If you've ever setup an eCommerce shop before, you know the challenge in cutting through the clutter online. The challenge is real, and many times you may already be doing everything you can within the boundaries of either an existing system or through the marketplaces you currently use. Unfortunately, the competition is powerful enough that you need to do more in order to simply get to the baseline of yesterday. For this reason, ecommerce development services use automation in online business sales. The automation in business gives an ability to provide combined tools to manage the inventory throughout the business.
In today’s business world, technology has opened the door to reaching and attaining a whole new customer base. The development of automation in e-commerce has presented distributors with the opportunity to target not only businesses but also the individual consumer, converging the B2B (business to business) and B2C (business to customers) markets.
Why does Ecommerce Field demand Automation in its Operation?
In fact, a recent study found a growing trend towards implementing this new online presence among the leading wholesale distributors, with twice as many of them adopting technologies, such as web portals, to improve their company’s accessibility to new customers. Yet, while evolving with current innovations is vital to remaining competitive in a tough economy, it also introduces the need for new business processes and the challenges that come with them.
Purchases through their web portal are automatically processed, most distributors must also still go through the laborious practice of manually processing the fax, email and mail orders they continue to receive from their B2B customers. With their staff occupied keying in hundreds of sales orders daily into their internal system, it is inevitable that time and precious resources are diverted away from other important business areas, such as rapid order fulfilment and customer service.
So what is the perfect automation sales process? And how it will help to establish the perfect balance in an ecosystem of ecommerce operations? Let's see.
Automation Software for Ecommerce
Sales managers, financial departments, and delivery service departments all are part of sales system. But it is observed that each department spends most of their working time on dealing with administrative routine. Therefore creating successful sale system is mandatory. Following are automation systems which will speed up the internal and external collaboration of your business.
1. CRM Software
CRM technology has undergone a progressive evolution in the B2B and B2C space because of the sharp growth of e-commerce and m-shopping in the recent years. As competition between online retailers becomes tough, the need for providing improved customer experience has grown rapidly. Now, more and more businesses are adopting CRM systems customized for online retail. Businesses can easily manage customers information, track sales opportunities, and improve collaboration among employees using CRM software.
Salesforce: It is the cloud-based CRM and one of the most favorite software utilized by online stores. It includes CRM functionality, merchandising and marketing modules. AI- powered commerce capabilities are a major advantage of Salesforce software.
OroCRM: This software can easily connect with leading ecommerce platforms like Magento, eBay and Amazon. It is open source and provides flexible integration functionalities.
Insightly: It has easy to use interface is the best option for every small ecommerce development service. This CRM software tracks and generates sales report, scheduled tasks, and also track emails. Insightly can be easily integrated with social media and marketing tools like DropBox and Zapier.
2. Financial Management Software
In large scale business with multiple divisions, financial operations are often fragmented and jumbled. Finance management varies greatly from one department to other or each department may recognize revenue and income differently. Hence automation of financial management is crucial for ecommerce.
QuickBooks: It is a great tool for finance management. The custom report feature of QuickBooks provides 360 views of a sales process. It can be integrated with main business applications like CRM, inventory management, point-of-sale (POS), shopping cart, etc.
FreshBooks: It is a cloud-based accounting tool for finance management of the business. It provides powerful financial report dashboard so that entrepreneurs can easily understand the current state of their business. FreshBooks are extremely useful in streamlining client invoicing and tracking expenses.
3. Team Collaboration with Project Planning Software
Ecommerece sales require a seamless communication among the employees to plan cohesive strategies. Managers and employees need to send a document to various departments on daily basis. But using project planning tools help to manage different projects effectively with amazing teamwork.
Trello: It allows employees efficiently organize their task according to priority. For instance, In Progress, Done, Ready to Test, etc.) Trello has drag & drop functionality which makes execution of projects and tasks simple. If there is any change in projects, Trello members can be informed via emails.
Asana: It is an amazing tool designed to help teams track their work. The main objective of Asana is to improve the productivity of employees. You can directly comment on task and initiate the project conversation. Asana has a smart inbox so that employees only receive updates regarding with the project.
So have you automated your ecommerce sales? If no, then above-mentioned software and tools are extremely helpful for your business. Automation notably improves a website's conversion and user experience. Also, be sure to check out the ecommerce website design solutions of Panacea Infotech. It will surely help to establish a unique online presence and achieve your business sales goals.