A few years ago, TV advertising was the best of advertising and an amazing approach to achieve the intended interest group. A great deal of publicists still have that conviction, which makes them hesitant to spend their budget on digital marketing. By the by, digital marketing strategies like Serach Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) have become throughout the years because of the progression in technology. Nowadays, individuals can do all they need on their gadgets as long as they are associated with the web. Because of the measure of time, individuals spend on the web, digital marketing can enable you to achieve many people quick.
Television adverts still achieve countless, however digital marketing like SEO, SEM, and PPC get to a bigger gathering of people speedier, less expensive and all the more productively. Television adverts have accomplished a specific stature in advertising, however digital marketing is step by step outperforming that tallness. Below are some effective and advanced marketing strategies-
1. Search Engine Optimization (SEO):
This digital marketing technique relies upon non-paid web searcher results to make your site alluring to the correct visitor. It likewise builds the amount of your site traffic and enhances the site positioning. There are two types of SEO: on page SEO and off page SEO.
Web optimization is essentially organizing your site such that search engines and users can comprehend it. search engine convey activity to your page as well as they bring the visitor that need what your web site offers.
2. Search Engine Marketing (SEM):
Search engine marketing utilizes paid pursuit advertisements to expand site activity through the web look. The primary objective of SEM is to make your site more obvious either through SEO (free activity) or paid advertising (paid traffic).
With SEO you will influence your site to rank higher to get free traffic, however with paid advertising you should simply buy an advert space in the web crawler comes about. In any case, your site gets greater visibility.
2. Pay Per Click (PPC):
Pay per click is a digital marketing technique that gets you more activity quick. It allows promoters to get an advertisement situation space in web search engine supported links. At whatever point individuals look for a keyword that is identified with your watchword, your advertisement will show up at the highest point of the outcomes page.
At whatever point the advertisement is clicked, which conveys a guest to your site, you will pay the web crawler a specific charge. This is the explanation behind the name, pay per click. PPC crusades can be extremely testing, and a ton goes into picking the correct phrase and organizing that keyword into a sorted out battle.
Why is Digital Marketing Better than TV Commercial Advertising?
1. Cost Effective
To have a business advert keep running on TV, you need a major budgetthat incorporates the cost shooting the promotion, composing, and editing. After all that is done, you need to set aside another budget that incorporates paying diverse TV stations to run your advert for a particular period.
Above all else, this sort of advert forgets the independent companies who are recently coming up and can't manage the cost of a major budget plan for adverts. With simply the budget that goes into shooting or editing a TV advertisement promotion, mobile app development company can manage the cost of any digital marketing effort to get their business to their intended interest group. The fortunate thing about digital marketing is that you pay less to contact a wide gathering of people which is a vastly improved arrangement than paying an immense whole of budget to contact your group of onlookers.
When advertising your business or item, consistent presentation is basic. If you shoot a TV advertisement advert, regardless of the amount you spend, the advert crusade can't keep running for over a half year on a TV channel. Adverts on TV regularly keep running for a most extreme of a half year with the goal that they can free up advert space to run different brands business adverts. In spite of the fact that TV adverts can achieve an expansive number of individuals, the moment your advert crusade is no all the more being played, individuals may forget about it.
When you make utilization of TV advertisement advertising it resembles flying blind, you are publicizing your image and aimlessly trusting that every little thing about it is incredible and the general population will love it. There is no chance to roll out little development where there is a need since you have no clue if individuals need you to roll out development to your products and ventures or not. With digital marketing services, you can get moment criticism on your products and services. Along these lines you can roll out development that would fulfill your users and make them cheerful.
Nothing offers an item speedier than positive inputs. At the point when individuals experiment with your merchandise and enterprises and give you a positive input, others would need to give it a shot as well. In any case, with TV publicizing, regardless of the possibility that they disparage your image and adore it, they have no web stage to give positive input. Also, regardless of the possibility that they get the word out to arbitrary individuals they meet, it is not the same as saying it to the objective individuals needing that specific item and administration.
Television advertising is as yet broad today independent of the predominance of digital marketing services. Nonetheless, the energy of the web can't be overemphasized. In the event that your budget licenses, you can do them two in the meantime. Else, you can stick to Digital Marketing and continuously advance toward the best.
The virtual reality has made the debut in the year 2016. Previously, it was a concept which we used to read in magazines, newspaper and feel as if it's a myth. But now in 2017, VR is not only ruling in technology era but also named in the top marketing trends. It's a fresh approach for digital marketing companies to make B2B and B2C business module to the forefront by implementing VR to fetch out the better way to use it for future marketing trends.
Why to include VR in marketing?
Virtual reality will gonaa be providing a great experience to your customer which they never had. Using VR, you can provide a realistic and practical view of your product which the customers are interested in buying. It's a technology which makes the user engagement high as now they are exploring the whole product before they proceed to checkout. For many tech giants, VR has become a preferred way to convert their visitors into buyers.
For running the product marketing campaign advertisers have to create attractive ads for building awareness of their product and drive sales. For implementing this campaign they need to invest large amount and still their is no guarantee that buyers will gonna be buying that particular product after viewing that ad. But now companies can target ROAS(Return out of Ad Spend) by mentioning Virtual reality where visitors will provide a fully viewable and emulsive experience which leads to engagement, conversion, and revenue.
Read out how marketers attract the customer using VR Marketing Campaign
1. They provide a clear view about their product
2. They build a 'Wow' feeling with this creative technology
3. They print a great user experience on customer mind
4. Make campaign interactive and track the eye movements in order to know on which product part the customer is focusing more.
Many Big Brands and tech giants are roaring the marketing industry in an effective way. Read out the real examples below
A Korean company dealing in electronic appliances and smartphones have implemented virtual reality in numerous ways. They have created a VR headsets which provide the amazing travel experience to the user who is sitting in their stores. Recently, they have also launched Samsung Gear VR which show the products, features by taking the user on virtual adventure.
An amazing marketing creativity to build “VR Postcards” which allows the user to experience the amazing destination all across the world from Newzealand to San Francisco. They have created a teleportation devices with wind and heat to provide a real feel of beaches.
The big brand of the car has implemented VR in the showroom floor. The first digital car showroom named audi city allows the customer to view the entire range of models.
6 days back ixigo.com, the flight booking portal have launched ixigo glass which helps the user to compare the different products on which their eyes layed on.
Another advanced technology named Augmented reality is also doing wonders in tech era. It's a live view of real-world where elements are supplemented on inputs such as sound, video, graphics or data. Many startups, enterprise, and SME are building these applications to modernize their products and business. On such app named Skrite was developed by a renowned company named Panacea Infotech. So, if you are looking forward to build an effective marketing campaign for your business then Virtual Reality gonna be playing a king role to take your business module to the topmost level.
Well, You get your website designed. Contents are uploaded, promotional activities are on. But, the visitors are not engaging into your website, No sales and inquiry activities are performing.
What could be the reason?
Here are the best possible reason which makes the visitors leave your website.
#1 Irrelevant Registration Forms Field
If you want more visitor queries, try to cut the irrelevant fields in your registration form and keep those which are needed as it can build a complex situation and a risk of loosing a customer.
#2 Website Loading Speed
A visitor won't stay if your website is taking more time in loading, images & content are not downloading. Below listed some of the remedies to cure your website loading speed.
#3 Outdated Website Layout
The website is the first impression of your business thus, outdated layout won't work out. Gone were the days when websites were fully loaded with heavy images, flash and improper navigation as now the trend is rising according to the demand of customers.
#4 No Blog Update
The blog is the only section where the visitor can grab all the information about the services and product of the company. So if you are running a website with an inactive blog then you won't engage and convert your visitor to buyers.
A website with plenty of advertisement will surely keep the visitors away from the website as today the customer intention is to focus on the task and get it completed within a limited time.
#6 Non-Responsive Website
The trend is all about the Responsive website, as the customer wants a convenient way to access a website. It should work excellent in the gadgets like iPhone, iPad, Desktop, Mobile & Laptop.
#7 Cryptic Navigations
A website without proper navigation structure will lead to waste of time as the user may keep on clicking the back button thus results in bounce out of the website. In SEO terms, the website must be designed by keeping proper breadcrumbs.
#8 Missing Call to Action
The website with Plain content, images, and missing call to action won't add the revenue to your business. Hence a CTA button must be placed on the website where the visitors can send the queries related to their business requirements.
#9 Autoplay videos
If you have just landed to a website and found a video or audio playing automatically then it's obvious that you will stop it and to the very extreme leave out of the website.
#10 Plugins are Outdated
If your website pop-up the up gradation of flash or any of the player then their could be few in the number who will install it and majority will leave the website.
#11 Browser Compatibility
A website which not works well in any of the browsers may lead to bounce out of the website. Therefore a website must be designed keeping in mind all major browser like Google Chrome, Mozilla firefox, Opera and much more.
So, if you want to build an online presence of your business by hiring a developer then panacea infotech is a perfect portal which takes care of the all the above weakness of the website. For any of the web solution requirement, you can write us at firstname.lastname@example.org or reach out experts.
Every webmaster, marketer or business owner promote their product or website by keeping in mind a search engine giant – Google. It can be termed as a tool which drives numerous traffic to the various website and online store. So, if you have launched a website and want to earn money then the first thing which will come to your mind is Search Engine Optimization(SEO). For availing this service either you will hire a digital marketing expert or will take the responsibility in your hand.
Grabbing traffic from Google requires great effort for at least 3 months. You must focus on long tail keyword, build quality backlinks and optimize your landing pages according to google guidelines. The websites who rank at top 5 positions in google receive more clicks. Hence, watch out the sources which will help you out in ranking at the top of Google.
1. Blog Commenting on Relevant Website
Search for the high-quality blogs in your niche and start dropping comments. This strategy will help you in building the authority of your website and boost up your rankings.Go for the blogs that allow do-follow comments and ignore all those blogging websites which are spammy.
You must know the benefits of Blog Commenting before executing it. !!
2. Grab Emails of First-time visitor
Email is one of the best channel where you can interact and engage with your audience. It's a tool which every individual gives attention most of the time. According to the survey, email has 3.31% conversion rate and performs better than social media.
3. Write Guest Post for Quality Blogs
Guest posting has emerged to be favorite for Google. But what a giant hate is a spammy post with duplicate content. Many bloggers used to post on websites like Entrepreneur, Hubspot,Forbes and drive enormous traffic to their website.
4. Run Facebook Ads
Paying for Ads is what every marketer want to ignore. But, if you are not having many fans, then to get an effective result you need to implement paid strategy. Through paid ads you can boost your page and post to thousands of people all across the world.
A/B testing must be implemented for checking the Ad performance. Make variation in images and text and check out the click through rate.
5. Take Advantage of Broken Link
One of the oldest and trending technique for grabbing traffic. How to use this strategy? Submit a high authority website which is relevant to your industry in screaming frog and find out the list of broken links with 404 code and explore the backlinks of it using ahrefs tool. Replace that backlink with your website URL and see the boost in ranking.
If you are running an online business and want to rank at the top of search engine then we at Panacea Infotech are always prepared for it. Our intellectual team implements various marketing strategies by keeping latest trends in mind. For any of the business requirement you write us at email@example.com or contact our team.
If you think that google penalties occur only due to update in Google Algorithm then you are wrong. There are many websites who are suffering from google penalty even though there is no google update. What can be the reason? Well, it can be due to Duplicate Content, Bad Quality Links, Keyword Stuffing and much more. So if you want to promote your business then hire a quality digital marketing agency which will take care of all the negative links pointing to your website.First, Let's watch out the different forms of penalties.
Forms of Google Penalties
Form 1: Manual Penalties
A penalty which is enforced by Google's Humans. When a manual penalty hits the website, you will receive the notification in your webmaster dashboard in Manual Action Tab under Search Traffic.
Form 2 : Algorithm Penalties
This type of penalty can occur at any point of time because google algorithm is rolling out every time thus, you need to identify when this penalty has become active by keeping the track of your traffic and SERP's.
Now, watch out the strategies which needs to be implemented for protecting your website from these penalties.
Audit Your Backlinks
Google treat various kinds of Links as Spammy. Watch out here :
These links are treated as unnatural which google bots can identify. So if they are found on your website then google will surely take the action on your website.
Get Rid of Negative SEO
Be aware of your competitors. They can link your website with many spammy websites. So if you find various negative links then disavow them. Create a text file with the list of spammy links and upload it using Google Disavow link tool.
Quality and Unique Content
Stay Away from following types of Content :
Too Much Scrolling for Content should be Avoided
According to google “Page Layout Algorithm” your website must immediately offer the content to the users so that they need not scroll too much for the content. In fact the best way is to decrease the number of Ads and show your content at the top.
Delete User Generated Spammy Links
A content written by user is treated as most valuable but the same content can make your website penalized if found spammy as a result Manual Spam Action will become active so the best way is to use the “no-follow” tags in order to tell the search engines that you are not in favor of all these links.
If you want to promote your website according to google guidelines then Panacea Infotech is a perfect platform where resources are highly skilled thus will help you out in promoting your business in an effective manner. For availing our promotional services you can freely contact our team.
Every day we use websites and applications like Twitter, Instagram, Youtube, Facebook or Linkedin for fun and to keep in touch with the world. Since social media is trending, it became an important tool and changed the way we interact with each other. As the easiest route straight from company to its customers – social media play now the major role in the Digital Marketing Industry.
Social Media Marketing helps companies interact with potential or existing customers, helping the to achieve their targets. To help companies reach their customers and audiences, many social media platforms integrate their methods. Nowadays, when the costs of television advertising are sky-high – marketing through social media is the best choice as it's as valuable as the TV one while being very cheap in comparison. It is all about numbers. And social media offers large numbers without all the hefty TV advertising costs. It means that any small business has a chance to grow and reach the audience anywhere in the world.
Another important thing for any brand and a company is the trust. As Ekaterina Walter (the expert, marketing guru and bestselling author) claims – no matter how our technology will improve and evolve in the future, consumers mostly will stay with the name they can trust. What it means is that by social media companies can achieve a personal level communication, businesses can directly contact customers and interact with them (cultivate the trust). All that will contribute to an ongoing building and keep a strong reputation online. It is a fact that almost 3three our of four customers do the research online about the company before deciding to make a purchase. Hence, the customer reviews and all the social engagement help the shopper to decide and make the initial purchase. SMM through our popular websites such as Facebook could drive the traffic to your websites. Numbers say it all – last year as Mark Zuckerberg confirmed – the website had 1.5 billion users (one in seven people on our planet). And that is without including YouTube or Twitter. Every single post that is shared through Facebook means an opportunity to drive the traffic straight to your own website. It could be anything from free info to eCommerce selling; the outcome could be amazing. This way of communicating with customers proved to be more productive, time-saving and costs-saving. For example, if you are a food brand – consumers will buy the product rather from the existing and interactive on social media company than the brand they cannot trust. It is very important that your posts and content representing your company is not a promotional-looking one. Statistics show that consumers will respond more often to the posts which are more conversational, those that do not look like a typical advertisement.
Social Media Marketing helps with increasing sales too. At the moment, as statistics show - one in ten purchases made online has its origin in social media, meaning the person making the purchase is leading from one of the social media websites straight to shopping site and the checkout. In the future more businesses will use this way of marking as numbers do not lie - it gives the best results.
If you want to build a win-win situation for your business then you must look for digital marketing agency where they will help you out in promoting your business on various digital channels thus helping you out in grabbing more customers and online sales.
As we are living in the digital world, the onset of smartphones and mobile gadgets are gradually replacing desktops and even laptops. As the usage of smartphones and mobile internet service is increasing, every company or organization must implement mobile marketing in their promotional strategies. It's a convenient form of marketing which makes marketing cheap, easy to track result, cost driven and much more.
So, if you are running an online business and want to promote in an effective and smart way, then watch out the strategies which needs to be implemented while building a Mobile Marketing Campaign.
1. Develop a Mobile Friendly Website
M-commerce has completely overpass E-commerce. According to Ad60, 8% of digital traffic comes from smartphones and other gadgets. Thus, every business must take care of building a mobile-friendly website with menus and content displays according to the mobile user.
2. Mobile Apps Development
Apps are considered as an effective tool for marketing. Every industry whether it's a bank, company or food industries all has an app which customers can use to buy any of the product or services. Mobile App must be designed according to the operating system which can be Android, Windows or iOS. The App must have Quality content, Attractive CTA button, and a catchy name.
3. High-Quality Mobile-Friendly Content
Content should be of high quality and relevant to your business module. Since screen size of mobile is small, it's better and effective to write a short content. Further, it is not only the content you should prioritize but should take care that your website is responsive in nature.
4. Go for Google My Business
Whenever a mobile user performs a search they often look out for local results, so if you want to reach to your customers you must register your business on the local map through the Google My business .The moment you got registered on Google My Business, you will start receiving calls from local customers thus proves to be a fruitful way of achieving more business revenue.
5. Take Advantage of Social Media Platforms
Today, the user has become active at social media channels like Facebook, G+, Twitter, Linkedin and Instagram. So in order to reach and grab more customers, the best way is to promote your mobile app on various social media channels which result in a boost in business revenue.
6. Marketing through Short Message Service(SMS)
Provide an option of sign up or Subscribe Us in your website or App so that your customer can receive special offers, alerts, and reminders.
7. Engaging Call-To-Action (CTA) Button
CTA button plays an important act in Mobile Marketing Campaign. They are created for various purpose like driving customers to the website, Purchase of product and services, signing up or subscribing option. Further, CTA button should be simple and attract.
8. Quick Response Codes
If possible you should include QR codes in business cards, flyers so that user can grab deep information about the website or landing page which can lead to a better customer engagement and business revenue.
As we are living in the digital world the usage of mobile phones is increasing exponentially. Hence to build a win-win situation for your business you need to make sure that your marketing strategy should be compatible with mobile. If you want to take your business to the topmost level then don't wait for the right time, search for an amazing digital marketing agency and watch the increase in your business sales.
Search Engine Optimization(SEO) has become a major module in digital marketing, a process of analyzing a webpage so that it can easily be crawled and indexed by search engines. SEO Campaign helps out in making your business searchable in Google so that customers can grab the products and services offered by you. So, if you want to take your business to the next level then watch out the amazing SEO strategies which need to be implemented.
A content without keywords is completely a waste. The basic strategy for a successful SEO Campaign is Keyword Analysis which can be performed by submitting the keywords related to the websites in the tool named Google Adwords so that you can analyze the average monthly search and competition for every keyword and select the best out of all.
A website with good page rank is what every business owner loves, thus can be achieved if you are building quality backlinks and in large numbers. There are plenty of tools where you can submit the competitor's URL and view the links so that you can analysis and implement the same strategy to your website.
if you are building a link to your HomePage website that's good but ignoring your internal page will hamper your business revenue. So start submitting your internal pages and drive traffic.
if you want a search engine to crawl and index your website quickly then go for the creation of sitemap which can be created online using XML Sitemap Generator. Basically, sitemaps include the list of all the pages of your website which make a website SEO friendly.
Content has become a king in Digital Marketing. It must include keywords so that it can come up in ranking when anyone performs the search. Stay away from keyword stuffing while writing the content as it will be treated as spam.
Images with Alt Tags
As we know that Google loves to read content, so if you are adding images to your website without Alt tag then there is a possibility that google may skip reading your images, thus, it won't be shown in search engines. So, It will be great if you add a text or alt tags for the images to make it readable by google.
Advantage of Social Media
Social Media Platforms like Facebook, Twitter, Linkedin, Google+ are treated as a tool where every business owner must promote their websites in order to gain more customers and revenue.
If you want to rank at the top of search engine, then it's a right time when you should look for a SEO service company and watch the growth in your business sales. For any queries or consultation, you can freely contact our team.
If your business is physically present and wants to contact your customers then local SEO plays a major part in order to meet this goal. To build an effective SEO Strategy you must build a vital and optimize landing page so that it can be ranked for your enclosing areas.
If you want to rank your business at the top of SERP(Search Engine Result Page). you need to combine Local SEO(map based result) and Organic SEO. Consumers who perform the local search are the most targeted and preferred audience by google. Moreover, the customer who performs the search using smartphones tends to purchase more as compared to the simple mobile device user. Let's watch out the effective strategies for designing a Local Landing Pages.
Determine the locale of your customers
Implement a studious strategy in Local SEO, so that customer can search you. For this sense, you need to determine the location of the customer. It's not a hassle task to design a landing page, but the test is to reach the right people.
With the help of map navigation system, you can find out the difference between the websites which generates thousands of traffic but fail to convert customers and the websites where traffic is less but are happily converting their visitor to buyers. Furthermore, you can take the advantage of google analytics dashboard and find out the geographic location of your customer so that you can structure your landing page accordingly.
Google Analytics > Audience > Interest > Geo > Location
For relevancy use Localize Metadata
Relevancy matters a lot for the search algorithm. Getting a Backlink from a relevant site is more fruitful as compared to a quality link from the irrelevant website. So it is important to mention relevant keywords into your content rather stuffing inappropriate keywords. Thus, metadata plays an important role in designing an effective and optimized landing page. Factors which are included in metadata are
Mobile Friendly Landing Page
It's a mobile era, so most of the searches are performed on mobile. Thus, it becomes essential to design a landing page which is friendly and compatible for mobile users. Furthermore, you need to take care of loading speed of your mobile website so that you can effectively grab the customers to your website.
If you want to grab more local leads for your business, then you must opt for an experienced and dedicated web design and development company who can design a perfect landing page so that you can convert your visitors to buyers. For availing our service you can write us at firstname.lastname@example.org or can freely reach to our sales team.
Assuredly, use of smartphones has increased drastically over the years. Moreover, it has impacted the marketing industry too. So companies are designing a responsive website in order to gain a better User Experience. According to the survey, around 1.1 billion people are accessing the internet through mobile and out of all, 85% use smartphones for surfing.
So, if your business website is not mobile optimized then ultimately you are loosing your business which leads to reduce in your business revenue. Let's watch out some other reason to build a Mobile friendly E-commerce website.
Mobile Outpace Website in Shopping World
You can see many of the E-commerce sites are migrating towards M-commerce(Mobile Commerce), furthermore they have shut down their desktop website and allowing customers to purchase any of the products through apps. According to the statistics, half of the traffic to the shopping websites comes through smartphones.
High SERP Rankings for Mobile Optimized Websites
Last Year, Google launched an update named Mobilegeddon to make mobile friendly website momentous thus in order to acquire organic traffic, it becomes essential for merchants to build a mobile optimized websites. Moreover, Google has executed penalities for the websites couldn't meet the criteria of mobile friendliness. So if you want to drive traffic to your business and generate leads then you must have a mobile optimized website.
Responsive Websites Augment User Engagement
When you are offering a mobile experience to your customer, a feeling of trust comes from the user for your brand. Thus, if your website is mobile optimized then you can always await for a happy customer.
On the contrary, if your website is not mobile optimized then it will make customers balked and will bounce out of your website and most probably switch to your competitors thus affecting the growth of your business.
More Social Activities on Mobile
As social media is growing and expanding, many users prefer to use smartphones for accessing it. So, if you are promoting your business on social media platforms then it's a high chance that incoming traffic is coming through mobile.
Mobile Users Usually Switch Devices
Usually, while doing any conversion or shopping via desktop/laptop user gets bored and switch to mobile for grabbing more information related to the same task which they were performing on the desktop. According to the survey around 85% of people switch their device in order to achieve the goal which means if your website is not optimized according to screen size and resolution then you are loosing out the sales.
If you are running an online business and haven't Optimized your Mobile websites, then you are taking the risk of loosing your business. Right away hire a developer and get a Mobile Website Optimized.
Panacea is an ISO certified software company experts in India, Kuwait, Australia, US and UK providing all solutions like web design, web development, mobile app development & SEO Services