Many companies implement PPC Strategy and built high quality backlinks to drive visitors to their website but they fail to achieve conversion.
What could be the reason?
Well, the reason is landing page optimization because visitors bounce out of the website when they found irrelevant result related to the search.
Let's watch out some amazing tips which needs to followed for optimizing landing page optimization.
1. Clean & Attractive Landing Page Design
You need to include images, quality content and infographics to make your landing page attractive and engaging. Further you need to focus on website design and layout to engage your customers and increase conversion rate.
2. A/B Testing of Registration Forms & CTA Buttons
You need to test the position of registration forms and color & position of CTA buttons to see the rise in conversion rate as they are the major factors to achieve conversion.
3. Mobile- Friendly Landing Page
As Mobile usage is reaching peak, a non-responsive landing page won't work in grabbing leads. Hence, you need to make sure that registration forms landing page must be fully optimized.
4. Design a amazing Call To Action
Ignoring CTA button won't help you in conversion as CTA buttons and colors plays a huge role between bounce rate and conversion rate. Hence you need to test various CTA buttons colors and placement while designing a landing page.
5. Place Video in Landing Page
If you want to convey and convince the customers about your products and services then video will play an important role as it will speak out the benefits and features of your products.
6. Loading Speed
Your landing page must load within 7 seconds according to google guidelines. If you are not meeting it then the visitors will bounce out of your website and will move to your competitors platform.