The virtual reality has made the debut in the year 2016. Previously, it was a concept which we used to read in magazines, newspaper and feel as if it's a myth. But now in 2017, VR is not only ruling in technology era but also named in the top marketing trends. It's a fresh approach for digital marketing companies to make B2B and B2C business module to the forefront by implementing VR to fetch out the better way to use it for future marketing trends.
Why to include VR in marketing?
Virtual reality will gonaa be providing a great experience to your customer which they never had. Using VR, you can provide a realistic and practical view of your product which the customers are interested in buying. It's a technology which makes the user engagement high as now they are exploring the whole product before they proceed to checkout. For many tech giants, VR has become a preferred way to convert their visitors into buyers.
For running the product marketing campaign advertisers have to create attractive ads for building awareness of their product and drive sales. For implementing this campaign they need to invest large amount and still their is no guarantee that buyers will gonna be buying that particular product after viewing that ad. But now companies can target ROAS(Return out of Ad Spend) by mentioning Virtual reality where visitors will provide a fully viewable and emulsive experience which leads to engagement, conversion, and revenue.
Read out how marketers attract the customer using VR Marketing Campaign
1. They provide a clear view about their product
2. They build a 'Wow' feeling with this creative technology
3. They print a great user experience on customer mind
4. Make campaign interactive and track the eye movements in order to know on which product part the customer is focusing more.
Many Big Brands and tech giants are roaring the marketing industry in an effective way. Read out the real examples below
A Korean company dealing in electronic appliances and smartphones have implemented virtual reality in numerous ways. They have created a VR headsets which provide the amazing travel experience to the user who is sitting in their stores. Recently, they have also launched Samsung Gear VR which show the products, features by taking the user on virtual adventure.
An amazing marketing creativity to build “VR Postcards” which allows the user to experience the amazing destination all across the world from Newzealand to San Francisco. They have created a teleportation devices with wind and heat to provide a real feel of beaches.
The big brand of the car has implemented VR in the showroom floor. The first digital car showroom named audi city allows the customer to view the entire range of models.
6 days back ixigo.com, the flight booking portal have launched ixigo glass which helps the user to compare the different products on which their eyes layed on.
Another advanced technology named Augmented reality is also doing wonders in tech era. It's a live view of real-world where elements are supplemented on inputs such as sound, video, graphics or data. Many startups, enterprise, and SME are building these applications to modernize their products and business. On such app named Skrite was developed by a renowned company named Panacea Infotech. So, if you are looking forward to build an effective marketing campaign for your business then Virtual Reality gonna be playing a king role to take your business module to the topmost level.