In today's fast world app development companies plays a major role in our daily lives. From shopping to entertainment, gaming to making short funny videos, mobile apps have reached every corner, and these apps are also responsible for engaging people. Talking about the downloads globally then the top mobile app categories are games, photo, video, entertainment, utilities, and shopping, etc. Top mobile app categories that have been making waves for the last two year. As per the previous report, the most downloaded app store category worldwide in Q4 2018 was with Games with the 2.09 billion installations for the quarter.
Let’s have a look at Q4 report categories which are downloaded from the App Store and Google Play.
App Store: Q4 Categories by Worldwide Downloads
1. Games – The most popular app categories of crossing 2 billion mark.
2. Photo and Video – This app category was the second largest App store worldwide during Q4 2018 in terms of downloads along with 567 million installs, which are followed by entertainment, utilities, and shopping.
3. Entertainment – Everyone wants to enjoy their leisure time, so entertainment comes in the third app category in terms of downloads.
4. Utilities – The fourth mobile app category is utilities across the app store which help to complete our daily task.
5. Shopping - Shopping is one the most popular category everyone downloads some of the other shopping apps even this category has reached an all-time high for new installs during the quarter growing 11.3% over 4Q17.
Google Play: Q4 Categories by Worldwide Downloads
1. Games – Games is the most popular category on Google play in 04quarter 2018 which has 7.25 billion installations. Besides we have seen a modest growth on Google play in Q4 along with the installation number of increasing by 3% over every year.
2. Tools – Tools takes the second place in Google play category.
3. Entertainment – People like to download apps which help them to enjoy their free time, so it comes under the third category.
4. Communication – Everyone wants to enjoy their medium of communication, so this category comes in the fourth place.
5. Social – Social, mobile app category grew over 53% every year even surpassing photography.
As we’ve already developed over 50 photo and video editing applications along with unique features and functionalities, we have a made list of 4 common features that entrepreneur must consider during photo editing app development.
Below are the given common features which entrepreneur can consider while creating photo editing apps:
Below, we have made a list of 4 common features which entrepreneur can consider while developing a photo editing app.
A wide range of editing tools
Editing tools help end users to achieve perfection while creating and saving their pictures. So while developing you need to consider features like filters and basic editing which can help them to enhance their images. It should also help them to do changes like exposure, contrast, fade, brightness, and saturation. In short, an ideal photo editing app allows users to transform the photos into engaging content completely.
Given feature help end users to make a collage of several photos by using customizable templates, background, and effects in order to make their photos attractive. Well, this is also one of the basic yet essential app features which you need to consider during photo editing mobile app development.
Body Enhancement Tools
The most vital feature of any photo editing app is to make impressive photos. So, in order to create a successful photo editing app, body enhancement feature is important which you need to consider while developing an app it is also high in demand. Besides while developing photo editing app make sure to create it with an easy user interface which can help to make your app stand out.
AI (Artificial Intelligence) Filters
AI filter helps the end users to provide captivating artworks into their pictures. They can choose artwork from their wide range of tools which transforms their pictures according to their choice. It also takes end users photography to the next level.
So for wrapping up above mentioned are the top mobile app categories from you which can choose your mobile application development idea or if you have app idea which is based on the categories like a photo and video entertainment, utilities, shopping then it is high time to transform your app idea into reality.
We are enduring in a digital world where things get completed with just the help of one click. Gone are the days where we used to trip to restaurants to get our choice of food. So, in this current era, people started to prefer using a food app for all kinds of occasions and events. People order foods to save their time as well as fuel one can easily order food online through a mobile application and can take pleasures at their convenience.
This digital evolution gave us various products which in turn help to encourage the development of specialized delivery. That is because everyone wants to get their stuff as soon possible and digital service open up new opportunities for that. With the increasing popularity of on-demand food service for a few years ago, it seems that technology has led towards the food and other service delivering apps. With the help of a food app, you can start your on-demand delivery service for a restaurant or convenience store. Users will able to order directly from the app from a restaurant of their choice. When it comes to building an app, we should start with market research for a good mobile app development company. Once it gets completed, we should go with the budget, which is the primary factor for any business.
Business Model of Food Delivery Apps
There are two types of business models in online food delivery apps. Where people are choosing an online platform where they do not have to interact with other people needlessly while ordering their food, all they want to do is to select the desired items from the menu and make the payments then wait for the delivery. So, having a mobile food delivery app your business makes sense.
Essential Features in a Food Ordering App
While talking about the app development user-friendliness is the most vital feature of all, almost all the apps are focusing towards the satisfying needs of the end users where the food ordering apps come with the set of specialized features which need to be fulfilled in to order to be successful. Therefore, the relevant experience of the thriving market like UberEats, Swiggy, etc. are out there teaches us the best solutions.
In a typical food ordering or delivery app solutions, it is essential to satisfy everyone need:
· Customers must have fast and easy access to the respective menus of nearby restaurants.
· Courier partner should be interested in a comprehensive database of available orders.
· Restaurant managers should see the order list and conduct the given contractors for organizing the delivery of prepared meals to the clients.
Below are the given factors for building the best food ordering app for your online business:
Invest in custom app development
If you want to attract the right target audience and enhance customer’s engagements, then it is necessary to design and develop custom food app. You should focus on building a distinctive identity by developing custom apps based on end-users tastes and preference.
Encourage social media optimization
Social media optimization and social optimization of your site and application help your food ordering app to reach as many target audience. The given management systems and information architecture should be in such a way that these can enhance your app visibility among potential customers.
Adding a social sharing button to your food ordering application will help you allow your business to increased visibility, and for achieving the same for your business, it is essential to hire a team of expert app developers, programmers backed by the support of some professional SEO team.
Create a stronger database
For running a successful ordering business, you will need a stronger database system, where it should include the listing of all possible restaurants and café in a given time besides, you must ensure that your website has appropriately programmed towards managing a considerable database and being easy to update.
Customize as per the local demands
Every region tends to have a specific food requirement, and the success of any food ordering system like uber eats and others depends on how well these can provide to the diverse needs of the local public. However, you should go for the best mobile app development for designing and developing online food ordering where the app is customized as per the end user’s needs.
The overall time of developing a food ordering app depends upon various factors including industry expertise, a region of development and technology, etc. Therefore the time requires for this app approx. — 200 hours of development and design efforts.
So, for wrapping up if you are in a food delivery business but not investing in an online food delivery app then you are leaving lots of money on the tables. Food delivering app will help you to reach more customer and covert every customer into a repeat customer and even look at alternate ways of monetizing your business. All you need you to do is to decide that you need an online food delivery app, choose the right reliable mobile application development company, and then you are ready to go.
Every market is dominated by two significant players such as Android and iOS. In all honesty, it is a healthy competition that is why we have seen tremendous development from both the major players in the mobile OS market. On one side there is an open source Android, and on another hand, we have the iOS where Android and iOS comparison has become the new PC vs. Mac debate of the tech industry. However, in terms of technology, the competition is getting tougher each passing day. Both of them quickly catching up in terms of app revenue as well.
Therefore the ideal approach to mobile app development is to create both Android and iOS apps. However, it is not always possible for many reasons like time-frame, budget resource constraints, etc. In terms of development, Android is the natural choice for a business with a limited budget. However, many developers won’t say that creating an app isn’t the end of the story. It needs to be marketed so you can only make revenue by reaching your set targeted audience.
Demographics help to tell a lot about Android and iOS users. This is where we need to start the investigation. Android holds the most extensive global platform share. However, this market share comes mostly from developing countries and lower income areas.
On the other hand, iOS users are typically younger so they may spend more on per app. However, the first question you can ask is what the target audience you would like to reach in the first place is? That will help you to prioritize your development requirement and possibly save some money in the meantime as well.
The Cost of Putting Your App Out There
Your app marketing endeavor should begin the moment you are done with your development. You need to put your app out there in the market for the users even for that you will have to register on your respective app stores. Besides, there is also a vast difference in the way both stores charge. For Android, it is a onetime registration fee, and for iOS, you will have to pay $99 for every year. Many argue that the high average app price justifies the higher registration price for the apple app store, but the statistics show some variance. The considerable difference between the iOS and Android app revenues is on the average of diminishing. This is because Google boasted a 27 percent growth in app revenues last year.
Cost Per Install
Cost Per install is a useful metric in terms of budgeting your mobile application development. It helps you to pay only if the user installs the app no matter how many people view the advertisement the payment will be made only after the installation.
The cost of per install varies from region to region, but that’s not the case in every area where cost per install is one of the most successful metrics, it is not the only one to consider. There are other options too such as CPM, CPS, and CPE which should be considered for all these options, where android turns out to be more budget-friendly than iOS.
Who Do You Want to Reach?
Android is yet to beat iOS in the US, where it is a leader in the global mobile market which makes more sense to go for android if you want to target the global customer base.
While deciding on your app marketing budget, you need to consider whether you will be able to target your main customer base or not and if you are focusing on going for diverse demographic from across the world, then android makes complete sense. However, if you want to target high-income individuals in the US, you won’t get much out an android mobile app development even a budget-friendly marketing campaign would not bring the expected revenues.
App Store Optimization Cost
App store optimization is a centre of any app marketing campaign since Android is Google product it naturally seems like the best option for marketers for anyone who has Google SEO knowledge, optimizing for app store is not too difficult. However, there is some major between differences SEO and ASO. One can assume that Google will prefer Android apps and rank them better, but there is an algorithm in place which will show apps that are more relevant to device own operating system. On the other hand, Apple app store may be Google rival product, but it does not impact the ranking of app marketing. However, the inbuilt ASO capabilities of the apple app store are currently much ahead of the play store.
So, for wrapping up while Apple has managed to retain an edge in the US market, Google is focusing on improving your app marketing ROI within a short budget. There is no doubt about iOS advantage on many fronts but for a limited marketing budget, android stays the undisputed champion to get your app online, and you can reach a global audience with minimal investment.
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