app development & SEO Services Archives
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